MARKETING RESEARCH – AUSTRALIA

For the record as Australia entered shutdown in March, Mortgage Stress was close to a record low

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Original article by Roy Morgan
Market Research Update – Page: Online : 6-May-20

New research from Roy Morgan shows that an estimated 828,000 mortgage holders (18.2%) were in ‘mortgage stress’ as Australia entered shutdown in March. This is a significant improvement on those considered to be in mortgage stress 12 months ago, and is the second-lowest level of mortgage stress in over a decade. In the three months to March 2020, 18.2% of mortgage holders (828,000) were ‘At Risk’, down from 21.5% (903,000) in March 2019. Over the same period those ‘Extremely at Risk’ also decreased from 14.5% (594,000) to 12.6% (559,000). However, the number ‘Extremely at Risk’ hit a low of only 425,000 (10.7%) in October, following an RBA interest rate cut, and has since increased. These are the latest findings from Roy Morgan’s Single Source Survey, based on in-depth interviews conducted with 50,000 Australians each year including over 10,000 owner-occupied mortgage-holders.

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ROY MORGAN LIMITED

New report breaks down Australians’ personal wealth by electorate – and shows PM wealth cluster

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Original article by Roy Morgan
Market Research Update – Page: Online : 4-May-20

The 5th Edition of the Roy Morgan Wealth Report delivers additional unique insights by analysing the distribution of personal wealth across electorates. The House of Representatives takes in 151 electorates. At the end of 2019 the average per capita Net Wealth in Australia’s wealthiest electorate, Wentworth in Sydney’s eastern suburbs, was $1,060,000 and median Net Wealth was $338,000. In the poorest electorate, Spence in Adelaide’s outer northern suburbs, the average per capita Net Wealth was $187,000 (17.6% of the Wentworth figure) and median Net Wealth just $75,000 (22%). Even before the impacts of the bushfire crises and COVID-19 (coronavirus) there was a chasm between the most and least wealthy; this is likely to widen due to the impact of the coronavirus. The Roy Morgan Wealth Report also examines the wealth of the electorates represented by Australia’s Prime Ministers. Fourteen of the electorates held by post-WWII PMs still exist. Of these, six are among Australia’s 10 wealthiest overall. These include the seats of incumbent Prime Minister Scott Morrison (whose electorate, Cook, is the 6th wealthiest) and his two immediate predecessors, Malcolm Turnbull (Wentworth, No. 1 on the list) and Tony Abbott (Warringah, No. 2).

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ROY MORGAN LIMITED

COVID-19 movement case study shows supermarket traffic remains steady during pandemic: Melbourne

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Original article by Roy Morgan
Market Research Update – Page: Online : 29-Apr-20

Research firm Roy Morgan has partnered with leading technological innovator UberMedia to analyse movements at specific supermarket locations within Sydney and Melbourne during the coronavirus lockdown. Analysing the movement at Coles Williamstown in Melbourne’s Inner Western suburbs shows panic buying peaking on the weekend before the first restrictions were introduced on Sunday March 15. Visitor numbers have declined gently over the weeks since this peak and are now tracking slightly below average levels of movement seen earlier in the year. In contrast to the Coles in Williamstown, we have noticed sharp drop-offs in movement data for several key locations around Melbourne including the airport, Arts Centre, Botanic Gardens, Chinatown, Federation Square, Flinders Street Station, Museum and Exhibition Buildings, Southern Cross Station, Williamstown Beach Station and the Zoo. There have also been rapid declines in movement data for several key general shopping destinations including Chadstone, Highpoint, Southland, The Glen, Werribee Shopping Centre and Costco Docklands.

