M6950 Market Research and Statistical Services

Research Australia and Roy Morgan partner to reveal Australians’ views on health and medical research (HMR) in a changing landscape of healthcare

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Original article by Roy Morgan
Market Research Update – Page: Online : 17-Sep-18

Research Australia and Roy Morgan have released the results of the 2018 Health & Medical Research Public Opinion Poll. Celebrating the 15th year of the annual poll, Research Australia and Roy Morgan have hosted an official launch in The Cellar of Tonic House, Roy Morgan’s unique office function room. Roy Morgan CEO Michele Levine enlightened attendees on trust and distrust in the healthcare space, and how a much more discerning public, along with the advent of technology are pushing back against what they perceive as unfair practice. Research Australia CEO Nadia Levin shared some of the key outcomes from the poll to an audience from across the health and medical research pipeline, including representation from Ausbiotech, GSK, AAMRI, the University of Melbourne, HealthConsult, the Department of Health & Human Services, ARCS and The Walter & Eliza Hall institute of Medical Research.

CORPORATES
ROY MORGAN LIMITED, RESEARCH AUSTRALIA LIMITED

Brisbane Broncos hold off Storm surge to lead again for NRL support

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Original article by Roy Morgan
Market Research Update – Page: Online : 17-Sep-18

The Brisbane Broncos have again topped Roy Morgan’s annual National Rugby League supporter ladder with 1.09 million supporters (up 6.5 per cent on a year ago). It is followed by Melbourne Storm, which increased its support by 26.7 per cent to 1.05 million supporters. Seven NRL clubs increased their support in the year to June 2018, including the four most recent NRL Premiers. Roy Morgan is able to analyse the demographic makeup and intentions of NRL supporters across a vast array of important indicators, including the likelihood supporters of different clubs have of wanting to buy a new car in the next four years. A significant 19.9% of supporters of the Canberra Raiders plan on buying a new vehicle in the next four years, clearly higher than for supporters of the other 15 NRL clubs and well above the Australian figure of 11.9%. However, supporters of several other clubs have significantly higher intentions of buying cars in the next four years than the average Australian. These include the Parramatta Eels (17.2%), Melbourne Storm and Sydney Roosters (both 16.9%) and New Zealand Warriors (16.1%).

CORPORATES
ROY MORGAN LIMITED, NATIONAL RUGBY LEAGUE, BRISBANE BRONCOS RUGBY LEAGUE CLUB LIMITED, MELBOURNE STORM RUGBY LEAGUE CLUB LIMITED, CANBERRA RAIDERS, PARRAMATTA EELS, SYDNEY ROOSTERS RUGBY LEAGUE FOOTBALL, NEW ZEALAND WARRIORS LIMITED

Nine Network (+ Stan) will close gap on Seven Network

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Original article by Roy Morgan
Market Research Update – Page: Online : 17-Sep-18

Research from Roy Morgan shows that almost 11.9 million Australians watch the Nine Network across broadcast and Catch Up platforms in an average week, while nearly 12.5 million watch the Seven Network and almost 11.3 million watch the ABC. Nine Entertainment’s merger with Fairfax Media will bring together two of Australia’s leading media companies, as well as their 50:50 joint venture subscription video-on-demand service Stan (which is watched by over 2 million Australians in an average four weeks). The merger will boost the combined viewership of Nine Entertainment platforms to over 12.2 million, within reach of the Seven Network. Roy Morgan CEO Michele Levine says that although some have expressed concerns about the potential lessening of competition the merger may bring, the proliferation of competing Pay TV and SVOD services such as Netflix, Amazon Prime, YouTube Premium, Fetch and others, suggests that competition in the viewing space is intensifying rather than reducing.

