M6950 Market Research and Statistical Services

Sydney FC is the most widely supported A-League club as support rises for the league overall

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Original article by Roy Morgan
Market Research Update – Page: Online : 13-Oct-21

Sydney FC has topped the 2021 Roy Morgan A-League supporter ladder with 640,000 fans, an increase of 32.2% on a year ago. Sydney FC has been the most successful club in the A-League Men with 5 Championships, including winning three out of the last five (in 2016-17, 2018-19 and 2019-20). Close behind in second place are traditional rivals Melbourne Victory with 632,000 supporters, an increase of 46% on a year ago. The Victory have been the second-most successful club, with their most recent win in the 2017-18 season. In third place on the supporter ladder is the Brisbane Roar with 559,000 supporters, an increase of 17.9% on a year ago. Support for the A-League as a whole has increased strongly over the last year as new clubs Macarthur FC and Western United have joined the league and Australians have dealt with the COVID-19 pandemic and spending a lot of time at home in front of the TV. Now over 3.6 million Australians support an A-League club, up over 1 million (+38.3%) on a year ago. In total, over 1.5 million Australians (7.2%) watch the A-League Men on TV. However, a much larger 3.5 million (16.7%) have watched any soccer match on TV. This means a significant untapped market of around 2 million Australians is available for the A-League, in the shape of those who exclusively watch international leagues or international tournaments such as the FIFA World Cup.

CORPORATES
ROY MORGAN LIMITED, THE A LEAGUE PTY LTD, SYDNEY FOOTBALL CLUB, MELBOURNE VICTORY FOOTBALL CLUB PTY LTD, BRISBANE ROAR FOOTBALL CLUB PTY LTD

Eighty years ago Roy Morgan’s first "Gallup Poll" asked Australians about Equal pay for men and women

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Original article by Roy Morgan
Market Research Update – Page: Online : 6-Oct-21

Australia’s first "Gallup Poll" was conducted by Roy Morgan, the founder of Roy Morgan Research, on ‘equal pay for men and women’ eighty years ago. Interviewing for the survey began on September 15, 1941 and on October 4, 1941 the first finding was released showing that 59% of Australians agreed with equal pay for men and women. The survey in 1941 was conducted as women were increasingly active in the workforce of the war-time economy. At the time there were clear differences in response to the question based on personal circumstances; only 35% of the ‘well-to-do’ favoured equal pay, compared to 53% of people ‘comfortably off’, 63% of ‘artisans’ and 68% of ‘the poor’. There was little difference based on where people live, with 58% of Australians living in Capital Cities in favour of equal pay for men and women, 56% of those living in Rural areas and 61% of people living in Other cities and towns. Two out of three Labor supporters (66%) voted in favour of equal pay, compared to 52% of supporters of other parties. Sixty-seven years later in May 2008, a Morgan Poll found that a nearly unanimous 98% of Australians believed in equal pay for women.

CORPORATES
ROY MORGAN LIMITED

Melbourne Storm are the most widely supported NRL (or AFL) club in 2021 ahead of the Brisbane Broncos and Parramatta Eels

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Original article by Roy Morgan
Market Research Update – Page: Online : 29-Sep-21

The latest data from Roy Morgan shows that the total NRL supporter base has grown by over 1 million from a year ago, up 19% to more than 6.3 million Australians aged 14+ (29.9%) in 2021 despite the sport dealing with two COVID-interrupted seasons throughout 2020-21. The NRL was forced to relocate all 16 clubs to Queensland in July this year after outbreaks of COVID-19 in the key market of New South Wales as well as in Victoria and the ACT; despite these upheavals support for the clubs has boomed, with 11 of the 16 clubs experiencing an increase in support from 2020. The Melbourne Storm have topped the ladder as the most widely supported NRL club in 2021 with 1,211,000 supporters, an increase of 28.7% on a year ago following the club’s fourth Premiership in 2020. In second is the Brisbane Broncos, the only other club with over 1 million supporters on 1,028,000, an increase of 15% on a year ago despite the club’s first Wooden Spoon in 2020 since joining the competition in 1988. These key findings are derived from detailed in-depth interview with over 50,000 Australians each year as part of the Roy Morgan Single Source survey.

