MARKETING RESEARCH – AUSTRALIA

Where do Australians buy their homewares?

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 7-Apr-16

A Roy Morgan Single Source survey has found that just over 1.6 million Australians aged 14+ buy homewares in an average four weeks, spending an average of $A73 per person. The survey, which was carried out in the year to December 2015, also shows that 286,000 Australians make at least one homewares purchase from Kmart in an average four weeks, with an average spend of $A54 each. Meanwhile, 90,000 Australians buy homewares from IKEA in any given four weeks, but with an average spend of $A118 each.

CORPORATES
ROY MORGAN RESEARCH LIMITED, KMART AUSTRALIA LIMITED, IKEA TRADING PTY LTD, MYER HOLDINGS LIMITED – ASX MYR, DAVID JONES LIMITED, WOOLWORTHS LIMITED – ASX WOW, BUNNINGS GROUP LIMITED

Cake mix no longer cakewalking off the shelves

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 6-Apr-16

A Roy Morgan Single Source survey has found that 7.7 per cent of Australians aged 18+ bought cake mixes in an average four-week period during the year to December 2015, compared with 10.4 per cent in the year to December 2011. The survey also shows that the proportion of cake-mix buyers with a Body Mass Index (BMI) classified as obese declined from 12 per cent to 10.7 pent. Likewise, the proportion of consumers with a BMI classified as overweight who bought cake mixes fell from 10 per cent to 6.5 per cent), and the proportion of people with an acceptable BMI who bought cake mixes fell from 9.6 per cent to 6.5 per cent.

CORPORATES
ROY MORGAN RESEARCH LIMITED

Fun-seeking car-buyers take note: some cars may not seem fun to drive, but owners can attest they are

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 6-Apr-16

A Roy Morgan Single Source survey has found that 22 per cent of the 2.3 million Australians who intend to buy a new car within the next four years agree with the statement "I will only buy a car that is fun to own". The survey, which was carried out in the year to December 2015, also shows that 35 per cent agree that BMW "makes vehicles that are fun to drive", followed by Audi (32 per cent) and Volkswagen (27 per cent). Meanwhile, 46 per cent of current Volkswagen drivers agree that the brand is fun to drive, ahead of Subaru (44 per cent) and Audi (41 per cent).

CORPORATES
ROY MORGAN RESEARCH LIMITED, BMW AG, AUDI AG, VOLKSWAGEN AG, SUBARU, MERCEDES-BENZ AG, TOYOTA MOTOR CORPORATION, MITSUBISHI MOTORS CORPORATION, AUTOMOBILES PEUGEOT SA, SKODA AUTOMOBILOVA AS, HYUNDAI MOBIS COMPANY LIMITED, KIA MOTORS CORPORATION, RENAULT SA

ANZ-Roy Morgan Australian Consumer Confidence down 1.1pts to 113.4

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 5-Apr-16

The ANZ-Roy Morgan Consumer Confidence rating for Australia fell one per cent to 113.4 in the week ended 3 April 2016, following a fall of 1.6 per cent over the previous two weeks. After being on an upward trend for the past eight weeks, the four-week moving average is now falling. Consumers’ views around the economic outlook over the next five years fell 7.6 per cent, although consumers’ views towards their finances compared to a year ago rose 2.6 per cent.

CORPORATES
ROY MORGAN RESEARCH LIMITED, AUSTRALIA AND NEW ZEALAND BANKING GROUP LIMITED – ASX ANZ, AUSTRALIA. DEPT OF THE PRIME MINISTER AND CABINET

Australians spent 552 million hours Googling in 2015

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 5-Apr-16

A Roy Morgan Single Source survey has found that 6,903,000 Australians aged 14+ (86 per cent) visited the Google Search page at least once during an average four-week period in the year to December 2015. Some 1,929,000 visited Bing and 1,820,000 visited Yahoo!7. The survey also shows that 99 per cent of people who use Bing or Yahoo!7 also use Google. Meanwhile, Google Search visitors averaged a touch over 2.5 hours each on the site in an average four weeks in 2015, for an estimated total of 552 million hours of national Googling over the year. Bing visitors spend almost 24 minutes on Bing on average during a four-week period, for a combined national Bing time of not-quite 10 million hours in 2015. However Yahoo!7 Search visitors spend only a little over seven minutes on the site each on average (tallying less than three million hours in 2015).

