M6950 Market Research and Statistical Services

Half of mobile owners reckon they know how to get the best deal – but they end up spending more

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 25-Jul-16

A Roy Morgan Single Source survey has found that 49 per cent of Australians aged 14+ who own a mobile phone agree with the statement "I know how to find the best deal". This rate is almost the same among pre- and post-paid users. However, consumers who agree that they know how to find the best deal spend an average of seven per cent more for their post-paid and 25 per cent more for their pre-paid service per month than mobile owners who do not think they have value-seeking skills. Meanwhile, 66 per cent of mobile owners with Virgin (either pre- or post-paid) deem themselves good deal-hunters, ahead of 63 per cent of those with Amaysim and 57 per cent of those with Vodafone.

CORPORATES
ROY MORGAN RESEARCH LIMITED, VIRGIN MOBILE (AUSTRALIA) PTY LTD, AMAYSIM AUSTRALIA LIMITED – ASX AYS, VODAFONE AUSTRALIA LIMITED, SINGTEL OPTUS PTY LTD, TPG TELECOM LIMITED – ASX TPM, IINET LIMITED, ALDIMOBILE, TELSTRA CORPORATION LIMITED – ASX TLS

Australians not sold on moving house

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 22-Jul-16

A Roy Morgan Single Source survey has found that almost 60 per cent of Australians aged 14+ have been living at the same address for five years or more. The survey, which was carried out in the year to March 2016, also shows that 40.7 per cent have been at their current address for a decade or more, while 17.4 per cent have been living in their current home for between five and 10 years. Only 14.3 per cent have been in their current home for less than 12 months. Meanwhile, 65.3 per cent of people who have been in their current home for less than 12 months are renting, while 68.4 per cent of Australians who own their home outright have been at the same address for 10-plus years.

CORPORATES
ROY MORGAN RESEARCH LIMITED

Chemists set the pace in Customer Satisfaction

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 22-Jul-16

Roy Morgan Research has announced the May 2016 winners of its monthly Customer Satisfaction Awards in Australia. Soul Pattinson took out top spot in the Chemist/Pharmacy category for the fourth consecutive month, with a customer satisfaction rating of 92 per cent. It was just ahead of Guardian Pharmacy (91 per cent), My Chemist (90 per cent) and Chemist Warehouse (also 90 per cent). Roy Morgan data shows that people aged 50+ are substantially more likely than those under 50 to shop at a chemist in an average four weeks. They also tend to be more satisfied than younger customers – a tendency which goes some way towards explaining the customer satisfaction success of Soul Pattinson and Guardian Pharmacy. For both of these chains, the 50+ demographic comprises over 60 per cent of their customer traffic in an average four weeks.

CORPORATES
ROY MORGAN RESEARCH LIMITED, SOUL PATTINSON, GUARDIAN PHARMACY, MY CHEMIST PTY LTD, CHEMIST WAREHOUSE, DISCOUNT DRUGSTORES PTY LTD

Consumer satisfaction with big four banks down in June to the lowest level in three years

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 22-Jul-16

A Roy Morgan Research Single Source survey has found that the satisfaction level of the personal customers of Australia’s four major banks was 79.5 per cent in the six months to June 2016, compared with 80.1 per cent in May. The Commonwealth Bank continued to have the highest customer satisfaction rating of the four major banks, at 81.2 per cent, which is 0.5 per cent lower than previously. Meanwhile, the overall satisfaction rate of the big four banks’ home-loan customers was 76.9 per cent in June 2016, compared with a satisfaction rate of 80.2 per cent for their non-home loan customers.

CORPORATES
ROY MORGAN RESEARCH LIMITED, COMMONWEALTH BANK OF AUSTRALIA – ASX CBA, WESTPAC BANKING CORPORATION – ASX WBC, AUSTRALIA AND NEW ZEALAND BANKING GROUP LIMITED – ASX ANZ, NATIONAL AUSTRALIA BANK LIMITED – ASX NAB, TEACHERS MUTUAL BANK LIMITED, BANK AUSTRALIA, HERITAGE BANK LIMITED – ASX HBS

New car market climbs higher in first half of 2016

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 22-Jul-16

A Roy Morgan Single Source survey has found that the number of Australians aged 14+ who intend to buy a new car in the next four years rose by 100,000 to 2,302,000 in the six months to June 2016. The survey also shows that the number of people who intend to buy a new car in the next 12 months has risen by 60,000 over this period, to 628,000. Jordan Pakes of Roy Morgan Research notes that 74,000 new car intenders are considering buying a Toyota, while 70,000 are considering a Mazda.

