CONSUMER BEHAVIOR – AUSTRALIA

Battlers and retirees are more likely to have NBN than well-off homes and inner city Metrotechs

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 28-Apr-17

A Roy Morgan Single Source survey has found that 67 per cent of Australian homes had fixed internet in the six months to February 2017. Some 14 per cent of homes were connected to the NBN, while 53 per cent had a non-NBN fixed home broadband connection. Analysis using Roy Morgan’s Helix Personas shows that homes in the "Leading Lifestyles" Community are the most likely to have a fixed internet connection, but the least likely to be on the NBN: 75 per cent have fixed broadband overall, but only nine per cent have the NBN, as it has not yet arrived in many established inner metropolitan suburbs. Likewise, only 12 per cent of "Metrotechs" living mostly in gentrified inner city hotspots are on the NBN, while 59 per cent have regular fixed broadband. Meanwhile, 18 per cent of "Battlers" have the NBN, while 39 per cent have regular fixed broadband.

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ROY MORGAN RESEARCH LIMITED

Australians prefer to make mobile calls than get them

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 26-Apr-17

A Roy Morgan Single Source survey has found that 14.2 million Australians aged 14+ (72 per cent) agree that "I love being able to contact my friends wherever I am". The survey, which was carried out in the year to December 2016, also shows that only 10.8 million of them also agree that "I enjoy people contacting me on my mobile phone". Meanwhile, women are more likely than men to enjoy contacting others (75 per cent vs 69 per cent) or being contacted themselves (63 per cent vs 56 per cent). Generation Z are the most likely to enjoy mobile phone contact either way (87 per cent and 76 per cent), but the pleasure of both making and receiving calls declines with age: to 83 per cent and 71 per cent among Gen Y, and 72 per cent and 58 per cent among Gen X.

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ROY MORGAN RESEARCH LIMITED

The rise of multi-destination travellers in the experience economy

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 20-Apr-17

The Roy Morgan Holiday Tracking Survey has found that a third of the 2.5 million Australians aged 14+ who went overseas on their last trip visited multiple destinations. The survey, which was carried out in the year to December 2016, shows that 85 per cent of these experience economy travellers were intent on experiencing the local culture. They were also prepared to spend more ($215 per person per night) and stay away longer (32 nights on average) to ensure that their desire for a rich experience is met. Experience economy travellers were also almost six times more likely than average to travel on a cruise ship for at least some of their holiday and more than three times as likely to stay in luxury five-star accommodation. Meanwhile, in the traditional economy, of the 13.5 million Australians who took at least one holiday in 2016 the vast majority (84.5%) of them visited just one destination on their trip, were away for only six nights, and spent an average of $160 per person per night.

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ROY MORGAN RESEARCH LIMITED

More Australians eating chocolate (even when it’s a gift for someone else!)

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 12-Apr-17

A Roy Morgan Single Source survey has found that 68.4% of Australians aged 14+ (just over 13.5 million people) ate some kind of chocolate in an average four weeks during the year to December 2016. This compares with 65.3% (12.5 million) in 2013. The survey also shows that 53.2% of Australians ate chocolate bars in 2016, (up from 47.9% in 2013), followed by chocolate blocks (41.8%, up from 40.2%) and boxed chocolates (19.2%, up from 16.5%). Although boxed chocolates are generally marketed as a gift someone would buy for someone else, nearly three-quarters (73.4%) of Australians who buy them in an average four weeks eat them too.

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ROY MORGAN RESEARCH LIMITED, CADBURY AUSTRALIA LIMITED, LINDT AND SPRUNGLI (AUSTRALIA) PTY LTD, FERRERO ROCHER

Australians want driverless cars – NOW

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 10-Apr-17

A special Roy Morgan Snap SMS Poll has found that 51% of Australian men and 41% of Australian women say they would travel in a driverless car now, for a total of 46% of all Australians. The majority of all age profiles 50 years and under are ready for autonomous vehicles. The poll was conducted on 15 March 2017, in conjunction with the Roy Morgan State of the Nation Report 27 – Focus on Australia’s Automotive Industry.

