MARKETING RESEARCH – AUSTRALIA

Movement at Melbourne’s Botanic Gardens back to normal levels – led by Metrotechs

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Original article by Roy Morgan
Market Research Update – Page: Online : 17-Jun-20

A special analysis of movement data at Melbourne’s Botanic Gardens shows a steady pick-up in visitation in the number of devices seen at the inner-city park over the last month, since reaching a low point in late April. Roy Morgan has partnered with leading technological innovator UberMedia to aggregate data from tens of thousands of mobile devices to assess the movements of Australians as we emerge from the restrictions imposed in response to the COVID-19 pandemic. The number of devices – a good proxy for visitors – seen at the Botanic Gardens hit low-points during the lockdown in early April, around Easter, and also at the end of April as the focus turned towards a gradual lifting of restrictions. Since late April there has been a steady increase in movement at the Botanic Gardens. During the summer months early in 2020 three-quarters of the movement data for the Botanic Gardens was drawn from the big spending Leading Lifestyles and Metrotechs Helix Personas communities, and this majority has increased to 83% in the most recent week available. This increase has been entirely driven by Metrotechs who now comprise 50% of the movement data, up from 40% during summer. Movement data for Leading Lifestyles is virtually unchanged at 33%.

CORPORATES
ROY MORGAN LIMITED, UBERMEDIA

High satisfaction ratings for chemists and pharmacies as Australia faced bushfires and then the COVID-19 pandemic

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Original article by Roy Morgan
Market Research Update – Page: Online : 17-Jun-20

Research conducted by Roy Morgan in the year to March 2020 shows that 12 million Australians (57%) shop at chemists/pharmacies in an average four weeks. The leading stores, including Priceline Pharmacy, My Chemist, TerryWhite Chemmart and Chemist Warehouse, each have well over 1 million customers. Roy Morgan CEO Michele Levine says that the good news for chemists and pharmacies is that the 12 million customers of Australia’s chemists/ pharmacies rate their customer satisfaction amongst the highest of any of the more than 30 industries Roy Morgan measures on a weekly basis. Overall customer satisfaction for chemists/pharmacies averages a very high 90.5% and is in third position out of 32 industries. Chemists/Pharmacies rank behind only car manufacturers (92.3%) and hardware stores (90.8%). This high satisfaction for the industry is across the board and the top eight chemists and pharmacies are separated by a total of only 5% points.

CORPORATES
ROY MORGAN LIMITED

Australian workers had 151 million days of annual leave when the country entered COVID-19 shutdown

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Original article by Roy Morgan
Market Research Update – Page: Online : 17-Jun-20

The latest figures from Roy Morgan show that Australians in paid employment had over 151 million days’ worth of annual leave, up 8.7 million days (+6.1%) on a year ago, as Australia entered shut-down in March in response to the COVID-19 pandemic. This was the highest total of accrued annual leave since March 2012 and equates to an average of over 16 days for each paid worker in Australia. Only 10% of Australia’s paid workers had no annual leave owed to them, while a further 14% had up to 2 weeks accrued. Nearly a quarter of paid workers (23%) had between two and four weeks of annual leave accrued and another one-in-ten had around a month owed to them. More than one-in-five paid workers (21%) had at least five weeks’ worth as yet unused. These results are from the Roy Morgan Single Source survey, derived from in-depth interviews with over 1,000 Australians each week and around 50,000 Australians per year in their homes.

CORPORATES
ROY MORGAN LIMITED

12.7 million Australians use streaming music services

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Original article by Roy Morgan
Market Research Update – Page: Online : 17-Jun-20

Over 12.7 million Australians (61%) now use music streaming services in an average four weeks, an increase of over 3.7 million from three years ago. Spotify is the clear market leader, used by 8 million Australians; it has more than doubled its Australian user-base since 2017, up by 4.4 million (+122%). The most prominent rival to Spotify is clearly YouTube Music (including Google Play Music), now used by 5.5 million Australians (26%). Apple Music and SoundCloud are each used by substantial numbers of Australians as the third and fourth most popular services in the music streaming market. It is important to understand that these figures do not include all live radio streams and podcasts that Australians are able to listen to via these services. Early in 2019 over 1.6 million Australians downloaded podcasts in an average four weeks, and there are many others who livestream radio broadcasts of sporting events and talkback radio as well. In contrast to these growing services a declining minority of 8.1 million Australians (39%) do not currently use any music streaming services, a drop of 2.7 million from three years ago.

CORPORATES
ROY MORGAN LIMITED, SPOTIFY LIMITED, YOUTUBE MUSIC, APPLE MUSIC, SOUNDCLOUD

Awareness of buy-now-pay-later services Afterpay and Zip soars to over 12.3 million Australians

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Original article by Roy Morgan
Market Research Update – Page: Online : 10-Jun-20

The latest Roy Morgan Digital Payments Report shows that over 12.3 million Australians (59%) are now aware of buy-now-pay-later services such as Afterpay and Zip – up 22.1% in only 18 months. Afterpay is the clear market leader, with 55.8% of Australians aware of the service in the year to March 2020, up by 22% since September 2018. Main rival Zip is also making a significant impression on the Australian marketplace with over a third of Australians (35.2%) now aware of Zip – almost doubling awareness of the service in only 18 months. These new digital payment findings are from Roy Morgan Single Source, Australia’s leading consumer survey, compiled by comprehensive interviews with a sample of over 1,000 Australians each week.

