CONSUMER BEHAVIOR – AUSTRALIA

Price check: food and groceries

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 25-Aug-17

Richard Aedy, the host of ABC Radio National’s "The Money" program, examines the challenges facing Australian supermarkets and the way the sector is responding to changing consumer trends. His guests are Roy Morgan Research CEO Michele Levine, Small Business & Family Enterprise Ombudsman Kate Carnell, SupermarketGuru.com’s Phil Lempert, CHOICE lifestyle editor Kate Brown and data scientist Cathy O’Neil. They discuss issues such as the growth of Aldi in Australia, supermarkets’ growing use of private-label products, the entry of Amazon to the local market and the future of shopping.

CORPORATES
RADIO NATIONAL, AUSTRALIAN BROADCASTING CORPORATION, ROY MORGAN RESEARCH LIMITED, AUSTRALIA. OFFICE OF THE AUSTRALIAN SMALL BUSINESS AND FAMILY ENTERPRISE OMBUDSMAN, SUPERMARKETGURU.COM, CHOICE

State of the Nation: Media Report – the audience is transforming

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 25-Aug-17

Roy Morgan Research CEO Michele Levine and leading futurist Dr. Ross Honeywill presented the latest State of the Nation: Media Report in Melbourne and Sydney in August. The report looks at challenges and opportunities facing the industry as the rate of change speeds up and consumers explore new ways of engaging with media, including the impact of key disruptive trends powered by digital innovation. Levine says the disruptive trends sweeping a growing media industry are transforming the ways Australians consume media and, in an age when everyone is always "on", it is vital that media companies connect directly with their audiences and know exactly who their audiences really are. She adds that the data reveals that traditional media enjoy high levels of trust, while their newer social-media centric competitors do not. The importance of building this trust in a future overwhelmed by fake news and consumer choice is more important than ever for retaining and building audiences.

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ROY MORGAN RESEARCH LIMITED

Nearly three and a half million increase in mobile bank users since 2013

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 23-Aug-17

A Roy Morgan Single Source survey has found that 8.3 million Australians aged 14+ used mobile banking in an average four-week period in the six months to June 2017, compared with 4.83 million in the six months to June 2013. The survey also shows that the proportion of Australians who use mobile banking in an average four weeks has risen from 25.3% to 41.5% over this period, while the proportion who use a bank branch has fallen from 35.8% to 26.5%. Meanwhile, 62.8% of millennials now use mobile banking, compared to only 21.5% using branches. They now number 3.17 million users or 38.2% of the total market. This is well above generation X with 2.03 million or 24.5% of total mobile banking users.

CORPORATES
ROY MORGAN RESEARCH LIMITED

News Corp and Fairfax need to take notice of Robert Gottliebsen

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Original article by Michele Levine, Gary Morgan, Julian McCrann, Roy Morgan Research
Market Research Update – Page: Online : 22-Aug-17

Last week the Roy Morgan State of the Nation Media Report showed clearly that although traditional media face considerable challenges, their core product is not broken. In an age of "Fake News" a clear opportunity is available for established media players to exploit the huge "trust" advantages they hold over social media. Many newspaper and magazine publishers have large audiences still engaged with their publications. Advertisers will use "print" as it is a "trusted" media – the print media needs to aggressively "challenge" advertisers using solely digital platforms such as Google and Facebook with now almost 50% of the advertising dollar.

CORPORATES
ROY MORGAN RESEARCH LIMITED, GOOGLE INCORPORATED, FACEBOOK INCORPORATED

Aussies don’t trust social media: report

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Original article by Angus Livingston
The Australian – Page: Online : 16-Aug-17

Roy Morgan Research’s State of the Nation Media Report shows that TV is still the main source of news for 69 per cent of Australians, while TV is the most trusted source of news for 41.5 per cent. Meanwhile, 32 per cent of Australians identify social media as their main source of news, although just four per cent say social media is their most trusted source of news. Print and digital newspapers are the main source of news for 48 per cent of Australians, while they are the most trust source of news for 25 per cent.