CORPORATES
ROY MORGAN LIMITED, NINE NETWORK AUSTRALIA LIMITED, NINE ENTERTAINMENT COMPANY HOLDINGS LIMITED – ASX NEC, FAIRFAX MEDIA LIMITED – ASX FXJ, STAN ENTERTAINMENT PTY LTD, SEVEN NETWORK LIMITED, AUSTRALIAN BROADCASTING CORPORATION, TEN NETWORK HOLDINGS LIMITED, SPECIAL BROADCASTING SERVICE (SBS), NETFLIX INCORPORATED, AMAZON PRIME, YOUTUBE PREMIUM, FETCHTV PTY LTD

Opinion polling for health and medical research

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Original article by Research Australia
researchaustralia.org – Page: Online : 14-Sep-18

Research Australia has issued a report on the views of Australians concerning health and medical research. On the question of what people thought the federal government’s spending priorities should be for the next few years, three of the top ten priorities related to health. "Improving hospitals and the health care system" was seen as the number one priority, "More funding for health and medical research" was named as the sixth highest priority, while "Increasing funding and programs for preventative health care" was ranked seventh. Eighty-nine per cent of Australians state they are interested in health and medical research. Polling for the report was conducted by Roy Morgan, which is a member of Research Australia.

CORPORATES
RESEARCH AUSTRALIA LIMITED,{SHARE}ROY MORGAN LIMITED

ALDI, Bunnings, Qantas and ABC the Most Trusted Brands in Australia

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Original article by Roy Morgan
Market Research Update – Page: Online : 29-Aug-18

The latest Roy Morgan Net Trust Score Survey, which was conducted in July 2018, shows that ALDI is Australia’s most trusted brand for the second survey in a row. The grocery retailer is followed by Bunnings, Qantas and the ABC as Australia’s top brands with positive net trust scores. Qantas has improved one place since the previous survey in April, and the ABC has jumped three places from seventh. Bendigo Bank is the only bank brand to defy the fallout from the Financial Services Royal Commission. It has, despite the Royal Commission and the high levels of distrust in the banking sector, remained in the top 10 brands with a positive Net Trust Score across the five surveys since October 2017. Although the big-four banks remain in the top 10 most distrusted list, partly due to revelations of wrongdoing in the Royal Commission, AMP has moved from nowhere in the benchmark survey to feature prominently in the two most recent surveys of Australian brands with a negative NTS. Roy Morgan CEO Michele Levine notes that Facebook’s distrust score has catapulted it into the #1 ranking on the Roy Morgan top 10 most distrusted media brands, and into the top 10 most distrusted brands in Australia.

CORPORATES
ROY MORGAN LIMITED, ALDI STORES SUPERMARKETS PTY LTD, BUNNINGS GROUP LIMITED, QANTAS AIRWAYS LIMITED – ASX QAN, AUSTRALIAN BROADCASTING CORPORATION, AMP LIMITED – ASX AMP, FACEBOOK INCORPORATED

Addressable TV advertising technology already reaches over 9 million Australians

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Original article by Roy Morgan
Market Research Update – Page: Online : 28-Aug-18

New research from Roy Morgan shows that over nine million Australians are already using the devices and services that addressable TV advertising technology requires, like smart TVs and streaming devices. However, broadcasters are only just starting to mature their own technologies and data stacks to be able to leverage connected devices such as smart TVs, streaming and set-top boxes to deliver personalised advertising. The services Australians already watch and that have the potential to deliver addressable TV today include Foxtel, Foxtel Now, Foxtel on Demand, Fetch, Google Play, 9Now, SBS on Demand, TENplay and 7Plus. Additional services that have the potential to deliver addressable TV but due to business decisions do not currently carry advertising and are watched by over 14.5 million Australians include Netflix, Stan, ABC iView, Quickflix, Ozflix, Bigpond movies, Dendy Direct, iTunes, Sports streaming, YouTube Premium and Amazon Prime Video. Roy Morgan CEO Michele Levine says the increasingly fast rate at which Australians adopt a multitude of new technologies does give great hope to traditional broadcasters developing addressable TV as a viable competitor to newer digital-centred services. Australians have shown an increasing willingness to try out new technologies and all the evidence from the marketplace shows that if done correctly addressable TV can be a formidable step forward for traditional broadcasters.

