Original article by Roy Morgan
Market Research Update – Page: Online : 13-Sep-24

Bunnings has again been crowned Australia’s most trusted brand in the 12 months to June 2024, retaining top spot ahead of supermarket Aldi and discount department store Kmart in third place. The hardware chain has now held top spot as the nation’s most trusted brand for three consecutive quarters, after previous leaders Woolworths and Coles fell down Roy Morgan’s rankings earlier this year. Roy Morgan CEO Michele Levine says the rapid slide down the rankings for both major supermarkets shows how quickly distrust can gain momentum and devalue a brand’s reputation. Meanwhile, Optus is once again the most distrusted brand in Australia, ahead of Qantas and Facebook/Meta.

CORPORATES
ROY MORGAN LIMITED, BUNNINGS GROUP LIMITED, ALDI STORES SUPERMARKETS PTY LTD, KMART AUSTRALIA LIMITED, WOOLWORTHS GROUP LIMITED – ASX WOW, COLES GROUP LIMITED – ASX COL, SINGTEL OPTUS PTY LTD, QANTAS AIRWAYS LIMITED – ASX QAN, META PLATFORMS INCORPORATED, FACEBOOK