MARKETING RESEARCH – AUSTRALIA

15.5 million Australians read newspapers in print or online

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Original article by Roy Morgan
Market Research Update – Page: Online : 2-Aug-19

Roy Morgan has released the latest readership results for Australian newspapers, for the 12 months to June 2019. Now 15.5 million Australians aged 14+ (75) read or access newspapers in an average seven-day period via print or online, a fall of 3.7 per cent from a year ago. The standout performer over the past year is ‘The Australian Financial Review’, which increased its total cross-platform readership by 15.8 per cent to 1,587,000; this was driven by a substantial increase in its digital audience (up by 23.5 per cent to 1,337,000). ‘The Sydney Morning Herald’ is still Australia’s most widely-read masthead, with a cross-platform audience of 4,125,000, down 3.6 per cent from a year ago. Meanwhile, ‘Good Weekend’ remains Australia’s most widely-read newspaper inserted magazine, with print readership of 916,000 (down 19.6 per cent over the last year). These are the latest findings from the Roy Morgan Single Source survey, derived from in-depth face-to-face interviews with 1,000 Australians each week and over 50,000 each year.

CORPORATES
ROY MORGAN LIMITED

Magazine readership up year on year at over 15.2 million

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Original article by Roy Morgan
Market Research Update – Page: Online : 2-Aug-19

Roy Morgan has released the Australian Magazine Readership report for the 12 months to June 2019. A total of 15,227,000 Australians aged 14+ (73.7 per cent) now read magazines in print or online, up 1.2 per cent from a year ago. Readership of print magazines is just over 13.5 million Australians (65.2 per cent), down 1.3% from a year ago. Twelve of Australia’s top 20 magazines grew their print readership over the past year, with six of the leading titles growing their readership by at least five per cent. The free ‘Coles Magazine’ remains the most widely-read print magazine, with a readership of 4,763,000 per issue (up 4.4 per cent), while ‘Better Homes & Gardens’ remains the most widely-read paid magazine with 1,572,000 million readers. Meanwhile, Taste.com.au remains the best-read magazine title across print and digital formats, with a total cross-platform audience of more than 3.2 million (up 1.6 per cent). These are the latest findings from the Roy Morgan Single Source survey, derived from in-depth face-to-face interviews with 1,000 Australians each week and over 50,000 each year.

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ROY MORGAN LIMITED

Head & Shoulders shakes off shampoo competition

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Original article by Roy Morgan
The Australian Financial Review – Page: Online : 1-Aug-19

A Roy Morgan Single Source survey shows that more than 15.7 million Australians aged 14+ bought shampoo in an average six months in the year to March 2019. Head & Shoulders is bought by 16.4% of shampoo buyers, up 1.9% points from four years ago. Alberto is now bought by 13.8% of shampoo buyers (up 1.2% points since 2015), TRESemme is up 1.2% points to 13.6%, Pantene is up 0.7% points to 12.8% and Dove is up 1.7% points to 6.6%. Meanwhile, Procter & Gamble is the leading manufacturer of shampoo brands in Australia, with nearly a third of shampoo buyers (32.4%) purchasing one of their brands such as Head & Shoulders, Pantene and Herbal Essences (Clairol). Men comprise over three-fifths of all Head & Shoulders shampoo buyers, while Alberto is the leading shampoo brand for women.

CORPORATES
ROY MORGAN LIMITED, PROCTER AND GAMBLE AUSTRALIA PTY LTD

Internode tops for satisfaction and customers least likely to switch

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Original article by Roy Morgan
Market Research Update – Page: Online : 29-Jul-19

Internode has won Roy Morgan’s Internet Service Provider Customer Satisfaction Award for June 2019, with a customer satisfaction rating of 82%. Internode’s victory comes on the back of an 18% improvement in customer satisfaction since June 2018, the largest increase of any of the leading ISPs. It is followed by iiNet with a customer satisfaction rating of 79% (a 4% point increase on a year ago) and TPG on 75% (up 7% points). Internode and iiNet are both owned by TPG. Meanwhile, in-depth research shows that just 4.5% of Internode customers are likely to switch fixed broadband service providers in the next year, ahead of Westnet (4.9%) and Foxtel (5%).

