M6950 Market Research and Statistical Services

Distrust is highest for Cricket a year after sandpaper gate

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Original article by Roy Morgan
Market Research Update – Page: Online : 9-Aug-19

Australians’ distrust in Cricket is higher than any other sport a year after the ball-tampering scandal engulfed the Australian men’s cricket team and led to the suspensions of senior players. Joining Cricket with high levels of distrust are Rugby League/NRL, Aussie Rules/AFL, Horse Racing, Rugby Union, Soccer, Boxing, Tennis, Cycling and Greyhound Racing from research conducted in June 2019. Distrust in Cricket soared in the wake of ‘sandpaper gate’ and Cricket remains one of the leading sports with a negative Net Trust Score, according to the latest Roy Morgan Sports Net Trust Score survey. Although Cricket continues to have high distrust there is some good news. Women’s Cricket continues to provide a boost to the overall image of the sport, with higher trust than distrust. In addition the overall Net Trust Score for Cricket as well as for Rugby League/NRL, Aussie Rules/AFL, Soccer and Boxing have all improved compared to a year ago.

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ROY MORGAN LIMITED

56 million Indonesians engage in online entertainment

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Original article by Roy Morgan
Market Research Update – Page: Online : 6-Aug-19

New research from Roy Morgan shows that over 56.5 million Indonesians aged 14+ (34.5%) conducted at least one entertainment activity online in an average four weeks during the year to March 2019, compared with 28.5 million in 2015. The most popular entertainment activity conducted online in Indonesia is streaming video through popular websites such as YouTube, which 27 million Indonesians now do in an average four weeks, up from 8.8 million four years ago (an increase of over 200%). Meanwhile, 19.7 million Indonesians play games online (up 105% since 2015), 15.1 million download games (up 49%), and over 14.8 million access adult entertainment (up 268%). Some 14 million Indonesians download music (unchanged) and nearly 14 million stream music (up 133%).

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ROY MORGAN LIMITED

Females closing the gender wealth gap

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Original article by Roy Morgan
Market Research Update – Page: Online : 6-Aug-19

The latest findings from the second edition of the Roy Morgan Wealth Report show that the average net wealth (personal assets minus debt) per capita of females in Australia in the year to March 2019 was $400k, equal to 89% of the male average of $449k. This gap is now much smaller than it was in 2007, prior to the global financial crisis, when the female average was only $236k (or 80% of the $296k male average). Overall, the average net wealth per capita of Australians has grown from $285,600 in 2007 to $424,200 in 2019, an increase of 59.7%. This is an increase in real terms (allowing for inflation) of 23.8%. Both genders have shown increased per capita net wealth, but the average woman experienced a 69% increase (from $236k to $400k), while men showed an increase of only 52% (from $296k to $449k). The report is drawn from over half a million in-depth face-to-face interviews conducted in Australians’ homes over the period from 2007 to 2019.

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ROY MORGAN LIMITED

Perth loses top personal net wealth ranking to Sydney

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Original article by Roy Morgan
Market Research Update – Page: Online : 6-Aug-19

The second edition of the Roy Morgan Wealth Report shows that Sydney boasted the highest average net wealth (personal assets minus debt) per capita in the year to March 2019, at $570,000. It was followed by Melbourne ($491k), the ACT ($441k) and Perth ($358k). In contrast, Perth had the highest average net wealth per capita in the year to December 2007, at $338k. This was well ahead of Sydney on $292k and Melbourne on $268k, which also trailed the ACT ($329k). The report is drawn from over half a million in-depth face-to-face interviews conducted in Australians’ homes over the period from 2007 to 2019.

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ROY MORGAN LIMITED

Panadol’s continuing dominance proves a pain for competitors

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Original article by Roy Morgan
Market Research Update – Page: Online : 6-Aug-19

New research from Roy Morgan shows that 12.4 million Australians aged 14+ (60.4%) purchased headache and pain relief products in an average four weeks in the year to March 2019, up from 12.1 million in 2016. Some 7.8 million Australians (38% of the population) purchase Panadol-brand pain relief products in an average four weeks, followed by Nurofen (21.8%) and supermarket brands (9.9%). The research also shows that over the past three years, the proportion of Australians who purchase Panadol has increased by 0.8% points, while Nurofen has decreased by 1.2% points. Meanwhile, 30.1% of Australians indicate that they buy pain relief products from chemists or pharmacies in an average six months, while supermarkets are the next preferred choice (26%).

