MARKETING RESEARCH – AUSTRALIA

ANZ Roy Morgan Financial Wellbeing Indicator – Quarterly Update March 2020

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Original article by Roy Morgan
Market Research Update – Page: Online : 23-Mar-20

The ANZ-Roy Morgan Financial Wellbeing Indicator shows that the financial wellbeing of Australians improved by 1% year on year, from 59.6 (as a score out of 100) in December 2018 to 60.2 in December 2019. Financial wellbeing improved in the 12 months to December 2019 across most states and territories. However, financial wellbeing declined slightly in Queensland and the NT, and remained constant in NSW. The lack of growth in overall financial wellbeing in NSW can be attributed to a 3.1% fall in ‘resilience for the future’ during 2019. The improvement in national financial wellbeing was despite no change in financial wellbeing in the December 2019 quarter, and was due primarily to an improvement in ‘meeting everyday commitments’, which increased by 3.2% during 2019. ‘Resilience for the future’ – the ability to cope with financial setbacks – is strongly influenced by active saving habits. After steady growth in recent years, resilience declined nationally by 1.9%, from 53.7 in December 2018 to 52.7 in December 2019. This was due primarily to a decline in the number of month’s income in savings that Australians have on hand, weakened by slower deposit growth and subdued improvements in household incomes over the period.

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ROY MORGAN LIMITED

Businessmen Dick Smith, Mike Cannon-Brookes and Andrew Forrest score highest for Net Trust

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Original article by Roy Morgan
Market Research Update – Page: Online : 23-Mar-20

A special Roy Morgan survey on ‘Trust’ and ‘Distrust’ of business leaders shows Australian entrepreneurs Dick Smith, Mike Cannon-Brookes and Andrew Forrest have the highest ‘Net Trust Scores’ – meaning the ‘Trust’ felt towards the three far outweighs the ‘Distrust’ – according to a special Roy Morgan Snap SMS Survey of 974 Australians aged 14+ conducted this week. Behind the top three is Qantas CEO Alan Joyce. Also scoring highly for ‘Trust’ are Medical Leaders/Professionals and the Australian Medical Association, which is currently at the forefront of dealing with the COVID-19 coronavirus pandemic. At the other end of the scale are business leaders whose ‘Distrust’ outweighs their ‘Trust’ among Australians. Media proprietor Rupert Murdoch scores the highest ‘Distrust’ of any businessman, ahead of ex-politician and mining entrepreneur Clive Palmer and fellow miner Gina Rinehart. All three fill the rankings for the highest ‘Net Distrust’ and are followed by retailer Gerry Harvey of Harvey Norman. Also scoring high levels of ‘Net Distrust’ are the generic ‘Banks/Bank CEOs’ and ‘Mining companies’. Roy Morgan CEO Michele Levine says Australians often look towards high-profile business people to provide leadership in times of crisis.

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ROY MORGAN LIMITED

New Zealand PM Jacinda Ardern has highest Net Trust Score of all political leaders while Australian PM Scott Morrison has a Net Distrust Score to overcome

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Original article by Roy Morgan
Market Research Update – Page: Online : 20-Mar-20

A special Roy Morgan survey on ‘Trust’ and ‘Distrust’ of government leaders shows New Zealand Prime Minister Jacinda Ardern scores the highest ‘Net Trust Score’ of all – meaning the ‘Trust’ felt toward the New Zealand leader far outweighs the ‘Distrust’ – according to a special Roy Morgan Snap SMS Survey of 974 Australians aged 14+ conducted over the last two days. Other leaders to score highly on Net Trust include Opposition Leader in the Senate Penny Wong, Victorian Premier Daniel Andrews, NSW Premier Gladys Berejiklian and former ALP Deputy Leader Tanya Plibersek. Prime Minister Scott Morrison is mentioned as a ‘Trusted’ leader by more Australians than any other. However, there are far more Australians that have a ‘Distrust’ of the Prime Minister than ‘Trust’ him – leaving Morrison with a ‘Net Distrust Score’. Other prominent political leaders that have ‘Net Distrust Scores’ include Home Affairs Minister Peter Dutton, US President Donald Trump and former National Party Leader Barnaby Joyce.

