CONSUMER BEHAVIOR – AUSTRALIA

Hybrid and fully electric vehicles now considered as serious alternatives to petrol

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Original article by Roy Morgan
Market Research Update – Page: Online : 17-Dec-18

A Roy Morgan Single Source survey shows that 52.2% of Australian drivers would now seriously consider buying a hybrid vehicle, compared with 48.8% a year ago. Interest in buying a fully electric vehicle has increased from 31.6% to 36.2% over the last 12 months. The overall consideration for electric based vehicles (hybrid or fully electric) is now 56.1%, an increase from 52.4% last year and well ahead of the nearest alternative, diesel on 45.5%. Diesel and LPG had been seen as the main alternatives to petrol up to 2015, but both have shown a declining trend over the last three years. Meanwhile, an estimated 77.5% of vehicles currently run on petrol, but this is likely to decline as only 63.7% of drivers say that their next vehicle is most likely have a petrol engine. These are some of the latest results from Roy Morgan’s ‘Automotive Currency Report’, which is based on in-depth personal interviews conducted face-to-face with over 50,000 Australians per annum in their own home, including over 37,000 drivers aged+18.

CORPORATES
ROY MORGAN LIMITED

Huawei & Oppo fastest growing mobile phone handsets

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Original article by Roy Morgan
Market Research Update – Page: Online : 17-Dec-18

A Roy Morgan Single Source survey shows that 471,000 Australians aged 14+ owned Huawei mobile phone handsets in the 12 months to September 2018, which represents growth of 87% over the last two years. Meanwhile, 368,000 Australians now own an Oppo handset. However, Australia’s most widely-held handset is again the Apple iPhone, which is used by over 8.6 million Australians (up 16% on two years ago). The handsets of key rival Samsung are used by over 5.6 million Australians in 2018, virtually unchanged on two years ago. Meanwhile, analysis using Roy Morgan’s Helix Personas consumer segmentation and data integration tool shows that a fifth of Australians who own Huawei handsets are members of the Metrotechs community, while a quarter of Australians owning Oppo handsets are in the Fair Go community and 22% are in the Hearth & Home community.

CORPORATES
ROY MORGAN LIMITED, HUAWEI TECHNOLOGIES COMPANY LIMITED, OPPO ELECTRONICS CORPORATION, APPLE INCORPORATED, SAMSUNG ELECTRONICS COMPANY LIMITED

Over 1 million visit comparison sites Finder and Choice

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Original article by Roy Morgan
Market Research Update – Page: Online : 10-Dec-18

New research from Roy Morgan shows that over three million Australians aged 14+ (or almost 15%) visit a comparison website in an average four weeks. Finder.com.au is visited by over 1.2 million Australians in an average four week; it is closely followed by Choice.com.au, which is visited by over 1 million. Other leading comparison websites include Canstar/Canstar Blue (visited by nearly 730,000 Australians in an average four weeks), Comparethemarket.com.au (visited by almost 430,000) and iSelect (visited by just under 400,000 Australians). These results are based on in-depth Roy Morgan Single Source interviews with more than 38,000 Australians during the nine months to September 2018.

CORPORATES
ROY MORGAN LIMITED, FINDER.COM.AU, CHOICE.COM.AU, CANSTAR PTY LTD, CANSTAR BLUE PTY LTD, COMPARE THE MARKET PTY LTD, ISELECT LIMITED – ASX ISU

1.3 million Australians considering opening new bank accounts in next 6 months

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Original article by Roy Morgan
Market Research Update – Page: Online : 4-Dec-18

A Roy Morgan Single Source survey, which was undertaken in the 12 months to October 2018, shows that 1.3 million Australians aged 14+ (6.4%) are considering opening a new bank account in the next six months. This compares with 1.31 million in the year to October 2017. Some 341,000 Australians (26.3%) who are considering opening a new account in the next six months say that they are likely to do so with the CBA. The ANZ is in second place with 188,000 (14.5%), followed by Westpac (152,000) and NAB (125,000). Among the banks outside of the big four, ING is the best performer with 86,000, followed by Bendigo Bank with 66,000. The Single Source survey is based on in-depth interviews conducted face-to-face with over 50,000 consumers per annum in their homes, including over 2,500 with people who are considering opening a new bank account.