CORPORATES
ROY MORGAN RESEARCH LIMITED, TOYOTA MOTOR CORPORATION AUSTRALIA LIMITED, MAZDA AUSTRALIA PTY LTD, FORD MOTOR COMPANY AUSTRALIA LIMITED, HYUNDAI MOTOR COMPANY AUSTRALIA PTY LTD, GM HOLDEN LIMITED, HONDA AUSTRALIA PTY LTD

News.com.au and up-for-grabs Gawker Media lead Top 10 Technology Websites

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 21-Jul-16

A Roy Morgan Single Source survey has found that three million Australians aged 14+ visited one or more of the Top 10 technology-focused websites in an average four weeks in the year to March 2016. This is 34 per cent higher than in the year to March 2013. The Technology page on News.com.au remains the country’s most-visited tech site, with 989,000 Australians visiting it in an average four weeks, up 58 per cent since 2013. Only two other tech websites among the Top 10 had an increase in unique monthly audience over the period – and they jumped into second and third spots as a result: 743,000 Australians read Gizmodo (up 59 per cent since 2013) and 725,000 read Lifehacker (up 63 per cent).

CORPORATES
ROY MORGAN RESEARCH LIMITED, NEWS.COM.AU, GIZMODO, LIFEHACKER, GAWKER MEDIA, CNET INCORPORATED, ZDNET, SOURCEFORGE, SLASHDOT

A survey has found primary school children are doing more homework than ever before

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Original article by Nine Network Australia
Nine News – Page: Online : 21-Jul-16

A Roy Morgan Research survey shows that Australian children aged 10-13 are doing almost 40 minutes more homework each week than in 2007. Roy Morgan Research CEO Michele Levine notes that children now spend an average of four hours doing homework each week, but children with an Asian background spend an average of six hours per week doing homework.

CORPORATES
ROY MORGAN RESEARCH LIMITED, NINE NETWORK AUSTRALIA LIMITED

Babymooners or just expecting parents on holiday?

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 19-Jul-16

A Roy Morgan Single Source survey, which was carried out in the year to March 2016, has found that 54.7 per cent of Australians aged 14+ intend to take their next holiday within the next five months, with an average planned trip length of six nights. In contrast, 42 per cent of expecting parents are planning their next trip within this time, with an average planned holiday length of three nights. However, just over a quarter of expecting parents plan to take a holiday in the next 6-12 months (compared with a national average of 17.4 per cent), while 12.1 per cent intend to do so in the next one-to-two years (compared with the national average of 5.1 per cent).

CORPORATES
ROY MORGAN RESEARCH LIMITED

Girls, Asians, wealthier kids, and only children do more homework

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 19-Jul-16

A Roy Morgan Young Australians Survey has found that the average Australian tween aged 10 to 13 spends 37 minutes doing homework on a typical weekday and nearly an hour on weekends, for a total of four hours per week. The survey, which was carried out in the year to December 2015, also shows that tween girls spend four hours and 25 minutes on average doing homework each week, compared with three hours and 35 minutes for boys. Meanwhile, tweens with an Asian background spend a little over six hours on homework a week, while tweens in households with annual gross income of at least $A200,000 spend an average of four hours and 35 minutes per week doing homework, which is over an hour more than those in low-income homes.

CORPORATES
ROY MORGAN RESEARCH LIMITED

The Pokemon phenomenon: Australian 13 (and 30) year-olds becoming seven again

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 18-Jul-16

A Roy Morgan Young Australians Survey has found that 21 per cent of Australians aged 6-13 thought Pokemon was cool in 2015, a rate that has been fairly consistent over the past eight year. Pokemon’s popularity peaked among the youngest respondents, with the Japanese gaming and entertainment franchise considered cool by 27 per cent of six year-olds and 30 per cent of seven year-olds. Its appeal declined to 24 per cent of eight and nine year-olds, 21 per cent of 10 year-olds, 18 per cent of 11 year-olds and just 13 per cent of kids aged 12 to 13. However, with the release of Pokemon GO – a GPS-based augmented reality app – our continuing research over the rest of 2016 may well show that these older Australian kids (and their parents) could consider Pokemon cool again.

CORPORATES
ROY MORGAN RESEARCH LIMITED