Original article by Elizabeth Pike
The Australian – Page: 5 : 11-Nov-26

The annual PodPoll survey undertaken by Deadset Studios and Insightfully shows that 50 per cent of Australians aged 15+ now regularly engage with podcasts. The survey also shows that ‘government and politics’ has been the fastest-growing podcast genre in 2026. Meanwhile, the survey has found that one-third of male respondents indicated that a podcast has made them reconsider who they will vote for at an election, while 42 per cent said their vote had been reinforced by a podcast. Overall, women were found to be less influenced by podcasts, although 31 per cent of females under the age of 29 have changed their voting intention due to a podcast.

CORPORATES
DEADSET STUDIOS, INSIGHTLY