MARKETING RESEARCH – AUSTRALIA

Economy in recession fear businesses

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Original article by Adam Creighton
The Australian – Page: Online : 18-Mar-20

Businesses across the nation have declared the economy in recession for the first time in almost 30 years, as the death toll from the deadly coronavirus reaches five and infections soar above 450. Almost 60 per cent of more than 600 Australian businesses surveyed by Roy Morgan said the economy was in "recession" already, including almost 70 per cent in Queensland – more than any other state – whose tourism sector is expected to be hit especially hard by the collapse of international travel. "Some industries have been hit harder than others but majorities of businesses in most industries agree Australia is in a ‘recession’ including Manufacturing, Construction, Wholesale trade, Accommodation & Food services and Education & Training," said Roy Morgan chief executive Michelle Levine. "Although it’s obvious Australia is already in a ‘recession’ there are only a few things that can save Australia from experiencing a full-blown ‘depression’ which is recognised as a fall in GDP of at least 10 per cent," she added. The last recession in Australia in the early 1990s saw the jobless rate surge from 6.6 per cent to 9.5 per cent in the 12 months to 1991.

CORPORATES
ROY MORGAN LIMITED

Small businesses in NSW and South Australia hardest hit by coronavirus crisis

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Original article by Adam Creighton
The Australian – Page: Online : 17-Mar-20

Research by Roy Morgan has found that 60 per cent of Australian businesses have now been affected by the coronavirus pandemic, compared with just 15 per cent in mid-February. The survey of more than 1,100 businesses also shows that 17 per cent of businesses have been affected ‘a great deal’ by the virus, up from two per cent in mid-February. Roy Morgan CEO Michele Levine notes that more than 70 per cent of businesses with turnover of at least $1m have reported being affected by the coronavirus, at a time when the economy is still recovering from the bushfires. She says the federal government’s stimulus package will need to be significantly increased to avert a devastating recession.

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ROY MORGAN LIMITED

Two-thirds of Australians agree that Overall the internet solves more problems than it creates

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Original article by Roy Morgan
Market Research Update – Page: Online : 3-Mar-20

A special Roy Morgan SMS survey has found that 66.8% of Australians aged 18+ agree that ‘Overall the internet solves more problems than it creates’; 33.2% disagree, believing that the ‘internet creates more problems than it solves’. The survey also shows that 63.3% of women agree that the internet solves more problems than it creates, compared to 70.5% of men. Meanwhile, 74.9% of Australians aged 18-24 agree that the internet solves more problems than it creates, as do 69% of those aged 25-34, but only 65.3% of those aged 65+. The group least positively inclined towards the internet is those aged 35-49, but even here 63.1% feel that it solves more problems than it creates. The survey, conducted on February 11-13, was completed by 949 Australians aged 18+.

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ROY MORGAN LIMITED

New data shows decreasing proportion of younger drivers on our roads, but more seniors staying behind the wheel

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Original article by Roy Morgan
Market Research Update – Page: Online : 3-Mar-20

New automotive data from Roy Morgan shows significant changes to who is likely to be behind the wheel in Australia; the proportion of people in younger age groups driving is decreasing, while the proportion in older age groups driving is rising. The data also reveals that of those intending to purchase a new vehicle in the future, a growing proportion are older Australians. As of December 2019, the 50-64 age group has the highest proportion of vehicle drivers, at 93%. This was followed by those aged 65-69 (91%), 35-49 (91%), 70-74 (89%), 75-79 (86%), 30-34 (84%), 25-29 (74%), 80+ (71%), 18-24 (63%) and 16-17 (32%). These findings are drawn from the Roy Morgan Single Source survey, compiled from in-depth face-to-face interviews with over 50,000 Australians each year in their homes.

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ROY MORGAN LIMITED

Roy Morgan Customer Satisfaction Awards 2019: Automotive and Airline Winners

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Original article by Roy Morgan
Market Research Update – Page: Online : 25-Feb-20

The annual Roy Morgan Customer Satisfaction Awards were presented in Melbourne on 18 February. The automotive and airline categories included wins by first-time and past winners, as well as Qantas securing both domestic airline awards. Past award winner Lexus once again secured the Car Manufacturer of the Year award, taking its total to five award wins in the category. Mazda won its first Roy Morgan Customer Satisfaction Award in the new category of Major Car Manufacturer of the Year. Meanwhile, the three airline awards were presented to two winners. Qantas won both the Domestic Airline and Domestic Business Travel Airline categories in convincing fashion while Singapore Airlines put together another strong 12 months, winning the International Airline of the Year category for a sixth time.

CORPORATES
ROY MORGAN LIMITED, LEXUS AUSTRALIA, MAZDA AUSTRALIA PTY LTD, QANTAS AIRWAYS LIMITED – ASX QAN, SINGAPORE AIRLINES LIMITED

Over 1.6 million Australians already using TikTok

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Original article by Roy Morgan
Market Research Update – Page: Online : 25-Feb-20

Roy Morgan data shows that over 1.6 million Australians visit the TikTok website or use the social network’s app in an average four weeks – equivalent to 7% of the population aged six years and older. TikTok has proven especially popular with women and girls, who comprise over two-thirds of the current TikTok user base. Over 1.1 million women and girls (9%) now use TikTok compared to just over 510,000 men and boys (4%). TikTok is also far more popular among younger Australians. Over a fifth of Australians in the youngest Generation Alpha (21%) are now using TikTok – a total of 537,000 Young Australians. There is also a significant TikTok user base among the slightly older Generation Z, with over 670,000 Australians (14%) in this age group now using the new short video service. The rate of TikTok usage then drops off significantly with only 6% of Millennials (308,000), 2% of Generation X (88,000) and less than 1% of either Baby Boomers or Pre-Boomers using TikTok. These results are based on in-depth Roy Morgan Single Source interviews with more than 25,000 Australians aged 14+ over the six months to December 2019 and over 1,000 interviews with Young Australians aged 6-13 years old during the same time period.