CORPORATES
ROY MORGAN LIMITED, NATIONAL RUGBY LEAGUE, MELBOURNE STORM RUGBY LEAGUE CLUB LIMITED, BRISBANE BRONCOS RUGBY LEAGUE CLUB LIMITED

COVID-19 pandemic drives Australians to increasingly shut themselves off from the rest of the world when at home

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Original article by Roy Morgan
Market Research Update – Page: Online : 22-Sep-21

New Roy Morgan data shows that the COVID-19 pandemic is driving significant changes in how Australians view their home. The latest figures from the June 2021 quarter show that 54.5% of Australians aged 14+ now agree that ‘When I’m at home, I like to shut myself off from the rest of the world’; this is an increase of 16% compared to the March 2020 quarter, just prior to the onset of the COVID-19 pandemic. Prior to the pandemic agreement with this statement had barely changed over the preceding four years, increasing by just over 1% since the September 2016 quarter. Women have driven a larger share of this increase since the pandemic began than men. A clear majority of 58.5% of women agree with the statement in the June 2021 quarter, an increase of 19.8% points from the March 2020 quarter and up over 21% points from five years ago. In contrast only a narrow majority of 50.3% of men now agree with the statement, an increase of 12% points from the March 2020 quarter and up just over 13% points from five years ago. The data comes from Roy Morgan Single Source, the nation’s largest and longest-running program of research into consumer behaviour and attitudes, continuously conducted year-round.

CORPORATES
ROY MORGAN LIMITED

AFL supporter bases boom in 2020/21 as lockdowns keep people at home and glued to the action on TV

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Original article by Roy Morgan
Market Research Update – Page: Online : 22-Sep-21

The Sydney Swans have again topped the annual Roy Morgan AFL supporter ladder as the only club with over 1 million supporters. The Swans now have 1.031 million supporters, an increase of 27,000 (+2.7%) on a year ago, according to the 2021 annual Roy Morgan AFL club supporters survey. Almost all of the AFL’s 18 clubs experienced a rise in support during the year to June 2021, and some of the biggest increases have come for teams enjoying success during the last two years. The clubs to experience the largest rise in support include Grand Finalists the Western Bulldogs and Melbourne, 2019-2020 Premiers Richmond and two of the most consistent performers during 2020 and 2021, the Brisbane Lions and Port Adelaide. Although COVID-19 has played havoc with scheduling throughout the last two years there are now more people than ever before, 8,857,000, expressing support for an AFL club, an increase of 1,335,000 (+17.7%) on a year ago. In addition, there are 7,580,000 Australians who watched an AFL match on TV, down 81,000 (-1.1%) on a year ago.

CORPORATES
ROY MORGAN LIMITED, AUSTRALIAN FOOTBALL LEAGUE

Almost 3 million New Zealanders read newspapers and nearly 1.8 million read magazines in 2021

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Original article by Roy Morgan
Market Research Update – Page: Online : 15-Sep-21

Roy Morgan’s readership results for New Zealand’s print newspapers and magazines for the 12 months to June 2021 show that 2.96 million (71.7%) of New Zealanders aged 14+ now read or access newspapers in an average 7-day period via print or online (website or app) platforms. In addition, almost 1.8 million New Zealanders aged 14+ (42.5%) read magazines, whether in print or online either via the web or an app. The New Zealand Herald is the nation’s most widely read publication, with a total cross-platform audience of 1,844,000 in the 12 months to June, unchanged on a year ago. Stuff.co.nz retains the position as New Zealand’s leading news website; its total digital audience in an average 7 days is nearly 1.72 million New Zealanders, well ahead of main rival NZHerald.co.nz on 1.56 million. Meanwhile, driving magazine AA Directions is New Zealand’s most widely read magazine, with an average issue readership of 364,000 during the year to June. These are the latest findings from the Roy Morgan New Zealand Single Source survey of 6,609 New Zealanders aged 14+ over the 12 months to June.

CORPORATES
ROY MORGAN LIMITED

Number of Australians drinking wine, spirits and RTDs up significantly in 2021 while beer drinking holds steady

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Original article by Roy Morgan
Market Research Update – Page: Online : 8-Sep-21

New data from Roy Morgan’s Alcohol Consumption Report shows that the proportion of Australians who drink alcohol increased by 4% points to 69.7% in the 12 months to June 2021. A total of 13,908,000 Australians (69.7%) aged 18+ consumed alcohol in an average four-week period in the year to June, up from 13,040,000 (65.7%) a year earlier. The number of Australians drinking wine increased by nearly 1 million over the past year, from 8,323,000 (42.0%) to 9,237,000 (46.3%) – an increase of 4.3% points. In addition, some 6,621,000 Australians (33.2%) were drinking spirits in mid-2021, up from 5,876,000 (29.7%) a year earlier – an increase of 3.5% points. Also increasing was consumption of Ready-to-drinks (RTDs), which increased from 2,187,000 Australians (11.0%) up to 2,699,000 Australians (13.5%). There were mixed results for the other categories of alcohol, with drinking of beer and liqueurs virtually unchanged on a year ago while fewer Australians were drinking cider and fortified wines. The findings are from the Roy Morgan Single Source survey, Australia’s most trusted and comprehensive consumer survey, derived from in-depth interviews with over 50,000 Australians each year.

