M6950 Market Research and Statistical Services

Social Media deeply distrusted by Australians

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Original article by Roy Morgan
Market Research Update – Page: Online : 27-Jun-18

The MEDIA Net Trust Score Survey, which was conducted by Roy Morgan in May, reveals that 47 per cent of Australians distrust social media. Facebook by far is the most distrusted media brand. Young Australians distrust social media the most, with 68 per cent of 18 to 24-year-olds and 53 per cent of 25 to 34-year-olds distrusting social media. Meanwhile, men (49 per cent) distrust social media marginally more than women (45 per cent). According to survey respondents, their top five drivers of distrust in Social Media are: Fake News/manipulation of the truth; False statistics/audience measurement; Personal information stolen & distributed; Anyone can make claims without any evidence; News is sensationalised/becomes entertainment. Roy Morgan CEO Michele Levine says Social Media’s TRUST score is 5 per cent and its DISTRUST score is 47 per cent, so when one is subtracted from the other we reveal a Social Media NTS of minus 42 per cent, making it more toxic even than the banking industry.

CORPORATES
ROY MORGAN LIMITED, FACEBOOK INCORPORATED

ABC most trusted, Facebook most distrusted

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Original article by Roy Morgan
Market Research Update – Page: Online : 27-Jun-18

The MEDIA Net Trust Survey, which was conducted by Roy Morgan in May, reveals that while Facebook – and Social Media generally – is deeply distrusted in Australia, the ABC is by far the nation’s most trusted media organisation. Some 47 per cent of all Australians distrust social media, but only 9 per cent distrust the ABC. Roy Morgan CEO Michele Levine says the media industry overall has a Net Trust Score of minus 7; Social Media has the lowest NTS at minus 42%, followed by Television (minus 16%) and Newspapers (minus 13%). The ABC, SBS and Fairfax Media are Australia’s most trusted media brands.

CORPORATES
ROY MORGAN LIMITED, AUSTRALIAN BROADCASTING CORPORATION, SPECIAL BROADCASTING SERVICE (SBS), FAIRFAX MEDIA LIMITED – ASX FXJ, FACEBOOK INCORPORATED

The Real Gambling Behaviours of Australians

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Original article by Roy Morgan
Market Research Update – Page: Online : 26-Jun-18

New research from Roy Morgan shows that 49.1% of Australians aged 18+ gambled in an average three-month period in the 12 months to March 2018, down from 50.6% a year ago. This decline is despite the growing proliferation of gambling options, such as online and mobile betting. Some 7.8 million Australians play Lottery or Scratchies, while 1.9 million Australians bet and 3.1 million engage in some level of gaming, such as poker, roulette and other casino games. Meanwhile, 568,000 people (or 3% of the Australian population), engage in all three types of gambling.

CORPORATES
ROY MORGAN LIMITED

Who’s making travel and accommodation decisions for business: 810,000 Australians

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Original article by Roy Morgan
Market Research Update – Page: Online : 25-Jun-18

A Roy Morgan Single Source survey shows that 810,000 Australians aged 14+ are involved in making decisions that relate to business travel and accommodation in an average 12-month period. The survey, which was carried out via face-to-face interviews in the year to March 2018, also shows that 75.2% of business travel or accommodation decision makers were full time workers, well above their population proportion of 37.9%, while 69.9% had a diploma or degree (population 45.2%). Other over-represented segments among these decision makers were men with 57.9% (population 49.2%), and the A/B socio-economic quintile 50.2% (population 20.0%).

CORPORATES
ROY MORGAN LIMITED

It’s Official: More than half the dollars spent on packaged alcohol go through the Woolworths Group

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Original article by Roy Morgan
Market Research Update – Page: Online : 25-Jun-18

A Roy Morgan Single Source survey shows that supermarket sales account for nearly 75% of the $15.5bn alcohol market in Australia. Woolworths Group holds 50.1% of the total amount spent on packaged alcoholic beverages in an average week, with its market share rising by 1.5% in the 12 months to March 2018. Dan Murphy’s had the biggest increase in share of market for Woolworths Group, up 1.2%. Coles Group saw a small decline in share of market for alcohol retail, with small gains for Liquorland and Vintage Cellars and a drop of 1.2% in share of market at First Choice. These are the latest figures from the Roy Morgan Alcohol Retail Currency Report, which is based on in-depth personal interviews with 3,650 Australians aged 18+ who have recently bought packaged alcohol.