CORPORATES
ROY MORGAN RESEARCH LIMITED

We’re reluctant to pay for online news

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Original article by Max Mason
The Australian Financial Review – Page: 22 : 14-Aug-17

A survey of 2,000 Australians by Deloitte has found that 90 per cent of respondents are not willing to pay for news due to the wealth of content that is available online for free. However, the sixth annual Media Consumer Survey also found that the issue of "fake news" is a concern for 65 per cent of respondents. Meanwhile, the survey shows that the proportion of respondents who cite social media as a primary news source has fallen from 18 per cent to 14 per cent, while 53 per cent of respondents rated television advertising as having either a high or medium influence on their purchasing decisions.

CORPORATES
DELOITTE TOUCHE TOHMATSU LIMITED, GOOGLE INCORPORATED, FACEBOOK INCORPORATED, NEWS CORPORATION – ASX NWS, FAIRFAX MEDIA LIMITED – ASX FXJ

Millennials driving growth in private health insurance with over one million increase since 2008

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 10-Aug-17

A Roy Morgan Single Source survey has found that since 2008, there has been an increase of 1.1 million millennials with private health insurance, which accounts for 49.6% of the overall market growth. Millennials now account for 24.5% of the private health insurance market, compared with only 16.3% in 2008. Millennials’ share of the market was well below that of pre-boomers, baby boomers and generation X in 2008, but as a result of their rapid growth, they are now close to being the most significant generation in this market. Although 43.6% of millennials overall now have private health insurance, this varies considerably by income. In terms of personal income, 32.4% of millennials with an income of less than $50,000pa have private health insurance, but this increases to 71.1% among those with incomes of $100,000pa or more.

CORPORATES
ROY MORGAN RESEARCH LIMITED

It’s Official: Australians are concerned about security

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 26-Jul-17

A Roy Morgan Single Source survey has found that 65% of Australians aged +14 agreed with the statement "I’m security conscious" in March 2017, compared with a low of 60.5% in September 2013. Meanwhile, 45% reported that "I feel less safe than I used to", up from 53% in 2003 and just 39% in mid-2014. The survey also shows that 58% of Australians agree that "Crime is a growing problem in my community", compared with 70% in 2003 and just 53% in June 2015.

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ROY MORGAN RESEARCH LIMITED

Online shoppers come out at night while malls get mauled

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Original article by Eli Greenblat
The Australian – Page: 19 : 18-Jul-17

Online sales in Australia rose by more than 11 per cent in 2016, according to a new report from Australia Post. The "Inside Australian Online Shopping Report" shows that 30 per cent of online purchases comprised items from department stores and variety stores, while fashion products accounted for 22 per cent of all sales. Meanwhile, almost 33 per cent of online purchases were made between 7pm and 10pm, while residents of the Melbourne suburb of Point Cook boasted the largest growth in online purchases.

CORPORATES
AUSTRALIA POST

Millennials ‘happy to pay more’ for super

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Original article by Alice Uribe
The Australian Financial Review – Page: 17 : 13-Jul-17

Association of Superannuation Funds of Australia CEO Martin Fahey says a super fund’s brand seems to be a higher priority for the Millennial generation than the fees they pay. Newer funds such as Spaceship and Grow Super have been popular with younger Australians, despite having fees that are higher than average. Fahey rejects suggestions that younger people are easily taken in by marketing hype, arguing that they are in fact "very sophisticated" consumers.

CORPORATES
THE ASSOCIATION OF SUPERANNUATION FUNDS OF AUSTRALIA LIMITED, SPACESHIP FINANCIAL SERVICES PTY LTD, GROW SUPER, AUSTRALIAN BUREAU OF STATISTICS, ZUPER, MOBI SUPER, TYRO PAYMENTS, TIDSWELL FINANCIAL SERVICES LIMITED, RICE WARNER ACTUARIES PTY LTD, ATLASSIAN CORPORATION PLC