MARKETING RESEARCH – AUSTRALIA

Australia’s 12 million public transport users face a COVID19 dilemma – get back on the train or drive to work?

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Original article by Roy Morgan
Market Research Update – Page: Online : 29-May-20

Research by Roy Morgan shows that over 12 million Australians aged 14+ (58%) use public transport in an average three months. Trains are the most popular form of public transport, used by 9.2 million (44%), ahead of buses (used by 8 million, or 38%) and trams (used by 3.4 million, or 16%). The onset of the COVID-19 pandemic in recent months has raised new questions about the safety of mass transit systems as Australians start returning to a more normal work-life experience as restrictions are gradually eased. Usage of public transport is fairly similar for both women (56%) and men (59%). Analysis by generation shows a clear correlation between age and how likely someone is to use public transport, with 3.4 million Australians in the youngest generation, Gen Z (72%), using public transport. Over 3 million Millennials (60%) use public transport, compared with 2.6 million in Gen X (53%), 2.3 million Baby Boomers (51%) and 770,000 Pre-Boomers (42%).

CORPORATES
ROY MORGAN LIMITED

The pandemic lockdown reduced betting options, but over half of bettors were already gambling online

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Original article by Roy Morgan
Market Research Update – Page: Online : 25-May-20

A new report from Roy Morgan shows half of all adult Australians gambled in some form in an average three-month period over the year to March 2020. Betting — on horse races, trotting, greyhound races and sports — was the third most popular form of gambling, behind buying scratch or lottery tickets and playing poker machines. However of the three, betting has by far the most online participants. While lockdowns in all states saw the closure of betting venues, more than half of bettors were already placing bets online. Of those who placed a bet, 54.1% did so in a TAB outlet, while 55.2% did so online (some did both). In contrast, just 0.9% of poker machine players and 24% of scratch and lottery ticket purchasers did so online.

CORPORATES
ROY MORGAN LIMITED

Supermarket retailers capture largest (and growing) share of packaged alcohol market but wine clubs attract big-spending customers

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Original article by Roy Morgan
Market Research Update – Page: Online : 25-May-20

New data in Roy Morgan’s Alcohol Retail Report shows supermarket alcohol retailers hold the largest market share (40.5%) of the total packaged alcohol market, increasing their share by 3.1% points compared to a year ago. They are followed by Supermarket Owned Standalone Retailers (35.6%), Independent Retailers (10.7%), Hotel Bottle Shops (7.8%), Wine Clubs (5.1%) and Duty Free (0.3%). Wine clubs have the most lucrative packaged alcohol customers, with the average wine club customer spending nearly $160 on packaged alcohol in an average week.

CORPORATES
ROY MORGAN INTERNATIONAL

Potato chips and corn chips the snack foods of choice for parents during lockdown

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Original article by Roy Morgan
Market Research Update – Page: Online : 19-May-20

New snack food and confectionery data from Roy Morgan shows that potato chips and corn chips are the most popular snack of Australian parents as a group. Next comes savoury biscuits and crackers, chocolate blocks, chocolate bars, and lollies and sweets. However, there is a salty/sweet preference split depending on the age of the children in the family. The group with the highest proportion of potato chip and corn chip buyers was parents with children aged 12-17, with 64% purchasing these snacks in an average four weeks and 27% buying these more than three times a week. This group also led the savoury biscuits and crackers category (51%). Sweeter snacks are different. Chocolate blocks are most frequently bought by parents of children aged 6-11 (43%), as are chocolate bars (39%). Parents of children aged 0-5 led the lollies and sweets category (34%). The snack food consumption data is taken from Roy Morgan Single Source, compiled by in-depth interviews with over 1,000 Australians each week.

