M6950 Market Research and Statistical Services

Would you recommend your electricity provider?

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 9-Sep-15

A Roy Morgan Single Source survey, which was carried out in the year to June 2015, has found that 99 per cent of Australians aged 14+ live in a household connected to electricity. However, when asked to rate the likelihood of recommending their electricity provider by choosing a number between 0 and 10 (where 0 indicates "not at all likely" and 10 denotes "extremely likely") 16 per cent of electricity customers chose 0. In contrast, just seven per cent chose 10, while 24 per cent chose 5. Meanwhile, 42 per cent of people living in households connected to Dodo Power & Gas say they would be quite likely to recommend it, ahead of TRUenergy (41 per cent) and Red Energy (39 per cent).

CORPORATES
ROY MORGAN RESEARCH LIMITED, DODO POWER AND GAS, TRUENERGY, RED ENERGY PTY LTD, ALINTA ENERGY (AUSTRALIA) PTY LTD, LUMO ENERGY AUSTRALIA PTY LTD, ACTEWAGL, AGL ENERGY LIMITED – ASX AGL, ENERGYAUSTRALIA PTY LTD

Supermarket loyalty: what’s that?

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 8-Sep-15

A Roy Morgan Single Source survey has found that 77 per cent of Australian grocery buyers visit at least two different supermarkets in an average four weeks. The survey, which was carried out in the year to March 2015, also shows that IGA has the most loyal customers, with 30% of people who mainly shop at IGA only shopping there during any given four-week period. Grocery-buyers who mainly shop at Woolworths/Safeway are the second-most likely (25 per cent) to stick with their number one supermarket, marginally ahead of Coles shoppers (24 per cent). Despite its increasing overall market share, ALDI has a much lower proportion of exclusive shoppers (seven per cent). Meanwhile, seven per cent of grocery buyers said they shopped at all four major supermarkets.

CORPORATES
ROY MORGAN RESEARCH LIMITED, IGA, COLES SUPERMARKETS AUSTRALIA PTY LTD, WOOLWORTHS LIMITED – ASX WOW, AUSTRALIAN SAFEWAY STORES PTY LTD, ALDI STORES SUPERMARKETS PTY LTD

Netflix reaches 2.2 million Australians

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 8-Sep-15

A Roy Morgan Single Source survey has found that 9.3 per cent of Australian households had access to Netflix in August 2015. This equates to more than 2.2 million Australians aged 14+. However, growth is slowing, with an additional 118,000 households subscribing to the subscription video on demand service in August. This is the lowest net gain since its first full month of Netflix’s local operations in April. It is the first time Netflix gained less than in the month before: it previously grew by 133,000 homes in May, 152,000 in June and 166,000 in July.

CORPORATES
ROY MORGAN RESEARCH LIMITED, NETFLIX INCORPORATED, STAN ENTERTAINMENT PTY LTD, PRESTO ENTERTAINMENT PTY LTD

Remote control: 1 in 5 now log in when out-of-office

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 7-Sep-15

A Roy Morgan Single Source survey has found that 20 per cent of Australian full-time workers aged 14+ accessed their work network remotely during an average four-week period in the year to June 2015. The survey also shows that 18 per cent of full-time workers use a computer to remotely access the work network, seven per cent use a mobile phone and three per cent use a tablet to do so in an average four weeks. Meanwhile, 11 per cent of full-time workers do some unpaid work from home, but this rises to 22 per cent in the case of people who access the work network remotely. Roy Morgan Research CEO Michele Levine says online work networks can be mutually beneficial to employers and employees, but the full impacts on workplace relations and productivity are yet to be realised.

CORPORATES
ROY MORGAN RESEARCH LIMITED

Sleeping uneasy: insomnia more likely to affect women

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 7-Sep-15

A Roy Morgan Single Source survey has found that 12 per cent of Australians aged 14+ suffered from insomnia in the year to March 2015. The survey also shows that 16 per cent of Australian women experience insomnia, compared with just eight per cent of men. Meanwhile, 33 per cent of insomniacs have a Body Mass Index (BMI) that is classified as obese, compared with 26 per cent for the average Australian. Insomniacs are also much more likely to suffer from anxiety, depression or stress than the average Australian.

CORPORATES
ROY MORGAN RESEARCH LIMITED

All fluffed up: Australia’s fabric softener market

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 4-Sep-15

A Roy Morgan Single Source survey has found that 32 per cent of Australian grocery buyers aged 14+ buy fabric softener (either regular, Ultra or sachet) in any given six-month period. The survey, which was carried out in the year to July 2015, also shows that just over 12 per cent of grocery buyers purchase the Cuddly brand, followed by Fluffy (nine per cent) and supermarket brands (eight per cent). Meanwhile, 35 per cent of female grocery buyers purchase fabric softener, compared with 27 per cent of male grocery buyers.

