M6950 Market Research and Statistical Services

Roy Morgan new car purchasing intentions data foreshadowed slow-down in new car sales in July

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Original article by Roy Morgan
Market Research Update – Page: Online : 8-Aug-18

Roy Morgan leading indicators report for car buying intention has been showing a reduced appetite for new car buying for several months – well before the latest new car sales data released from VFACTS this week. The motor industry’s statistical service VFACTS show Australian new car sales down 7.8 per cent in July 2018 versus July 2017. Roy Morgan’s two leading indicators – the intention to buy a new vehicle in the next 4 years and the intention to buy a new vehicle in the next 12 months – peaked in late 2017 and have declined through the first half of 2018. The most recent Roy Morgan automotive leading indicators release available in late June showed 2.268 million Australians intended to buy a new car in the next four years and 578,000 intended to buy a car in the next 12 months. Both figures showed a month-on-month decline although there are bright spots with the intention to purchase SUVs improving despite the decline in intentions for more conventional passenger vehicles. See more details on Roy Morgan automotive leading intentions here.

CORPORATES
ROY MORGAN LIMITED, VFACTS

One less Australian Market Research Firm. DBM merges with Shanghai based Illuminera Group

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Original article by the Illuminera Group of Shanghai, China
Shanghai – Page: 1 : 3-Aug-18

Illuminera today announced their merger with DBM, an Australian provider of insight based consulting to the financial services industry. After the merger, both Illuminera and DBM will benefit from their combined knowledge and capability in the fields of data analytics and insight based consulting to meet the increasingly demanding needs of clients across the Asia Pacific region, with over 160 full-time consultants and annual revenue of more than 160 million RMB. Dhruba Gupta, founder and CEO of DBM, said "The partnership is an exciting opportunity for us to work together to share resources, knowledge and expertise, making it possible for us to offer a wider range of innovative services and deliver greater impact for our clients."

CORPORATES
DBM CONSULTANTS PTY LTD, ILLUMINERA GROUP

Rugby viewership more than double Rugby League in NZ

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Original article by Roy Morgan
Market Research Update – Page: Online : 6-Aug-18

A Roy Morgan Single Source survey has found that 43.6% of New Zealanders aged 14+ (almost 1.7 million people) watched Rugby on TV in the year to June. Viewership of Rugby Union far outstrips the other major football codes, and is more than double the viewership of either Rugby League or Soccer. A total of 837,000 New Zealanders (21.5%) watch Rugby League on TV, including the NRL and other Rugby League matches, and 587,000 (15.1%) watch Soccer including the FIFA World Cup, the A-League and other Soccer matches including the English Premier League and local leagues. Rugby Union Internationals, which feature the New Zealand national team the All Blacks, are the most popular form of Rugby watched by nearly 1.34 million New Zealanders (34.3%), slightly ahead of the Rugby World Cup, watched by 1.26 million New Zealanders (32.4%). Super Rugby is watched by nearly 1.2 million New Zealanders (30.6%), while a further 880,000 New Zealanders (22.6%) watch the local Mitre 10 Cup in New Zealand.

CORPORATES
ROY MORGAN LIMITED

NSW snowfields set to attract more Aussie skiers than Victorian fields

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Original article by Roy Morgan
Market Research Update – Page: Online : 6-Aug-18

The latest tourism data from Roy Morgan shows that 47% of Australian skiers and snowboarders would like to visit at least one of the nation’s snow areas within the next two years, up 1% on the year to December 2014. The NSW Snowfields/High Country area remains the most popular in Australia, mentioned by 31% of skiers/snowboarders as a destination for a holiday during the next two years. This is led by Thredbo/ Perisher/Smiggins slopes as the most popular snowfield, cited by 28% of skiers/snowboarders. Despite trailing their northern counterparts in terms of popularity, the leading Victorian snow fields have made impressive gains over the last four years. Now 24% of skiers/snowboarders would like to visit the Victorian snow fields for a holiday during the next two years – up 5% points on 2014. This gain has been spread across Victoria’s leading snow fields, with Mt. Hotham now the leading snow destination in Victoria (mentioned by 13% of skiers/snowboarders), ahead of Mt. Buller on 12% and Falls Creek on 11%. Mt. Buller has doubled in popularity since 2014 to overtake Falls Creek.

CORPORATES
ROY MORGAN LIMITED

Eating and drinking out and playing computer games jump in popularity

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Original article by Roy Morgan
Market Research Update – Page: Online : 31-Jul-18

Research by Roy Morgan indicates that in the year to March 2018, Australians went out for food and drink nearly 1.35 billion times at cafes, restaurants, fast food outlets and pubs – or an average of 66 times each by every Australian aged 14+. This represents an increase of an average of two trips per Australians since last analysed in September 2016. The other big increase over the period was Australians playing video, computer or board games at home. In the last 12 months an Australian played a video, computer or board game at home a total of 704 million times – up a total of 43 million since the year to September 2016. Roy Morgan CEO Michele Levine notes that while it recently reported that Australians are spending more time online, popular sporting and leisure activities continue to increase, led by Australians heading out for a bite to eat or a social drink.

