CONSUMER BEHAVIOR – AUSTRALIA

Consumers flick the switch to lower bills

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Original article by Perry Williams
The Australian – Page: 2 : 28-Jun-19

One in four Australians have changed their electricity provider in the last year, according to the Australian Energy Market Commission. Electricity retailers AGL Energy, EnergyAustralia and Origin Energy no longer hold the biggest market share in South Australia and south-east Queensland, while the average median household bill ‘offer’ declined by between two and four per cent in New South Wales in the year to March, seven per cent across south-east Queensland, and up to four per cent in Victoria.

CORPORATES
AUSTRALIAN ENERGY MARKET COMMISSION, AGL ENERGY LIMITED – ASX AGL, ORIGIN ENERGY LIMITED – ASX ORG, ENERGYAUSTRALIA PTY LTD

Australians holiday overseas for a shorter time

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Original article by Roy Morgan
Market Research Update – Page: Online : 26-Jun-19

Roy Morgan’s State of the Nation – Tourism presentation shows that when Australians went overseas for a holiday in 2002 the average time they spent was 31.9 days, but this had fallen to 21.6 days by March 2019. The average length of domestic holidays taken has remained relatively stable during this time, consistently around 6 days on average. This data is based on in-depth interviews conducted face-to-face with over 50,000 consumers per annum in their homes. Roy Morgan CEO Michele Levine says that when Australians go overseas the locations that top the list are New Zealand, England, the US, Bali and France. Looking at intention to travel overseas the places that Australians would like to go are New Zealand, the US, England, Japan and Canada.

CORPORATES
ROY MORGAN LIMITED

Quality of engagement for catalogues stands apart from other channels

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Original article by Roy Morgan
Market Research Update – Page: Online : 24-Jun-19

New research from Roy Morgan shows that 13,436,000 Australians aged 14+ read store catalogues in the March 2019 quarter, and 31% of them read catalogues cover-to-cover. Analysis by generation shows Millennials to be the largest readers of catalogues, numbering over 3.2 million. More than 3.16 million Baby Boomers read catalogues followed by just under 3.16 million members of Generation X. Meanwhile, 35% of Australian catalogue readers have shared hard-copy catalogues with friends, family or neighbours, while 41% have shared catalogues ‘digitally’ by emailing or texting a picture of a product seen in a catalogue to a friend or family member. The research also shows that 47% of catalogue readers have made a special trip to a store to buy a product after seeing it in a catalogue, while 53% of catalogue readers find catalogues more useful than other forms of advertising.

CORPORATES
ROY MORGAN LIMITED

Betting on races attracts older gamblers than sports betting

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Original article by Roy Morgan
Market Research Update – Page: Online : 18-Jun-19

New research from Roy Morgan shows that 1.8 million Australians aged 18+ place bets in an average three months, including 1.5 million who bet on racing events (7.9%) and over 620,000 (3.2%) who place Sports bets. The Roy Morgan Gambling Currency Report also shows that 12.3% of men now have a bet in an average three months, compared to only 6% of women. Analysis shows that betting on Racing is most appealing for 50-79 year olds; over 10% of Australians aged 50-64 years old and 9.3% of 65-79 year olds bet on Racing, compared to only 3.1% of 18-24 year olds. In fact 18-24 year olds are more likely to bet on Sports (3.6%) than Racing – the only age group for which Sports betting is more popular. The likelihood of betting on Sport increases to 3.8% of 25-34 year olds and 4.9% of 35-49 year olds, before dropping off substantially for Australians aged 50+. The differential is most stark for Australians aged 80+, with 8.2% betting on Racing compared to less than 1% that bet on Sports.

CORPORATES
ROY MORGAN LIMITED

Women more likely to pay for personal services

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Original article by Roy Morgan
Market Research Update – Page: Online : 17-Jun-19

A Roy Morgan Single Source survey shows that over 13.4 million Australians aged 14+ (65.2%) pay for a personal service, compared with 12.5 million (64.6%) in 2015. More than 7.3 million women now pay for personal services, compared to around 6 million men. Hairdressing is clearly the most popular personal service, with over 6.2 million Australians paying a hairdresser in an average four weeks, including 36% of women and 24% of men. The survey also shows that almost 5.2 million Australians visit a doctor in an average four weeks, including 26% of women and 24% of men, while nearly 3.8 million Australians service a motor car in an average four weeks, including over 2 million men and over 1.7 million women. Of Australia’s 15 most paid for personal services, a majority of 12 are more likely to be paid for by women than men. Analysis by generation shows that Pre-Boomers are the most likely generation to pay for personal services.

