M6950 Market Research and Statistical Services

Addressable TV will challenge existing attitudes to TV advertising

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Original article by Roy Morgan
Market Research Update – Page: Online : 5-Jul-18

It is well known that TV has been eclipsed in recent years by the Internet as the largest advertising medium in Australia. Australians’ attitudes to TV advertising will probably not surprise anyone, with 75% agreeing that "Some TV advertising is devious" and 67.6% agreeing that "Nearly all TV advertising annoys me". However, for one-in-five Australians "TV advertising often gives me something to talk about" and 14.3% agree that "Quite often they find TV advertising more entertaining than the programs". Roy Morgan CEO Michele Levine says that the power of addressable TV to show relevant advertising to consumers will give commercial TV channels the chance to level the playing field that has thus far been tilted in favour of purely online competitors and the opportunity to "flip" the perceptions of advertising many Australians currently hold.

CORPORATES
ROY MORGAN LIMITED

Baby Boomers love TV news while Millennials & Gen Z surf the net

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Original article by Roy Morgan
Market Research Update – Page: Online : 4-Jul-18

A Roy Morgan Single Source survey has found that more than 90% of Australians aged 14+ watch TV in an average week, equivalent to over 18.5 million potential consumers. Over 16.5 million (81.8%) watch Commercial TV on an average day, while a further 6.4 million (31.8%) watch Pay TV/Subscription Video-on-Demand in an average week. Analysis shows that 88.4% of Pre-Boomers and 75.3% of Baby Boomers (75.3%) agree that they "always watch the news on TV to keep me up-to-date" compared to 52.1% of Generation X, 33.5% of Millennials and 27.2% of Generation Z. However, this trend is reversed when it comes to multi-tasking while watching TV: 65.2% of Generation Z and 60.1% of Millennials agree with the statement "I like to surf the net while watching TV". This compares to 43.4% of Generation X, 18.4% of Baby Boomers and just 8% of Pre-Boomers.

CORPORATES
ROY MORGAN LIMITED

Superannuation of female intending retirees still lags

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Original article by Roy Morgan
Market Research Update – Page: Online : 2-Jul-18

A Roy Morgan Single Source survey, which was carried out in the year to April 2018, shows that an estimated 392,000 Australians intend to retire in the next 12 months. However, the average superannuation held by women who intend to retire in the next 12 months is $177,000 or equal to only 57.3% of the male average ($309,000). Meanwhile, the average superannuation held by female intending retirees in 2008 was $79,000 or only 55.2% of the male average of $143,000. The survey is based on in-depth personal interviews conducted face-to-face with over 50,000 Australians per annum in their own home, including over 2,200 with people who intend to retire in the next 12 months.

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ROY MORGAN LIMITED

New car purchasing intentions moderating

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Original article by Roy Morgan
Market Research Update – Page: Online : 2-Jul-18

A Roy Morgan Single Source Survey, which was carried out in the three months to April 2018, shows that 2.268 million Australians aged 14+ intend to purchase a new car in the next four years. This is a decline of 66,000 from March, but it still remains above the long-term average of 2.155 million. The number of Australian who intend to purchase a new car in the next 12 months has dropped from 612,000 in March to 578,000. These are the latest results from Roy Morgan’s "Automotive Currency Report" which is based on in-depth personal interviews conducted face-to-face with over 50,000 Australians per annum in their own home, with over 1,300 Australians intending to buy a car in the next four years.

CORPORATES
ROY MORGAN LIMITED

Social Media deeply distrusted by Australians

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Original article by Roy Morgan
Market Research Update – Page: Online : 27-Jun-18

The MEDIA Net Trust Score Survey, which was conducted by Roy Morgan in May, reveals that 47 per cent of Australians distrust social media. Facebook by far is the most distrusted media brand. Young Australians distrust social media the most, with 68 per cent of 18 to 24-year-olds and 53 per cent of 25 to 34-year-olds distrusting social media. Meanwhile, men (49 per cent) distrust social media marginally more than women (45 per cent). According to survey respondents, their top five drivers of distrust in Social Media are: Fake News/manipulation of the truth; False statistics/audience measurement; Personal information stolen & distributed; Anyone can make claims without any evidence; News is sensationalised/becomes entertainment. Roy Morgan CEO Michele Levine says Social Media’s TRUST score is 5 per cent and its DISTRUST score is 47 per cent, so when one is subtracted from the other we reveal a Social Media NTS of minus 42 per cent, making it more toxic even than the banking industry.

