Original article by Roy Morgan
Market Research Update – Page: Online : 6-May-20
New research from Roy Morgan reveals that Young Australians aged 6-13 spend an average of 10 hours a week on the internet at home, up 0.3hrs from two years ago. Kids are spending more time on the internet at home than watching TV (9.4 hours) or playing with/talking to friends (9.7 hours) – both of which have declined in popularity since 2017. When the time Young Australians spend on the internet at school (3 hours) and elsewhere (1.2 hours) is taken into account, they spend an average of 14.2 hours on the internet in total in an average week. That’s a non-lockdown average week. Also notable is that kids are spending more time playing computer/electronic games (5.1 hours – up 0.2hrs since 2017) than they spend playing sport (4.5 hours – down 0.4hrs). Other activities Australian kids spend time on during the week include an average of 2.7 hours of homework, 2 hours listening to the radio and 1.6 hours watching videos/DVDs. Analysing activities by age groups shows that watching TV is the top activity for 6-9 year olds, ahead of playing with or talking to friends, using the internet at home, playing sport, and playing computer/electronic games. For kids aged 10-13, using the internet at home is easily the number one activity, ahead of playing with/talking to friends, watching TV, playing computer/electronic games, and playing sport. With detailed research into the lives of 2,500 young Australians each year, Roy Morgan’s Young Australian Survey has been measuring the changing activities, tastes and opinions of Aussie kids for many years, an invaluable resource for both retailers and parents keen to ensure they know what younger children and teens want.
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