CORPORATES
ROY MORGAN LIMITED

Dishwasher ownership grows and purchasing of dishwashing liquid declines in 2019

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Original article by Roy Morgan
Market Research Update – Page: Online : 17-Jun-19

New research from Roy Morgan shows that 11.92 million Australians aged 14+ (58%) now own a dishwasher, up more than 2.2 million (+8ppts) from four years ago. While dishwasher ownership has grown in recent years, purchasing of dishwashing liquids has barely changed over the last two years, although there has been a clear decline as a share of the growing population. Dishwashing liquid is still bought by 11.91 million Australians (57.9%); this is an increase from the 10.96 million (56.6%) who bought dishwashing liquid in 2015, but it is a clear decline from two years ago when 11.97 million Australians (60.3%) bought dishwashing liquid. Australia’s leading dishwashing liquid is still Morning Fresh, which is bought by 36.6% of buyers of dishwashing liquid, but down by 1ppt from two years ago. Other leading dishwashing liquid brands to decline over the last two years include Palmolive (down 2.6ppts), Fairy (down 1.5ppts) and Supermarket brands (down 0.3ppts). However, Earth Choice, an environmentally-conscious product as the name suggests, is now bought by 24.2% of dishwashing liquid buyers in an average six months (up 1.7ppts from two years ago) and Green Choice is now bought by 2.5% (up 0.4ppts).

CORPORATES
ROY MORGAN LIMITED

Natural/plain yoghurt more popular than flavoured or fruit yoghurt

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Original article by Roy Morgan
Market Research Update – Page: Online : 11-Jun-19

A Roy Morgan Single Source survey shows that 45.5% of Australians aged 14+ ate natural or plain yoghurt in an average four weeks in the year to March 2019 (up 2.7ppts from four years ago). Some 42.4% of Australians ate flavoured or fruit yoghurt in the year to March (down 6.6ppts compared with four years ago). The survey also shows that the proportion of Australians eating flavoured or fruit yoghurt daily and weekly has fallen by 3.3ppts and 3.1ppts respectively from four years ago, while daily consumption of natural or plain yoghurt has risen by 1.8ppts and weekly consumption is up 1.7ppts. Meanwhile, 49.4% of women eat natural or plain yoghurt in an average four weeks (up 0.7ppts from four years ago) compared to just 41.3% of men (up 4.7ppts), while 45.7% of women eat flavoured or fruit yoghurt in an average four weeks (down 9.8ppts from four years ago) compared to 39% of men (down 3.4ppts).

CORPORATES
ROY MORGAN LIMITED

Domestic air travel grows by 7% from a year ago to over 8.46 million

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Original article by Roy Morgan
Market Research Update – Page: Online : 11-Jun-19

New research from Roy Morgan shows that more than 8.46 million Australians aged 14+ used a domestic airline in the year to March 2019, an increase of 7% from a year ago. Qantas led the way with over 4.3 million domestic customers in the last year (up 3.9ppts on a year ago), ahead of Jetstar with more than 4 million domestic customers (up 13.3ppts). Virgin Australia has closed the gap on its two leading rivals with almost 3.8 million domestic customers (up 15.9ppts). Analysing domestic airline customers by generation shows that Gen X are Australia’s leading domestic air travelers, numbering some 2.31 million, ahead of 2.04 million Millennials and 1.96 million Baby Boomers. Some 47% of Gen X has travelled via a domestic airline in the last year.

CORPORATES
ROY MORGAN LIMITED, QANTAS AIRWAYS LIMITED – ASX QAN, JETSTAR AIRLINES PTY LTD, VIRGIN AUSTRALIA HOLDINGS LIMITED – ASX VAH

Hair colour purchasing falls, most bought in supermarkets

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Original article by Roy Morgan
Market Research Update – Page: Online : 11-Jun-19

A Roy Morgan Single Source survey shows that 15.4% of Australians aged 14+ purchased hair colour in an average six months in the year to March 2019, down 2ppts from four years ago. The frequency of purchasing has dropped as well, with the number of customers who purchased hair colour monthly or more frequently falling by 1.1ppts to 2.2%, and those purchasing every 2-3 month down 1ppt to 5.1%. The survey also shows that women represent 76.4% of hair colour customers; 23.2% of women buy a hair colour product in an average six months, compared to only 7.4% of men. Hair colour customers also skew towards middle-aged consumers, with 19.9% of 35-49 year olds purchasing a hair colour product in an average six months – the highest incidence of any age group, totalling almost one million customers and representing 31% of the total hair colour market.

CORPORATES
ROY MORGAN LIMITED

World Cup a chance to reboot Australia’s love of cricket

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Original article by Roy Morgan
Market Research Update – Page: Online : 4-Jun-19

New research from Roy Morgan shows that over 7.2 million Australians, equivalent to 35% of the Australian population aged 14 or older, watch at least one form of cricket on TV. This represents a decline of almost 340,000 TV Cricket viewers since March 2015 when Australia hosted, and won, the 2015 Cricket World Cup. Men’s Test cricket is the favoured form of cricket, watched by over 5.8 million Australians in the year to March 2019, just ahead of Men’s One-Day International Cricket, watched by 5.75 million. Roy Morgan CEO Michele Levine notes that over 5.7 million Australians will be closely watching the fortunes of the Australian cricket team at the Cricket World Cup in England on Foxtel, Kayo Sports and the Nine Network, as they defend their title won in 2015.

CORPORATES
ROY MORGAN LIMITED, FOXTEL MANAGEMENT PTY LTD, KAYO SPORTS, NINE NETWORK AUSTRALIA LIMITED