INTERNET ADVERTISING – AUSTRALIA

Fairfax finds a friend on Google

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Original article by Darren Davidson
The Australian – Page: 19 : 13-Dec-17

Fairfax Media has indicated that a deal for Google to sell and market programmatic advertising across the newspaper publisher’s websites will have limited impact on its sales team. Meanwhile, Fairfax CEO Fairfax chief executive Greg Hywood says the deal may allow the media group to increase its investment in journalism. Google is believed to be holding discussions with other media companies regarding similar partnerships. Fairfax already uses Google’s Ad Exchange program to sell online advertising inventory.

CORPORATES
FAIRFAX MEDIA LIMITED – ASX FXJ, GOOGLE INCORPORATED, AUSTRALIAN COMPETITION AND CONSUMER COMMISSION, GROUPM COMMUNICATIONS PTY LTD, WPP PLC

Google ‘misled’ Senate on revenue

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Original article by Darren Davidson
The Australian – Page: 1 & 2 : 23-Aug-17

Executives from Google and Facebook appeared before a Senate committee on 22 August. Google’s MD for Australia and New Zealand, Jason Pellegrino, told the inquiry into the future of public-interest journalism that the digital giant boasted gross advertising revenue of $1.1bn in Australia in 2016. Senator Nick Xenophon questioned this figure, citing advertising industry estimates which suggest that Google’s annual revenue was around $A3bn. Meanwhile, Facebook said its gross revenue in Australia was $A326m in 2016.

CORPORATES
GOOGLE INCORPORATED, FACEBOOK INCORPORATED, NICK XENOPHON TEAM, MELBOURNE BUSINESS SCHOOL, MORGAN STANLEY AUSTRALIA LIMITED

Don’t believe Google, this monopoly is not journalism’s friend

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Original article by Michael Miller
The Australian Financial Review – Page: 37 : 31-May-17

Google Australia MD Jason Pellegrino claims that news publishers can withdraw their content from Google News and Google Search at any time. Google’s 95 per cent share of the search market in Australia means that this is not an option. This market dominance means that local publishers are highly dependent on Google to distribute their free content and drive traffic to their websites. Meanwhile, Google is seeking to deter publishers from offering subscriber-only content, as this affects its own advertising revenue. Media reforms are necessary to ensure a level playing field for local news publishers.

CORPORATES
GOOGLE AUSTRALIA PTY LTD, GOOGLE INCORPORATED, NEWS CORP AUSTRALIA PTY LTD, NEWS CORPORATION – ASX NWS

Facebook in crosshairs of metrics war

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Original article by Darren Davidson
The Australian – Page: 23 & 25 : 12-Dec-16

The annual media CEO survey carried out by "The Australian" shows that media and advertising industry leaders agree that action is needed to address the recent audience measurement scandals at digital rivals such as Facebook. Many of the media CEOs stressed the importance of having such metrics audited by a third party, while some noted the fact that TV remains the best way to reach the largest audience.

CORPORATES
NEWS CORP AUSTRALIA PTY LTD, NEWS CORPORATION – ASX NWS, SEVEN WEST MEDIA LIMITED – ASX SWM, MULTI CHANNEL NETWORK PTY LTD, FACEBOOK INCORPORATED, GOOGLE INCORPORATED, NINE ENTERTAINMENT COMPANY HOLDINGS LIMITED – ASX NEC, TEN NETWORK HOLDINGS LIMITED – ASX TEN, FOXTEL MANAGEMENT PTY LTD, SOUTHERN CROSS MEDIA GROUP LIMITED – ASX SXL, CARSALES.COM LIMITED – ASX CAR, REA GROUP LIMITED – ASX REA, IPG MEDIABRANDS, OMNICOM MEDIA GROUP AUSTRALIA PTY LTD, MEDIA FEDERATION OF AUSTRALIA, GROUPM COMMUNICATIONS PTY LTD, PUBLICIS MEDIA, HOYTS CINEMAS LIMITED, NOVA ENTERTAINMENT PTY LTD

Domain ads on porn, pirate sites

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Original article by Darren Davidson
The Australian – Page: 23 & 25 : 12-Dec-16

Data from Nielsen shows that traffic to Domain’s Commercial Real Estate website rose by 382 per cent year-on-year in November 2016. Fairfax-owned Domain has responded to claims that advertisements for CRE are appearing on gambling, pornography and file-sharing websites. The company has stressed that it does not advertise on such sites, but notes that it sometimes uses ad networks that target people who have previously visited the CRE site.

CORPORATES
DOMAIN.COM.AU, FAIRFAX MEDIA LIMITED – ASX FXJ, NEWS CORP AUSTRALIA PTY LTD, NEWS CORPORATION – ASX NWS, REA GROUP LIMITED – ASX REA, REALESTATE.COM.AU, FACEBOOK INCORPORATED, THE NIELSEN COMPANY (AUSTRALIA) PTY LTD

Qantas’ Red Planet, APEX sign data deal

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Original article by Max Mason
The Australian Financial Review – Page: 29 : 12-Dec-16

Qantas-owned market research, segmentation and analysis firm Red Planet has secured an alliance with the Australian Premium Exchange (APEX). The latter, which is backed by Fairfax Media and Nine Entertainment Company, will gain access to data on Qantas Frequent Flyer members. This is aimed at improving the targeting of advertising to people who view the media groups’ content on mobile devices.