CORPORATES
ROY MORGAN LIMITED

We have got it all wrong on Millennials

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Original article by Laura Demasi
The Age – Page: Online : 26-Jul-18

Immigration has impacted on the makeup of Australia’s Millennials unlike any generation in the past, according to research by Roy Morgan. The number of Millennials born in Asia is a particular influence on it. Thirty-one per cent of Millennials living in Sydney or Melbourne were born in Asia, compared to just three per cent of pre-Boomers. Asian-born Millennials tend to be much more conservative in their views than Australian-born Millennials; they are more likely to be married, more likely to have a degree and more likely to vote for the Liberal Party.

CORPORATES
ROY MORGAN LIMITED, LIBERAL PARTY OF AUSTRALIA

Bank customers becoming less likely to recommend their bank

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Original article by Roy Morgan
Market Research Update – Page: Online : 27-Jul-18

New results from Roy Morgan shows that bank customers are now less likely to recommend their bank than they were prior to the Finance Royal Commission. In February 2018, 59.0% of main financial institution bank customers were highly likely to recommend their bank to a friend or colleague, but it has fallen to 54.4% in June. It is now at the lowest monthly level since November 2016 when it was 54.1%, although it remains well up on the 45.8% of June 2008. In the six months to June 2018, 83.3% of ING customers who consider it to be their MFI were very likely to recommend it, the highest level of the 10 largest banks and an increase of 12.6% points over the last year. In second place was Bendigo Bank with 68.7%, followed by Bank of Queensland (61.2%) and St George (60.5%). Roy Morgan’s "Advocacy Report – Financial Institutions June 2018" is based on in-depth interviews conducted face-to-face with over 50,000 consumers per annum in their homes, including over 4,000 bank customers per month.

CORPORATES
ROY MORGAN LIMITED, ING BANK (AUSTRALIA) LIMITED, BENDIGO BANK, BANK OF QUEENSLAND LIMITED – ASX BOQ, ST GEORGE BANK LIMITED

Roy Morgan announces winners of the 2017 New Zealand Customer Satisfaction Awards

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Original article by Roy Morgan
Market Research Update – Page: Online : 23-Jul-18

Roy Morgan has announced the winners of its seventh annual Customer Satisfaction Awards for New Zealand. The annual awards reward outstanding personal service across a range of industries including Retail, Finance, Telecommunications, Travel & Tourism, Automotive and Utilities. Of the 22 companies winning an award, 10 have emerged victorious for the first time in the awards’ history. A further seven have successfully defended their victory, while five former winners have returned to the winner’s circle in 2017 after coming up short in recent years. International Airline of the Year Emirates is the "Best of the Best" in 2017, coming out on top of all other 21 category winners with the highest Customer Satisfaction of any company operating in NZ.

CORPORATES
ROY MORGAN LIMITED, EMIRATES AIRLINES, HOLDEN NEW ZEALAND LIMITED, KIWIBANK LIMITED, SUPER CHEAP AUTO (NEW ZEALAND) PTY LTD, PAPER PLUS, ROBERT HARRIS CAFE, POSTIE, FARMERS, SMITHS CITY, MITRE 10 (NEW ZEALAND) LIMITED, BURGER FUEL LIMITED, NUMBER ONE SHOES, STIRLING SPORTS LIMITED, PAK ‘N’ SAVE LIMITED, TRUSTPOWER LIMITED, APPLE INCORPORATED, SKINNY MOBILE, AIR NEW ZEALAND LIMITED – ASX AIZ, POWERSHOP NEW ZEALAND LIMITED, NOVA ENERGY LIMITED

Strong Aussie Dollar drives skiers and snowboarders overseas

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Original article by Roy Morgan
Market Research Update – Page: Online : 23-Jul-18

A Roy Morgan Single Source survey has found that the travel habits of Australians going skiing or snowboarding on holiday over the last 20 years has been heavily influenced by the value of the Australian Dollar. However, this co-relation has broken down in the last three years as the dollar has stabilised at a value of between 70-80 US cents. Between March 2001 when the Australian Dollar was valued at just 49 US cents through to July 2011 when it reached a high of around $1.10 USD the soaring dollar predicted the increasing propensity of Australians to travel overseas for skiing and snowboarding holidays. In March 2001, just 25% of Australians who went snow skiing or snowboarding on their last holiday chose an overseas holiday destination, while this hit 50% in January 2012. This dipped substantially in 2014-15 to just 33% in early 2015, after the value of the currency fell sharply. However, since bottoming at 30% in late 2016 there has been a steady increase in Australians heading overseas for skiing and snowboarding holidays, which is now at 46%.

CORPORATES
ROY MORGAN LIMITED

Australians spending more time online than working

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Original article by Roy Morgan
Market Research Update – Page: Online : 23-Jul-18

A Roy Morgan Single Source survey shows that Australians aged 14+ spent a total of just over 21.9 billion hours on the Internet in the year to March 2018 (whether at home, at school, while at work or elsewhere), compared to 20.5 billion hours working. Some 4.6 billion of those hours online occurred at work – whether work related or not. Analysing time on the Internet more closely shows that 5.9 billion hours were spent using social media, while the balance of just under 16 billion hours was spent using the Internet for other purposes. A further 18.6 billion hours were spent watching TV and 14.6 billion hours were spent listening to radio. The 92% of Australians who watch TV in a given week average 1,004 hours each of TV viewing over the full year while the 85% who listen to radio during the week listen to an average of 851 hours per year of radio. Newspapers scored 1.8 billion hours of national attention over the year, with magazines claiming just over 820 million hours overall.

CORPORATES
ROY MORGAN LIMITED