CORPORATES
ROY MORGAN LIMITED

It’s Official: Over 3.1 million New Zealanders read newspapers

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Original article by Roy Morgan
Market Research Update – Page: Online : 20-Aug-18

Roy Morgan has released its New Zealand Print Readership results for Newspapers and Magazines in the 12 months to June 2018. Over 3.1 million New Zealanders aged 14+ (80.2%) now read or access newspapers in an average seven-day period via print or online platforms. In addition, 2.3 million New Zealanders aged 14+ (59%) read magazines, whether in print or online. The "New Zealand Herald" remains the country’s most-read daily newspaper, with a total cross-platform audience of 1,806,000, up 2,000 on a year ago. Its modest cross-platform audience growth of 0.1% over the past year was outpaced by the "Sunday Star Times" (+6.3%), the "Otago Daily Times" (+4.7%) and the "Taranaki Daily News" (+14.8%). Meanwhile, automotive magazine "AA Directions" remains New Zealand’s most widely read magazine, with an average readership of 538,000 for each issue (up 31,000 on a year ago).

CORPORATES
ROY MORGAN LIMITED

Matter Of Fact With Stan Grant

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Original article by Roy Morgan
abc.net.au – Page: Online : 20-Aug-18

Roy Morgan CEO Michele Levine discusses issues such as immigration, energy policy and the Paris climate agreement. She notes that research by Roy Morgan shows that the majority of Australians support Muslim immigration and euthanasia, while there is growing distrust of politicians and financial institutions such as banks. View the interview with Michelle from about 16:30 minutes into the program.

CORPORATES
ROY MORGAN LIMITED

AFL Premierships boost support for Tigers, Dogs & Hawks

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Original article by Roy Morgan
Market Research Update – Page: Online : 20-Aug-18

The Sydney Swans have again topped the annual Roy Morgan AFL supporter ladder, with 1.174 million supporters, although this is down 30,000 (-2.5%) from a year ago. The 2018 annual Roy Morgan AFL club supporters survey shows that the Western Bulldogs have had the biggest increase, lifting their support base by 104,000 (+42.1%) to 351,000 after their drought-breaking 2016 Premiership. Reigning AFL Premiers Richmond also saw a significant jump in support, up by 45,000 (+10.2%) to 487,000; neighbouring club Hawthorn, three-time Premiers between 2013-2015, saw support increase by 17,000 (+3.2%) to 545,000 to become the third most supported Victorian club. Collingwood is the most widely supported Victorian club with 660,000 supporters, just ahead of Essendon with 651,000 supporters. Meanwhile, Melbourne Football Club has the highest supporter to membership conversion rate, at 22.4%.

CORPORATES
ROY MORGAN LIMITED, AUSTRALIAN FOOTBALL LEAGUE, WESTERN BULLDOGS FOOTBALL CLUB, RICHMOND FOOTBALL CLUB, HAWTHORN FOOTBALL CLUB, COLLINGWOOD FOOTBALL CLUB, ESSENDON FOOTBALL CLUB, MELBOURNE FOOTBALL CLUB

One million potential for switching risk and life insurance policy providers

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Original article by Roy Morgan
Market Research Update – Page: Online : 13-Aug-18

New research from Roy Morgan shows that in the 12 months to June 2018, 1,008,000 risk and life insurance policies (10.8% of the total market) had the potential to change companies. This potential is the sum of the 242,000 that actually switched to another company and the 766,000 that renewed with the same company after having approached other companies. Of the total switching potential of 1,008,000 risk and life policies over the last year, the 35-49 age group is the biggest segment, with 425,000 or 42.2% of the total. The second largest segment is the 50-64 age group, with 360,000 or 35.7% of the total. Meanwhile, 27.9% of switching potential is in the $60,000 to $99,000 personal income group, with 281,000 policies. These are the latest findings from Roy Morgan’s Single Source survey, which is based on in-depth personal interviews conducted face-to-face with over 50,000 Australians per annum in their own homes, including over 10,000 interviews with people holding risk and life insurance policies.

CORPORATES
ROY MORGAN LIMITED