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ROY MORGAN LIMITED

Bunnings, ALDI and Woolworths Australia’s most trusted brands

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Original article by Roy Morgan
Market Research Update – Page: Online : 18-Mar-20

Roy Morgan research shows that distrust is one of the most significant, yet least recognised risks to Australian business and society in general. For many people, seeing widespread distrust in action has come as a surprise. But Roy Morgan analysts recognised several years ago that something was building in society which wasn’t being captured by traditional measures. A major ongoing research program revealed the corrosive effects distrust was having. The March 2020 edition of the Roy Morgan Risk Report shows that topping the brands with a Net Distrust Score – where distrust outweighs trust, and in these cases far outweighs it – are Facebook, Telstra and AMP. Mining and Petroleum is the most distrusted industry sector. On the flipside, topping the list of brands with a Net Trust Score – meaning the trust felt toward them outweighs the distrust – are Bunnings, ALDI and Woolworths. Retail is the most trusted industry sector. These insights are drawn from the ongoing Roy Morgan Risk Monitor – based on over 1,000 interviews each month. Respondents are asked which brands and companies they trust, and why, and also which brand and companies they distrust, and why.

CORPORATES
ROY MORGAN LIMITED, FACEBOOK INCORPORATED, TELSTRA CORPORATION LIMITED – ASX TLS, AMP LIMITED – ASX AMP, BUNNINGS GROUP LIMITED, ALDI LIMITED, WOOLWORTHS GROUP LIMITED – ASX WOW

Branchless banks raise the bar as ME Bank and ING lead customer satisfaction ratings

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Original article by Roy Morgan
Market Research Update – Page: Online : 18-Mar-20

New financial data from Roy Morgan shows that ME Bank has the highest banking customer satisfaction among home loan customers, at 92.3%. ME Bank is followed by ING (91.4%), Bendigo Bank (85.8%) and BankSA (83.7%). CBA enjoys the highest home loan customer satisfaction of any of the big four banks, with a rating of 74.1%. Total home loan customer satisfaction with the big four banks is 72.4%. The satisfaction of non-home loan customers follows a similar trend. ING leads the way with a rating of 88.6%, followed by Bendigo Bank (87.9%), ME Bank (85.7%) and Suncorp (80.5%). CBA again has the highest rating of the big four banks, with 79.3% of its non-home loan customers indicating satisfaction with the bank. Total non-home loan customer satisfaction with the big four banks is now at 77.1%. These banking satisfaction ratings are from the Roy Morgan Single Source survey, in-depth face-to-face interviews with over 50,000 Australians each year in their homes.

CORPORATES
ROY MORGAN LIMITED, ME BANK, ING BANK (AUSTRALIA) LIMITED, BENDIGO BANK, COMMONWEALTH BANK OF AUSTRALIA – ASX CBA, SUNCORP BANK

Grand Prix cancellation deals a blow to Rolex & Mercedes

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Original article by Roy Morgan
Market Research Update – Page: Online : 18-Mar-20

The Formula 1 season was supposed to begin in Melbourne; however, the coronavirus led to a last-minute cancellation of the race, the first time in its history such a step has been taken. The cancellation is a huge disappointment to the millions of Australians who watch motorsports on TV. It is also a blow to the race’s prominent sponsors. Among Australian fans of Formula 1, and motor racing in general, the two brands that stand out the most when they are asked to name those associated with the Formula 1 Grand Prix are Rolex and Mercedes. Rolex is the naming rights sponsor of the Australian Grand Prix, and 4% of Australians associate the Swiss watch company with the Grand Prix in Melbourne. This brand association rises to 11% of those who occasionally watch Formula 1 on TV, 17% for those who participate in Motor racing, 23% for those who attend motor sport and 25% those who almost always watch Formula 1 on TV. Mercedes is naming rights sponsor for the most successful team, which has now won six Formula 1 World Championships in a row (2014-2019). It is associated with the Australian Grand Prix by 3% of Australians, but this rises to 10% of those who occasionally watch Formula 1 on TV or participate in Motor racing, 13% of those who attend motor sport and 14% of those who almost always watch Formula 1 on TV.

