M6950 Market Research and Statistical Services

Woolworths bottle shops prove most popular

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Original article by Roy Morgan
Market Research Update – Page: Online : 3-Sep-19

New data from Roy Morgan shows that Woolworths Group maintains the highest market penetration among alcohol retailers, with 60.7% of Australian alcohol buyers purchasing from its stores in an average four-week period. Some 22.5% of alcohol buyers shop at Coles Group’s liquor stores, and 41.9% visit other stores (including supermarkets such as Aldi and IGA, hotel bottle shops and independent retailers). Analysis shows that 37% of alcohol buyers purchase solely from Woolworths Group’s stores, while 9% solely purchase from Coles Group stores and 22% only visit other stores and independent retailers. The ‘Alcohol Retail Currency Report’ is based on the Roy Morgan Single Source survey, derived from in-depth face-to-face interviews with 1,000 Australians each week in their homes and over 50,000 each year.

CORPORATES
ROY MORGAN LIMITED, WOOLWORTHS GROUP LIMITED – ASX WOW, COLES GROUP LIMITED – ASX COL, DAN MURPHY’S, BWS – BEER WINE SPIRITS, CELLARMASTER WINES PTY LTD, WOOLWORTHS LIQUOR, FIRST CHOICE LIQUOR SUPERSTORE, LIQUORLAND (AUSTRALIA) PTY LTD, VINTAGE CELLARS (AUSTRALIA) PTY LTD, ALDI STORES SUPERMARKETS PTY LTD, IGA

Nearly nine million general insurance policies at risk of being switched – RACV and Apia top for loyalty

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Original article by Roy Morgan
Market Research Update – Page: Online : 2-Sep-19

A new report from Roy Morgan shows that during the last 12 months, 8.9 million general insurance policies, or nearly one in five (18.2%), were subject to review. This was made up of the policies that were switched to another company and those that were renewed with the same company after approaching other companies. Companies with the most loyal customers (those who renew without looking around) are RACV, Apia and CGU. The research also shows that over the last year, 79.4% of general insurance policies were renewed with the same company without approaching any other companies. This was an increase from the previous year when it was 77.3% and currently represents 38.7 million policies. These are some of the latest findings from Roy Morgan’s ‘General Insurance Currency Report’. The report is derived from Roy Morgan’s Single Source Survey (Australia) which is derived from in-depth personal interviews conducted face-to-face with over 50,000 Australians per annum in their homes, including details of over 120,000 general insurance policies.

CORPORATES
ROY MORGAN LIMITED, RACV INSURANCE, AUSTRALIAN PENSIONERS INSURANCE AGENCY PTY LTD, CGU INSURANCE AUSTRALIA LIMITED

Rising numbers of Australians looking at Electric and Hybrid vehicles for their next set of wheels

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Original article by Roy Morgan
Market Research Update – Page: Online : 29-Aug-19

New data from Roy Morgan shows that 1,383,000 Australians aged 14+ are looking to drive a hybrid vehicle, and 537,000 are intending on driving an electric vehicle, as their next car (either new or used). The number of Australians looking to drive a hybrid car as their next vehicle has increased by 341,000 since June 2018, and the number of consumers intending to drive an electric vehicle has increased by 125,000. When looking specifically at those intending to purchase an electric vehicle within the next four years, some 92,000 Australians intend on purchasing a used electric vehicle, up from 53,000 as of June 2018 (an increase of 39,000). However, the opposite trend was apparent for those looking to purchase a new electric vehicle within four years. As of June 2019, a total of 49,000 Australians were looking to buy a new electric vehicle, compared with 57,000 as of June 2018 (a decrease of 8,000). These are the latest findings from the Roy Morgan Single Source survey, derived from in-depth face-to-face interviews with 1,000 Australians each week and over 50,000 each year.