CORPORATES
ROY MORGAN LIMITED

Australians continue to drink less alcohol

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Original article by Roy Morgan
Market Research Update – Page: Online : 19-May-20

New data from Roy Morgan’s Alcohol Consumption Report shows that 66.3% of Australians aged 18+ (13,073,000) consumed alcohol in an average four-week period in the year to March 2020, down from 67.5% (13,102,000) a year ago. Spirits was the only alcohol category whose consumption increased year-on-year, rising from 26.3% of Australians aged 18+ to 28.7%. Wine drinking decreased from 42.8% of the adult population to 41.0%, beer fell from 38.2% to 37.6% and cider dropped from 11.4% to 10.7%. Meanwhile, 65.4% of Australian drinkers agree that they ‘drink alcohol mostly at home’, with a greater proportion of men (67.3%) than women (63.5%) agreeing. Across age groups, it is drinkers aged 65+ who are most likely to agree that they ‘drink alcohol mostly at home’ (71.8%). They are followed by those aged 50-64 (70%), then 35-49 (67.2%), 25-34 (59.3%) and 18-24 (49.2%). The findings are from the Roy Morgan Single Source survey, derived from in-depth interviews with 50,000 Australians each year.

CORPORATES
ROY MORGAN LIMITED

News Corp regional strength is in Queensland whereas Australian Community Media is strongest in NSW/ACT

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Original article by Roy Morgan
Market Research Update – Page: Online : 18-May-20

The latest Roy Morgan readership results show that News Corp’s regional newspaper strength is based in Queensland while regional newspaper rival Australian Community Media is strongest in New South Wales and the ACT. The two companies control the publishing industry in regional and rural Australia. There has been talk recently that the two brands would come together under one banner; however, in recent days News Corp has decided against selling its regional titles. News Corp’s leading regional titles include the Gold Coast Bulletin with a four-week print readership of 215,000, The Hobart Mercury (read by 171,000), the Townsville Bulletin (read by 129,000), the Geelong Advertiser (read by 127,000), the Cairns Post (read by 115,000) and the Northern Territory News (read by 56,000). ACM’s leading titles include the Newcastle Herald with a four week print readership of 246,000, the Illawarra Mercury (read by 154,000), Canberra Times (read by 151,000), the Launceston Examiner (read by 102,000) and The Advocate in Tasmania (read by 61,000). The best performing regional newspaper over the past year has been ACM-owned The Examiner, based in the Tasmanian city of Launceston, which increased its weekday average issue print readership by 14.3 per cent to 32,000. Meanwhile, the total cross-platform audiences of Australia’s leading regional titles in the March quarter were led by the Canberra Times with a total cross-platform audience of 1,052,000 in an average four weeks, ahead of The Hobart Mercury on 429,000 and the Newcastle Herald on 380,000.

CORPORATES
ROY MORGAN LIMITED, NEWS CORP AUSTRALIA PTY LTD, NEWS CORPORATION – ASX NWS, AUSTRALIAN COMMUNITY MEDIA

Utility companies have a significant consumer distrust problem

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Original article by Roy Morgan
Market Research Update – Page: Online : 18-May-20

As part of its extensive, continuous measurement of consumer trust and distrust in Australia, Roy Morgan tracks 44 brands in the Utilities sector: gas, electricity and water providers. The latest results for March 2020 show the amount of distrust felt towards Utilities brands as a group significantly outweighs the trust they generate, resulting in the industry falling deep into Net Distrust territory – ranked 22nd of 25 industry sectors. This finding will undoubtedly concern many in the sector, particularly with federal and state energy watchdogs monitoring providers more closely than ever, given the number of customers now experiencing financial hardship. There are exceptions among the 44 brands being tracked: Red Energy, Aurora and Simply Energy are all trusted brands, while Alinta Energy has a neutral score. But some of Australia’s biggest energy brands are its most distrusted.

