M6950 Market Research and Statistical Services

YouTube Music set to challenge fast growing Spotify and SoundCloud

roymorgansocial Leave a comment

Original article by Roy Morgan
Market Research Update – Page: Online : 25-Jun-18

A Roy Morgan Single Source survey has found that more than five million Australians aged 14+ now visit radio or music sites in an average four weeks. The survey, which was carried out via face-to-face interviews in the year to March 2018, also shows that nearly 2.2 million Australians now visit Spotify in an average four weeks. This is followed by SoundCloud with over 1.3 million visitors in an average four weeks and Triple M with over 520,000 visitors to its site. Apple Music and Google Play Music both have just under 400,000 visitors in an average four weeks. Meanwhile, 95.8% of visitors to Spotify and 94% of visitors to Apple Music also visit YouTube. More than 15.2 million Australians now access YouTube in an average four weeks, and its entry into the streaming music industry via YouTube Music represents a major threat to established players in the sector.

CORPORATES
ROY MORGAN LIMITED, SPOTIFY LIMITED, SOUNDCLOUD, TRIPLE M CORPORATION PTY LTD, APPLE MUSIC, GOOGLE PLAY MUSIC, YOUTUBE INCORPORATED, YOUTUBE MUSIC

How We Shop: Trends in Australian Shopping Behaviours

roymorgansocial Leave a comment

Original article by Roy Morgan
Market Research Update – Page: Online : 19-Jun-18

Recent research by Roy Morgan found that 9.46 million Australians aged 14+ now shop online. While all demographics are recording a positive growth rate, the strongest growth is from the less affluent demographics. Australians in the FG Socio-Economic Quintile, those classified as Light Spenders, and those belonging to the Roy Morgan Value Segments of "Fairer Deal" (a 9.5ppts increase) and "Something Better" (15ppts increase) all recorded higher growth rates of internet shopping between March 2015 and March 2018 than their wealthier counterparts. The late adopters of the technology community are also now the highest growing demographic for online shopping. Analysis using Roy Morgan’s Technology Adoption Segments shows that Technology Traditionalists have recorded growth of 7ppts in online shopping, while Technophobes grew by 7.1ppts, the highest of all segments. Comparatively, the Technology Early Adopters saw growth of only 3.9ppts, and the Digital Life segment recorded growth of just 4ppts.

CORPORATES
ROY MORGAN LIMITED

eBay king of online shopping ahead of Gumtree, Amazon, Kogan & Groupon

roymorgansocial Leave a comment

Original article by Roy Morgan
Market Research Update – Page: Online : 19-Jun-18

A Roy Morgan Single Source survey shows that nearly 14 million Australians aged 14+ (or almost 70%) now visit online shopping or auction sites in an average four weeks, although recent research revealed that around 47% of Australians actually purchase something online in an average four weeks. Meanwhile, over 9.4 million Australians visit eBay in an average four weeks, ahead of Gumtree (5.6 million visitors), Amazon (4.7 million) and Kogan.com (nearly 2.3 million). Analysis by gender shows that over 7 million women visit an online shopping or auction site in an average four weeks, compared with around 6.9 million men. eBay is easily the top online shopping site for both women and men; nearly 4.9 million men visit eBay in an average four weeks, compared to 4.5 million women.

CORPORATES
ROY MORGAN LIMITED, EBAY INCORPORATED, EBAY AUSTRALIA AND NEW ZEALAND PTY LTD, GUMTREE.COM AUSTRALIA PTY LTD, AMAZON.COM INCORPORATED, KOGAN.COM LIMITED – ASX KGN

Over 600,000 pet owners have pet insurance

roymorgansocial Leave a comment

Original article by Roy Morgan
Market Research Update – Page: Online : 12-Jun-18

A Roy Morgan Single Source survey shows that an estimated 609,000 Australians aged 14+ had pet insurance in the year to March 2018. However, only 7.1% of the 5.4 million Australians who own a dog have pet insurance, while only 3.8% of an estimated 3.4 million cat owners have pet insurance. Employed people account for 77.4% of those holding pet insurance, well above their population proportion (57.5%). Individuals with annual income of $50,000 or more account for 56.4% of those with pet insurance, but only represents 35.5% of the population. Life stage also has an impact on pet insurance, as shown by the fact that 46.7% with this insurance are paying off their house, well above the population average of 31.0%.

CORPORATES
ROY MORGAN LIMITED

The Way Australians Pay is Changing

roymorgansocial Leave a comment

Original article by Roy Morgan
Market Research Update – Page: Online : 12-Jun-18

A Roy Morgan Single Source survey shows that more than 14.5 million Australians aged 14+ (71.7%) used Digital Payment Solutions in the year to March 2018. Some 53% of Australians used BPay in the last 12 months, ahead of PayPal (41%). Meanwhile, 6% of Australians used a Buy-Now-Pay-Later payment solution, such as Afterpay, ZipPay or ZipMoney. In addition, 7.3% of Australians used a banks’ own mobile payment solution in the last 12 months, with CommBank Tap & Pay the most used (4.3%). Other contactless/cardless mobile payment solutions (such as Apple Pay, Android Pay, Google Wallet and Samsung Pay) were used by 6.1% of Australians.