CORPORATES
ROY MORGAN LIMITED

Ride-sharing app Uber overtakes taxis as preferred private transport service

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Original article by Roy Morgan
Market Research Update – Page: Online : 27-Aug-19

The latest data from Roy Morgan has shown that a greater proportion of Australians aged 14+ are now using Uber (22.9%) compared with taxis (21.8%). This is the first data to reveal that taxis are no longer the preferred private transport service of Australians. Uber has experienced a dramatic rise in popularity over the past three years. The proportion of Australians utilising the service in an average three-month period has increased from 6.6% (1.3 million) of the population, to 22.9% (4.7 million), an increase of 16.3% points (+ 3.4 million). Although Uber is now the preferred service, the proportion of Australians using taxis has remained relatively steady in recent years, dropping only slightly from 24.4% (4.8 million) to 21.8% (4.5 million). These are the latest findings from the Roy Morgan Single Source survey, derived from in-depth face-to-face interviews with 1,000 Australians each week and over 50,000 each year.

CORPORATES
ROY MORGAN LIMITED, UBER AUSTRALIA PTY LTD

Consumers who know their NBN speed are more satisfied with their provider

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Original article by Roy Morgan
Market Research Update – Page: Online : 27-Aug-19

New research from Roy Morgan shows that consumers who know what their NBN plan’s ‘typical evening speed’ should be are more satisfied with their provider (78%) than those who do not know (68.1%), according to research conducted in the three months to June 2019. Analysis of the consumer NBN market shows that 49.9% of consumers do not know "What typical evening speed is included in your NBN plan?" Interestingly, this lack of knowledge about speed is not simply because someone may not be the Primary or Joint Fixed Broadband Decision Maker. For the 49.9% of consumers who do not know the ‘typical evening speed’ of their NBN plan a clear majority of 59.8% are either the Primary (25.2%) or Joint (34.6%) Fixed Broadband Decision Maker. There is a clear link between those who do know their NBN speed tier and increased satisfaction with their internet service provider (78.0%). In contrast, just over two-thirds of those who did not know their typical evening speed (68.1%) were satisfied with their internet service provider, a significant difference of 9.9% points.

CORPORATES
ROY MORGAN LIMITED

Toyota and Mazda drivers most brand loyal; Have the luxury brands lost their lustre?

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Original article by Roy Morgan
Market Research Update – Page: Online : 27-Aug-19

New data from Roy Morgan reveals that of Australians aged 14+ who are looking to purchase a new car in the next four years, 6-in-10 current Toyota and Mazda drivers are intending to purchase the same brand, which are the highest loyalty ratings of any manufacturer. Toyota and Mazda’s loyalty ratings are followed by Subaru, Mercedes-Benz, Volkswagen, BMW, Hyundai, Honda, Lexus, Audi, Mitsubishi, Nissan, Ford and Holden. Eight of the 10 non-luxury manufacturers have increased their loyalty rating from three years ago. The largest improvement was by Mitsubishi, climbing from 28.4% in 2016 to 41.8%. Unlike non-luxury vehicles, luxury brands have seen declines in loyalty ratings when compared to three years ago. Because Mercedes-Benz has managed to limit its decline to only 3%, it has recorded the highest loyalty rating of the four luxury brands as on June 2019. These are the latest findings from the Roy Morgan Single Source survey, derived from in-depth face-to-face interviews with 1,000 Australians each week and over 50,000 each year.

CORPORATES
ROY MORGAN LIMITED

State of the Nation – Media: Harnessing the future by building Trust and dissipating Distrust

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Original article by Michele Levine, Roy Morgan
Market Research Update – Page: Online : 27-Aug-19

The media landscape in Australia is in an unprecedented state of disruption and change as digital media continues to upend established norms and business practices. However, there is a ‘hard’ currency that remains constant that drives consumers to return to, or reject, brands and channels: Trust and Distrust. For media channels and brands to survive and thrive they must build Trust and crucially, minimise Distrust. While a high level of Trust will keep audiences engaged and coming back, a high, or increasing, level of Distrust will drive audiences (consumers) away – perhaps never to return. More Australians Trust ‘newspapers’ than any other channel – but down from 2018, ahead of Television, News & Newspaper Websites, Social Media, Radio and Magazines. Social Media is the most Distrusted media channel – but down from a year ago, followed by Print, Newspapers, Television, Magazines, News & Newspaper Websites and Radio. The ABC is by far the most Trusted media corporation, followed by Nine Entertainment, SBS, Newscorp, Facebook, Seven West Media, Google/Alphabet Group and Schwartz Media. The most Distrusted media corporation is Facebook, although its Distrust has improved significantly since 2018, ahead of Newscorp, Nine Entertainment, Seven West Media, the ABC and Fox.