CORPORATES
ROY MORGAN LIMITED, TIKTOK

Already 1-in-6 Australian businesses have been affected by the coronavirus (COVID-19)

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Original article by Roy Morgan
Market Research Update – Page: Online : 25-Feb-20

In mid-February around 1-in-6 Australian businesses (15%) have already been affected by the coronavirus. This new threat to business comes after 28% of Australian businesses said they have been affected by the extensive bushfires over the last few months, according to a special Roy Morgan Snap SMS Survey of 1,170 Australian businesses. A little over a week after the Australian Government stopped all direct commercial flights to China in early February the coronavirus (COVID-19) is already striking several industries. Around two-fifths of Manufacturers are already reporting being affected, closely followed by a third of Education & training businesses and those in the Wholesale industry. Other industries to already be feeling the effects of the coronavirus include Accommodation & Food services (which includes travel and tourism businesses), Community services, Administrative & Support services and Property & Business services. Meanwhile, a deeper analysis of the industries most heavily impacted by the bushfires/floods shows that over 40% of businesses in the Accommodation and Food services sector, which includes travel and tourism, say they have been affected either ‘A great deal’ or ‘Somewhat’. Around a third of businesses in the Retail and Property & Business services industries have been affected, while there have also been disproportionately large impacts on Manufacturing, Transport, Postal and Warehousing, Public administration & defence, Education & training and Recreation & personal.

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ROY MORGAN LIMITED

Roy Morgan Customer Satisfaction Awards 2019: Australia’s retail winners announced

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Original article by Roy Morgan
Market Research Update – Page: Online : 25-Feb-20

The 2019 Roy Morgan Customer Satisfaction Awards have been presented in Melbourne. The winners of the retail categories included some of Australia’s biggest brands, as well as some lesser-known businesses, all of which have earned their place at the top of their respective industries. There were several winners in the retail category that won 12 straight monthly awards throughout 2019. These include The Reject Shop (Discount Variety Store), Bunnings Warehouse (Hardware Store), Subway (Major Quick Service Restaurant), Rebel (Sports Store) and Foodland (Supermarket). Myer (Department Store) and IKEA (Major Furniture/Electrical Store) followed on from their wins last year, while Supercheap Auto (Auto Store), The Athlete’s Foot (Shoe Store), First Choice Liquor (Liquor Store), Harris Scarfe (Discount Department Store), Betta Home Living (Furniture/Electrical Store), Crust Pizza (Quick Service Restaurant), Guardian (Chemist/Pharmacy) and Michel’s (Coffee Shop) returned to the winners list after absences. Just Jeans (Clothing Store) won its first annual award.

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ROY MORGAN LIMITED

Roy Morgan Customer Satisfaction Awards 2019: Australia’s telecommunications and utilities winners

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Original article by Roy Morgan
Market Research Update – Page: Online : 25-Feb-20

The annual Roy Morgan Customer Satisfaction Awards have been presented in Melbourne. The telecommunications and utilities category consisted of six awards, two of which were won by previous award winner, Internode. Internode’s wins in the Internet Service Provider and Home Phone Provider categories took its annual award tally to seven. In both categories it won eight monthly awards, out of a possible 12, throughout 2019. In the two mobile phone categories, ALDImobile narrowly clinched its second annual Mobile Phone Service Provider award, adding to its first win in 2015. Google Phone won the Handset Provider of the Year award, becoming the only provider to have ever beaten the iPhone. In what may be a changing of the guard, both utilities awards went to first-time winners. Powershop finished on top in the Electricity Provider of the Year category, after a dominant year which consisted of 12 monthly award wins. Simply Energy also won its first annual award in the Gas Provider of the Year category.

CORPORATES
ROY MORGAN LIMITED

Roy Morgan Customer Satisfaction Awards 2019: the best brands in banking and finance

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Original article by Roy Morgan
Market Research Update – Page: Online : 25-Feb-20

The 2019 Roy Morgan Customer Satisfaction Awards have been presented in Melbourne. This year’s awards added six new banking and finance categories, taking the total list of winning banks, insurers and superannuation funds to fourteen. Commonwealth Bank (Major Bank) continued its dominance by securing its seventh straight customer satisfaction award. Bank Australia (Bank) and Newcastle Permanent Credit Union (Building Society/Credit Union) both recorded their first win of the annual award. RACT (General Insurer) and RAC (Major General Insurer) won their respective categories with seven and 12 monthly wins respectively. Insuranceline (Risk and Life Insurer) took out its third annual award, and MLC (Major Risk and Life Insurer) was a first-time winner. Tasmanian-based St.LukesHealth (Private Health Insurer), Defence Health (Major Private Health Insurer – Not for Profit or Restricted) and ahm (Major Private Health Insurer – Retail) were the other insurance category successes. Macquarie (Retail Superannuation Fund) fought off stiff competition to win another annual award, whereas Colonial First State (Major Retail Superannuation Fund) won comfortably with 11 monthly awards. HESTA (Major Industry Superannuation Fund) was welcomed to the winner’s podium for the first time.

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ROY MORGAN LIMITED