CORPORATES
ROY MORGAN LIMITED

Who’s Shopping? Nearly 9.5 million Australians

roymorgansocial Leave a comment

Original article by Roy Morgan
Market Research Update – Page: Online : 12-Jun-18

A Roy Morgan Single Source survey has found that 9.46 million Australians 14+ (46.8%) purchased something online in an average four-week period in the year to March 2018, This represents an increase of 590,000 in just 12 months, and an increase of 2.3 million since 2014. The survey also shows that 4.5 million people buy something from the Entertainment and Leisure category in any given four weeks, followed by Fashion (2.7 million), Food and Beverages (2.4 million) and Reading Material (2.2 million). Meanwhile, analysis using Roy Morgan’s Technology Adoption Segments reveals that 49.1% of online shoppers fall under the umbrella of either Technology Early Adopters or Professional Technology Mainstream, the two most digitally inclined segments of the population.

CORPORATES
ROY MORGAN LIMITED

Who’s making banking decisions for businesses – 675,000 Australians

roymorgansocial Leave a comment

Original article by Roy Morgan
Market Research Update – Page: Online : 12-Jun-18

A Roy Morgan Single Source survey shows that 675,000 Australians aged 14+ are involved in making decisions that relate to business banking and other financial services in an average 12-month period. The survey, which was carried out in the year to March 2018, also shows that 68.7% of these decision makers are full-time workers, well above their population proportion of 37.9%, while 64.7% have a diploma or degree (compared with 45.2% of the population). Other over-represented segments among these decision makers are men (56.2%, compared with 49.2% of the population), millennials (38.7%; population 22.3%) and the A/B socio-economic quintile (37.9%; population 20.0%).

CORPORATES
ROY MORGAN LIMITED

Restoran Sederhana & KFC battle to be top Indonesian restaurant

roymorgansocial Leave a comment

Original article by Roy Morgan
Market Research Update – Page: Online : 4-Jun-18

A Roy Morgan Single Source survey shows that over 55 million Indonesians aged 14+ (34.3%) eat food from restaurants or fast food outlets in an average six months. Restoran Sederhana is the most visited restaurant, with over 28.4 million Indonesians visiting in an average six months. It is followed by KFC (24 million visitors), McDonald’s (7.7 million) and Pizza Hut (6.5 million). Patronage of fast food restaurants is significantly higher in Indonesia’s biggest city of Jakarta and the surrounding areas of Greater Jakarta, known as Jabodetabek. Over 12 million people living in Jabodetabek, or 59% of the area’s population, visit fast food restaurants in an average six months. Nearly 8.5 million Jabodetabek residents (40.2%) visit KFC in an average six months, while 4.5 million (21.3%) visit Restoran Sederhana.

CORPORATES
ROY MORGAN LIMITED, RESTORAN SEDERHANA, KFC, McDONALD’S FAMILY RESTAURANTS, PIZZA HUT

McDonald’s, KFC & Domino’s Pizza most visited NZ restaurants

roymorgansocial Leave a comment

Original article by Roy Morgan
Market Research Update – Page: Online : 1-Jun-18

A Roy Morgan Single Source survey shows that 84.8% of New Zealanders bought or ate take away food in the year to March 2018. The survey also shows that 33.2% of New Zealanders visit or purchase from McDonald’s in an average four weeks, ahead of KFC (17.7%) and Domino’s Pizza (15%). Analysing the leading fast food outlets by generation shows that 80.8% of Generation X and 77.3% of Millennials visit or purchase fast food in an average four weeks. This is substantially more than either Baby Boomers (68.1%), Generation Z (66.1%) or Pre-Boomers (54.1%).

CORPORATES
ROY MORGAN LIMITED, McDONALD’S RESTAURANTS (NEW ZEALAND) LIMITED, KFC, DOMINO’S PIZZA NEW ZEALAND LIMITED, BURGER KING CORPORATION, SUBWAY INCORPORATED

McDonald’s, KFC & Subway most visited Aussie restaurants

roymorgansocial Leave a comment

Original article by Roy Morgan
Market Research Update – Page: Online : 30-May-18

A Roy Morgan Single Source survey has found that 84.5% of Australians aged 14+ bought or ate take away food in the year to March 2018. The survey shows that 52.7% of Australians eat food from McDonald’s in an average six months, ahead of KFC (40.8%) and Subway (30.8%). Analysing the leading quick service restaurants by generation shows that McDonald’s and KFC are the two top quick service restaurants for all five generations. Generation Z is the most likely to eat at McDonald’s (67.3%) and KFC (56%), while Pre-Boomers are the least likely of the generations to eat at either. Only 26.5% of Pre-Boomers eat at McDonald’s and only 15.1% eat at KFC.

CORPORATES
ROY MORGAN LIMITED, McDONALD’S AUSTRALIA LIMITED, KFC, SUBWAY SANDWICHES PTY LTD, HUNGRY JACK’S PTY LTD, DOMINO’S PIZZA ENTERPRISES LIMITED – ASX DMP, RED ROOSTER FOODS, GRILL’D PTY LTD, NANDO’S AUSTRALIA PTY LTD, PIZZA HUT AUSTRALIA, THE NOODLE BOX PTY LTD