Donut King & Michel’s Patisserie top two for satisfying customers

Original article by Roy Morgan
Market Research Update – Page: Online : 29-Oct-18

Donut King has won Roy Morgan’s Coffee/Doughnut Store Customer Satisfaction award for September 2018, with a customer satisfaction rating of 89% (up 3% in the last year). It is followed by stablemate Michel’s Patisserie on 86% (up 6%) and Muffin Break on 84% (down 3%). Meanwhile, new research from Roy Morgan shows that 27.4% of Australians aged 14+ (nearly 5.6 million people) shop at coffee/doughnut stores in an average four weeks. Despite not featuring in the top five stores for customer satisfaction, McCafe is the most visited coffee/doughnut store with nearly 2.3 million visitors in an average four weeks. Other popular coffee/doughnut stores include Coffee Club (visited by over 1.3 million) and Gloria Jean’s (visited by nearly 1.1 million). Analysing the demographic profile of Australia’s leading coffee/doughnut stores shows that women are more likely to visit such stores across the board than men but that there are significant differences between the age profiles of the different stores.

CORPORATES
ROY MORGAN LIMITED, DONUT KING, MICHEL’S PATISSERIE, MUFFIN BREAK PTY LTD, McCAFE, THE COFFEE CLUB PTY LTD, GLORIA JEAN’S COFFEES PTY LTD

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