CORPORATES
ROY MORGAN LIMITED

Supermarkets are the most trusted brands but Department Stores Myer, Kmart, Big W and Target are the big improvers

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Original article by Roy Morgan
Market Research Update – Page: Online : 8-Sep-21

Data from Roy Morgan shows that Australia’s top four most trusted brands are Woolworths, Coles, Bunnings Warehouse and ALDI. Notably, there have been four big improvers in the June 2021 quarter, with department stores Kmart, Myer, Big W and Target all improving their standing as some of Australia’s most trusted brands. Kmart has entered the top 5, both Myer and Big W are new entrants to the top 10 and Target jumped seven spots in the quarter to be just outside the top 10. The Roy Morgan analysis also reveals the top 20 list of Australia’s most distrusted brands, with Harvey Norman entering the top 20 list for the first time; brands including Amazon, Google, Twitter and Crown Resorts all experienced rising distrust rankings during the June quarter. Roy Morgan is presenting a special webinar on the top 20 most trusted and distrusted brands on September 14 at 11am.

CORPORATES
ROY MORGAN LIMITED, WOOLWORTHS SUPERMARKETS, COLES SUPERMARKETS AUSTRALIA PTY LTD, BUNNINGS WAREHOUSE, ALDI STORES SUPERMARKETS PTY LTD, KMART AUSTRALIA LIMITED, MYER HOLDINGS LIMITED – ASX MYR, BIG W DISCOUNT STORES, TARGET AUSTRALIA PTY LTD, HARVEY NORMAN HOLDINGS LIMITED – ASX HVN, AMAZON.COM INCORPORATED, GOOGLE AUSTRALIA PTY LTD, TWITTER INCORPORATED, CROWN RESORTS LIMITED – ASX CWN

Australians turn to magazines during lockdowns with Food & Entertainment, Home & Garden, General Interest and Mass Women readership up year on year

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Original article by Roy Morgan
Market Research Update – Page: Online : 25-Aug-21

The Roy Morgan Australian Readership report for the 12 months to June 2021 shows that a total of 15,201,000 Australians aged 14+ (72.0%) read magazines in print or online either via the web or an app. This is down 4 per cent, or 628,000, from a year ago. Readership of print magazines was 12.0 million Australians aged 14+ (56.8 per cent), down 2.2% from a year ago. Although overall industry readership figures are down slightly compared to a year ago, this is largely due to the closure or suspension of many titles during 2020 as the industry grappled with the COVID-19 pandemic and the nation-wide lockdown. The good news is that many magazine titles have resonated with new audiences during a tough year and are thriving, with solid readership increases seen across many categories. Readership of the Food & Entertainment category increased by 10.8 per cent to over 7.1 million, General Interest was up 6.1 per cent to over 4.1 million, Home & Garden increased by 17.8 per cent to over 3.8 million and Mass Women’s was up 3.8 per cent to over 3 million. These are the latest findings from the Roy Morgan Single Source survey of 64,973 Australians aged 14+ in the 12 months to June 2021.

CORPORATES
ROY MORGAN LIMITED

More than 20 million Australians continue to read news

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Original article by Roy Morgan
Market Research Update – Page: Online : 24-Aug-21

The first release of Total News readership figures produced by Roy Morgan shows that 20.4 million Australians consume news in a four-week period, an increase of 1 per cent compared to the same period last year. The readership figures, produced for the first time by Roy Morgan for ThinkNewsBrands, refer to the 12 months to June 2021 and show that Total News reaches 97 per cent of the population aged 14+. Total News consists of all news brands (print and digital) and digital news websites. Digital news maintains its position of strength with readership of 19.1 million, 90 per cent of the population aged 14+. Print news has seen a 6 per cent increase compared to the same period last year, now reaching 14.1 million people, or 67 per cent of the population aged 14+. In April, ThinkNewsBrands announced the appointment of Roy Morgan to measure news readership and the retirement of emma (Enhanced Media Metrics Australia).

CORPORATES
ROY MORGAN LIMITED, THINKNEWSBRANDS