CORPORATES
ROY MORGAN LIMITED, WOOLWORTHS GROUP LIMITED – ASX WOW, DAN MURPHY’S, COLES GROUP LIMITED, LIQUORLAND (AUSTRALIA) PTY LTD, VINTAGE CELLARS (AUSTRALIA) PTY LTD, FIRST CHOICE LIQUOR SUPERSTORE

FIFA World Cup a favourite for Generation X & Millennial men

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Original article by Roy Morgan
Market Research Update – Page: Online : 25-Jun-18

A Roy Morgan Single Source has found that 3.8 million Australians (19.1%) watch soccer on TV, and the FIFA World Cup is watched by over 3 million Australians (14.9%). The survey, which was carried out in the 12 months to March 2018, also shows that over 2.1 million men watch the FIFA World Cup, compared to just under 900,000 women. These enthusiasm levels are replicated when analysing the TV viewing habits of different generations. Some 26.6% of men in Generation X and 25.1% of Millennial men watch the FIFA World Cup on TV, compared to 19.6% of men in Generation Z, 18.4% of Baby Boomer men and 14.2% of Pre Boomer men. Meanwhile, over 10% of Generation X women watch the FIFA World Cup on TV – a higher proportion than any other generation. However, in contrast to men, it is the youngest women of Generation Z that are the next most interested in watching the FIFA World Cup on TV; 8.6% of women in Generation Z watch the FIFA World Cup on TV compared to 7.9% of Millennial women and 7.4% of Baby Boomer women.

CORPORATES
ROY MORGAN LIMITED, FEDERATION INTERNATIONALE DE FOOTBALL ASSOCIATION, WORLD CUP

YouTube Music set to challenge fast growing Spotify and SoundCloud

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Original article by Roy Morgan
Market Research Update – Page: Online : 25-Jun-18

A Roy Morgan Single Source survey has found that more than five million Australians aged 14+ now visit radio or music sites in an average four weeks. The survey, which was carried out via face-to-face interviews in the year to March 2018, also shows that nearly 2.2 million Australians now visit Spotify in an average four weeks. This is followed by SoundCloud with over 1.3 million visitors in an average four weeks and Triple M with over 520,000 visitors to its site. Apple Music and Google Play Music both have just under 400,000 visitors in an average four weeks. Meanwhile, 95.8% of visitors to Spotify and 94% of visitors to Apple Music also visit YouTube. More than 15.2 million Australians now access YouTube in an average four weeks, and its entry into the streaming music industry via YouTube Music represents a major threat to established players in the sector.

CORPORATES
ROY MORGAN LIMITED, SPOTIFY LIMITED, SOUNDCLOUD, TRIPLE M CORPORATION PTY LTD, APPLE MUSIC, GOOGLE PLAY MUSIC, YOUTUBE INCORPORATED, YOUTUBE MUSIC

How We Shop: Trends in Australian Shopping Behaviours

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Original article by Roy Morgan
Market Research Update – Page: Online : 19-Jun-18

Recent research by Roy Morgan found that 9.46 million Australians aged 14+ now shop online. While all demographics are recording a positive growth rate, the strongest growth is from the less affluent demographics. Australians in the FG Socio-Economic Quintile, those classified as Light Spenders, and those belonging to the Roy Morgan Value Segments of "Fairer Deal" (a 9.5ppts increase) and "Something Better" (15ppts increase) all recorded higher growth rates of internet shopping between March 2015 and March 2018 than their wealthier counterparts. The late adopters of the technology community are also now the highest growing demographic for online shopping. Analysis using Roy Morgan’s Technology Adoption Segments shows that Technology Traditionalists have recorded growth of 7ppts in online shopping, while Technophobes grew by 7.1ppts, the highest of all segments. Comparatively, the Technology Early Adopters saw growth of only 3.9ppts, and the Digital Life segment recorded growth of just 4ppts.

CORPORATES
ROY MORGAN LIMITED

eBay king of online shopping ahead of Gumtree, Amazon, Kogan & Groupon

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Original article by Roy Morgan
Market Research Update – Page: Online : 19-Jun-18

A Roy Morgan Single Source survey shows that nearly 14 million Australians aged 14+ (or almost 70%) now visit online shopping or auction sites in an average four weeks, although recent research revealed that around 47% of Australians actually purchase something online in an average four weeks. Meanwhile, over 9.4 million Australians visit eBay in an average four weeks, ahead of Gumtree (5.6 million visitors), Amazon (4.7 million) and Kogan.com (nearly 2.3 million). Analysis by gender shows that over 7 million women visit an online shopping or auction site in an average four weeks, compared with around 6.9 million men. eBay is easily the top online shopping site for both women and men; nearly 4.9 million men visit eBay in an average four weeks, compared to 4.5 million women.

CORPORATES
ROY MORGAN LIMITED, EBAY INCORPORATED, EBAY AUSTRALIA AND NEW ZEALAND PTY LTD, GUMTREE.COM AUSTRALIA PTY LTD, AMAZON.COM INCORPORATED, KOGAN.COM LIMITED – ASX KGN

Over 600,000 pet owners have pet insurance

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Original article by Roy Morgan
Market Research Update – Page: Online : 12-Jun-18

A Roy Morgan Single Source survey shows that an estimated 609,000 Australians aged 14+ had pet insurance in the year to March 2018. However, only 7.1% of the 5.4 million Australians who own a dog have pet insurance, while only 3.8% of an estimated 3.4 million cat owners have pet insurance. Employed people account for 77.4% of those holding pet insurance, well above their population proportion (57.5%). Individuals with annual income of $50,000 or more account for 56.4% of those with pet insurance, but only represents 35.5% of the population. Life stage also has an impact on pet insurance, as shown by the fact that 46.7% with this insurance are paying off their house, well above the population average of 31.0%.

CORPORATES
ROY MORGAN LIMITED