Original article by Roy Morgan
Market Research Update – Page: Online : 19-Aug-26

New research from Roy Morgan shows that 19.2 million Australians aged 14+ (82.5%) ate takeaway food in an average six months in the 12 months to June 2026. This is up by 1,204,000 (+6.7%), since 2021-22 when 18 million Australians ate take away food, although it is equivalent to an 85% share of the population. Analysing the leading quick service restaurants by generation shows that Millennials are the biggest customers of all three of the leading fast-food outlets – McDonald’s, KFC and Hungry Jack’s – narrowly ahead of the younger Generation Z. Older generations have fewer customers of fast-food outlets, but McDonald’s remains the leading choice for Generation X, Baby Boomers and the Interwar generation, while the ubiquitous hamburger restaurant narrowly has the edge amongst the youngest Gen Alpha. The research also shows that on average Australians make 3.8 visits to quick service restaurants in an average four weeks, up slightly from 3.7 times a year ago.

CORPORATES
ROY MORGAN LIMITED, McDONALD’S AUSTRALIA LIMITED, KFC, HUNGRY JACK’S PTY LTD