M6950 Market Research and Statistical Services

Rise in vegetarianism not halting the march of obesity

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Original article by Roy Morgan
Market Research Update – Page: Online : 16-Apr-19

A Roy Morgan Single Source survey shows that in the year to December 2018, nearly 2.5 million Australians (12.1% of the population) had diets of which the food is all, or almost all, vegetarian. This compares with less than 2.2 million (11.2%) in 2014. However, the rising level of vegetarianism in Australia has yet to stop the increasing trend towards obesity. Now 28.5% of Australians have a Body Mass Index (BMI) of over 30 and are classified as ‘Obese’, up 2.1% points from four years ago. Some 2.7% of Australians are classified as ‘Underweight’, up 0.2% points from four years ago. ‘Underweight’ Australians have a BMI below 18.5. Meanwhile, analysis shows that Metrotechs (18.2%) and Aspirationals (13.1%) have a higher than average share of vegetarians among Roy Morgan’s Helix Personas communities.

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ROY MORGAN LIMITED

Australia’s personal wealth declines

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Original article by Roy Morgan
Market Research Update – Page: Online : 15-Apr-19

A Roy Morgan Single Source survey shows that the gross personal wealth (assets) of Australians aged 14+ (including owner-occupied homes) stood at $9,784 billion in the December 2018 quarter. This represents a drop of $512 billion or 5.0% from the September quarter when it was $10,296 billion, and is now at the lowest level recorded throughout 2018. Net wealth (after debt) has also decreased by 4.3%, from $8,993 billion to $8,608 billion. Despite the overall decline in household wealth over the December quarter, the average gross household wealth remains over one million dollars, at $1,016,000. This is $58,000 or 5.4% below the average recorded in the September quarter and the lowest since December 2017. The average gross wealth per capita was $502,000 in September and this has also fallen by 5.4% to $475,000 in December, the lowest for 12 months. The survey is based on in-depth interviews conducted face-to-face with over 50,000 consumers per annum in their homes.

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ROY MORGAN LIMITED

Online grocery shoppers are a small but lucrative market

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Original article by Roy Morgan
Market Research Update – Page: Online : 15-Apr-19

New research from Roy Morgan shows that Australian grocery shoppers aged 14+ who bought groceries from Woolworths online in the year to December 2018 spent an average of $186 a week, compared to only $103 for those buying from Woolworths’ ‘bricks and mortar’ stores. The same trend is evident for Coles, with grocery shoppers spending $158 at Coles Online in an average week, compared with $97 on average for those shopping at a ‘bricks and mortar’ store. The huge difference in spending patterns between the online and ‘bricks and mortar’ stores is driven by women, who spend far more on average via the online outlet than via the physical store.

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ROY MORGAN LIMITED, COLES SUPERMARKETS AUSTRALIA PTY LTD, WOOLWORTHS SUPERMARKETS

Fewer Australians gambling

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Original article by Roy Morgan
Market Research Update – Page: Online : 15-Apr-19

A Roy Morgan Single Source survey shows that 47.9% of Australians aged 18+ (9.3 million people) gambled in an average three months during the year to December 2018, compared with 64.7% (10.5 million) in the year to December 2008. A decline has occurred across all major types of gambling over the last decade; the biggest drop in participation has been for lottery/scratch tickets, which are down 16.3% points to 40.1% but remain the most popular gambling category. Poker machines showed the next biggest loss, declining by 11.9% points to 13.7%, followed by betting (down 5.9% points to 9.4%). The survey is based on in-depth interviews conducted face-to-face with over 50,000 consumers per annum in their homes. This survey includes detailed questioning of over 7,000 gamblers per annum from which the comprehensive ‘Gambling Currency Report’ is produced, covering long term gambling trends from 2002.

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ROY MORGAN LIMITED

Apple TV+ targets market of over 17 million Aussies

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Original article by Roy Morgan
Market Research Update – Page: Online : 8-Apr-19

Research by Roy Morgan shows that the potential market for the Apple TV+ streaming video service is huge, given that over 17 million Australians aged 14+ (83.4%) currently access streaming video services or own Apple-branded devices. This includes 14.7 million Australians (71.8%) who already use streaming video services such as Netflix, Stan, ABC iView and others who would be interested in the Apple TV+ streaming service, as well as nearly 11.7 million Australians (57%) who own Apple devices. Analysing this potential market by Generation shows the biggest potential for Apple TV+ is with the 4.6 million Millennials who use streaming services or use an Apple device capable of streaming. This is closely followed by the over 4 million members of Gen Z and just under 4 million members of Gen X who use streaming services or use an Apple device capable of streaming.