CORPORATES
ROY MORGAN RESEARCH LIMITED, GOOGLE INCORPORATED, BING, YAHOO!7 COMMUNICATIONS AUSTRALIA PTY LTD

Australians’ drinking habits distilled into 100 glasses

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 5-Apr-16

A Roy Morgan Single Source survey has found that Australians aged 18+ drank just over 426 million glasses of alcohol between them in the year to December 2015. This is an average of 23 glasses per person every four weeks. The survey also shows that for every 100 glasses of liquor consumed by Australians in an average four weeks, 48 glasses are beer, 25 are still wine, 11 are spirits, six are Ready-To-Drink, four are sparkling wine/Champagne, three are cider, two are liqueur and one is fortified wine. Meanwhile, analysis by age group shows that beer comprises 50 glasses out of each 100 consumed by the 18-24 year-old-age bracket, but only 42 among drinkers aged 65+, while wine accounts for 48 of every 100 glasses drunk by the 65+ demographic.

CORPORATES
ROY MORGAN RESEARCH CENTRE PTY LTD

Business Confidence rises again in March – up 2.4pts to 115.7

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 31-Mar-16

A Roy Morgan Business Single Source survey has found that Australian business confidence rose by 2.4 points to 115.7 in March 2016, and it has now risen 5.1 points over the last two months. The rise in business confidence comes after steady improvement on the Australian sharemarket in March, after the All Ordinaries Index dropped in both January and February to start the year amid global economic concerns. The level of business confidence in March is clearly positive for the economy overall and just below the five-year average of 116.6. The weakest indicators are the performance of the business compared to a year ago (+7) and expectations of economic conditions in Australia over the next 12 months (+11).

CORPORATES
ROY MORGAN RESEARCH LIMITED, AUSTRALIA. DEPT OF THE PRIME MINISTER AND CABINET, AUSTRALIA. DEPT OF THE TREASURY, AUSTRALIA AND NEW ZEALAND BANKING GROUP LIMITED – ASX ANZ, STANDARD AND POOR’S ASX ALL ORDINARIES INDEX

Optus reaches out to one million Uber passengers

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 30-Mar-16

A Roy Morgan Single Source survey has found that eight per cent of Australians aged 14+ with a Vodafone mobile service have travelled by Uber in the last three months, just ahead of the seven per cent of Optus or Virgin mobile customers. The survey, which was carried out in the six months to December 2015, also shows that only four per cent of Telstra’s mobile users travel by Uber. Meanwhile, Uber travellers made around 3.7 trips each with the service in the last three months, which is equivalent to an estimated 7.3 million passengers from July to December 2015. Optus mobile customers accounted for around 2.3 million of these passenger trips, while Telstra mobile customers made an estimated 1.8 million passenger trips.

CORPORATES
ROY MORGAN RESEARCH LIMITED, UBER TECHNOLOGIES INCORPORATED, VODAFONE AUSTRALIA LIMITED, SINGTEL OPTUS PTY LTD, VIRGIN MOBILE (AUSTRALIA) PTY LTD, TELSTRA CORPORATION LIMITED – ASX TLS

Wine and wilderness: on holiday in Western Australia

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 30-Mar-16

A Roy Morgan Single Source survey has found that 935,000 Australians aged 14+ went to Western Australia for their last domestic holiday, which is 127,000 higher than two years ago. The survey, which was carried out in the year to December 2015, also shows that people whose last holiday was in WA were 131 per cent more likely than the average domestic traveller to have visited at least one winery/vineyard. They were also 93 per cent more likely than the average Australian holiday-goer to have visited a wilderness area, 53 per cent more likely to have gone fishing or hunting, 48 per cent more likely to have been to a National Park and 46 per cent more likely to have gone bicycling. On the other hand, people whose last holiday was in WA tended to be below-average in terms of participation in more urbane holiday pursuits like going to art galleries, visiting a casino and going to a theme/entertainment park.

CORPORATES
ROY MORGAN RESEARCH LIMITED

Do Australian women even care about the AFL?

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 30-Mar-16

A Roy Morgan Single Source survey has found that 33.8 per cent of Australian women aged 14+ supported an AFL team in the year to December 2015, compared with 35.6 per cent in 2012. The proportion of women who watch AFL matches on TV fell from 34 per cent to 33.4 per cent over this period. However, the proportion of women who have a paid-up club membership has risen from 3.1 per cent to 3.6 per cent, and the proportion who attend AFL matches has risen from 9.8 per cent to 10 per cent. Meanwhile, the proportion of women who play Australian Rules football has fallen from 1.3 per cent to one per cent since 2012.

CORPORATES
ROY MORGAN RESEARCH LIMITED, AUSTRALIAN FOOTBALL LEAGUE, FREMANTLE DOCKERS FOOTBALL CLUB, SYDNEY SWANS FOOTBALL CLUB, HAWTHORN FOOTBALL CLUB, PORT ADELAIDE FOOTBALL CLUB, WESTERN BULLDOGS FOOTBALL CLUB, BRISBANE LIONS FOOTBALL CLUB, ST KILDA FOOTBALL CLUB, WEST COAST EAGLES FOOTBALL CLUB, COLLINGWOOD FOOTBALL CLUB, GEELONG FOOTBALL CLUB