MARKETING RESEARCH – AUSTRALIA

When the COVID-19 crisis ends, we still have a distrust epidemic to deal with

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Original article by Roy Morgan
Market Research Update – Page: Online : 30-Mar-20

The COVID-19 pandemic has revealed deep fissures of distrust in Australia, accelerating a risk that research firm Roy Morgan has been warning about for some time. "We interview more than 50,000 Australians every year, in person, at length, and have done so for decades," says Roy Morgan CEO Michele Levine. "We’ve seen countless trends come and go and deeper changes take root. But in 2017 we realised something new was happening. Something was corroding the way people felt about the companies they interacted with, the sports they followed, the communities they lived in." It clearly involved trust, "but we’ve been measuring trust for a long time and those measures weren’t capturing it," she says. The breakthrough was realising that the issue wasn’t low trust levels, or even an absence of trust: "That’s a problem, but it doesn’t produce the societal cracks we were observing". The culprit was much more potent and damaging: active distrust. "Distrust poses a very real, material risk to brands, communities and even nations," says Levine. Levine and her team developed a rigorous measure for distrust: the Roy Morgan Risk Monitor. They now measure both trust and distrust across and within 25 key industries, and also assess trust and distrust in key public political and business leaders. The results are disturbing. The latest findings on Australians’ distrust for our Prime Minister and government should ring loud alarm bells as the country faces its biggest challenge since World War II.

CORPORATES
ROY MORGAN LIMITED

Before Morrison’s Sunday night talk to the nation over two-thirds of Australians (69%) claim they are self-isolating

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Original article by Roy Morgan
Market Research Update – Page: Online : 30-Mar-20

Over two-thirds of Australians (69%) claim they are following Government directives to self-isolate as much as possible to fight the coronavirus COVID-19 pandemic. However, 31% say they are ‘not’ self-isolating, according to a special Roy Morgan Snap SMS survey of an Australia-wide cross-section of 2,069 Australians aged 18+ conducted on Friday March 27 and Saturday March 28. Roy Morgan CEO Michele Levine says that 69% of Australians claim they are self-isolating even before Prime Minister Scott Morrison’s directive on Sunday evening to restrict public gatherings to only one other person you are not living with. She adds that this figure is remarkably high when one considers the rising fatality counts in many overseas countries. Levine says Roy Morgan will repeat this survey in the next few days to determine whether Morrison’s appeals to self-isolate in no more than groups of two and avoid contact with people will lead to a rise in Australians who claim to be self-isolating or not.

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ROY MORGAN LIMITED

Super fund satisfaction at risk as markets tumble

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Original article by Roy Morgan
Market Research Update – Page: Online : 25-Mar-20

New data in Roy Morgan’s Superannuation Satisfaction Report shows that CARE Super has the highest customer satisfaction rating, at 74.5%. Self-managed funds scored the highest average satisfaction when compared to other sectors. The Superannuation Satisfaction Report, with data up to February 2020, shows CARE Super on 74.5%, an increase of 9.2% on 12 months ago. It placed ahead of Tasplan on 72.8% (+6.9%), Unisuper on 72.7% (+1.5%) and Cbus on 71.0% (+5.0%). Roy Morgan CEO Michele Levine says that given recent heavy losses in equities markets due to the Coronavirus pandemic, these levels of customer satisfaction may be the highest we see for some time. The report’s findings are from Roy Morgan Single Source, Australia’s most trusted consumer survey, compiled by in-depth interviews with over 50,000 Australians each year.

CORPORATES
ROY MORGAN LIMITED, CARE SUPER PTY LTD, TASPLAN LIMITED, CONSTRUCTION AND BUILDING UNIONS’ SUPERANNUATION FUND

Looking beyond the panic-buying, Australia’s big supermarket story is Aldi’s growing market share

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Original article by Roy Morgan
Market Research Update – Page: Online : 25-Mar-20

Roy Morgan’s Fresh Food and Grocery Report shows that across 2019, Woolworths Group and Coles Group both declined in market share, while Aldi and other smaller supermarket chains increased. Aldi not only increased its market share of all supermarket spending, it also recorded strong growth in customer penetration. The report shows that Woolworths Group had a market share of 32.9% ($34 billion) of the total grocery market, a decrease of 0.7% compared with a year earlier. However, it was still ahead of Coles Group on 26.6% (down 1.4% to $27.4 billion), Aldi on 12.4% (up 0.6% to $12.8 billion), Fresh Food Stores on 11.8% (up 0.5% to $12.2 billion), Other Supermarkets on 9.1% (up 1.3% to $9.4 billion) and IGA on 7.3% (down 0.1% to $7.5 billion). Roy Morgan CEO Michele Levine says that although the current Coronavirus shopping frenzy is the news of the day, Aldi’s continued growth is a story that has been building for many years. The report’s findings are from Roy Morgan Single Source, compiled by in-depth interviews with over 50,000 Australians each year.