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ROY MORGAN LIMITED

15.5 million Australians read newspapers in print or online

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Original article by Roy Morgan
Market Research Update – Page: Online : 2-Aug-19

Roy Morgan has released the latest readership results for Australian newspapers, for the 12 months to June 2019. Now 15.5 million Australians aged 14+ (75) read or access newspapers in an average seven-day period via print or online, a fall of 3.7 per cent from a year ago. The standout performer over the past year is ‘The Australian Financial Review’, which increased its total cross-platform readership by 15.8 per cent to 1,587,000; this was driven by a substantial increase in its digital audience (up by 23.5 per cent to 1,337,000). ‘The Sydney Morning Herald’ is still Australia’s most widely-read masthead, with a cross-platform audience of 4,125,000, down 3.6 per cent from a year ago. Meanwhile, ‘Good Weekend’ remains Australia’s most widely-read newspaper inserted magazine, with print readership of 916,000 (down 19.6 per cent over the last year). These are the latest findings from the Roy Morgan Single Source survey, derived from in-depth face-to-face interviews with 1,000 Australians each week and over 50,000 each year.

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ROY MORGAN LIMITED

Magazine readership up year on year at over 15.2 million

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Original article by Roy Morgan
Market Research Update – Page: Online : 2-Aug-19

Roy Morgan has released the Australian Magazine Readership report for the 12 months to June 2019. A total of 15,227,000 Australians aged 14+ (73.7 per cent) now read magazines in print or online, up 1.2 per cent from a year ago. Readership of print magazines is just over 13.5 million Australians (65.2 per cent), down 1.3% from a year ago. Twelve of Australia’s top 20 magazines grew their print readership over the past year, with six of the leading titles growing their readership by at least five per cent. The free ‘Coles Magazine’ remains the most widely-read print magazine, with a readership of 4,763,000 per issue (up 4.4 per cent), while ‘Better Homes & Gardens’ remains the most widely-read paid magazine with 1,572,000 million readers. Meanwhile, Taste.com.au remains the best-read magazine title across print and digital formats, with a total cross-platform audience of more than 3.2 million (up 1.6 per cent). These are the latest findings from the Roy Morgan Single Source survey, derived from in-depth face-to-face interviews with 1,000 Australians each week and over 50,000 each year.

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ROY MORGAN LIMITED

Head & Shoulders shakes off shampoo competition

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Original article by Roy Morgan
The Australian Financial Review – Page: Online : 1-Aug-19

A Roy Morgan Single Source survey shows that more than 15.7 million Australians aged 14+ bought shampoo in an average six months in the year to March 2019. Head & Shoulders is bought by 16.4% of shampoo buyers, up 1.9% points from four years ago. Alberto is now bought by 13.8% of shampoo buyers (up 1.2% points since 2015), TRESemme is up 1.2% points to 13.6%, Pantene is up 0.7% points to 12.8% and Dove is up 1.7% points to 6.6%. Meanwhile, Procter & Gamble is the leading manufacturer of shampoo brands in Australia, with nearly a third of shampoo buyers (32.4%) purchasing one of their brands such as Head & Shoulders, Pantene and Herbal Essences (Clairol). Men comprise over three-fifths of all Head & Shoulders shampoo buyers, while Alberto is the leading shampoo brand for women.

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ROY MORGAN LIMITED, PROCTER AND GAMBLE AUSTRALIA PTY LTD

Why not all – chocolate that is! 2 million Australians love bars, blocks & boxes

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Original article by Roy Morgan
Market Research Update – Page: Online : 29-Jul-19

Research carried out by Roy Morgan in the year to March 2019 shows that 14.2 million Australians aged 14+ consume chocolate in an average four weeks. Nearly 11 million Australians (77.5%) eat chocolate bars, just over 8.9 million (62.9%) consume chocolate blocks, and 4.4 million (31.1%) indulge in boxed chocolates. Meanwhile, over 2 million Australians eat all three in an average four weeks, equating to 15.1% of chocolate consumers. The most popular combination for mixing and matching types of chocolate is those who consume both chocolate bars and blocks in an average four weeks, numbering some 4.22 million (29.8%) of all chocolate consumers. Roy Morgan CEO Michele Levine says that while chocolate boxes find their greatest appeal amongst the older Generation X, chocolate bars are the top pick of Millennials, and the most likely generation to indulge in boxed chocolates are in fact the younger Generation Z.

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ROY MORGAN LIMITED

1-in-10 Australians now buy home products online

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Original article by Roy Morgan
Market Research Update – Page: Online : 29-Jul-19

A Roy Morgan Single Source survey shows that 10.4% of Australians aged 14+ bought home products online in an average three months during the year to March 2019; this is up 2.7% points since 2014. Meanwhile, some 4.9% of Australians now purchase homewares and manchester online, up 1.2% since 2014. The number of Australians who buy home decorations online has risen by 0.7% to 2.3%, followed by baby and nursery products (up 0.6% to 2.4%), and furniture (up 1% to 2.2%). Analysis shows that over two-thirds of Australia’s online home products buyers are women and particularly Millennial women aged in their 30s or 40s, while the average household income for online home products buyers is well over $120,000 per year.

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ROY MORGAN LIMITED