Metrotechs and Millennials have taken to Uber Eats, Menulog, Deliveroo, Foodora and more

May 28, 2018roymorgansocial Leave a comment

Original article by Roy Morgan
Market Research Update – Page: Online : 28-May-18

A Roy Morgan Single Source survey shows that 9.8% of Australians aged 14+ now use Uber Eats, Menulog/Eatnow.com.au, Deliveroo or one of the many other meal delivery services in an average three months. The survey, which was carried out in the year to March 2018, also shows that 12.6% of city-dwellers have their meals delivered, compared with 4.5% of those in country areas. Meanwhile, 10.2% of Australian women and 9.4% of men use meal delivery services. Analysis by generation shows that 16.1% of Millennials/Gen Y use a meal delivery service in an average three months, compared to only 4.5% of Baby Boomers and 3.6% of Pre-Boomers. Roy Morgan’s Helix Personas geo-psychographic segmentation tool shows that the Metrotech community is most likely to use meal delivery services; 22.5% of Metrotechs do so, and Uber Eats is used by 16.4% of Metrotechs, ahead of Menulog/Eatnow.com.au (13.4%) and Deliveroo (7.3%).

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ROY MORGAN LIMITED, UBER EATS, MENULOG PTY LTD, EAT NOW SERVICES PTY LTD, DELIVEROO AUSTRALIA PTY LTD, FOODORA AUSTRALIA PTY LTD

Who uses financial advice professionals?

May 28, 2018roymorgansocial Leave a comment

Original article by Roy Morgan
Market Research Update – Page: Online : 28-May-18

A Roy Morgan Single Source survey has found that 46.5% of Pre-Boomers with superannuation, managed funds and any kind of wealth management product had purchased them from a professional advisor, such as a financial planner or accountant. Only 7.4% of Millennials who have any type of wealth management product obtained it from a financial professional, and were much more reliant on their employer (89.1%). Generation Z shows a similar picture, with only 4.1% purchasing from a professional, compared to 91.7% from their employer. Nearly one in three Baby Boomers (31.7%) with a wealth management product purchased it from a professional, but they still relied much more on their employer (68.4%). Generation X also relied more on their employer when purchasing one of these products (83.8%) than a professional (17.0%).

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ROY MORGAN LIMITED

Millennials plan to travel more than other Australians

May 28, 2018roymorgansocial Leave a comment

Original article by Roy Morgan
Market Research Update – Page: Online : 28-May-18

The Roy Morgan Holiday Tracking Survey for the year to March 2018 shows that 68.3% of Australians aged 14+ are intending to take a holiday in the next 12 months, down 0.7 ppts from the same period in 2017. Although the majority of Australians intend to have at least one holiday in the coming year, there are some clear generational differences. Some 65% of Millennials are intending to take a short holiday in the next 12 months. This is well above the average Australian at 56.4%. Gen X was the only other generation to be more likely to intend to take a short trip in the next 12 months (61.1%). Meanwhile, Gen X and Baby Boomers lead for intention to take a long trip in the next 12 months (of three nights or more). While Millennials are just over the average for intention, they are not travelling as much as Gen X and Baby Boomers, who make up a large portion of long trip intenders.

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ROY MORGAN LIMITED

It’s official: Most Australians now visit news or newspaper websites

May 25, 2018roymorgansocial Leave a comment

Original article by Roy Morgan
Market Research Update – Page: Online : 25-May-18

A Roy Morgan Single Source survey shows that nearly 15.7 million Australians aged 14+ (almost 78%) accessed news or newspaper websites in an average four weeks during the year to March 2018. News.com.au is visited by nearly 5.9 million Australians in an average four-week period, ahead of the Sydney Morning Herald (5.3 million visitors) and ABC News (just over five million visitors). Of Australia’s 20 leading news websites, nine are direct extensions of leading Australian newspaper mastheads, led by the SMH, The Daily Telegraph and The Age. A further seven of the leading websites are primarily Internet channels, led by news.com.au and Daily Mail.