CORPORATES
ROY MORGAN LIMITED, WOOLWORTHS GROUP LIMITED – ASX WOW, COLES GROUP LIMITED – ASX COL, ALDI STORES SUPERMARKETS PTY LTD, IGA

ANZ Roy Morgan Financial Wellbeing Indicator – Quarterly Update March 2020

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Original article by Roy Morgan
Market Research Update – Page: Online : 23-Mar-20

The ANZ-Roy Morgan Financial Wellbeing Indicator shows that the financial wellbeing of Australians improved by 1% year on year, from 59.6 (as a score out of 100) in December 2018 to 60.2 in December 2019. Financial wellbeing improved in the 12 months to December 2019 across most states and territories. However, financial wellbeing declined slightly in Queensland and the NT, and remained constant in NSW. The lack of growth in overall financial wellbeing in NSW can be attributed to a 3.1% fall in ‘resilience for the future’ during 2019. The improvement in national financial wellbeing was despite no change in financial wellbeing in the December 2019 quarter, and was due primarily to an improvement in ‘meeting everyday commitments’, which increased by 3.2% during 2019. ‘Resilience for the future’ – the ability to cope with financial setbacks – is strongly influenced by active saving habits. After steady growth in recent years, resilience declined nationally by 1.9%, from 53.7 in December 2018 to 52.7 in December 2019. This was due primarily to a decline in the number of month’s income in savings that Australians have on hand, weakened by slower deposit growth and subdued improvements in household incomes over the period.

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ROY MORGAN LIMITED

Businessmen Dick Smith, Mike Cannon-Brookes and Andrew Forrest score highest for Net Trust

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Original article by Roy Morgan
Market Research Update – Page: Online : 23-Mar-20

A special Roy Morgan survey on ‘Trust’ and ‘Distrust’ of business leaders shows Australian entrepreneurs Dick Smith, Mike Cannon-Brookes and Andrew Forrest have the highest ‘Net Trust Scores’ – meaning the ‘Trust’ felt towards the three far outweighs the ‘Distrust’ – according to a special Roy Morgan Snap SMS Survey of 974 Australians aged 14+ conducted this week. Behind the top three is Qantas CEO Alan Joyce. Also scoring highly for ‘Trust’ are Medical Leaders/Professionals and the Australian Medical Association, which is currently at the forefront of dealing with the COVID-19 coronavirus pandemic. At the other end of the scale are business leaders whose ‘Distrust’ outweighs their ‘Trust’ among Australians. Media proprietor Rupert Murdoch scores the highest ‘Distrust’ of any businessman, ahead of ex-politician and mining entrepreneur Clive Palmer and fellow miner Gina Rinehart. All three fill the rankings for the highest ‘Net Distrust’ and are followed by retailer Gerry Harvey of Harvey Norman. Also scoring high levels of ‘Net Distrust’ are the generic ‘Banks/Bank CEOs’ and ‘Mining companies’. Roy Morgan CEO Michele Levine says Australians often look towards high-profile business people to provide leadership in times of crisis.

CORPORATES
ROY MORGAN LIMITED

New Zealand PM Jacinda Ardern has highest Net Trust Score of all political leaders while Australian PM Scott Morrison has a Net Distrust Score to overcome

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Original article by Roy Morgan
Market Research Update – Page: Online : 20-Mar-20

A special Roy Morgan survey on ‘Trust’ and ‘Distrust’ of government leaders shows New Zealand Prime Minister Jacinda Ardern scores the highest ‘Net Trust Score’ of all – meaning the ‘Trust’ felt toward the New Zealand leader far outweighs the ‘Distrust’ – according to a special Roy Morgan Snap SMS Survey of 974 Australians aged 14+ conducted over the last two days. Other leaders to score highly on Net Trust include Opposition Leader in the Senate Penny Wong, Victorian Premier Daniel Andrews, NSW Premier Gladys Berejiklian and former ALP Deputy Leader Tanya Plibersek. Prime Minister Scott Morrison is mentioned as a ‘Trusted’ leader by more Australians than any other. However, there are far more Australians that have a ‘Distrust’ of the Prime Minister than ‘Trust’ him – leaving Morrison with a ‘Net Distrust Score’. Other prominent political leaders that have ‘Net Distrust Scores’ include Home Affairs Minister Peter Dutton, US President Donald Trump and former National Party Leader Barnaby Joyce.

