Original article by Natasha May
The Guardian Australia – Page: Online : 5-Jun-24
Researchers have concluded that Australian media outlets are overtly endorsing fast-food products by publishing positive stories that are based on press releases issued by these restaurant chains. The research team analysed all press releases issued by McDonald’s, KFC and Domino’s Pizza Enterprises between July 2021 and June 2022. These press releases were found to have generated 86 articles in 31 news outlets; four of the articles were identical to the corresponding press release, while many others were largely based on the original press release. All but six of the articles were favourable towards the fast-food chains.
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McDONALD’S AUSTRALIA LIMITED, KFC, DOMINO’S PIZZA ENTERPRISES LIMITED – ASX DMP