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ROY MORGAN LIMITED

Millennials dominate mortgage broker market

May 22, 2018roymorgansocial Leave a comment

Original article by Roy Morgan
Market Research Update – Page: Online : 22-May-18

A Roy Morgan Single Source survey shows that in the 12 months to March 2018, 48.6% of the existing home borrowers who used a mortgage broker over the last five years to obtain their current loan were Millennials. This was well above the share of any other generation. Together with Generation X (38.8%), they account for 87.4% of current home borrowers using mortgage brokers where their loan had been held for five years or less. Baby Boomers account for only 9.0% of this market, followed by Generation Z (3.1%) and Pre-Boomers (0.5%).

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ROY MORGAN LIMITED

More girls save money but boys receive more

May 22, 2018roymorgansocial Leave a comment

Original article by Roy Morgan
Market Research Update – Page: Online : 22-May-18

The Roy Morgan Young Australian Survey has found that nearly 77% of kids aged 6-13 have money saved up. Some 79% of girls have savings, compared to 75% of boys. The survey, which was carried in the six months to December 2017, also shows that on average, boys have a total of $279.90 saved up, compared to girls who have an average of $268.68 saved. This is an extra $11.22 boys have saved on average compared to girls. Yet more girls are saving than boys. Meanwhile, girls on average receive 50 cents more a week than boys, whether for pocket money or chores, or extra money for school expenses. Yet boys on average receive more money as gifts, from birthdays to Christmas and from relatives.

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ROY MORGAN LIMITED

Almost 9-in-10 Australians take medication of some kind

May 22, 2018roymorgansocial Leave a comment

Original article by Roy Morgan
Market Research Update – Page: Online : 22-May-18

A Roy Morgan Single Source survey shows that 17.8 million (88.7%) of Australians aged 14+ take medication in an average 12-month period. Some 9.4 million women (or 92.6%) took medications in the year to December 2017, compared to just under 8.4 million men (84.8%). The most widely taken medications are General medications such as aspirin, taken by 77.3% of Australians. This is followed by Allergies/Antihistamine/Cold & flu medications (42.9%), Vitamins/Supplements (42.5%) and Digestive system medications (26.4%). Women are more likely to take almost all types of medications than men with the exception of Heart & circulation medication (taken by 19.6% of men compared to 18.6% of women).

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ROY MORGAN LIMITED

Donation Deflation: Australian trends in charity

May 22, 2018roymorgansocial Leave a comment

Original article by Roy Morgan
Market Research Update – Page: Online : 22-May-18

A Roy Morgan Single Source survey has found that 61% of Australians aged 14+ (12.3 million people) reported giving to charity at least once over the year to March 2018. This compares with 70% in September 2011 and the follow-up September 2015 figure of 66%. Where previous falls had been offset with a higher average value of donations over the 12 month period (keeping the total donated amount steady), the March 2018 average annual amount given by donors of $469 is barely higher than the September 2015 figure ($462). The state with the largest proportion of donors was Victoria (62.9%), followed closely by NSW/ACT (61.8%). However, the state with easily the largest average annual donations by donors was NSW ($550), followed by Western Australia ($467) and Victoria ($423).

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ROY MORGAN LIMITED

Millennials and Gen Z greatest growth potential for general insurance

May 17, 2018roymorgansocial Leave a comment

Original article by Roy Morgan
Market Research Update – Page: Online : 17-May-18

A Roy Morgan Single Source survey has found that 40.9% of Generation Z and 79.9% of Millennials had any type of general insurance in the year to March 2018. This compares with Baby Boomers (93.0%), Pre-Boomers (91.3%) and Gen X (90.6%). These older age groups are close to saturation with general insurance, leaving the major future growth potential with Millennials and Gen Z. The survey also shows that Gen X currently accounts for 29.5% of the value of the annual domestic general insurance premium market, followed by Baby Boomers with 28.1%. These two generations combined account for 57.6% of the current total estimated annual premium value of $23.3b for this market. Although Millennials account for 23.1% of the total premium value, their general insurance penetration of only 79.9% leaves a large market opportunity as their needs grow over the next decade. Gen Z currently accounts for only 7.4% of market value but with an overall general insurance penetration of only 40.9% there is a great growth opportunity in coming years.

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ROY MORGAN LIMITED