MARKETING RESEARCH – AUSTRALIA

Baby Boomers drink coffee and tea, but hot chocolate is for the young

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Original article by Roy Morgan
Market Research Update – Page: Online : 16-Jul-19

New research from Roy Morgan shows that over 15.2 million Australians now drink hot drinks in an average week, representing 74.1% of Australians aged 14+. The survey shows that 56.1% of Australians drink at least one cup of coffee in an average week, 47.6% drink tea and only 12.5% drink hot chocolate. Both hot tea and hot coffee are popular with older Australians, and Baby Boomers are the leading drinkers of both hot coffee (69.6%) and hot tea (61.1%) in an average week. The older Pre-Boomers are also big consumers of hot coffee (67.3%) and hot tea (59.9%), but less than a third of Generation Z drink either hot tea (32.3%) or hot coffee (30.5%) in an average week. Younger Australians are more likely to drink hot chocolate in an average week than their older counterparts, although the drink is in a clear third place for all age groups. Nearly a fifth of Generation Z (19.5%) drink hot chocolate in an average week, compared to only 7.3% of Pre-Boomers. Meanwhile, iced coffee is consumed by 1.1 million Australians (5.6%) in an average week, while just over 1 million Australians (5%) drink iced tea in an average week.

CORPORATES
ROY MORGAN LIMITED

Fewer grocery buyers buy tubs of ice cream, but Weis Connoisseur and Bulla Creamy Classics are stable winners

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Original article by Roy Morgan
Market Research Update – Page: Online : 16-Jul-19

New research from Roy Morgan shows that the number of Australians aged 14+ who buy a tub or carton of ice cream has decreased from 10.5 million in 2015 to 9.9 million in 2019. Despite the overall decline there were a few stand-out brands that increased their customer base over the last four years. Connoisseur is now bought by 14.7% of ice cream buyers, up from 11.2% in 2015, while Weis has increased from 2.4% to 4.1% of ice cream buyers. Bulla Creamy Classics’ percentage of ice cream buyers has risen to a four-year high of 16.6%, from 12.5% in 2015. However, overall Bulla has dropped from being bought by 32.2% of ice cream buyers in 2015 to 30.9%. Still, Bulla is clearly the most popular ice cream brand in the marketplace, ahead of supermarket brands (bought by 26.2% of ice cream buyers) and Peters (bought by 21.2%).

CORPORATES
ROY MORGAN LIMITED, CONNOISSEUR, WEIS, BULLA, PETERS ICE CREAM

Japan shines as increasingly popular travel destination – attracting a particular kind of holidaymaker

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Original article by Roy Morgan
Market Research Update – Page: Online : 15-Jul-19

New research from Roy Morgan’s recent State of the Nation Report on Travel shows that 78.6% of Australians aged 14+ would like to take a holiday in the next 12 months, down 5% points since 2001-02. Some 72% of Australians would like to take a domestic holiday (down 9.1%), while 49.5% would like an overseas holiday (up 7.5% points since 2001-02). The top five most popular overseas destinations are New Zealand, the US, England, Japan and Canada. In early 2004, only 2.5% of Australians mentioned Japan as a holiday destination they would like to visit. The popularity of Japan as a holiday destination increased steadily over the next decade, overtaking Thailand as the most popular Asian travel destination in early 2014. Other popular Asian holiday destinations include Bali, Singapore, Vietnam and mainland China.

CORPORATES
ROY MORGAN LIMITED

Uber set to overtake taxis in Australia

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Original article by Roy Morgan
Market Research Update – Page: Online : 9-Jul-19

New research from Roy Morgan shows that 4.4 million Australians aged 14+ (21.5% of the population) now use Uber in an average three months, while 4.5 million (21.7%) use taxis. Uber officially launched in Australia in late 2012, and it has really taken off over the last three years. Patronage of Uber has grown from 6.6% in mid-2016 to 21.5% now, an increase of 14.9ppts in less than three years. During the same time, fewer Australians are using taxis but the decline has been far gentler down from 24.4% in mid-2016 to 21.7% now, a drop of only 2.7ppts. Analysis using Roy Morgan’s Technology Adoption Segments shows that Uber has been a big hit with "Technology Early Adopters", with 40% travelling by Uber in an average three months (compared to 30% that have travelled by taxi). Those in the "Digital Life" segment are also more likely to have travelled by Uber (23%) than by taxi (16%). However taxis (30%) still hold a marginal advantage amongst the "Professional Technology Mainstream", ahead of Uber (26%). Taxis are also the preferred personal transportation vehicle of choice for "Technophobes"; nearly twice as many travel by taxis (17%) than travel by Uber (10%).

CORPORATES
ROY MORGAN LIMITED, UBER AUSTRALIA PTY LTD

Industry Funds increasing lead in satisfaction over Retail Funds – Unisuper the top performer

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Original article by Roy Morgan
Market Research Update – Page: Online : 8-Jul-19

New research by Roy Morgan shows that in the six months to May 2019, satisfaction with the financial performance of industry superannuation funds was 62.5% (up 0.5% points from the same period 12 months ago), compared with 56.5% for retail super funds (down 3.7% points). Satisfaction with retail funds was 1.8% below that of industry funds in 2018, and this gap has now increased to 6.0%. Ten of the top 12 performing super funds in May 2019, based on member satisfaction with their financial performance, were industry funds. The highest rating was for Unisuper (70.9%), followed by Tasplan on 69.6%. The only two retail funds to make it to the top 12 were Macquarie with 66.6% and Mercer on 64.3%. These results are from the newly released Roy Morgan report ‘Satisfaction with Financial Performance of Superannuation in Australia’, May 2019 edition. The data in this report represents some of the findings from Roy Morgan’s Single Source survey, which is based on in-depth interviews conducted face-to-face with over 50,000 consumers per annum in their homes, including over 30,000 with superannuation. These results are based on interviews conducted in the six months to May 2019.