CORPORATES
ROY MORGAN LIMITED, FACEBOOK INCORPORATED

ABC most trusted, Facebook most distrusted

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Original article by Roy Morgan
Market Research Update – Page: Online : 27-Jun-18

The MEDIA Net Trust Survey, which was conducted by Roy Morgan in May, reveals that while Facebook – and Social Media generally – is deeply distrusted in Australia, the ABC is by far the nation’s most trusted media organisation. Some 47 per cent of all Australians distrust social media, but only 9 per cent distrust the ABC. Roy Morgan CEO Michele Levine says the media industry overall has a Net Trust Score of minus 7; Social Media has the lowest NTS at minus 42%, followed by Television (minus 16%) and Newspapers (minus 13%). The ABC, SBS and Fairfax Media are Australia’s most trusted media brands.

CORPORATES
ROY MORGAN LIMITED, AUSTRALIAN BROADCASTING CORPORATION, SPECIAL BROADCASTING SERVICE (SBS), FAIRFAX MEDIA LIMITED – ASX FXJ, FACEBOOK INCORPORATED

The Real Gambling Behaviours of Australians

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Original article by Roy Morgan
Market Research Update – Page: Online : 26-Jun-18

New research from Roy Morgan shows that 49.1% of Australians aged 18+ gambled in an average three-month period in the 12 months to March 2018, down from 50.6% a year ago. This decline is despite the growing proliferation of gambling options, such as online and mobile betting. Some 7.8 million Australians play Lottery or Scratchies, while 1.9 million Australians bet and 3.1 million engage in some level of gaming, such as poker, roulette and other casino games. Meanwhile, 568,000 people (or 3% of the Australian population), engage in all three types of gambling.

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ROY MORGAN LIMITED

Who’s making travel and accommodation decisions for business: 810,000 Australians

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Original article by Roy Morgan
Market Research Update – Page: Online : 25-Jun-18

A Roy Morgan Single Source survey shows that 810,000 Australians aged 14+ are involved in making decisions that relate to business travel and accommodation in an average 12-month period. The survey, which was carried out via face-to-face interviews in the year to March 2018, also shows that 75.2% of business travel or accommodation decision makers were full time workers, well above their population proportion of 37.9%, while 69.9% had a diploma or degree (population 45.2%). Other over-represented segments among these decision makers were men with 57.9% (population 49.2%), and the A/B socio-economic quintile 50.2% (population 20.0%).

CORPORATES
ROY MORGAN LIMITED

It’s Official: More than half the dollars spent on packaged alcohol go through the Woolworths Group

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Original article by Roy Morgan
Market Research Update – Page: Online : 25-Jun-18

A Roy Morgan Single Source survey shows that supermarket sales account for nearly 75% of the $15.5bn alcohol market in Australia. Woolworths Group holds 50.1% of the total amount spent on packaged alcoholic beverages in an average week, with its market share rising by 1.5% in the 12 months to March 2018. Dan Murphy’s had the biggest increase in share of market for Woolworths Group, up 1.2%. Coles Group saw a small decline in share of market for alcohol retail, with small gains for Liquorland and Vintage Cellars and a drop of 1.2% in share of market at First Choice. These are the latest figures from the Roy Morgan Alcohol Retail Currency Report, which is based on in-depth personal interviews with 3,650 Australians aged 18+ who have recently bought packaged alcohol.

CORPORATES
ROY MORGAN LIMITED, WOOLWORTHS GROUP LIMITED – ASX WOW, DAN MURPHY’S, COLES GROUP LIMITED, LIQUORLAND (AUSTRALIA) PTY LTD, VINTAGE CELLARS (AUSTRALIA) PTY LTD, FIRST CHOICE LIQUOR SUPERSTORE

FIFA World Cup a favourite for Generation X & Millennial men

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Original article by Roy Morgan
Market Research Update – Page: Online : 25-Jun-18

A Roy Morgan Single Source has found that 3.8 million Australians (19.1%) watch soccer on TV, and the FIFA World Cup is watched by over 3 million Australians (14.9%). The survey, which was carried out in the 12 months to March 2018, also shows that over 2.1 million men watch the FIFA World Cup, compared to just under 900,000 women. These enthusiasm levels are replicated when analysing the TV viewing habits of different generations. Some 26.6% of men in Generation X and 25.1% of Millennial men watch the FIFA World Cup on TV, compared to 19.6% of men in Generation Z, 18.4% of Baby Boomer men and 14.2% of Pre Boomer men. Meanwhile, over 10% of Generation X women watch the FIFA World Cup on TV – a higher proportion than any other generation. However, in contrast to men, it is the youngest women of Generation Z that are the next most interested in watching the FIFA World Cup on TV; 8.6% of women in Generation Z watch the FIFA World Cup on TV compared to 7.9% of Millennial women and 7.4% of Baby Boomer women.

CORPORATES
ROY MORGAN LIMITED, FEDERATION INTERNATIONALE DE FOOTBALL ASSOCIATION, WORLD CUP