M6950 Market Research and Statistical Services

It’s official: Online sources overtake TV as main source of news – for 59% of Gen Z social media is their main choice of news

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Original article by Roy Morgan
Market Research Update – Page: Online : 22-Apr-20

New research from Roy Morgan shows that the internet has overtaken TV as the main place Australians turn for their news. Some 12.7 million Australians (60.6%, up 2.8ppts since mid-2018) now use the internet for news. This includes social media (37.6%); news or newspaper websites or apps (29.2%) and news feed sites (16.3%). TV is now used by 12.4 million Australians (59.5%) as their main source of news, down more than 6ppts from 65.6% in June 2018. This comprises free-to-air TV (56.4%, down 5.9ppts) and Pay TV (8.3%). Meanwhile, around 80% of Baby Boomers and Pre-Boomers say free-to-air TV is a main source of news for them, and nearly two-thirds of Generation X (64%) nominate free-to-air TV as a main news source. However, the popularity of free-to-air TV drops away significantly for younger generations. Only 40% of Millennials and 36% of Generation Z say free-to-air TV is a main source of news. In contrast to the older generations, both Millennials (77%) and Generation Z (74%) are more likely to say the internet is a main source of news, ahead of other forms of media.

CORPORATES
ROY MORGAN LIMITED

Inner city Melbourne, Sydney and Perth are the hot spots for meal delivery services UberEATs, Menulog & HelloFresh

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Original article by Roy Morgan
Market Research Update – Page: Online : 22-Apr-20

New Roy Morgan research shows that Inner City Melbourne residents (40%) are the Australians most likely to use meal delivery services, just ahead of those in Central Sydney (39%), followed by Central Perth (31%). Other regions with high use of these services include Northern Melbourne (with suburbs such as Preston, Northcote and Coburg), Middle Southern & Eastern Melbourne (including Hawthorn, Malvern, Sandringham and Brighton) and South-West Perth (including Fremantle and Coogee). The data covers the 12 months to March 2020. Overall, around one in five Australians (19%) now use meal delivery services in an average three months, with the top four services – UberEATS, Menulog, HelloFresh and Deliveroo – all growing their market share over the past year. More than a third of Australians living in shared households, and more than a fifth of single parents and young people living with their parents, now use meal delivery services. In contrast, only a tenth of those who live alone use these services. Roy Morgan CEO Michele Levine says that even before the COVID-19 pandemic more Australians than ever before were turning to meal delivery services.

CORPORATES
ROY MORGAN LIMITED

Facebook and YouTube strong across all Generations but Pinterest, Instagram and TikTok have important user bases

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Original article by Roy Morgan
Market Research Update – Page: Online : 17-Apr-20

The latest research from Roy Morgan shows that Facebook is the most popular Social Network across several generations of Australians. Facebook is used by 65% of Pre-Boomers (born pre-1946), 86% of Baby Boomers (1946-1960), 87% of Gen X (1961-1975) and 90% of Millennials (1976-1990). Video streaming site YouTube is the most popular Social Network for the two youngest Generations, used by 91% of Gen Z (1976-1990) and 72% of Generation Alpha (2006-). However, beneath these two market leaders differences in preferences really stand out. Photo-sharing site Pinterest is the third most popular Social Network for both Pre-Boomers (used by 20%) and Baby Boomers (32%), while Instagram is the third most popular choice for Gen X (40%), Millennials (61%), Gen Z (69%) and Generation Alpha (19%). Meanwhile, new short-video site TikTok is now the second-most popular Social Network for Generation Alpha (21%). These results are based on in-depth Roy Morgan Single Source interviews with more than 25,000 Australians aged 14+ over the 6 months to February 2020 and over 1,000 interviews with Young Australians aged 6-13 years old during the six months to December 2019.