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ROY MORGAN LIMITED, UBERMEDIA

COVID-19 movement case study shows supermarket traffic remains steady during pandemic: Sydney

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Original article by Roy Morgan
Market Research Update – Page: Online : 29-Apr-20

A special analysis of movement data in indicative locations around Australia reveals that despite massive drop-offs in movement throughout Sydney and Melbourne, supermarkets have seen only a small impact. Supermarkets have played a key role in the national conversation over the last couple of months as ‘panic buying’ of many essential goods took hold. Research firm Roy Morgan has partnered with leading technological innovator UberMedia to analyse movements at specific supermarket locations within each of the two cities. The results show no significant fall in the number of visitors to some of these supermarkets during the pandemic lockdown compared to January and February. Analysing the movement at Erskineville Woolworths in Sydney’s Inner South-Western suburbs shows high movement in the week restrictions were first introduced in mid-March, and then a slight decline over the next two weeks. However, compared to the emptying out of the city’s major business districts, movement at Erskineville Woolworths remained fairly steady. In other words, whatever changes people have made to their shopping routines, it has not resulted in fewer in-person shoppers. In contrast, we have seen sharp drop-offs in movement data for key Sydney locations including the airport, Central and Redfern Stations, Taronga Zoo, and other shopping centres with high numbers of fashion and other stores that are temporarily closed, such as Westfield Chatswood, Marketplace Leichhardt, Stockland Balgowlah, Westfield Bondi Junction and Westfield Warringah.

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ROY MORGAN LIMITED, UBERMEDIA

1.8 million older Australians have a comorbidity condition putting them at a higher risk from COVID-19

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Original article by Roy Morgan
Market Research Update – Page: Online : 29-Apr-20

Latest Roy Morgan data shows more than 1.8 million Australians aged 70+ (65%) have an existing serious health issue such as high blood pressure, cancer, diabetes, high cholesterol, an irregular heartbeat or heart disease. The New York Department of Health mortality statistics shows those with one of these serious health conditions have a higher risk of dying from COVID-19 coronavirus if they catch it.

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ROY MORGAN LIMITED

It’s official: Online sources overtake TV as main source of news – for 59% of Gen Z social media is their main choice of news

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Original article by Roy Morgan
Market Research Update – Page: Online : 22-Apr-20

New research from Roy Morgan shows that the internet has overtaken TV as the main place Australians turn for their news. Some 12.7 million Australians (60.6%, up 2.8ppts since mid-2018) now use the internet for news. This includes social media (37.6%); news or newspaper websites or apps (29.2%) and news feed sites (16.3%). TV is now used by 12.4 million Australians (59.5%) as their main source of news, down more than 6ppts from 65.6% in June 2018. This comprises free-to-air TV (56.4%, down 5.9ppts) and Pay TV (8.3%). Meanwhile, around 80% of Baby Boomers and Pre-Boomers say free-to-air TV is a main source of news for them, and nearly two-thirds of Generation X (64%) nominate free-to-air TV as a main news source. However, the popularity of free-to-air TV drops away significantly for younger generations. Only 40% of Millennials and 36% of Generation Z say free-to-air TV is a main source of news. In contrast to the older generations, both Millennials (77%) and Generation Z (74%) are more likely to say the internet is a main source of news, ahead of other forms of media.

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ROY MORGAN LIMITED

Inner city Melbourne, Sydney and Perth are the hot spots for meal delivery services UberEATs, Menulog & HelloFresh

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Original article by Roy Morgan
Market Research Update – Page: Online : 22-Apr-20

New Roy Morgan research shows that Inner City Melbourne residents (40%) are the Australians most likely to use meal delivery services, just ahead of those in Central Sydney (39%), followed by Central Perth (31%). Other regions with high use of these services include Northern Melbourne (with suburbs such as Preston, Northcote and Coburg), Middle Southern & Eastern Melbourne (including Hawthorn, Malvern, Sandringham and Brighton) and South-West Perth (including Fremantle and Coogee). The data covers the 12 months to March 2020. Overall, around one in five Australians (19%) now use meal delivery services in an average three months, with the top four services – UberEATS, Menulog, HelloFresh and Deliveroo – all growing their market share over the past year. More than a third of Australians living in shared households, and more than a fifth of single parents and young people living with their parents, now use meal delivery services. In contrast, only a tenth of those who live alone use these services. Roy Morgan CEO Michele Levine says that even before the COVID-19 pandemic more Australians than ever before were turning to meal delivery services.