CORPORATES
QANTAS AIRWAYS LIMITED – ASX QAN, RED PLANET, AUSTRALIAN PREMIUM EXCHANGE, QANTAS FREQUENT FLYER LIMITED, FAIRFAX MEDIA LIMITED – ASX FXJ, NINE ENTERTAINMENT COMPANY HOLDINGS LIMITED – ASX NEC, FACEBOOK INCORPORATED, GOOGLE INCORPORATED, DATA REPUBLIC

WPP eyes TV as YouTube falls short

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Original article by Darren Davidson
The Australian – Page: 23 : 25-Jul-16

GroupM is expected to allocate more of its advertising spending commitment to Australia’s free-to-air TV networks, after favouring YouTube in 2015. The Nine Network’s share of the media buying group’s TV budget has been reduced, while the Ten Network has secured a guaranteed share of 25 per cent, compared with between 23 and 25 per cent in 2015. Industry executives note that that digital platforms such as YouTube are under scrutiny over issues such as viewability and audience measurement.

CORPORATES
GROUPM COMMUNICATIONS PTY LTD, WPP GROUP PLC, YOUTUBE INCORPORATED, NINE NETWORK AUSTRALIA LIMITED, NINE ENTERTAINMENT COMPANY HOLDINGS LIMITED – ASX NEC, TEN NETWORK HOLDINGS LIMITED – ASX TEN, SEVEN NETWORK LIMITED, SEVEN WEST MEDIA LIMITED – ASX SWM, FACEBOOK INCORPORATED, THINK TV, IPG MEDIABRANDS

Unlockd secures deal with Tesco

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Original article by Paul Smith
The Australian Financial Review – Page: 27 : 10-Jun-16

Australian telco and mobile advertising group Unlockd has continued to expand globally, after securing a deal to supply its technology to Tesco Mobile in the UK. The deal with Tesco Mobile, which boasts some 4.6 million customers, includes content partnerships with Facebook and the British division of News Corporation. Unlockd CEO Matt Berriman says the company is enjoying monthly revenue growth of 75 per cent. It secured a deal with Sprint Telecom in the US earlier in 2016.

CORPORATES
UNLOCKD PTY LTD, TESCO MOBILE, FACEBOOK INCORPORATED, NEWS CORPORATION – ASX NWS, SPRINT TELECOM, LEBARA AUSTRALIA LIMITED, SEVEN GROUP HOLDINGS LIMITED – ASX SVW, SPOTLESS GROUP HOLDINGS LIMITED – ASX SPO, CARSALES.COM LIMITED – ASX CAR, SEEK LIMITED – ASX SEK, CITIBANK PTY LTD, TRANSURBAN GROUP LIMITED – ASX TCL, CATCH-OF-THE-DAY.COM.AU, BRITISH AIRWAYS PLC, McDONALD’S CORPORATION, BRANSTON, DORITOS

Publishers muscle-up with new bans on users of ad-blocking software

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Original article by Darren Davidson
The Australian – Page: 23 : 12-Oct-15

Nine Entertainment Company has moved to protect its advertising revenue by preventing people who use ad-blocking software from viewing video content on its websites. "The Australian" is also examining options to combat the use of ad-blocking software, which has become more popular since Apple’s recent decision to allow its use on the iPad and iPhone. It is estimated that the software could slash online advertising revenue by around $A1.4bn in 2016.

CORPORATES
NINE ENTERTAINMENT COMPANY HOLDINGS LIMITED – ASX NEC, NEWS CORP AUSTRALIA PTY LTD, NEWS CORPORATION – ASX NWS, APPLE INCORPORATED, MI9, NINEMSN PTY LTD, DAILY MAIL AUSTRALIA, RATECITY PTY LTD, FAIRFAX MEDIA LIMITED – ASX FXJ, CITIGROUP PTY LTD

1.6 million Australians clicking online ads

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 18-Sep-15

A Roy Morgan Single Source survey, which was carried out in the year to June 2015, has found that 8.1 per cent of Australians aged 14+ (or 1.6 million people) said they clicked through online advertising in the last four weeks. This represents growth of almost 50 per cent since the year to June 2011. The survey also shows that 1,248,000 Australians clicked online ads via a computer in an average four week period (up 25 per cent), while 378,000 clicked via mobile (more than six times as many as in 2011), and 265,000 via tablet (which had only recently landed in 2011). Some 300,000 clicked online ads via multiple devices.

CORPORATES
ROY MORGAN RESEARCH LIMITED, GOOGLE INCORPORATED, YOUTUBE INCORPORATED