CORPORATES
ROY MORGAN LIMITED, COMMONWEALTH BANK OF AUSTRALIA – ASX CBA, AUSTRALIA AND NEW ZEALAND BANKING GROUP LIMITED – ASX ANZ, WESTPAC BANKING CORPORATION – ASX WBC, NATIONAL AUSTRALIA BANK LIMITED – ASX NAB, ING BANK (AUSTRALIA) LIMITED, BENDIGO BANK

Competition heats up in vehicle servicing as national fleet becomes more reliable

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Original article by Roy Morgan
Market Research Update – Page: Online : 23-Nov-18

The proportion of Australian drivers requiring their main vehicle to be serviced or repaired three or more times a year has declined from 30.5% to just 18.4% in the past 11 years, according to Roy Morgan’s latest vehicle servicing survey data. As vehicles become more reliable, the percentage of drivers requiring two or fewer services or repairs a year has correspondingly increased from 69.5% to 81.6% over the same period. Motorists continue to show a preference for dealer-run service centres when their vehicle is new or near-new, with a tendency to shift to local garage service centres as the vehicle ages. This transition is most pronounced at the five-year mark, when many factory warranties or lease-hold agreements expire. The latest auto servicing data is collected as part of Roy Morgan’s Single Source survey, via in-depth, personal interviews conducted face-to-face with over 50,000 Australians per annum in their own homes, including 12,295 who rated their satisfaction level with various kinds of service centres.

CORPORATES
ROY MORGAN LIMITED

ALDI still most-trusted brand, but others lose ground

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Original article by Roy Morgan
Market Research Update – Page: Online : 21-Nov-18

The latest Roy Morgan Net Trust Score Survey, which was conducted in October 2018, shows that Aldi continues to be Australia’s most trusted brand. Bunnings, Qantas and the ABC have also held their positions in the top 10 list of brands with positive net trust scores. However, there have been big moves in the rankings since the July survey. Car insurance group NRMA has fallen from 5th to 7th place, Bendigo Bank has fallen from 7th to 9th place, and Samsung, Myer, RACQ and IGA have fallen out of the top 10 altogether. Kmart, ING, Toyota and Target all saw their Net Trust Scores improve enough to secure a place in the top 10. While trust is essential in the era of fake news, distrust is the real risk to a sustainable future for companies operating in Australia. Brands with large distrust scores include the big four banks, AMP, Telstra, AGL and Coles. Roy Morgan CEO Michele Levine says the key message of the Roy Morgan Net Trust Score survey is that growing distrust can be a disaster, leading to customer churn, loss of market share and in some cases a long slide into oblivion. Understanding what drives trust with customers – and just as importantly with potential customers – is essential to brands wishing to improve their Net Trust Score.

CORPORATES
ROY MORGAN LIMITED, ALDI STORES SUPERMARKETS PTY LTD, BUNNINGS GROUP LIMITED, QANTAS AIRWAYS LIMITED – ASX QAN, AUSTRALIAN BROADCASTING CORPORATION, NRMA LIMITED, BENDIGO BANK, SAMSUNG ELECTRONICS AUSTRALIA PTY LTD, MYER HOLDINGS LIMITED – ASX MYR, THE ROYAL AUTOMOBILE CLUB OF QUEENSLAND LIMITED, IGA, KMART AUSTRALIA LIMITED, ING AUSTRALIA HOLDINGS LIMITED, TOYOTA MOTOR CORPORATION AUSTRALIA LIMITED, TARGET AUSTRALIA PTY LTD, AMP LIMITED – ASX AMP, TELSTRA CORPORATION LIMITED – ASX TLS, COLES SUPERMARKETS AUSTRALIA PTY LTD, AGL ENERGY LIMITED – ASX AGL