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ROY MORGAN RESEARCH LIMITED

Tesla more valuable than GM or Ford – and the majority of Australians are on-board

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 10-Apr-17

A special Roy Morgan Snap SMS Poll has found that 63% of Australians would pay more for a "Zero Emissions" car like Tesla, including 100% of 18-24yr olds and 72% of 25-34yr olds. The results were consistent around Australia, with significant majorities in all states – both regionally (62%) and in capital cities (62%), and both genders – women (65%) and men (61%) saying they were willing to pay more for a "Zero Emissions" car. The poll was conducted on 17 March 2017) in conjunction with the Roy Morgan State of the Nation Report 27 – Focus on Australia’s Automotive Industry.

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ROY MORGAN RESEARCH LIMITED, TESLA INCORPORATED, FORD MOTOR COMPANY, GENERAL MOTORS CORPORATION

More Australians are using mobile data for talk, text and chat – especially people born overseas

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 6-Apr-17

A Roy Morgan Single Source survey has found that 6.5 million Australians aged 14+ used Facebook Messenger via mobile phone in an average four weeks during the six months to December 2016. This represents growth of 19 per cent compared with the same period in 2015. Meanwhile, use of WhatsApp grew by 15 per cent to 2.2 million average monthly users. Skype usage was virtually steady with just over 1.6 million users, use of Viber fell 28 per cent to 869,000 and WeChat usage rose by seven per cent to 340,000. The survey also shows that Australians born overseas are generally more likely to use these Over-The-Top communication apps, although people born in Australia and overseas are almost equally likely to use Facebook Messenger (32.6 per cent versus 32.9 per cent).

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ROY MORGAN RESEARCH LIMITED, FACEBOOK MESSENGER, WHATSAPP, SKYPE, VIBER, WECHAT

NBN draws new homes to ISPs – and prompts switching

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 31-Mar-17

A Roy Morgan Single Source survey has found that more than 1.2 million Australian homes were connected to the National Broadband Network (NBN) by the end of 2016. Eleven per cent of these residential NBN customers did not have any fixed internet a year ago. Among non-NBN fixed broadband homes, only five per cent connected for the first time in the last 12 months. The rate of switching is also much higher among NBN homes: 15 per cent switched provider in the last 12 months, compared with nine per cent of non-NBN homes. Combined, a total of 26 per cent of all NBN customers were up for grabs for internet service providers in 2016, either through switching or joining the market, almost double the rate in non-NBN homes.

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ROY MORGAN RESEARCH LIMITED

Amazon set to benefit from Australians’ love affair with online shopping

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 30-Mar-17

A Roy Morgan Single Source survey has found that 44.2% of Australians aged +14 (just over 8.7 million people) bought one or more products via the internet in any given four-week period during the year to December 2016. This compares with 36.4%, or nearly 7 million people, in 2013. Some 3.9 million people bought items from the Entertainment and Leisure category in any given four weeks in 2016, followed by Fashion (2.3 million), Food and Beverages (2.1 million) and Reading Material (2 million). Meanwhile, analysis using Roy Morgan’s Technology Adoption Segments reveals that 51.9% of all online shoppers fall under the umbrella of either Technology Early Adopters or Professional Technology Mainstream, the two most digitally inclined segments of the population.

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ROY MORGAN RESEARCH LIMITED, AMAZON.COM INCORPORATED

State of the Nation 27: Booming Australian Automotive Industry accelerates towards ‘Decade of Upheaval’

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 29-Mar-17

Roy Morgan Research CEO Michele Levine has presented the latest State of the Nation Report in Melbourne with a special Spotlight on the Australian Automotive Industry. The State of the Nation Report looks at the changes underway in the Australian automotive industry and the even bigger changes that are set to impact on every part of the industry throughout the 2020s. 2025 has been identified as a tipping point for the industry as a whole as it faces digital disruption – any automotive players that fail to plan fully for the future involving increased car-sharing, driverless cars, and purely online sales will find it far too hard to catch up to "first-movers" by the time 2025 rolls around.

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ROY MORGAN RESEARCH LIMITED