MARKETING RESEARCH – AUSTRALIA

State of the Nation – Media: Harnessing the future by building Trust and dissipating Distrust

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Original article by Michele Levine, Roy Morgan
Market Research Update – Page: Online : 27-Aug-19

The media landscape in Australia is in an unprecedented state of disruption and change as digital media continues to upend established norms and business practices. However, there is a ‘hard’ currency that remains constant that drives consumers to return to, or reject, brands and channels: Trust and Distrust. For media channels and brands to survive and thrive they must build Trust and crucially, minimise Distrust. While a high level of Trust will keep audiences engaged and coming back, a high, or increasing, level of Distrust will drive audiences (consumers) away – perhaps never to return. More Australians Trust ‘newspapers’ than any other channel – but down from 2018, ahead of Television, News & Newspaper Websites, Social Media, Radio and Magazines. Social Media is the most Distrusted media channel – but down from a year ago, followed by Print, Newspapers, Television, Magazines, News & Newspaper Websites and Radio. The ABC is by far the most Trusted media corporation, followed by Nine Entertainment, SBS, Newscorp, Facebook, Seven West Media, Google/Alphabet Group and Schwartz Media. The most Distrusted media corporation is Facebook, although its Distrust has improved significantly since 2018, ahead of Newscorp, Nine Entertainment, Seven West Media, the ABC and Fox.

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ROY MORGAN LIMITED

Toyota and Mazda drivers most brand loyal; Have the luxury brands lost their lustre?

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Original article by Roy Morgan
Market Research Update – Page: Online : 27-Aug-19

New data from Roy Morgan reveals that of Australians aged 14+ who are looking to purchase a new car in the next four years, 6-in-10 current Toyota and Mazda drivers are intending to purchase the same brand, which are the highest loyalty ratings of any manufacturer. Toyota and Mazda’s loyalty ratings are followed by Subaru, Mercedes-Benz, Volkswagen, BMW, Hyundai, Honda, Lexus, Audi, Mitsubishi, Nissan, Ford and Holden. Eight of the 10 non-luxury manufacturers have increased their loyalty rating from three years ago. The largest improvement was by Mitsubishi, climbing from 28.4% in 2016 to 41.8%. Unlike non-luxury vehicles, luxury brands have seen declines in loyalty ratings when compared to three years ago. Because Mercedes-Benz has managed to limit its decline to only 3%, it has recorded the highest loyalty rating of the four luxury brands as on June 2019. These are the latest findings from the Roy Morgan Single Source survey, derived from in-depth face-to-face interviews with 1,000 Australians each week and over 50,000 each year.

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ROY MORGAN LIMITED

79 year olds have the best mental health

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Original article by Roy Morgan
Market Research Update – Page: Online : 20-Aug-19

New data from Roy Morgan shows that over 7.9 million Australians aged 14+ (38.4%) now suffer from a Mental Health condition, compared with 5.4 million (30.7%) in 2009. The most common Mental Health conditions are Stress (which is experienced by 5.8 million Australians, or 28%), Anxiety (suffered by over 4.3 million, or 21.1%), Depression (which afflicts over 3.3 million, or 16.1%) and the nearly 1.3 million (6.2%) who have Panic Attacks. Analysis shows that the number of Australians who experience Anxiety has increased by 108.3% since 2011, from nearly 2.3 million to over 4.3 million. Stress has increased by 1.6 million (+38.2%), Depression has increased by almost 1 million (+41.2%) and Panic Attacks are up by over half a million (+73.7%). The latest Roy Morgan health research is based on a program of research that now spans over a decade into illnesses and medical conditions and derived from detailed in-depth interviews with over 50,000 Australians each year as part of the Roy Morgan Single Source survey.