CORPORATES
ROY MORGAN LIMITED, RED ENERGY PTY LTD, AURORA ENERGY PTY LTD, ALINTA ENERGY (AUSTRALIA) PTY LTD

News Corp set to gain increased visibility with over 4.8 million Chemist Warehouse customers

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Original article by Roy Morgan
Market Research Update – Page: Online : 18-May-20

New research from Roy Morgan shows that 11.4 million Australians in NSW, Victoria, Queensland or South Australia either read one of the print editions of the local News Corp metropolitan daily newspapers or were customers of Chemist Warehouse during the March quarter. News Corp and Chemist Warehouse recently announced a trial to sell the media company’s four leading metro dailies at 100 Chemist Warehouse stores over the next few months. Analysing the two separately shows that 6.6 million Australians currently read one of the News Corp metropolitan dailies in print in an average four weeks and almost 7.2 million in NSW, Victoria, Queensland or South Australia shop at Chemist Warehouse in an average four weeks. Of the 11.4 million who either read print editions of the News Corp dailies or shop at Chemist Warehouse 4.82 million (42%) only shop at Chemist Warehouse. A further 21%, or 2.35 million, read one of the print editions of the News Corp metropolitan dailies and shop at Chemist Warehouse, while 4.23 million (37%) only read a print edition of one of the News Corp metropolitan dailies. The findings are from the Roy Morgan Single Source survey, derived from in-depth interviews with 50,000 Australians each year.

CORPORATES
ROY MORGAN LIMITED, NEWS CORP AUSTRALIA PTY LTD, NEWS CORPORATION – ASX NWS, CHEMIST WAREHOUSE

A generational divide on freedom vs the law as Government urges people to not break the rules

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Original article by Roy Morgan
Market Research Update – Page: Online : 13-May-20

Australians’ willingness to follow lockdown regulations and social distancing guidelines during the COVID-19 pandemic has been a key factor in our relatively low death toll from the disease. But new findings on generational divides over personal freedoms vs the law may indicate challenges ahead as the nation moves into the recovery phase. Roy Morgan’s latest findings show that while the vast majority of Australians don’t place personal freedoms ahead of the law, there is a major difference between generations. Overall, 24.7% of Australians agreed with the statement ‘Freedom is more important than the law’ in March, as the effects of the pandemic were starting to really be felt. But behind that average lies a big gap in attitudes across different ages. Among Pre-Boomers (born before 1946), fewer than 1 in 7 (13.6%) placed freedom ahead of the law, and among Baby Boomers (born 1946-1960) it was fewer than 1 in 6 (15.4%). But among Gen Z (born 1991-2006) more than 1 in 3 (35%) said freedom takes priority. Meanwhile, when asked to agree or disagree with the statement, ‘I don’t trust the current Australian government’, more than half (56.3%) agreed with it. This is fewer than those who felt that way at the height of the bushfire crises in January (59.9%) but is still above the five-year average for this sentiment (53.8%).

CORPORATES
ROY MORGAN LIMITED

Apple Pay drives contactless mobile payment increase; older Australians might need a nudge

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Original article by Roy Morgan
Market Research Update – Page: Online : 13-May-20

Data from the Roy Morgan Digital Payments Report shows a sharp increase in use of non-bank contactless mobile payment services compared to a year ago. A total of 10.8% of Australians now use non-bank contactless mobile payment services such as Apple Pay and Google Pay, up from 7.1% a year ago. Apple Pay is now used by 6.5% of Australians (up from 4.1%) and Google Pay is now used by 4.1% (up from 3.6%). Samsung Pay is unchanged at 1%. Analysis using Roy Morgan’s Helix Personas shows that Metrotechs are the most likely to use non-bank contactless mobile payment services, with 16.9% of people in this community using either Apple Pay, Google Pay or Samsung Pay. These digital payment findings are from Roy Morgan Single Source, Australia’s leading consumer survey, compiled by comprehensive interviews with a sample of over 1,000 Australians each week.

CORPORATES
ROY MORGAN LIMITED, APPLE PAY, GOOGLE PAY, SAMSUNG PAY