MARKETING RESEARCH – AUSTRALIA

Australian consumers unconvinced about online retail giant Amazon

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Original article by Roy Morgan
Market Research Update – Page: Online : 18-Mar-20

New Roy Morgan research into online retailer Amazon shows that the shopping giant is well behind on several consumer indicators when compared to other major retail brands. Some 26% of Australians said ‘I’d consider shopping at Amazon’; this compares to 61% for Bunnings, 58% for Kmart, 56% for Big W, 51% for JB Hi-Fi and 35% for eBay. Meanwhile, only 14% said Amazon has good quality products; this compares to 47% for Bunnings, 25% for Kmart, 27% for Big W, 41% for JB Hi-Fi and 14% for online-only auction site eBay. It is worth noting in this context that unlike the others on this list, in addition to selling goods directly Amazon acts as a marketplace for other retailers, while eBay is purely a marketplace. These findings are from the Roy Morgan Single Source survey, derived from in-depth face-to-face interviews with 1,000 Australians each week and over 50,000 each year.

CORPORATES
ROY MORGAN LIMITED, AMAZON.COM INCORPORATED, BUNNINGS GROUP LIMITED, KMART AUSTRALIA LIMITED, BIG W DISCOUNT STORES, JB HI-FI LIMITED – ASX JBH, EBAY AUSTRALIA AND NEW ZEALAND PTY LTD

Retail, Transport and Manufacturing are the industries least likely to offer working from home

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Original article by Roy Morgan
Market Research Update – Page: Online : 18-Mar-20

The COVID-19 coronavirus outbreak has forced many employers to consider encouraging, or even forcing, their employees to work from home to reduce the possibility of the virus spreading around the community; however, this is not possible for all jobs. The latest in-depth employment data from Roy Morgan shows that 71% of employed Australians do no work from home, down by only 1% from a decade ago. In contrast, 29% of workers do undertake some work from home, up from 28%. Until this year, and the outbreak of the COVID-19 coronavirus, these figures have barely changed in the last 10 years. Importantly, there are several industries for which working from home is simply not an option for all employees. Over three-quarters of employees in the Retail (87%), Transport and Storage (82%), Manufacturing (82%) and Recreation and Personal (77%) do no work from home. There are two industries for which ‘doing some work from home’ is reported by almost half of the workforce including Finance, Property and Business Services (49% have done at least some work from home) and Communications (44%).

CORPORATES
ROY MORGAN LIMITED

A majority of Australian businesses say we’re in recession

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Original article by Roy Morgan
Market Research Update – Page: Online : 18-Mar-20

A majority of 56% of Australian businesses say Australia is in its first ‘recession’ in nearly three decades, according to a special Roy Morgan Snap SMS Survey of 621 Australian businesses. Analysing by States shows over two-thirds (68%) of Queensland businesses say Australia is now in a ‘recession’ – higher than any other State. A majority of businesses in New South Wales (56%) and a slight majority in Victoria (51%) also agree that Australia is now in a ‘recession’. Although a small sample, Tasmanian businesses are more likely than those in any of the three larger States to say Australia is in a ‘recession’. In contrast a slim majority of businesses in both Western Australia (53%) and South Australia (52%) say Australia is ‘not’ in a ‘recession’.

CORPORATES
ROY MORGAN LIMITED

Economy in recession fear businesses

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Original article by Adam Creighton
The Australian – Page: Online : 18-Mar-20

Businesses across the nation have declared the economy in recession for the first time in almost 30 years, as the death toll from the deadly coronavirus reaches five and infections soar above 450. Almost 60 per cent of more than 600 Australian businesses surveyed by Roy Morgan said the economy was in "recession" already, including almost 70 per cent in Queensland – more than any other state – whose tourism sector is expected to be hit especially hard by the collapse of international travel. "Some industries have been hit harder than others but majorities of businesses in most industries agree Australia is in a ‘recession’ including Manufacturing, Construction, Wholesale trade, Accommodation & Food services and Education & Training," said Roy Morgan chief executive Michelle Levine. "Although it’s obvious Australia is already in a ‘recession’ there are only a few things that can save Australia from experiencing a full-blown ‘depression’ which is recognised as a fall in GDP of at least 10 per cent," she added. The last recession in Australia in the early 1990s saw the jobless rate surge from 6.6 per cent to 9.5 per cent in the 12 months to 1991.

CORPORATES
ROY MORGAN LIMITED

Small businesses in NSW and South Australia hardest hit by coronavirus crisis

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Original article by Adam Creighton
The Australian – Page: Online : 17-Mar-20

Research by Roy Morgan has found that 60 per cent of Australian businesses have now been affected by the coronavirus pandemic, compared with just 15 per cent in mid-February. The survey of more than 1,100 businesses also shows that 17 per cent of businesses have been affected ‘a great deal’ by the virus, up from two per cent in mid-February. Roy Morgan CEO Michele Levine notes that more than 70 per cent of businesses with turnover of at least $1m have reported being affected by the coronavirus, at a time when the economy is still recovering from the bushfires. She says the federal government’s stimulus package will need to be significantly increased to avert a devastating recession.