CORPORATES
ROY MORGAN LIMITED

Bunnings, ALDI and Woolworths Australia’s most trusted brands

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Original article by Roy Morgan
Market Research Update – Page: Online : 18-Mar-20

Roy Morgan research shows that distrust is one of the most significant, yet least recognised risks to Australian business and society in general. For many people, seeing widespread distrust in action has come as a surprise. But Roy Morgan analysts recognised several years ago that something was building in society which wasn’t being captured by traditional measures. A major ongoing research program revealed the corrosive effects distrust was having. The March 2020 edition of the Roy Morgan Risk Report shows that topping the brands with a Net Distrust Score – where distrust outweighs trust, and in these cases far outweighs it – are Facebook, Telstra and AMP. Mining and Petroleum is the most distrusted industry sector. On the flipside, topping the list of brands with a Net Trust Score – meaning the trust felt toward them outweighs the distrust – are Bunnings, ALDI and Woolworths. Retail is the most trusted industry sector. These insights are drawn from the ongoing Roy Morgan Risk Monitor – based on over 1,000 interviews each month. Respondents are asked which brands and companies they trust, and why, and also which brand and companies they distrust, and why.

CORPORATES
ROY MORGAN LIMITED, FACEBOOK INCORPORATED, TELSTRA CORPORATION LIMITED – ASX TLS, AMP LIMITED – ASX AMP, BUNNINGS GROUP LIMITED, ALDI LIMITED, WOOLWORTHS GROUP LIMITED – ASX WOW

Branchless banks raise the bar as ME Bank and ING lead customer satisfaction ratings

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Original article by Roy Morgan
Market Research Update – Page: Online : 18-Mar-20

New financial data from Roy Morgan shows that ME Bank has the highest banking customer satisfaction among home loan customers, at 92.3%. ME Bank is followed by ING (91.4%), Bendigo Bank (85.8%) and BankSA (83.7%). CBA enjoys the highest home loan customer satisfaction of any of the big four banks, with a rating of 74.1%. Total home loan customer satisfaction with the big four banks is 72.4%. The satisfaction of non-home loan customers follows a similar trend. ING leads the way with a rating of 88.6%, followed by Bendigo Bank (87.9%), ME Bank (85.7%) and Suncorp (80.5%). CBA again has the highest rating of the big four banks, with 79.3% of its non-home loan customers indicating satisfaction with the bank. Total non-home loan customer satisfaction with the big four banks is now at 77.1%. These banking satisfaction ratings are from the Roy Morgan Single Source survey, in-depth face-to-face interviews with over 50,000 Australians each year in their homes.

CORPORATES
ROY MORGAN LIMITED, ME BANK, ING BANK (AUSTRALIA) LIMITED, BENDIGO BANK, COMMONWEALTH BANK OF AUSTRALIA – ASX CBA, SUNCORP BANK

Grand Prix cancellation deals a blow to Rolex & Mercedes

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Original article by Roy Morgan
Market Research Update – Page: Online : 18-Mar-20

The Formula 1 season was supposed to begin in Melbourne; however, the coronavirus led to a last-minute cancellation of the race, the first time in its history such a step has been taken. The cancellation is a huge disappointment to the millions of Australians who watch motorsports on TV. It is also a blow to the race’s prominent sponsors. Among Australian fans of Formula 1, and motor racing in general, the two brands that stand out the most when they are asked to name those associated with the Formula 1 Grand Prix are Rolex and Mercedes. Rolex is the naming rights sponsor of the Australian Grand Prix, and 4% of Australians associate the Swiss watch company with the Grand Prix in Melbourne. This brand association rises to 11% of those who occasionally watch Formula 1 on TV, 17% for those who participate in Motor racing, 23% for those who attend motor sport and 25% those who almost always watch Formula 1 on TV. Mercedes is naming rights sponsor for the most successful team, which has now won six Formula 1 World Championships in a row (2014-2019). It is associated with the Australian Grand Prix by 3% of Australians, but this rises to 10% of those who occasionally watch Formula 1 on TV or participate in Motor racing, 13% of those who attend motor sport and 14% of those who almost always watch Formula 1 on TV.

CORPORATES
ROY MORGAN LIMITED, FORMULA ONE, AUSTRALIAN FORMULA ONE GRAND PRIX, ROLEX, MERCEDES-BENZ AG