MARKETING RESEARCH – AUSTRALIA

Inner city Melbourne, Sydney and Perth are the hot spots for meal delivery services UberEATs, Menulog & HelloFresh

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Original article by Roy Morgan
Market Research Update – Page: Online : 22-Apr-20

New Roy Morgan research shows that Inner City Melbourne residents (40%) are the Australians most likely to use meal delivery services, just ahead of those in Central Sydney (39%), followed by Central Perth (31%). Other regions with high use of these services include Northern Melbourne (with suburbs such as Preston, Northcote and Coburg), Middle Southern & Eastern Melbourne (including Hawthorn, Malvern, Sandringham and Brighton) and South-West Perth (including Fremantle and Coogee). The data covers the 12 months to March 2020. Overall, around one in five Australians (19%) now use meal delivery services in an average three months, with the top four services – UberEATS, Menulog, HelloFresh and Deliveroo – all growing their market share over the past year. More than a third of Australians living in shared households, and more than a fifth of single parents and young people living with their parents, now use meal delivery services. In contrast, only a tenth of those who live alone use these services. Roy Morgan CEO Michele Levine says that even before the COVID-19 pandemic more Australians than ever before were turning to meal delivery services.

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ROY MORGAN LIMITED

Self-Managed and Public Sector Super Funds increase satisfaction in March, but Industry & Retail both down

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Original article by Roy Morgan
Market Research Update – Page: Online : 22-Apr-20

New data from Roy Morgan’s Superannuation Satisfaction Report shows that Self-Managed Funds and Public Sector Funds both increased their satisfaction in March, despite significant market upheaval with the ASX200 falling significantly from its February record high. As a sector, Self-Managed Funds have the highest level of customer satisfaction (75.0%), up 0.3% from February, followed by Public Sector Funds on 74.5% (+0.3%). In contrast, satisfaction with Industry Funds fell by 1.1% in a month to 64.4%, while Retail Funds were down 0.2% to 60%. The report’s findings come from the Roy Morgan Single Source survey, Australia’s most comprehensive and trusted consumer survey.

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ROY MORGAN LIMITED

Facebook and YouTube strong across all Generations but Pinterest, Instagram and TikTok have important user bases

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Original article by Roy Morgan
Market Research Update – Page: Online : 17-Apr-20

The latest research from Roy Morgan shows that Facebook is the most popular Social Network across several generations of Australians. Facebook is used by 65% of Pre-Boomers (born pre-1946), 86% of Baby Boomers (1946-1960), 87% of Gen X (1961-1975) and 90% of Millennials (1976-1990). Video streaming site YouTube is the most popular Social Network for the two youngest Generations, used by 91% of Gen Z (1976-1990) and 72% of Generation Alpha (2006-). However, beneath these two market leaders differences in preferences really stand out. Photo-sharing site Pinterest is the third most popular Social Network for both Pre-Boomers (used by 20%) and Baby Boomers (32%), while Instagram is the third most popular choice for Gen X (40%), Millennials (61%), Gen Z (69%) and Generation Alpha (19%). Meanwhile, new short-video site TikTok is now the second-most popular Social Network for Generation Alpha (21%). These results are based on in-depth Roy Morgan Single Source interviews with more than 25,000 Australians aged 14+ over the 6 months to February 2020 and over 1,000 interviews with Young Australians aged 6-13 years old during the six months to December 2019.

CORPORATES
ROY MORGAN LIMITED, FACEBOOK INCORPORATED, YOUTUBE INCORPORATED, PINTEREST, INSTAGRAM LLC, TIKTOK

Trust in most media during the Coronavirus pandemic is brittle

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Original article by Roy Morgan
Market Research Update – Page: Online : 16-Apr-20

Australians need to be able to rely on media for the latest advice and information during the COVID-19 pandemic, yet trust in media outlets remains disappointingly low, as a special media industry distrust risk survey by Roy Morgan has found. Research firm Roy Morgan measures consumer distrust, and the risk it poses to companies, across 25 industries. As a whole, media is the third most distrusted of the 25 industries and it has had the largest increase in distrust of any industry over the past 8 months. The key media brands which buck the trend, those which are highly trusted by Australians, are the ABC, SBS and Netflix, while the most trusted key tech brands, a significant conduit for media content, include Apple and Microsoft. Roy Morgan CEO Michele Levine says amid the first global pandemic in a century, consumer trust is critical for all businesses, but particularly so for media, which is delivering vital information in a rapidly changing environment. Roy Morgan’s ongoing risk monitor shows that levels of trust and distrust for individual companies can change quickly. This variability means regular tracking of the pulse of the community is vital.

CORPORATES
ROY MORGAN LIMITED, AUSTRALIAN BROADCASTING CORPORATION, SPECIAL BROADCASTING SERVICE (SBS), NETFLIX INCORPORATED, APPLE INCORPORATED, MICROSOFT CORPORATION

Slightly more Britons (68%) than Australians (65%) now say their Government is handling COVID-19 well

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Original article by Roy Morgan
Market Research Update – Page: Online : 14-Apr-20

Over two-third of Britons (68%) say the UK Government is handling COVID-19 well, up 19% since March 18-20. This is slightly higher than the 65% of Australians who say the Australian Government is handling COVID-19 well – an increase of 22% from a week earlier, according to a Roy Morgan survey in early April. In addition, nine-in-ten Britons (89%) agree the UK Government guidance on social distancing is clear and easy to understand, compared to only 9% that disagree. Surveying in the UK was conducted by ORB International, the UK Member of the Gallup International Association and affiliated with Roy Morgan.