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ROY MORGAN LIMITED, FORMULA ONE, AUSTRALIAN FORMULA ONE GRAND PRIX, ROLEX, MERCEDES-BENZ AG

Australian consumers unconvinced about online retail giant Amazon

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Original article by Roy Morgan
Market Research Update – Page: Online : 18-Mar-20

New Roy Morgan research into online retailer Amazon shows that the shopping giant is well behind on several consumer indicators when compared to other major retail brands. Some 26% of Australians said ‘I’d consider shopping at Amazon’; this compares to 61% for Bunnings, 58% for Kmart, 56% for Big W, 51% for JB Hi-Fi and 35% for eBay. Meanwhile, only 14% said Amazon has good quality products; this compares to 47% for Bunnings, 25% for Kmart, 27% for Big W, 41% for JB Hi-Fi and 14% for online-only auction site eBay. It is worth noting in this context that unlike the others on this list, in addition to selling goods directly Amazon acts as a marketplace for other retailers, while eBay is purely a marketplace. These findings are from the Roy Morgan Single Source survey, derived from in-depth face-to-face interviews with 1,000 Australians each week and over 50,000 each year.

CORPORATES
ROY MORGAN LIMITED, AMAZON.COM INCORPORATED, BUNNINGS GROUP LIMITED, KMART AUSTRALIA LIMITED, BIG W DISCOUNT STORES, JB HI-FI LIMITED – ASX JBH, EBAY AUSTRALIA AND NEW ZEALAND PTY LTD

Retail, Transport and Manufacturing are the industries least likely to offer working from home

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Original article by Roy Morgan
Market Research Update – Page: Online : 18-Mar-20

The COVID-19 coronavirus outbreak has forced many employers to consider encouraging, or even forcing, their employees to work from home to reduce the possibility of the virus spreading around the community; however, this is not possible for all jobs. The latest in-depth employment data from Roy Morgan shows that 71% of employed Australians do no work from home, down by only 1% from a decade ago. In contrast, 29% of workers do undertake some work from home, up from 28%. Until this year, and the outbreak of the COVID-19 coronavirus, these figures have barely changed in the last 10 years. Importantly, there are several industries for which working from home is simply not an option for all employees. Over three-quarters of employees in the Retail (87%), Transport and Storage (82%), Manufacturing (82%) and Recreation and Personal (77%) do no work from home. There are two industries for which ‘doing some work from home’ is reported by almost half of the workforce including Finance, Property and Business Services (49% have done at least some work from home) and Communications (44%).

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ROY MORGAN LIMITED

A majority of Australian businesses say we’re in recession

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Original article by Roy Morgan
Market Research Update – Page: Online : 18-Mar-20

A majority of 56% of Australian businesses say Australia is in its first ‘recession’ in nearly three decades, according to a special Roy Morgan Snap SMS Survey of 621 Australian businesses. Analysing by States shows over two-thirds (68%) of Queensland businesses say Australia is now in a ‘recession’ – higher than any other State. A majority of businesses in New South Wales (56%) and a slight majority in Victoria (51%) also agree that Australia is now in a ‘recession’. Although a small sample, Tasmanian businesses are more likely than those in any of the three larger States to say Australia is in a ‘recession’. In contrast a slim majority of businesses in both Western Australia (53%) and South Australia (52%) say Australia is ‘not’ in a ‘recession’.

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ROY MORGAN LIMITED

Economy in recession fear businesses

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Original article by Adam Creighton
The Australian – Page: Online : 18-Mar-20

Businesses across the nation have declared the economy in recession for the first time in almost 30 years, as the death toll from the deadly coronavirus reaches five and infections soar above 450. Almost 60 per cent of more than 600 Australian businesses surveyed by Roy Morgan said the economy was in "recession" already, including almost 70 per cent in Queensland – more than any other state – whose tourism sector is expected to be hit especially hard by the collapse of international travel. "Some industries have been hit harder than others but majorities of businesses in most industries agree Australia is in a ‘recession’ including Manufacturing, Construction, Wholesale trade, Accommodation & Food services and Education & Training," said Roy Morgan chief executive Michelle Levine. "Although it’s obvious Australia is already in a ‘recession’ there are only a few things that can save Australia from experiencing a full-blown ‘depression’ which is recognised as a fall in GDP of at least 10 per cent," she added. The last recession in Australia in the early 1990s saw the jobless rate surge from 6.6 per cent to 9.5 per cent in the 12 months to 1991.

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ROY MORGAN LIMITED