DOUGHNUTS

Donut King & Michel’s Patisserie top two for satisfying customers

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Original article by Roy Morgan
Market Research Update – Page: Online : 29-Oct-18

Donut King has won Roy Morgan’s Coffee/Doughnut Store Customer Satisfaction award for September 2018, with a customer satisfaction rating of 89% (up 3% in the last year). It is followed by stablemate Michel’s Patisserie on 86% (up 6%) and Muffin Break on 84% (down 3%). Meanwhile, new research from Roy Morgan shows that 27.4% of Australians aged 14+ (nearly 5.6 million people) shop at coffee/doughnut stores in an average four weeks. Despite not featuring in the top five stores for customer satisfaction, McCafe is the most visited coffee/doughnut store with nearly 2.3 million visitors in an average four weeks. Other popular coffee/doughnut stores include Coffee Club (visited by over 1.3 million) and Gloria Jean’s (visited by nearly 1.1 million). Analysing the demographic profile of Australia’s leading coffee/doughnut stores shows that women are more likely to visit such stores across the board than men but that there are significant differences between the age profiles of the different stores.

CORPORATES
ROY MORGAN LIMITED, DONUT KING, MICHEL’S PATISSERIE, MUFFIN BREAK PTY LTD, McCAFE, THE COFFEE CLUB PTY LTD, GLORIA JEAN’S COFFEES PTY LTD

Donut King hits on winning formula for satisfying customers

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Original article by Roy Morgan
Market Research Update – Page: Online : 4-May-18

Donut King has won Roy Morgan’s customer satisfaction award for March 2018, with a customer satisfaction rating of 87%. It was Donut King’s first monthly customer satisfaction victory for coffee/doughnut stores since July 2015. Stablemate Michel’s Patisserie was ranked second on 83.8%, and it was the only leading coffee/doughnut store to improve customer satisfaction over the past year (up 5.9%). Muffin Break was third on 83.5%, and it has experienced the biggest fall (6.6%) since March 2017. Leading Australian retailer Retail Food Group, which owns both Donut King and Michel’s Patisserie, has performed exceptionally well early in 2018 with a third franchisee, Gloria Jean’s, in fourth position with a customer satisfaction rating of 79.9%.

CORPORATES
ROY MORGAN LIMITED, DONUT KING, MICHEL’S PATISSERIE, MUFFIN BREAK PTY LTD, GLORIA JEAN’S COFFEES PTY LTD, RETAIL FOOD GROUP LIMITED – ASX RFG

Muffin Break is tops for Coffee Store satisfaction

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 30-Oct-17

A Roy Morgan Single Source survey has found that Muffin Break is Australia’s best coffee/doughnut store, with a customer satisfaction rating of 87.3% in September 2017, putting the chain ahead of Donut King on a customer satisfaction rating of 86.3%. Although both have performed strongly so far in 2017, their customer satisfaction ratings in September are slightly down on a year ago, whereas the chasing pack have all increased their performance over the last year. In third place is Donut King stablemate Gloria Jean’s with a customer satisfaction rating of 83.0%, just ahead of this year’s big improvers Starbucks Coffee on 81.5% which has improved customer satisfaction by an impressive 9.1% over the past 12 months. Roy Morgan Research CEO Michele Levine says Muffin Break won the Annual Roy Morgan Customer Satisfaction Award for the first time in 2016 and a series of strong performances so far in 2017 have put the coffee shop in the box seat to repeat this success.

CORPORATES
ROY MORGAN RESEARCH LIMITED, MUFFIN BREAK PTY LTD, DONUT KING, GLORIA JEAN’S COFFEES PTY LTD, STARBUCKS COFFEE COMPANY (AUSTRALIA) PTY LTD