M6950 Market Research and Statistical Services

One million potential for switching risk and life insurance policy providers

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Original article by Roy Morgan
Market Research Update – Page: Online : 13-Aug-18

New research from Roy Morgan shows that in the 12 months to June 2018, 1,008,000 risk and life insurance policies (10.8% of the total market) had the potential to change companies. This potential is the sum of the 242,000 that actually switched to another company and the 766,000 that renewed with the same company after having approached other companies. Of the total switching potential of 1,008,000 risk and life policies over the last year, the 35-49 age group is the biggest segment, with 425,000 or 42.2% of the total. The second largest segment is the 50-64 age group, with 360,000 or 35.7% of the total. Meanwhile, 27.9% of switching potential is in the $60,000 to $99,000 personal income group, with 281,000 policies. These are the latest findings from Roy Morgan’s Single Source survey, which is based on in-depth personal interviews conducted face-to-face with over 50,000 Australians per annum in their own homes, including over 10,000 interviews with people holding risk and life insurance policies.

CORPORATES
ROY MORGAN LIMITED

Netflix on verge of 2 million viewers in New Zealand

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Original article by Roy Morgan
Market Research Update – Page: Online : 13-Aug-18

A Roy Morgan Single Source survey shows that over three million New Zealanders aged 14+ had access to some form of Pay TV/Subscription TV in the June 2018 quarter, up 13.9% on a year ago. Nearly two million New Zealanders now have a Netflix subscription, up more than 35% on a year ago. Meanwhile, viewership of the combined Sky TV/Neon is growing slower than some of its rivals, up 1.7 per cent to over 1.6 million viewers although Sky TV’s Subscription Video On Demand service Neon is growing significantly faster than its parent. Viewership of Neon is up 190.3 per cent to 295,000. Lightbox is the second most popular SVOD service with 830,000 users (up 42.9 per cent on a year ago) ahead of Vodafone TV up 19.9 per cent to 295,000. Roy Morgan CEO Michele Levine says that in a changing media landscape the impressive performance of SVOD shows there are avenues to growth for incumbent media businesses challenged by new entrants into the market. Sky TV’s fast-growing Neon SVOD service is a prime example of an existing media company adapting to the changing consumer habits of New Zealanders.

CORPORATES
ROY MORGAN LIMITED, NETFLIX INCORPORATED, SKY NETWORK TELEVISION LIMITED – ASX SKT, NEON, LIGHTBOX, VODAFONE TV

Magazine readership up on a year ago powered by a wide variety of titles

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Original article by Roy Morgan
Market Research Update – Page: Online : 10-Aug-18

Roy Morgan has released the Australian Magazine Readership report for the 12 months to June 2018. A total of 15,040,000 Australians aged 14+ (74.1 per cent) read magazines either in print or online, up 0.7 per cent from a year ago. Readership of print magazines was over 13.6 million Australians (67.3 per cent), up 0.5 per cent from a year ago. Ten of Australia’s top 15 magazines grew their print readership over the past year, with six of the leading titles growing their readership by at least 5 per cent on a year ago. The free "Coles Magazine" remains the most widely-read print magazine, with an average readership of 4,563,000 per issue (up 21.5 per cent), while "Better Homes & Gardens" remains the most widely read paid magazine with more than 1.6 million readers. Meanwhile, Taste.com.au remains the best-read magazine title across print and digital formats, with a total cross-platform audience of more than 3.1 million.

CORPORATES
ROY MORGAN LIMITED

Four out of five Australians continue to read newspapers

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Original article by Roy Morgan
Market Research Update – Page: Online : 10-Aug-18

Roy Morgan has released the latest readership results for Australian newspapers for the 12 months to June 2018. Over 16 million Australians aged 14+ (79.3%) now read or access newspapers in an average 7-day period via print or online, an increase of 3.3 per cent from a year ago. Four of Australia’s top five leading mastheads have grown their cross-platform audiences. "The Sydney Morning Herald" is still Australia’s most widely-read masthead, with a cross-platform audience of 4,279,000, up 1 per cent from a year ago. Meanwhile, "Good Weekend" remains Australia’s most widely-read newspaper inserted magazine, with print readership of 1,139,000 (down 10.3 per cent).

CORPORATES
ROY MORGAN LIMITED

Roy Morgan new car purchasing intentions data foreshadowed slow-down in new car sales in July

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Original article by Roy Morgan
Market Research Update – Page: Online : 8-Aug-18

Roy Morgan leading indicators report for car buying intention has been showing a reduced appetite for new car buying for several months – well before the latest new car sales data released from VFACTS this week. The motor industry’s statistical service VFACTS show Australian new car sales down 7.8 per cent in July 2018 versus July 2017. Roy Morgan’s two leading indicators – the intention to buy a new vehicle in the next 4 years and the intention to buy a new vehicle in the next 12 months – peaked in late 2017 and have declined through the first half of 2018. The most recent Roy Morgan automotive leading indicators release available in late June showed 2.268 million Australians intended to buy a new car in the next four years and 578,000 intended to buy a car in the next 12 months. Both figures showed a month-on-month decline although there are bright spots with the intention to purchase SUVs improving despite the decline in intentions for more conventional passenger vehicles. See more details on Roy Morgan automotive leading intentions here.

