M6950 Market Research and Statistical Services

Zooming in on mobile phone switching: Broadie vs Byron

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 18-Nov-16

A Roy Morgan Single Source survey has found that 15 per cent of Australians aged 14+ who own a mobile phone are likely to switch their Mobile Service Provider in the next 12 months. Analysis shows that there are 59 suburbs and towns across Australia where residents are at least 50 per cent more likely than average to switch mobile provider in the next year. The Melbourne suburb of Broadmeadows has the highest level of mobile owners who are likely to switch providers, at 30 per cent. At the other end of the spectrum, only seven per cent of residents of Byron Bay in New South Wales plan to switch mobile providers.

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ROY MORGAN RESEARCH LIMITED

Satisfaction with risk and life insurance declines

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 18-Nov-16

A Roy Morgan Single Source survey has found that satisfaction among Australians aged 14+ with risk and life insurance policies was 67.5 per cent in the year to October 2016, compared with 69.3 per cent during the year to October 2015. The survey also shows that 96.8 per cent of policy holders would be at least "fairly likely" to renew their insurance with their existing company, but only 35.3 per cent would be "extremely likely" to do so. Asteron Life has the highest level of customer satisfaction among the 13 largest risk and life insurers, at 78.1 per cent, ahead of Insuranceline (73.8 per cent) and Allianz (73.2 per cent).

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ROY MORGAN RESEARCH LIMITED, ASTERON LIFE LIMITED, INSURANCELINE HOLDINGS PTY LTD, ALLIANZ AUSTRALIA LIMITED, AMP LIFE LIMITED, AIA AUSTRALIA LIMITED, ONEPATH AUSTRALIA LIMITED, SUNCORP INSURANCE AND FINANCE, COMMINSURE, MLC LIMITED, ZURICH AUSTRALIA LIFE INSURANCE LIMITED, REAL INSURANCE

It’s official: golf is good for you!

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 17-Nov-16

A Roy Morgan Single Source survey has found that 9.3% of Australians aged 18+ (just over 1.7 million) play golf either regularly or occasionally, putting it among our 10 most popular forms of exercise. The survey also shows that between July 2015 and June 2016, 25.8% of Australian adults reported experiencing stress at some point in the preceding 12 months; 18.3% reported having anxiety; 15.1% had depression; and 5.4% suffered at least one panic attack. Among people who play golf, these figures fell to 22.5% for stress, 11.9% for anxiety, 8.7% for depression and 3.0% for panic attacks. The data also reveals that even watching golf on TV appears to have a positive effect on the viewer’s mental health, with golf viewers reporting below-average incidences of anxiety, depression, panic attacks and stress.

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ROY MORGAN RESEARCH LIMITED

What’s cool for kids this Christmas?

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 15-Nov-16

The latest findings from Roy Morgan’s Young Australians Survey show that 69% of Australian children aged 6-13 think the iPad is "really cool", while 54% feel the same way about the iPhone. In both cases, girls are more likely than boys to covet these items: 71% vs 68% in the case of the former, and 59% vs 50% for the latter. Computers in general (including laptops and tablets) are currently considered really cool by 52% of kids (53% of boys, 51% of girls). Meanwhile, Lego/Lego games are really cool in the eyes of 43% of Australian children (54% of boys and 32% of girls).

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ROY MORGAN RESEARCH LIMITED, APPLE INCORPORATED, LEGO AS, NIKE INCORPORATED

Australians are more progressive and open to new things

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 15-Nov-16

A Roy Morgan Single Source survey has found that 41% of Australians aged 14+ now have a progressive viewpoint on social issues (up from 35% in 2006). More Australians now have a progressive viewpoint than a "Middle of the Road" attitude to social issues (down from 40% in 2006 to 36% today). A traditional outlook has also become less common, declining from 23% to 21% over the period. Meanwhile, 39% of Australians now agree they are attracted to new things and ideas, up from 34% ten years ago. Conversely, just 21% say they are cautious when it comes to newness – down from 24% a decade ago. As would be expected, people with a progressive viewpoint on social issues and an attraction to new things are also more likely to be early adopters. This in turn also makes them ideal trusted advisers.