CORPORATES
ROY MORGAN RESEARCH LIMITED

More young singles, couples and parents now car-free while older homes hold on to their wheels

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 3-Sep-15

A Roy Morgan Single Source survey (April 2010 – March 2011 and April 2014 – March 2015) has found that an estimated 574,000 Australian households (6.3 per cent) now do not have a car, up from 490,000 (5.8 per cent) four years ago. A higher proportion of younger and mid-life households, ranging from Young Singles, Young Couples and Young Parents through to Mid-Life Families, now do not have car compared with 2011. Older Households – which make up around a third of the population – have bucked the trend, and are now less likely to be car-free.

CORPORATES
ROY MORGAN RESEARCH LIMITED

Australians’ AFL viewing fragments across Free TV, Pay TV and streaming via app on mobile devices

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 25-Aug-15

Roy Morgan Single Source research in the 12 months to June 2015 shows that 2,321,000 Australians (14+) especially choose to watch Australian Football League (AFL) matches broadcast on Channel Seven, down from 2,628,000 in the 12 months to June 2013. The survey also found that 891,000 especially choose to watch Foxtel’s dedicated AFL channel Fox Footy, up from 841,000 in 2013, while 384,000 used Telstra’s AFL Live Official App in an average four weeks, up from 254,000 in 2013. Over the past two years, there has been a clear fragmentation of audiences across free TV, pay TV and live streaming: in 2013, over two-thirds of Fox Footy viewers (68 per cent) and AFL Live Official App users (67 per cent) also cited Channel Seven’s matches among those they especially choose to watch. Today, there is less overlap – meaning greater fragmentation: 59 per cent of Fox Footy viewers and 54 per cent of App users also choose to watch matches on Channel Seven. The overlap between Fox Footy and the AFL Live Official App has also declined, from 32 per cent of app users in 2013 to 24 per cent now.

CORPORATES
ROY MORGAN RESEARCH LIMITED, NINE NETWORK AUSTRALIA LIMITED, NINE ENTERTAINMENT COMPANY HOLDINGS LIMITED – ASX NEC, AUSTRALIAN FOOTBALL LEAGUE, SEVEN NETWORK LIMITED, NATIONAL RUGBY LEAGUE, NEWS CORP AUSTRALIA PTY LTD, TELSTRA CORPORATION LIMITED – ASX TLS, FOXTEL MANAGEMENT PTY LTD

L-NP support increases after unions attack credibility of Trade Union Commissioner Dyson Heydon and the Abbott Government announces new policies on climate change and same-sex marriage

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Original article by Roy Morgan Research
Morgan Poll Update – Page: Online : 25-Aug-15

A Morgan Poll on Federal voting intention, which was carried out on 15-16 and 22-23 August 2015, has found that support for Australia’s ruling Liberal-National Coalition jumped to 45.5 per cent (up 2.5 per cent), compared with the Australian Labor Party (ALP) 54.5 per cent (down 2.5 per cent) following extensive union attacks on the credibility of Trade Union Royal Commission head Justice Dyson Heydon and following key Government announcements on policies involving climate change and same-sex marriage. However, if a Federal Election were held now the ALP would still win easily. Primary support for the Coalition has increased to 38.5 per cent (up two per cent) while ALP support is down one per cent to 36 per cent. Support for the Greens has fallen to 14 per cent (down 1.5 per cent), Palmer United Party 1.5 per cent (up 0.5 per cent), Katter’s Australian Party 1.5 per cent (unchanged), while Independents/ Others were 8.5 per cent (unchanged). Gary Morgan, executive chairman of Roy Morgan Research, says the Morgan Poll shows the attacks by the unions on the credibility of Heydon have had little impact on Australian electors.

CORPORATES
MORGAN POLL, ROY MORGAN RESEARCH LIMITED, LIBERAL PARTY OF AUSTRALIA, NATIONAL PARTY OF AUSTRALIA, AUSTRALIAN LABOR PARTY, AUSTRALIAN GREENS, PALMER UNITED PARTY, KATTER’S AUSTRALIAN PARTY, AUSTRALIA. DEPT OF THE PRIME MINISTER AND CABINET, AUSTRALIA. DEPT OF THE TREASURY, AUSTRALIA. ROYAL COMMISSION INTO TRADE UNION GOVERNANCE AND CORRUPTION

More Australians now read catalogues than metro newspapers

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 24-Aug-15

A Roy Morgan Single Source survey has found that catalogues continue to expand their reach, with more Australians (14+) now reading catalogues during an average week than either Newspapers (excluding Local/Community) or Local/Community Newspapers. The survey shows that almost 10.5 million Australians read or looked into one or more catalogues during an average week in the year to June 2015, back up to a level not seen since 2012, and the growth looks set to continue. From over 11 million in 2011, catalogue readership declined to around 9.5 million Australians in 2013. But catalogue readership rebounded, bucking the continuing downward trend for newspapers. At the end of last year, catalogue readership surpassed that for non-community Newspapers, and the gap has continued to widen. Today, catalogues reach over 600,000 more readers in an average seven-day period than these newspapers, and around 4.3 million more than local/community newspapers. The combined net weekly reach of all newspapers including local and community papers in the year to June 2015 is 12.3 million Australians, down from 14.6 million in the year to June 2012.

CORPORATES
ROY MORGAN RESEARCH LIMITED