CORPORATES
ROY MORGAN LIMITED, VFACTS

One less Australian Market Research Firm. DBM merges with Shanghai based Illuminera Group

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Original article by the Illuminera Group of Shanghai, China
Shanghai – Page: 1 : 3-Aug-18

Illuminera today announced their merger with DBM, an Australian provider of insight based consulting to the financial services industry. After the merger, both Illuminera and DBM will benefit from their combined knowledge and capability in the fields of data analytics and insight based consulting to meet the increasingly demanding needs of clients across the Asia Pacific region, with over 160 full-time consultants and annual revenue of more than 160 million RMB. Dhruba Gupta, founder and CEO of DBM, said "The partnership is an exciting opportunity for us to work together to share resources, knowledge and expertise, making it possible for us to offer a wider range of innovative services and deliver greater impact for our clients."

CORPORATES
DBM CONSULTANTS PTY LTD, ILLUMINERA GROUP

Rugby viewership more than double Rugby League in NZ

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Original article by Roy Morgan
Market Research Update – Page: Online : 6-Aug-18

A Roy Morgan Single Source survey has found that 43.6% of New Zealanders aged 14+ (almost 1.7 million people) watched Rugby on TV in the year to June. Viewership of Rugby Union far outstrips the other major football codes, and is more than double the viewership of either Rugby League or Soccer. A total of 837,000 New Zealanders (21.5%) watch Rugby League on TV, including the NRL and other Rugby League matches, and 587,000 (15.1%) watch Soccer including the FIFA World Cup, the A-League and other Soccer matches including the English Premier League and local leagues. Rugby Union Internationals, which feature the New Zealand national team the All Blacks, are the most popular form of Rugby watched by nearly 1.34 million New Zealanders (34.3%), slightly ahead of the Rugby World Cup, watched by 1.26 million New Zealanders (32.4%). Super Rugby is watched by nearly 1.2 million New Zealanders (30.6%), while a further 880,000 New Zealanders (22.6%) watch the local Mitre 10 Cup in New Zealand.

CORPORATES
ROY MORGAN LIMITED

NSW snowfields set to attract more Aussie skiers than Victorian fields

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Original article by Roy Morgan
Market Research Update – Page: Online : 6-Aug-18

The latest tourism data from Roy Morgan shows that 47% of Australian skiers and snowboarders would like to visit at least one of the nation’s snow areas within the next two years, up 1% on the year to December 2014. The NSW Snowfields/High Country area remains the most popular in Australia, mentioned by 31% of skiers/snowboarders as a destination for a holiday during the next two years. This is led by Thredbo/ Perisher/Smiggins slopes as the most popular snowfield, cited by 28% of skiers/snowboarders. Despite trailing their northern counterparts in terms of popularity, the leading Victorian snow fields have made impressive gains over the last four years. Now 24% of skiers/snowboarders would like to visit the Victorian snow fields for a holiday during the next two years – up 5% points on 2014. This gain has been spread across Victoria’s leading snow fields, with Mt. Hotham now the leading snow destination in Victoria (mentioned by 13% of skiers/snowboarders), ahead of Mt. Buller on 12% and Falls Creek on 11%. Mt. Buller has doubled in popularity since 2014 to overtake Falls Creek.

CORPORATES
ROY MORGAN LIMITED

Eating and drinking out and playing computer games jump in popularity

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Original article by Roy Morgan
Market Research Update – Page: Online : 31-Jul-18

Research by Roy Morgan indicates that in the year to March 2018, Australians went out for food and drink nearly 1.35 billion times at cafes, restaurants, fast food outlets and pubs – or an average of 66 times each by every Australian aged 14+. This represents an increase of an average of two trips per Australians since last analysed in September 2016. The other big increase over the period was Australians playing video, computer or board games at home. In the last 12 months an Australian played a video, computer or board game at home a total of 704 million times – up a total of 43 million since the year to September 2016. Roy Morgan CEO Michele Levine notes that while it recently reported that Australians are spending more time online, popular sporting and leisure activities continue to increase, led by Australians heading out for a bite to eat or a social drink.

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ROY MORGAN LIMITED

We have got it all wrong on Millennials

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Original article by Laura Demasi
The Age – Page: Online : 26-Jul-18

Immigration has impacted on the makeup of Australia’s Millennials unlike any generation in the past, according to research by Roy Morgan. The number of Millennials born in Asia is a particular influence on it. Thirty-one per cent of Millennials living in Sydney or Melbourne were born in Asia, compared to just three per cent of pre-Boomers. Asian-born Millennials tend to be much more conservative in their views than Australian-born Millennials; they are more likely to be married, more likely to have a degree and more likely to vote for the Liberal Party.

CORPORATES
ROY MORGAN LIMITED, LIBERAL PARTY OF AUSTRALIA