CORPORATES
ROY MORGAN LIMITED

79 year olds have the best mental health

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Original article by Roy Morgan
Market Research Update – Page: Online : 20-Aug-19

New data from Roy Morgan shows that over 7.9 million Australians aged 14+ (38.4%) now suffer from a Mental Health condition, compared with 5.4 million (30.7%) in 2009. The most common Mental Health conditions are Stress (which is experienced by 5.8 million Australians, or 28%), Anxiety (suffered by over 4.3 million, or 21.1%), Depression (which afflicts over 3.3 million, or 16.1%) and the nearly 1.3 million (6.2%) who have Panic Attacks. Analysis shows that the number of Australians who experience Anxiety has increased by 108.3% since 2011, from nearly 2.3 million to over 4.3 million. Stress has increased by 1.6 million (+38.2%), Depression has increased by almost 1 million (+41.2%) and Panic Attacks are up by over half a million (+73.7%). The latest Roy Morgan health research is based on a program of research that now spans over a decade into illnesses and medical conditions and derived from detailed in-depth interviews with over 50,000 Australians each year as part of the Roy Morgan Single Source survey.

CORPORATES
ROY MORGAN LIMITED

Rising numbers of Australians looking at Electric and Hybrid vehicles for their next set of wheels

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Original article by Roy Morgan
Market Research Update – Page: Online : 20-Aug-19

New data from Roy Morgan shows that 1,174,000 Australians aged 14+ are looking to buy a hybrid vehicle, and 438,000 intend to buy an electric vehicle as their next car purchase, either new or used. The number of Australians looking to buy a hybrid car as their next vehicle has increased by 553,000 since June 2018, and the number of consumers intending to buy an electric vehicle has increased by 200,000. When looking specifically at those intending to purchase an electric vehicle within the next four years, some 61,000 Australians intend to purchase a used electric vehicle, up from 28,000 as of June 2018. However, the opposite trend is apparent for those looking to purchase a new electric vehicle within four years. As of June 2019, a total of 37,000 Australians were looking to buy a new electric vehicle, compared with 45,000 as of June 2018. These are the latest findings from the Roy Morgan Single Source survey, derived from in-depth face-to-face interviews with 1,000 Australians each week and over 50,000 each year.

CORPORATES
ROY MORGAN LIMITED

NSW snowfields move further ahead of Victorian rivals in 2019

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Original article by Roy Morgan
Market Research Update – Page: Online : 19-Aug-19

The latest tourism data from Roy Morgan shows that 49% of Australians 14+ who regularly or occasionally go skiing or snowboarding say they would like to visit at least one of the nation’s snow areas within the next two years; this is up 2% on a year ago. Driving the increase over the last two years is an increasing preference for the New South Wales Snowfields/High Country area, now mentioned by 35% of skiers/snowboarder as a destination for a holiday during the next two years (up 4% points on a year ago). Thredbo/Perisher/Smiggins is clearly the most popular Australian snow resort area, mentioned by 29% of skiers/snowboarders (up 1% point on a year ago) while other Snowy Mountains resorts are mentioned by 10% of skiers/snowboarders (up 2% points in a year). The leading Victorian snow fields have lost ground on their NSW counterparts over the last year, with 22% of skiers/snowboarders looking to visit the Victorian snow fields for a holiday during the next two years (down 2% points on a year ago). This decline has been spread across the major resorts, with all three experiencing a decline compared to a year ago. Mt Hotham continues to lead the way as the preferred snow destination in Victoria, mentioned by 11% of skiers/snowboarders (down 2% points), ahead of Falls Creek on 10% (down 1% point) and Mt. Buller on 7% (down 5% points).

CORPORATES
ROY MORGAN LIMITED