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ROY MORGAN LIMITED

Crust Pizza slices up competition for second straight month

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Original article by Roy Morgan
Market Research Update – Page: Online : 20-Aug-19

Crust Pizza has won back-to-back Roy Morgan Quick Service Restaurant of the Month Awards, with a customer satisfaction rating of 93% in July 2019. Crust Pizza was followed by Noodle Box (92%), Grill’d (89%), Oporto (89%) and Guzman y Gomez (88%). Four of the top five outlets recorded strong ratings growth when compared with July 2018, except for Grill’d, which declined slightly. Noodle Box’s satisfaction rating has increased by 13% in the last year, and by 2% in the past three months, whereas ratings leader Crust Pizza has remained stable. These are the latest findings from the Roy Morgan Single Source survey, which is derived from in-depth face-to-face interviews with 1,000 Australians each week and over 50,000 each year.

CORPORATES
ROY MORGAN LIMITED, CRUST GOURMET PIZZA BAR PTY LTD, THE NOODLE BOX PTY LTD, OPORTO PTY LTD, GUZMAN Y GOMEZ PTY LTD

Rising numbers of Australians looking at Electric and Hybrid vehicles for their next set of wheels

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Original article by Roy Morgan
Market Research Update – Page: Online : 20-Aug-19

New data from Roy Morgan shows that 1,174,000 Australians aged 14+ are looking to buy a hybrid vehicle, and 438,000 intend to buy an electric vehicle as their next car purchase, either new or used. The number of Australians looking to buy a hybrid car as their next vehicle has increased by 553,000 since June 2018, and the number of consumers intending to buy an electric vehicle has increased by 200,000. When looking specifically at those intending to purchase an electric vehicle within the next four years, some 61,000 Australians intend to purchase a used electric vehicle, up from 28,000 as of June 2018. However, the opposite trend is apparent for those looking to purchase a new electric vehicle within four years. As of June 2019, a total of 37,000 Australians were looking to buy a new electric vehicle, compared with 45,000 as of June 2018. These are the latest findings from the Roy Morgan Single Source survey, derived from in-depth face-to-face interviews with 1,000 Australians each week and over 50,000 each year.

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ROY MORGAN LIMITED

NSW snowfields move further ahead of Victorian rivals in 2019

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Original article by Roy Morgan
Market Research Update – Page: Online : 19-Aug-19

The latest tourism data from Roy Morgan shows that 49% of Australians 14+ who regularly or occasionally go skiing or snowboarding say they would like to visit at least one of the nation’s snow areas within the next two years; this is up 2% on a year ago. Driving the increase over the last two years is an increasing preference for the New South Wales Snowfields/High Country area, now mentioned by 35% of skiers/snowboarder as a destination for a holiday during the next two years (up 4% points on a year ago). Thredbo/Perisher/Smiggins is clearly the most popular Australian snow resort area, mentioned by 29% of skiers/snowboarders (up 1% point on a year ago) while other Snowy Mountains resorts are mentioned by 10% of skiers/snowboarders (up 2% points in a year). The leading Victorian snow fields have lost ground on their NSW counterparts over the last year, with 22% of skiers/snowboarders looking to visit the Victorian snow fields for a holiday during the next two years (down 2% points on a year ago). This decline has been spread across the major resorts, with all three experiencing a decline compared to a year ago. Mt Hotham continues to lead the way as the preferred snow destination in Victoria, mentioned by 11% of skiers/snowboarders (down 2% points), ahead of Falls Creek on 10% (down 1% point) and Mt. Buller on 7% (down 5% points).

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ROY MORGAN LIMITED

AFL support increases for 2018 Premiers West Coast Eagles as well as the high-flying Lions and the Demons

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Original article by Roy Morgan
Market Research Update – Page: Online : 19-Aug-19

The Sydney Swans have again topped the annual Roy Morgan AFL supporter ladder, with 1.100 million supporters, although this is down 74,000 (-6.3%) from a year ago. The 2019 annual Roy Morgan AFL club supporters survey shows that reigning AFL Premiers West Coast Eagles had the biggest increase, lifting their support base by 186,000 (+34%) to 733,000, to be Australia’s second-most widely supported AFL club. Melbourne’s supporter base increased by 44,000 (+22.2%) to 242,000 following the club’s run to the 2018 Preliminary Final, while the Brisbane Lions have increased their support by 84,000 (+19.5%) to 515,000. Collingwood is again the most widely supported Victorian club with 637,000 supporters, ahead of Essendon with 592,000 supporters. Despite holding the two top supporter slots in Victoria, both clubs saw declines in support over the last year. Meanwhile, the Gold Coast Suns has the highest supporter to membership conversion rate, at 39%.