CORPORATES
ROY MORGAN LIMITED, FACEBOOK INCORPORATED, YOUTUBE INCORPORATED, PINTEREST, INSTAGRAM LLC, TIKTOK

Trust in most media during the Coronavirus pandemic is brittle

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Original article by Roy Morgan
Market Research Update – Page: Online : 16-Apr-20

Australians need to be able to rely on media for the latest advice and information during the COVID-19 pandemic, yet trust in media outlets remains disappointingly low, as a special media industry distrust risk survey by Roy Morgan has found. Research firm Roy Morgan measures consumer distrust, and the risk it poses to companies, across 25 industries. As a whole, media is the third most distrusted of the 25 industries and it has had the largest increase in distrust of any industry over the past 8 months. The key media brands which buck the trend, those which are highly trusted by Australians, are the ABC, SBS and Netflix, while the most trusted key tech brands, a significant conduit for media content, include Apple and Microsoft. Roy Morgan CEO Michele Levine says amid the first global pandemic in a century, consumer trust is critical for all businesses, but particularly so for media, which is delivering vital information in a rapidly changing environment. Roy Morgan’s ongoing risk monitor shows that levels of trust and distrust for individual companies can change quickly. This variability means regular tracking of the pulse of the community is vital.

CORPORATES
ROY MORGAN LIMITED, AUSTRALIAN BROADCASTING CORPORATION, SPECIAL BROADCASTING SERVICE (SBS), NETFLIX INCORPORATED, APPLE INCORPORATED, MICROSOFT CORPORATION

Looking beyond the panic-buying, Australia’s big supermarket story is Aldi’s growing market share

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Original article by Roy Morgan
Market Research Update – Page: Online : 25-Mar-20

Roy Morgan’s Fresh Food and Grocery Report shows that across 2019, Woolworths Group and Coles Group both declined in market share, while Aldi and other smaller supermarket chains increased. Aldi not only increased its market share of all supermarket spending, it also recorded strong growth in customer penetration. The report shows that Woolworths Group had a market share of 32.9% ($34 billion) of the total grocery market, a decrease of 0.7% compared with a year earlier. However, it was still ahead of Coles Group on 26.6% (down 1.4% to $27.4 billion), Aldi on 12.4% (up 0.6% to $12.8 billion), Fresh Food Stores on 11.8% (up 0.5% to $12.2 billion), Other Supermarkets on 9.1% (up 1.3% to $9.4 billion) and IGA on 7.3% (down 0.1% to $7.5 billion). Roy Morgan CEO Michele Levine says that although the current Coronavirus shopping frenzy is the news of the day, Aldi’s continued growth is a story that has been building for many years. The report’s findings are from Roy Morgan Single Source, compiled by in-depth interviews with over 50,000 Australians each year.

CORPORATES
ROY MORGAN LIMITED, WOOLWORTHS GROUP LIMITED – ASX WOW, COLES GROUP LIMITED – ASX COL, ALDI STORES SUPERMARKETS PTY LTD, IGA

Bunnings, ALDI and Woolworths Australia’s most trusted brands

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Original article by Roy Morgan
Market Research Update – Page: Online : 18-Mar-20

Roy Morgan research shows that distrust is one of the most significant, yet least recognised risks to Australian business and society in general. For many people, seeing widespread distrust in action has come as a surprise. But Roy Morgan analysts recognised several years ago that something was building in society which wasn’t being captured by traditional measures. A major ongoing research program revealed the corrosive effects distrust was having. The March 2020 edition of the Roy Morgan Risk Report shows that topping the brands with a Net Distrust Score – where distrust outweighs trust, and in these cases far outweighs it – are Facebook, Telstra and AMP. Mining and Petroleum is the most distrusted industry sector. On the flipside, topping the list of brands with a Net Trust Score – meaning the trust felt toward them outweighs the distrust – are Bunnings, ALDI and Woolworths. Retail is the most trusted industry sector. These insights are drawn from the ongoing Roy Morgan Risk Monitor – based on over 1,000 interviews each month. Respondents are asked which brands and companies they trust, and why, and also which brand and companies they distrust, and why.

CORPORATES
ROY MORGAN LIMITED, FACEBOOK INCORPORATED, TELSTRA CORPORATION LIMITED – ASX TLS, AMP LIMITED – ASX AMP, BUNNINGS GROUP LIMITED, ALDI LIMITED, WOOLWORTHS GROUP LIMITED – ASX WOW

Grand Prix cancellation deals a blow to Rolex & Mercedes

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Original article by Roy Morgan
Market Research Update – Page: Online : 18-Mar-20