2018 Christmas retails sales to grow 2.9% to $51.5 billion

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Original article by Roy Morgan
Market Research Update – Page: Online : 19-Nov-18

Roy Morgan’s annual Christmas retail sales forecasts indicate that Australians will spend nearly $51.5bn across retail stores during the 46-day Christmas trading period from November 9-December 24. This is 2.9% than the $50bn of retail expenditure during the 2017 Christmas trading period. Growth in retail expenditure is predicted across all six categories measured, with spending on Food expected to grow the fastest (3.7%) from a year ago to nearly $21 billion. Also expected to enjoy strong growth are Hospitality businesses (up 3.2% to over $7.3bn) and Apparel & Household Goods (up 3.1% to $4bn). The Christmas retail sales forecasts are conducted in conjunction with the Australian Retailers Association.

CORPORATES
ROY MORGAN LIMITED, AUSTRALIAN RETAILERS ASSOCIATION

Superannuation unlikely to be adequate for most workers in retirement

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Original article by Roy Morgan
Market Research Update – Page: Online : 19-Nov-18

A Roy Morgan Single Source survey has found that only 18% of Australians aged 14+ with superannuation contributed beyond the compulsory level in the year to October 2018. This compares with 23% in the year to October 2009. The proportion of male workers who contribute to their superannuation beyond the compulsory level has fallen from 24.5% to 18% over this period, while the proportion of female workers who make additional contributions has fallen from 21.1% to 18.1%. The survey also shows that 35.2% of Australians in the 55-64 age group make additional super contributions well ahead of workers aged 65+ (30.7%) and 45 to 54 year olds (24.4%). Just 4.0% of those aged 14-24 make additional contributions. The Single Source Survey is based on in-depth personal interviews conducted face-to-face with over 50,000 Australians per annum in their own homes, including over 23,000 workers with superannuation.

CORPORATES
ROY MORGAN LIMITED

Treasury in warning on saving raids

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Original article by Michael Roddan
The Australian – Page: 1 & 2 : 25-Oct-18

Australia’s household savings rate fell to one per cent in June, compared with 2.5 per cent one year earlier. Treasury secretary Phil Gaetjens has told the Senate economics committee that it is likely to fall further as low wages growth forces consumers to use more of their savings. Treasury expects economic growth to continue to be bolstered by consumer spending, but Alan Oster of National Australia Bank says the bank’s own data indicates that consumer spending is not as strong as official figures suggest. Meanwhile, independent economist Saul Eslake says falling asset prices are likely to prompt consumers to reduce their spending.

CORPORATES
AUSTRALIA. DEPT OF THE TREASURY, NATIONAL AUSTRALIA BANK LIMITED – ASX NAB

State-owned Synergy is most trusted energy company

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Original article by Roy Morgan
Market Research Update – Page: Online : 22-Oct-18

The latest Roy Morgan Net Trust Score survey for the energy sector shows that Western Australian government-owned Synergy is Australia’s most trusted energy company. It has the highest "net trust score" (NTS) of any provider, based on Roy Morgan data for August. The data shows that many of the larger, private-sector energy providers have high levels of trust among some consumers, but once other consumers’ distrust of them is taken into account their net trust score can be low. The most recent survey shows that two of the three largest energy suppliers, AGL and EnergyAustralia, had high levels of trust, but even higher levels of distrust among the energy consumers surveyed – putting them in the "top five" of low NTS scores. Origin Energy was the only one of the big three energy companies to record a positive NTS.

CORPORATES
ROY MORGAN LIMITED, SYNERGY, AGL ENERGY LIMITED – ASX AGL, ENERGYAUSTRALIA PTY LTD, ORIGIN ENERGY LIMITED – ASX ORG