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ROY MORGAN RESEARCH LIMITED

Gourmet Tasmania or beachy Queensland? Our most popular holiday activities by state

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 10-Nov-16

A Roy Morgan Single Source survey, which was carried out in the year to September 2016, has found that 10.7 million Australians aged 14+ reported that their last holiday was domestic. Almost half overall (49.4%) visited friends and/or relatives during their trip, although this rose to 52.6% of people whose last holiday was in New South Wales, and fell to 42.9% of those who visited Tasmania. Wining and dining was the second-most popular domestic-holiday activity (23.4%), although this rose to 39.1% for holiday-goers who visited Tasmania and fell to 20.2 per cent of those who visited NSW. Meanwhile, some 23.2% of domestic holiday-goers went shopping, and Victoria is above average for this particular activity, with 27.1%. Tasmania is the top spot for culture: 31.6% of people who took their last holiday there went to a museum (compared with 11.2% of all domestic holiday-goers), and 22.7% went to an art gallery (compared with 7.8% overall).

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ROY MORGAN RESEARCH LIMITED, MUSEUM OF OLD AND NEW ART

Satisfaction with private health insurance declining

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 10-Nov-16

A Roy Morgan Single Source survey has found that satisfaction among private health insurance policy holders was 74.4% in the year to September 2016, down from 76.3% over the same period in 2015, but well ahead of a decade ago (66.4% in 2006). The survey also shows that over the last year, nearly all major health insurance providers showed declining satisfaction; 10.4% of their members indicated they would either leave their fund in the next 12 months or shop around before they decided what to do. HBF has the highest level of customer satisfaction among the five largest health funds, at 80.2%, down 1.0% point from a year ago. In second place is HCF, well behind on 74.3% (down 0.7% points) and BUPA (73.6%, no change).

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ROY MORGAN RESEARCH LIMITED, HBF HEALTHFUNDS INCORPORATED, THE HOSPITAL CONTRIBUTIONS FUND OF AUSTRALIA LIMITED, BUPA AUSTRALIA PTY LTD, MEDIBANK PRIVATE LIMITED – ASX MPL, NIB HEALTH FUNDS LIMITED, TEACHERS FEDERATION HEALTH LIMITED, CBHS FRIENDLY SOCIETY LIMITED, DEFENCE HEALTH LIMITED, MEDICAL BENEFITS FUND OF AUSTRALIA LIMITED

Recycling a way of life for Aussies…but that doesn’t necessarily mean we’re a nation of greenies

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 9-Nov-16

A Roy Morgan Single Source survey has found that 91.1 per cent of Australians aged 14+ agreed with the statement "I try to recycle everything I can" in the year to September 2016. This compares with 81.3 per cent in the year to September 2001. The survey also shows that Australians aged 14-17 remain the least likely to recycle (69.7 per cent in 2001 and 81.7 per cent now). The 65+ age group is still the most likely to recycle, rising from 89.2 per cent in 2001 to 93.8 per cent in 2016. Meanwhile, 63.2 per cent of Australians now agree that "At heart I’m an environmentalist", down from 68.8 per cent in 2001, while 26.1 per cent of the population now believes that "Threats to the environment are exaggerated", up from 22.2 per cent in 2001.

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ROY MORGAN RESEARCH LIMITED

Daily Telegraph and Herald Sun score increased Readership across the whole week

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 7-Nov-16

Roy Morgan Research has released its Print Readership and Cross-Platform Audience results for Australian newspapers for the year to September 2016. Some 8.3 million Australians aged 14+ (42%) read print newspapers in an average week in the 12 months to September 2016, down 3.3% year-on-year. "The Daily Telegraph" is the big winner, with an increase in readers for all weekday and weekend editions, while the "Herald Sun" also scored a rare hat-trick, albeit with smaller gains right across the week. Meanwhile, "The Sydney Morning Herald" lost print readers across the week, while "The Age" recorded a fall in readership of weekday editions but a rise in readership of the Saturday and Sunday editions. "The Sydney Morning Herald" remains Australia’s most-read masthead cross-platform, reaching a combined audience of 4,187,000 in an average week, including a net 1,152,000 print readers and 3,609,000 digital readers.

CORPORATES
ROY MORGAN RESEARCH LIMITED, NEWS CORP AUSTRALIA PTY LTD, FAIRFAX MEDIA LIMITED – ASX FXJ, SEVEN WEST MEDIA LIMITED – ASX SWM, SCHWARTZ MEDIA PTY LTD

Magazines continue to accumulate more readers

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 7-Nov-16

Roy Morgan Research has released the Australian Magazine Print Readership and Cross-Platform Audience results for the year to September 2016. Print magazines reached 12,575,000 Australians aged 14+, up 2.7% compared with the 12 months to September 2015. "Coles Magazine" remained the most widely-read print magazine during the period, with an average readership of 3,672,000 per issue (an increase of 31 per cent). Meanwhile, "Better Homes & Gardens" and "Australian Women’s Weekly" have the highest Cross-Platform Audiences, at 2,125,000 and 1,975,000 respectively.

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ROY MORGAN RESEARCH LIMITED