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ROY MORGAN LIMITED, ORB INTERNATIONAL, GALLUP INTERNATIONAL

Nearly two-thirds of Australians (65%) now say Australian Government is handling COVID-19 well – up 22% in a week

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Original article by Roy Morgan
Market Research Update – Page: Online : 8-Apr-20

A special Roy Morgan web survey shows that 65% of Australians aged 18+ now say the Australian Government is handling COVID-19 well, up 22% in a week. Just 29% (down 20%) of Australians disagree that the Australian Government is handling the Coronavirus well. While previously only 38% of those in New South Wales agreed that the Australian Government was handling COVID-19 well, this has increased to 59% (up 21% in a week). This is similar to clear majorities in other states: Queensland 70% (up 28%), Victoria 66% (up 21%), Western Australia 75% (up 22%) and South Australia 58% (up 11%). Meanwhile, 59% of Australians now say the ‘worst is yet to come’ over the next month in regards to the COVID-19 coronavirus pandemic – down 26% in a week. The survey of a cross-section of 987 Australians aged 18+ was conducted over the weekend of April 4-5.

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ROY MORGAN LIMITED

Self-isolation measures lead to plunge in movement of people in Melbourne and at places of interest

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Original article by Roy Morgan
Market Research Update – Page: Online : 3-Apr-20

Roy Morgan has partnered with leading technological innovator UberMedia to aggregate data from tens of thousands of mobile devices to assess the impact of new Government regulations on social distancing designed to slow the spread of the coronavirus throughout Australia. The aggregate data compiled allows governments and health agencies to assess what types of Australians are still visiting Australia’s cities and places of interest via integration of the movement data with the in-depth psychographic profiling capabilities of Roy Morgan Helix Personas. The first Australian death from COVID-19 coronavirus was reported on March 1 and from that point the trend for movement data in the Melbourne CBD has changed and rapidly declined since mid-March. In Melbourne we have noticed sharp drop-offs in movement data for several key locations including the Airport, Arts Centre, Botanic Gardens, Chinatown, Federation Square, Flinders Street Station, Museum and Exhibition Buildings, Southern Cross Station, Williamstown Beach Station and the Zoo. There have also been rapid declines in movement data in the last week of March for several key shopping destinations including Chadstone, Highpoint, Southland, The Glen, Werribee Shopping Centre and Costco Docklands.

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ROY MORGAN LIMITED, UBERMEDIA

Self-isolation measures lead to plunge in movement of people in Sydney and at places of interest

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Original article by Roy Morgan
Market Research Update – Page: Online : 3-Apr-20

Roy Morgan and UberMedia aren’t just measuring movement data in Sydney’s central business district but also in key places of interest around the city and surrounds. The utility of the data allows precise targeting of locations throughout Australia to assess how movement data is changing as Australia’s are required to self-isolate to stop the spread of the COVID-19 coronavirus. In Sydney we have noticed sharp drop-offs in movement data for several key locations including the Airport, Central and Redfern Stations, Sydney’s Taronga Zoo and shopping centres including Chatswood, Marketplace Leichhardt, Stockland Balgowlah, Westfield Bondi and Warringah. The drop off in movement has not been as significant at particular locations including stores stocking essential goods such as Coles Broadway, Woolworths Erskineville and Costco Lidcombe.

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ROY MORGAN LIMITED, UBERMEDIA

Nearly nine-in-ten Australians (85%) think the worst is yet to come over the next month in regards to COVID-19

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Original article by Roy Morgan
Market Research Update – Page: Online : 31-Mar-20

Nearly nine-in-ten Australians (85%) say the ‘Worst is yet to come’ over the next month in regards to the COVID-19 coronavirus pandemic; however only 43% of Australians agree that the Australian Government is handling the Coronavirus well, according to a special Roy Morgan web survey of an Australia-wide cross-section of 988 Australians aged 18+ conducted over the weekend of March 28-29. Australians are more pessimistic than their counterparts in the UK, with 82% of Britons answering that the ‘Worst is yet to come’ over the next month. While only 43% of Australians agree that the Australian Government is handling the Coronavirus well, the result in the UK is slightly higher at 49%. Interviewing in the UK was conducted on the prior weekend of March 18-20, with a UK-wide cross-section of 2,094 respondents aged 18+ by the London-based ORB International, which is the UK Member of the Gallup International Association and affiliated with Roy Morgan. It is important to compare the Australian and United Kingdom results, as both countries are facing the COVID-19 coronavirus pandemic which poses a threat to livelihoods. Australia and the UK share a similar culture so these questions will be repeated in both Australia and the UK over the coming weeks.

CORPORATES
ROY MORGAN LIMITED, ORB INTERNATIONAL

Honest, genuine and community-minded leaders focused on the public interest score highest for Trust

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Original article by Roy Morgan
Market Research Update – Page: Online : 30-Mar-20

A special Roy Morgan survey on ‘Trust’ and ‘Distrust’ of government and business leaders conducted in March shows that being honest and genuine is the most valued trait for leaders with a high level of Trust. This trait was mentioned by 27% of respondents in relation to political leaders and 30% for business leaders, according to the survey of 974 Australians aged 14+. Another personality trait to rate highly was being community-minded and with a focus on the public interest, mentioned by 15% of respondents for political leaders and 12% for business leaders. In contrast, the traits that drive ‘Distrust’ include being dishonest/doesn’t tell the truth/dodgy (mentioned by 26% as a key reason to ‘Distrust’ political leaders and 27% for business leaders). Another key driver of ‘Distrust’ which is particularly evident for business leaders with high ‘Distrust’ is Focusing on their own interests/having their own agenda/being selfish (mentioned by 33%). This was also the second largest trait driving ‘Distrust’ in political leaders at 19%.

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ROY MORGAN LIMITED