Original article by Roy Morgan
Market Research Update – Page: Online : 4-Dec-24

Bunnings is the most trusted brand in the 12 months to September 2024. The hardware chain has held top spot as Australia’s most trusted brand for four consecutive quarters, since taking top spot at the end of last year from previous leader Woolworths. Filling out the top three most trusted brands for a third consecutive quarter are supermarket Aldi followed by discount department store Kmart. Toyota in fourth, Apple in fifth and Australia Post in sixth were all unchanged from last quarter. Meanwhile, Optus remains the most distrusted brand for a sixth straight quarter. The telco is followed by major supermarkets Woolworths and Coles; they held the top two spots as Australia’s most trusted brands in mid-2023, but they have since fallen completely out of favour, having lost well over 200 places in the trust rankings compared to a year ago.

CORPORATES
ROY MORGAN LIMITED, BUNNINGS GROUP LIMITED, ALDI STORES SUPERMARKETS PTY LTD, KMART AUSTRALIA LIMITED, TOYOTA MOTOR CORPORATION AUSTRALIA LIMITED, APPLE PTY LTD, AUSTRALIA POST, SINGTEL OPTUS PTY LTD, WOOLWORTHS GROUP LIMITED – ASX WOW, COLES GROUP LIMITED – ASX COL