CORPORATES
ROY MORGAN LIMITED, AFTERPAY LIMITED – ASX APT, ZIP CO LIMITED – ASX Z1P

More than 2 million thwarted overseas holiday-makers ready to be wooed by domestic tourism

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Original article by Roy Morgan
Market Research Update – Page: Online : 9-Jun-20

With Australians unable to holiday overseas for the foreseeable future there is a huge opportunity for local travel and tourism operators to win ‘bonus’ business from nearly 2.2 million people. That’s how many who, as recently as March, were planning to head off on an international jaunt in the next 12 months. The data comes from the latest Roy Morgan Leading Indicator Report: Holiday Travel Intention, which also captures the difference in length of domestic and overseas holidays planned pre-pandemic, revealing millions of nights which were to be spent elsewhere and are now potentially convertible into travel within Australia.

CORPORATES
ROY MORGAN LIMITED

Federal Court’s ruling on casual employees set to have impact on hundreds of thousands of businesses says Roy Morgan CEO Michele Levine

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Original article by Michele Levine
Market Research Update – Page: Online : 4-Jun-20

The business community and union movement must come together and reach an equitable solution about how to handle the implications of the decision in the interests of a healthy Australian jobs market. The biggest direct impact is that businesses will be deterred from hiring casual employees. Businesses mentioned ‘double-dipping’ and that ‘casual workers already get a 25% loading for sick pay and annual leave’. In addition as many as 123,000 businesses say they will be ‘forced to close’. The reluctance to hire casual employees is a troubling development in an economy which has experienced over a million job losses due to the COVID-19 pandemic. Prime Minister Scott Morrison has flagged working with unions and businesses to re-boot the Australian economy after the pandemic, but the impetus must be driven by business and union leaders to succeed.

CORPORATES
ROY MORGAN LIMITED,AUSTRALIA. DEPT OF THE PRIME MINISTER AND CABINET

794,000 businesses affected by casual employee ruling

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Original article by Roy Morgan
Market Research Update – Page: Online : 3-Jun-20

A special Roy Morgan SMS survey of 881 Australian businesses shows that 34.5% are set to be affected by the Federal Court’s ruling on the entitlements of casual employees. Most worryingly, as many as 123,000 (5.5%) businesses say they will be ‘forced to close’ because of the ruling. A majority of small businesses (54.5%) with 5-19 employees and medium businesses (54.5%) with 20-199 employees say they will be affected by the ruling in some way. Over a third of large businesses (36%) with 200+ employees and just under a third of micro businesses (32%) with 1-5 employees say they will be affected by the ruling in some way. Roy Morgan CEO Michele Levine said the Federal Court’s ruling on casual employees has the potential to have a significant impact on hundreds of thousands of Australian businesses.

CORPORATES
ROY MORGAN LIMITED, FEDERAL COURT OF AUSTRALIA

Low internet service provider customer satisfaction provides opportunities for innovative offerings

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Original article by Roy Morgan
Market Research Update – Page: Online : 3-Jun-20

Customer satisfaction with internet service providers as a whole averages only 75%. That puts it at number 24 out of the 32 industries for which Roy Morgan continuously takes this measure. Within that overall result there are marked differences between individual ISP scores. One of the strategies used by Australia’s major telecommunication companies to capture a larger share of the overall market is to have multiple brands targeting specific demographics. These different brands get very different results. Telstra, easily the largest internet service provider in Australia, offers a perfect example, with its Telstra ISP brand trailing far behind its discount subsidiary brand Belong for customer satisfaction. Australia’s second-largest internet service provider, TPG encompasses several Internet subsidiary brands, including iiNet, Internode and Westnet. All have been good performers, with Internode winning the Annual Roy Morgan Customer Satisfaction Award for 2019 and both TPG and iiNet scoring above average in the most recent monthly results. In contrast, the country’s third-largest ISP, Optus, has the lowest customer satisfaction of the leading brands and was the only major provider to lose customers over the last year.

CORPORATES
ROY MORGAN LIMITED, TELSTRA CORPORATION LIMITED – ASX TLS, BELONG PTY LTD, TPG TELECOM LIMITED – ASX TPM, IINET LIMITED, INTERNODE SYSTEMS PTY LTD, WESTNET PTY LTD, SINGTEL OPTUS PTY LTD

It’s official: Bunnings is Australia’s most trusted brand, with Coles the big mover

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Original article by Roy Morgan
Market Research Update – Page: Online : 1-Jun-20

Over the 12 months to 30 April 2020, Bunnings, ALDI, Woolworths and Coles were selected by Australians as the country’s most trusted brands. The Roy Morgan Risk Monitor reveals that year-on-year Coles lifted three trust rankings. According to Roy Morgan CEO Michele Levine, "Coles was the fastest mover over the 12 months, to be neck and neck with Woolworths for the first time". NRMA emerged as Australia’s most trusted insurer – and its most trusted financial services brand. The ABC emerged as the most trusted media brand in the country. Unsurprisingly given the top-4 most trusted brands, the retail sector emerged as Australia’s most trusted industry, with the supermarket sector 2nd and consumer products 3rd. On the flipside, Facebook, Telstra and AMP were revealed as the most distrusted brands in Australia during April 2020.

CORPORATES
ROY MORGAN LIMITED, BUNNINGS GROUP LIMITED, ALDI STORES SUPERMARKETS PTY LTD, WOOLY BULLY, COLES GROUP LIMITED – ASX COL, NRMA LIMITED, AUSTRALIAN BROADCASTING CORPORATION, FACEBOOK INCORPORATED, TELSTRA CORPORATION LIMITED – ASX TLS, AMP LIMITED – ASX AMP