Original article by Roy Morgan
Market Research Update – Page: Online : 30-May-18
A Roy Morgan Single Source survey has found that 84.5% of Australians aged 14+ bought or ate take away food in the year to March 2018. The survey shows that 52.7% of Australians eat food from McDonald’s in an average six months, ahead of KFC (40.8%) and Subway (30.8%). Analysing the leading quick service restaurants by generation shows that McDonald’s and KFC are the two top quick service restaurants for all five generations. Generation Z is the most likely to eat at McDonald’s (67.3%) and KFC (56%), while Pre-Boomers are the least likely of the generations to eat at either. Only 26.5% of Pre-Boomers eat at McDonald’s and only 15.1% eat at KFC.
ROY MORGAN LIMITED, McDONALD’S AUSTRALIA LIMITED, KFC, SUBWAY SANDWICHES PTY LTD, HUNGRY JACK’S PTY LTD, DOMINO’S PIZZA ENTERPRISES LIMITED – ASX DMP, RED ROOSTER FOODS, GRILL’D PTY LTD, NANDO’S AUSTRALIA PTY LTD, PIZZA HUT AUSTRALIA, THE NOODLE BOX PTY LTD