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ROY MORGAN LIMITED, APPLE INCORPORATED, APPLE TV+, NETFLIX INCORPORATED, STAN ENTERTAINMENT PTY LTD

Private Health Insurance will change April 1 – but most Australians have no idea

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Original article by Roy Morgan
Market Research Update – Page: Online : 1-Apr-19

Roy Morgan’s 2019 Private Health Insurance Survey shows that 57.3% of Australians aged 18+ are unaware of changes to private health insurance that take effect on 1 April. Some 53.8% of Australians with private health insurance are aware of the changes, which will categorise health insurance products according to tiers of cover, while 80.6% of Australians without health insurance are largely unaware of the changes. Meanwhile, 31.4% of Australians who are aware of the upcoming changes believe that the reforms will be of benefit to them, 29.3% do not think they will benefit them at all, and a further 39.3% are unsure if the changes will be of any benefit. The survey is based on a representative sample of 1,036 Australians aged 18+.

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ROY MORGAN LIMITED

Myki transport app gives Android phones advantage over Apple

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Original article by Roy Morgan
Market Research Update – Page: Online : 1-Apr-19

A Roy Morgan Single Source survey shows that more than 2.9 million Melburnians use public transport in an average three months (equivalent to over 71% of residents of Victoria’s capital). Some 39% of Melbourne’s public transport users have the Android operating system on their main mobile phone, while 48% use an Apple iPhone. Analysis shows that Millennials will derive the greatest benefit from the new Myki app, which allows Victorians to pay their public transport fare via a mobile phone (although it is currently only available on Android phones). Some 47% of Melbourne transport users in the Millennial generation use phones with an Android operating system, compared with just 21% of Melbourne transport users in the Pre-Boomer generation.

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ROY MORGAN LIMITED, GOOGLE INCORPORATED, APPLE INCORPORATED

Holiday intention levels showing some weakening

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Original article by Roy Morgan
Market Research Update – Page: Online : 26-Mar-19

Research from Roy Morgan carried out in the three months to December 2018 shows that 13.94 million Australians aged 14+ (67.6%) intend to take a holiday in the next 12 months, a drop of 250,000 (or 1.8%) from the same time in 2017. The ‘Roy Morgan Leading Indicator Holiday Travel Intention, December 2018’ report also shows that 52.0% of Australians intend that their next holiday will be domestic (down from 54.3%), while 10.8% intend to take an overseas holiday (down from 11.1%). It is worth noting that 1.01 million holiday intenders have yet to decide their likely holiday destination for the next 12 months. This report is based on data collected from Roy Morgan’s Single Source survey, which involves in-depth interviews conducted face-to-face with over 50,000 Australians consumers per annum in their homes.

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ROY MORGAN LIMITED

Over 5 million Australians consider buying groceries online

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Original article by Roy Morgan
Market Research Update – Page: Online : 26-Mar-19

A Roy Morgan Single Source survey has found that 31% of Australians aged 14+ (more than five million people) would consider buying groceries online in the next year, an increase of more than 800,000 in the last 12 months. The survey, which was carried out in the year to December 2018, also shows that 34% of both Coles and Woolworths shoppers would consider buying groceries online in the next year, compared with 26% of Aldi customers and 23% of IGA customers. Meanwhile, just 5% of Woolworths customers and 4% of Coles customers currently buy groceries online in an average month.

CORPORATES
ROY MORGAN LIMITED, COLES SUPERMARKETS AUSTRALIA PTY LTD, WOOLWORTHS SUPERMARKETS, ALDI STORES SUPERMARKETS PTY LTD, IGA

Declining importance of private health insurance to fund members

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Original article by Roy Morgan
Market Research Update – Page: Online : 26-Mar-19

A Roy Morgan Single Source survey, which was carried out in the year to December 2018, shows that 55.4% of Australians aged 14+ with private health insurance agree that ‘it is essential to have private health insurance’. This continues a declining trend seen each year since December 2014, when it was 65.0%. The survey also shows that 67.5% of people with private health insurance agree that ‘it gives me peace of mind’, down from 73.6% in 2014; meanwhile, some 55.4% agree that ‘it’s essential to have’, down from 65.0% in 2014. The survey is based on in-depth personal interviews conducted face-to-face with over 50,000 Australians per annum in their own homes, including over 8,000 interviews with members of private health insurance funds.

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ROY MORGAN LIMITED