CORPORATES
ROY MORGAN LIMITED, AUSTRALIAN FOOTBALL LEAGUE, WEST COAST EAGLES FOOTBALL CLUB, BRISBANE LIONS FOOTBALL CLUB, COLLINGWOOD FOOTBALL CLUB, ESSENDON FOOTBALL CLUB, MELBOURNE FOOTBALL CLUB

Distrust is highest for Cricket a year after sandpaper gate

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Original article by Roy Morgan
Market Research Update – Page: Online : 9-Aug-19

Australians’ distrust in Cricket is higher than any other sport a year after the ball-tampering scandal engulfed the Australian men’s cricket team and led to the suspensions of senior players. Joining Cricket with high levels of distrust are Rugby League/NRL, Aussie Rules/AFL, Horse Racing, Rugby Union, Soccer, Boxing, Tennis, Cycling and Greyhound Racing from research conducted in June 2019. Distrust in Cricket soared in the wake of ‘sandpaper gate’ and Cricket remains one of the leading sports with a negative Net Trust Score, according to the latest Roy Morgan Sports Net Trust Score survey. Although Cricket continues to have high distrust there is some good news. Women’s Cricket continues to provide a boost to the overall image of the sport, with higher trust than distrust. In addition the overall Net Trust Score for Cricket as well as for Rugby League/NRL, Aussie Rules/AFL, Soccer and Boxing have all improved compared to a year ago.

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ROY MORGAN LIMITED

Google refuses to budge from top spot in mobile handset customer satisfaction

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Original article by Roy Morgan
Market Research Update – Page: Online : 6-Aug-19

Google has won the Roy Morgan Mobile Phone Handset Customer Satisfaction Award for June 2019. Google received a satisfaction rating of 94%, which is a 4% increase since June 2018. It was followed by Apple iPhone (93%), Samsung (90%), LG (90%) and Motorola (90%). Google and Apple iPhone have now held first and second position respectively for eleven months straight. Of the top five brands, LG enjoyed the largest increase to its satisfaction ratings from a year ago (up 13%). However, LG’s rating has remained at around 90% for the past five months. The only decrease in ratings went to Motorola, with a 2% drop compared to a year ago.

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ROY MORGAN LIMITED, GOOGLE INCORPORATED, APPLE INCORPORATED, SAMSUNG ELECTRONICS COMPANY LIMITED, LG ELECTRONICS, MOTOROLA INCORPORATED

Females closing the gender wealth gap

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Original article by Roy Morgan
Market Research Update – Page: Online : 6-Aug-19

The latest findings from the second edition of the Roy Morgan Wealth Report show that the average net wealth (personal assets minus debt) per capita of females in Australia in the year to March 2019 was $400k, equal to 89% of the male average of $449k. This gap is now much smaller than it was in 2007, prior to the global financial crisis, when the female average was only $236k (or 80% of the $296k male average). Overall, the average net wealth per capita of Australians has grown from $285,600 in 2007 to $424,200 in 2019, an increase of 59.7%. This is an increase in real terms (allowing for inflation) of 23.8%. Both genders have shown increased per capita net wealth, but the average woman experienced a 69% increase (from $236k to $400k), while men showed an increase of only 52% (from $296k to $449k). The report is drawn from over half a million in-depth face-to-face interviews conducted in Australians’ homes over the period from 2007 to 2019.

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ROY MORGAN LIMITED