Original article by Roy Morgan
Market Research Update – Page: Online : 11-Nov-26

In October 2026 Roy Morgan Business Confidence rose 5.2 points to 81.7; it is the largest jump this year, and Business Confidence is now at its highest level since March. However, Business Confidence is 20 points lower than a year ago. Now 23% (down 3ppts) of respondents say their business is ‘better off’ financially than a year ago, while 44.3% (up 1.6ppts) say the business is ‘worse off’. Some 35% (up 4.7ppts) of respondents expect the business to be ‘better off’ financially this time next year, while 32.1% (down 4ppts) expect the business to be ‘worse off’. Meanwhile, 30% (up 3.1ppts) of respondents say the next 12 months will be a ‘good time to invest’ in growing the business, while 48.1% (down 0.9ppts) say the next 12 months will be a ‘bad time to invest’.

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