CORPORATES
ROY MORGAN LIMITED, CATHOLIC SUPER, UNISUPER LIMITED, MACQUARIE SUPERANNUATION, COLONIAL FIRST STATE SUPER

Who is the ‘Jarlsberg man’? And what does your choice of cheese say about you?

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Original article by
Market Research Update – Page: Online : 8-Jul-19

New research from Roy Morgan shows that over 15 million Australian grocery buyers aged +14 now buy some type of cheese. Block Cheese is bought by 13.5 million Australians (85.1%), easily making it the most popular type of cheese. However, the strongest growth over the last three years has come from a significant increase in Australians buying Grated/Shredded Cheese (up 2.6ppts to 68.3%), Sliced Cheese (up 2.4ppts to 67.7%) and Cheese Snacks or Portions (up 3ppts to 43.6%). Meanwhile, Jarlsberg cheese is one of the more premium products in the cheese market and there are significant differences between the average buyer of Jarlsberg and a regular buyer of cheese. ‘Jarlsberg man’ is a big spender in the top socio-economic AB quintile, most likely with no children in his Mid-Life Household and almost twice as likely to drink wine with his meals as the average Australian. ‘Jarlsberg man’ is skewed heavily towards older Australians aged 35+ and is far more likely to have a diploma or degree than the average cheese buyer and be working full-time as a professional or manager with a household income of well over $120,000 per annum.

CORPORATES
ROY MORGAN LIMITED

ING home loan customers most satisfied just ahead of Bendigo Bank and Suncorp

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Original article by Roy Morgan
Market Research Update – Page: Online : 5-Jul-19

The satisfaction rating of the home loan customers of Australia’s big four banks was 71.1% in May, well below the 76.8% rating given by their non-home customers. The home loan customers of the other major banks all have much higher satisfaction than the big four and are closer to the rating given by their non-home loan customers. ING has the highest home loan customer satisfaction with 88.9%, followed by Bendigo Bank (86.2%) and Suncorp (81.0%). The CBA is the best performer among the big four with 72.5%, followed by Westpac (70.7%), NAB (70.4%) and ANZ (69.6%). These are some of the latest findings from Roy Morgan’s ‘Customer Satisfaction report on Consumer Banking in Australia’, May 2019. This report is based on in-depth interviews conducted face-to-face with over 50,000 consumers per annum in their homes and covers over two decades. The latest data in this release is for the six months to May 2019.

CORPORATES
ROY MORGAN LIMITED, ING BANK (AUSTRALIA) LIMITED, BENDIGO BANK, SUNCORP BANK, COMMONWEALTH BANK OF AUSTRALIA – ASX CBA, WESTPAC BANKING CORPORATION – ASX WBC, NATIONAL AUSTRALIA BANK LIMITED – ASX NAB, AUSTRALIA AND NEW ZEALAND BANKING GROUP LIMITED – ASX ANZ

Supermarkets, Pubs and Pokies – poles apart in Trust and Distrust

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Original article by Roy Morgan
Market Research Update – Page: Online : 4-Jul-19

The latest research from the Roy Morgan Trust and Distrust Monitor shows that Retail and Supermarkets have the highest Net Trust Score (NTS). Gambling is at the other extreme, with a negative NTS – more Australians distrust gambling companies than trust them, while and Food and Beverage companies are in the middle. Banks remain in negative territory, on an annual basis, but the last quarter has shown signs of improvement.

CORPORATES
ROY MORGAN LIMITED

Australians see the Environment as the World’s biggest problem but in Australia it’s the Economy

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Original article by Roy Morgan
Market Research Update – Page: Online : 3-Jul-19

In-depth research by Roy Morgan exploring the concerns of Australians shows that 46% believe that Environmental issues are the important problem facing the world, up from 22% in early 2018. This is followed by Economic issues (21%) and Social issues (11%). Meanwhile, Economic issues (led by Unemployment, Cost of living, Economic problems, Poverty and the gap between rich and poor, Homelessness/ Lack of housing and Housing affordability) were mentioned by almost 34% of Australians as the most important problems facing Australia. A further 24% of respondents identified Environmental issues as the most important problem facing Australia. This research is based on interviews with a representative cross-section of 638 Australians during June 2019.

CORPORATES
ROY MORGAN LIMITED

Australians are bringing their own phone to new mobile plans

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Original article by
Market Research Update – Page: Online : 2-Jul-19

A Roy Morgan Single Source survey shows that 89.9% of Australians aged 14+ (18.6 million people) now own a mobile phone. This is up 0.7% points on a year ago and up 2.1% points from two years ago. Now 26.8% of Australians are on a post-paid mobile phone plan after providing their own mobile phone for the plan, up 5.8% points from two years ago. In addition, 32.9% of Australians have a pre-paid mobile phone, up 2.5% points from two years ago. In contrast, there has been a decline in the market for traditional mobile phone plans that include a handset, with 29.7% of Australians now having a post-paid mobile phone plan that includes a new phone, down 6.8% points in two years. There has also been a shift in the way pre-paid/’bring your own phone’ consumers purchase their mobile phone plans; from a shop is still the preferred way for over half (51.5%) of these consumers, but the numbers of customers purchasing a plan online has increased by 7.9% points to 23.7% over the last two years.

CORPORATES
ROY MORGAN LIMITED