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ROY MORGAN LIMITED

Self-Managed and Public Sector Super Funds increase satisfaction in March, but Industry & Retail both down

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Original article by Roy Morgan
Market Research Update – Page: Online : 22-Apr-20

New data from Roy Morgan’s Superannuation Satisfaction Report shows that Self-Managed Funds and Public Sector Funds both increased their satisfaction in March, despite significant market upheaval with the ASX200 falling significantly from its February record high. As a sector, Self-Managed Funds have the highest level of customer satisfaction (75.0%), up 0.3% from February, followed by Public Sector Funds on 74.5% (+0.3%). In contrast, satisfaction with Industry Funds fell by 1.1% in a month to 64.4%, while Retail Funds were down 0.2% to 60%. The report’s findings come from the Roy Morgan Single Source survey, Australia’s most comprehensive and trusted consumer survey.

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ROY MORGAN LIMITED

Facebook and YouTube strong across all Generations but Pinterest, Instagram and TikTok have important user bases

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Original article by Roy Morgan
Market Research Update – Page: Online : 17-Apr-20

The latest research from Roy Morgan shows that Facebook is the most popular Social Network across several generations of Australians. Facebook is used by 65% of Pre-Boomers (born pre-1946), 86% of Baby Boomers (1946-1960), 87% of Gen X (1961-1975) and 90% of Millennials (1976-1990). Video streaming site YouTube is the most popular Social Network for the two youngest Generations, used by 91% of Gen Z (1976-1990) and 72% of Generation Alpha (2006-). However, beneath these two market leaders differences in preferences really stand out. Photo-sharing site Pinterest is the third most popular Social Network for both Pre-Boomers (used by 20%) and Baby Boomers (32%), while Instagram is the third most popular choice for Gen X (40%), Millennials (61%), Gen Z (69%) and Generation Alpha (19%). Meanwhile, new short-video site TikTok is now the second-most popular Social Network for Generation Alpha (21%). These results are based on in-depth Roy Morgan Single Source interviews with more than 25,000 Australians aged 14+ over the 6 months to February 2020 and over 1,000 interviews with Young Australians aged 6-13 years old during the six months to December 2019.

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ROY MORGAN LIMITED, FACEBOOK INCORPORATED, YOUTUBE INCORPORATED, PINTEREST, INSTAGRAM LLC, TIKTOK

Trust in most media during the Coronavirus pandemic is brittle

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Original article by Roy Morgan
Market Research Update – Page: Online : 16-Apr-20

Australians need to be able to rely on media for the latest advice and information during the COVID-19 pandemic, yet trust in media outlets remains disappointingly low, as a special media industry distrust risk survey by Roy Morgan has found. Research firm Roy Morgan measures consumer distrust, and the risk it poses to companies, across 25 industries. As a whole, media is the third most distrusted of the 25 industries and it has had the largest increase in distrust of any industry over the past 8 months. The key media brands which buck the trend, those which are highly trusted by Australians, are the ABC, SBS and Netflix, while the most trusted key tech brands, a significant conduit for media content, include Apple and Microsoft. Roy Morgan CEO Michele Levine says amid the first global pandemic in a century, consumer trust is critical for all businesses, but particularly so for media, which is delivering vital information in a rapidly changing environment. Roy Morgan’s ongoing risk monitor shows that levels of trust and distrust for individual companies can change quickly. This variability means regular tracking of the pulse of the community is vital.

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ROY MORGAN LIMITED, AUSTRALIAN BROADCASTING CORPORATION, SPECIAL BROADCASTING SERVICE (SBS), NETFLIX INCORPORATED, APPLE INCORPORATED, MICROSOFT CORPORATION