CORPORATES
ROY MORGAN LIMITED

Two-thirds of Australians agree that Overall the internet solves more problems than it creates

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Original article by Roy Morgan
Market Research Update – Page: Online : 3-Mar-20

A special Roy Morgan SMS survey has found that 66.8% of Australians aged 18+ agree that ‘Overall the internet solves more problems than it creates’; 33.2% disagree, believing that the ‘internet creates more problems than it solves’. The survey also shows that 63.3% of women agree that the internet solves more problems than it creates, compared to 70.5% of men. Meanwhile, 74.9% of Australians aged 18-24 agree that the internet solves more problems than it creates, as do 69% of those aged 25-34, but only 65.3% of those aged 65+. The group least positively inclined towards the internet is those aged 35-49, but even here 63.1% feel that it solves more problems than it creates. The survey, conducted on February 11-13, was completed by 949 Australians aged 18+.

CORPORATES
ROY MORGAN LIMITED

New data shows decreasing proportion of younger drivers on our roads, but more seniors staying behind the wheel

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Original article by Roy Morgan
Market Research Update – Page: Online : 3-Mar-20

New automotive data from Roy Morgan shows significant changes to who is likely to be behind the wheel in Australia; the proportion of people in younger age groups driving is decreasing, while the proportion in older age groups driving is rising. The data also reveals that of those intending to purchase a new vehicle in the future, a growing proportion are older Australians. As of December 2019, the 50-64 age group has the highest proportion of vehicle drivers, at 93%. This was followed by those aged 65-69 (91%), 35-49 (91%), 70-74 (89%), 75-79 (86%), 30-34 (84%), 25-29 (74%), 80+ (71%), 18-24 (63%) and 16-17 (32%). These findings are drawn from the Roy Morgan Single Source survey, compiled from in-depth face-to-face interviews with over 50,000 Australians each year in their homes.

CORPORATES
ROY MORGAN LIMITED

Roy Morgan Customer Satisfaction Awards 2019: Automotive and Airline Winners

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Original article by Roy Morgan
Market Research Update – Page: Online : 25-Feb-20

The annual Roy Morgan Customer Satisfaction Awards were presented in Melbourne on 18 February. The automotive and airline categories included wins by first-time and past winners, as well as Qantas securing both domestic airline awards. Past award winner Lexus once again secured the Car Manufacturer of the Year award, taking its total to five award wins in the category. Mazda won its first Roy Morgan Customer Satisfaction Award in the new category of Major Car Manufacturer of the Year. Meanwhile, the three airline awards were presented to two winners. Qantas won both the Domestic Airline and Domestic Business Travel Airline categories in convincing fashion while Singapore Airlines put together another strong 12 months, winning the International Airline of the Year category for a sixth time.

CORPORATES
ROY MORGAN LIMITED, LEXUS AUSTRALIA, MAZDA AUSTRALIA PTY LTD, QANTAS AIRWAYS LIMITED – ASX QAN, SINGAPORE AIRLINES LIMITED

Over 1.6 million Australians already using TikTok

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Original article by Roy Morgan
Market Research Update – Page: Online : 25-Feb-20

Roy Morgan data shows that over 1.6 million Australians visit the TikTok website or use the social network’s app in an average four weeks – equivalent to 7% of the population aged six years and older. TikTok has proven especially popular with women and girls, who comprise over two-thirds of the current TikTok user base. Over 1.1 million women and girls (9%) now use TikTok compared to just over 510,000 men and boys (4%). TikTok is also far more popular among younger Australians. Over a fifth of Australians in the youngest Generation Alpha (21%) are now using TikTok – a total of 537,000 Young Australians. There is also a significant TikTok user base among the slightly older Generation Z, with over 670,000 Australians (14%) in this age group now using the new short video service. The rate of TikTok usage then drops off significantly with only 6% of Millennials (308,000), 2% of Generation X (88,000) and less than 1% of either Baby Boomers or Pre-Boomers using TikTok. These results are based on in-depth Roy Morgan Single Source interviews with more than 25,000 Australians aged 14+ over the six months to December 2019 and over 1,000 interviews with Young Australians aged 6-13 years old during the same time period.

CORPORATES
ROY MORGAN LIMITED, TIKTOK

Already 1-in-6 Australian businesses have been affected by the coronavirus (COVID-19)

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Original article by Roy Morgan
Market Research Update – Page: Online : 25-Feb-20

In mid-February around 1-in-6 Australian businesses (15%) have already been affected by the coronavirus. This new threat to business comes after 28% of Australian businesses said they have been affected by the extensive bushfires over the last few months, according to a special Roy Morgan Snap SMS Survey of 1,170 Australian businesses. A little over a week after the Australian Government stopped all direct commercial flights to China in early February the coronavirus (COVID-19) is already striking several industries. Around two-fifths of Manufacturers are already reporting being affected, closely followed by a third of Education & training businesses and those in the Wholesale industry. Other industries to already be feeling the effects of the coronavirus include Accommodation & Food services (which includes travel and tourism businesses), Community services, Administrative & Support services and Property & Business services. Meanwhile, a deeper analysis of the industries most heavily impacted by the bushfires/floods shows that over 40% of businesses in the Accommodation and Food services sector, which includes travel and tourism, say they have been affected either ‘A great deal’ or ‘Somewhat’. Around a third of businesses in the Retail and Property & Business services industries have been affected, while there have also been disproportionately large impacts on Manufacturing, Transport, Postal and Warehousing, Public administration & defence, Education & training and Recreation & personal.

CORPORATES
ROY MORGAN LIMITED