The Formula 1 season was supposed to begin in Melbourne; however, the coronavirus led to a last-minute cancellation of the race, the first time in its history such a step has been taken. The cancellation is a huge disappointment to the millions of Australians who watch motorsports on TV. It is also a blow to the race’s prominent sponsors. Among Australian fans of Formula 1, and motor racing in general, the two brands that stand out the most when they are asked to name those associated with the Formula 1 Grand Prix are Rolex and Mercedes. Rolex is the naming rights sponsor of the Australian Grand Prix, and 4% of Australians associate the Swiss watch company with the Grand Prix in Melbourne. This brand association rises to 11% of those who occasionally watch Formula 1 on TV, 17% for those who participate in Motor racing, 23% for those who attend motor sport and 25% those who almost always watch Formula 1 on TV. Mercedes is naming rights sponsor for the most successful team, which has now won six Formula 1 World Championships in a row (2014-2019). It is associated with the Australian Grand Prix by 3% of Australians, but this rises to 10% of those who occasionally watch Formula 1 on TV or participate in Motor racing, 13% of those who attend motor sport and 14% of those who almost always watch Formula 1 on TV.

CORPORATES
ROY MORGAN LIMITED, FORMULA ONE, AUSTRALIAN FORMULA ONE GRAND PRIX, ROLEX, MERCEDES-BENZ AG

Australian consumers unconvinced about online retail giant Amazon

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Original article by Roy Morgan
Market Research Update – Page: Online : 18-Mar-20

New Roy Morgan research into online retailer Amazon shows that the shopping giant is well behind on several consumer indicators when compared to other major retail brands. Some 26% of Australians said ‘I’d consider shopping at Amazon’; this compares to 61% for Bunnings, 58% for Kmart, 56% for Big W, 51% for JB Hi-Fi and 35% for eBay. Meanwhile, only 14% said Amazon has good quality products; this compares to 47% for Bunnings, 25% for Kmart, 27% for Big W, 41% for JB Hi-Fi and 14% for online-only auction site eBay. It is worth noting in this context that unlike the others on this list, in addition to selling goods directly Amazon acts as a marketplace for other retailers, while eBay is purely a marketplace. These findings are from the Roy Morgan Single Source survey, derived from in-depth face-to-face interviews with 1,000 Australians each week and over 50,000 each year.

CORPORATES
ROY MORGAN LIMITED, AMAZON.COM INCORPORATED, BUNNINGS GROUP LIMITED, KMART AUSTRALIA LIMITED, BIG W DISCOUNT STORES, JB HI-FI LIMITED – ASX JBH, EBAY AUSTRALIA AND NEW ZEALAND PTY LTD

Retail, Transport and Manufacturing are the industries least likely to offer working from home

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Original article by Roy Morgan
Market Research Update – Page: Online : 18-Mar-20

The COVID-19 coronavirus outbreak has forced many employers to consider encouraging, or even forcing, their employees to work from home to reduce the possibility of the virus spreading around the community; however, this is not possible for all jobs. The latest in-depth employment data from Roy Morgan shows that 71% of employed Australians do no work from home, down by only 1% from a decade ago. In contrast, 29% of workers do undertake some work from home, up from 28%. Until this year, and the outbreak of the COVID-19 coronavirus, these figures have barely changed in the last 10 years. Importantly, there are several industries for which working from home is simply not an option for all employees. Over three-quarters of employees in the Retail (87%), Transport and Storage (82%), Manufacturing (82%) and Recreation and Personal (77%) do no work from home. There are two industries for which ‘doing some work from home’ is reported by almost half of the workforce including Finance, Property and Business Services (49% have done at least some work from home) and Communications (44%).

CORPORATES
ROY MORGAN LIMITED

Two-thirds of Australians agree that Overall the internet solves more problems than it creates

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Original article by Roy Morgan
Market Research Update – Page: Online : 3-Mar-20

A special Roy Morgan SMS survey has found that 66.8% of Australians aged 18+ agree that ‘Overall the internet solves more problems than it creates’; 33.2% disagree, believing that the ‘internet creates more problems than it solves’. The survey also shows that 63.3% of women agree that the internet solves more problems than it creates, compared to 70.5% of men. Meanwhile, 74.9% of Australians aged 18-24 agree that the internet solves more problems than it creates, as do 69% of those aged 25-34, but only 65.3% of those aged 65+. The group least positively inclined towards the internet is those aged 35-49, but even here 63.1% feel that it solves more problems than it creates. The survey, conducted on February 11-13, was completed by 949 Australians aged 18+.

CORPORATES
ROY MORGAN LIMITED