CORPORATES
ROY MORGAN LIMITED, INTERNODE SYSTEMS PTY LTD, IINET LIMITED, TPG TELECOM LIMITED – ASX TPM, WESTNET PTY LTD, FOXTEL MANAGEMENT PTY LTD

Why not all – chocolate that is! 2 million Australians love bars, blocks & boxes

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Original article by Roy Morgan
Market Research Update – Page: Online : 29-Jul-19

Research carried out by Roy Morgan in the year to March 2019 shows that 14.2 million Australians aged 14+ consume chocolate in an average four weeks. Nearly 11 million Australians (77.5%) eat chocolate bars, just over 8.9 million (62.9%) consume chocolate blocks, and 4.4 million (31.1%) indulge in boxed chocolates. Meanwhile, over 2 million Australians eat all three in an average four weeks, equating to 15.1% of chocolate consumers. The most popular combination for mixing and matching types of chocolate is those who consume both chocolate bars and blocks in an average four weeks, numbering some 4.22 million (29.8%) of all chocolate consumers. Roy Morgan CEO Michele Levine says that while chocolate boxes find their greatest appeal amongst the older Generation X, chocolate bars are the top pick of Millennials, and the most likely generation to indulge in boxed chocolates are in fact the younger Generation Z.

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ROY MORGAN LIMITED

1-in-10 Australians now buy home products online

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Original article by Roy Morgan
Market Research Update – Page: Online : 29-Jul-19

A Roy Morgan Single Source survey shows that 10.4% of Australians aged 14+ bought home products online in an average three months during the year to March 2019; this is up 2.7% points since 2014. Meanwhile, some 4.9% of Australians now purchase homewares and manchester online, up 1.2% since 2014. The number of Australians who buy home decorations online has risen by 0.7% to 2.3%, followed by baby and nursery products (up 0.6% to 2.4%), and furniture (up 1% to 2.2%). Analysis shows that over two-thirds of Australia’s online home products buyers are women and particularly Millennial women aged in their 30s or 40s, while the average household income for online home products buyers is well over $120,000 per year.

CORPORATES
ROY MORGAN LIMITED

Today 2 million Foxtel subscribers are set to gain access to Netflix

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Original article by Roy Morgan
Market Research Update – Page: Online : 24-Jul-19

New research from Roy Morgan shows 13.355 million Australians now have access to either Netflix or Foxtel via a household subscription to either service equivalent to nearly two-thirds (64.4%) of all Australians aged 14+. Of the 13.355 million subscribers a majority of over two-fifths (62.6%) only have Netflix access, a further 23% (3 million) have access to both and 2 million (14.4%) only have Foxtel access. Michele Levine, CEO, Roy Morgan, says the tie-up between Subscription TV giants Foxtel and Netflix set to be announced today carries opportunities for both: "Enabling the 5 million Australians with household access to Foxtel to view the streaming service through their Foxtel IQ box is a solid defensive measure for Foxtel to help prevent existing subscribers ditching the service to move to cheaper alternatives and provides an extra incentive for new users to sign up. The more Foxtel can be regarded as the ‘gateway’ to video content from the likes of Netflix, and perhaps other rival services in future, the more access Foxtel will gain to detailed user data metrics that will help them tailor their services, and advertising, to individual viewing preferences and the more valuable their service will in turn be to advertisers looking for an audience."

CORPORATES
ROY MORGAN LIMITED, NETFLIX INCORPORATED, FOXTEL MANAGEMENT PTY LTD

1-in-5 shop at Kmart for home products

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Original article by Roy Morgan
Market Research Update – Page: Online : 23-Jul-19

The latest research from Roy Morgan shows that 19.9% of Australians aged 14+ who buy home products shopped at Kmart in an average three months in 2019, up 9.4% points from five years ago. In contrast, Big W’s share of home products customers has declined by 2.2% points to 8.1%, and Target has declined by 4.1% points to only 5.6%. Meanwhile, only 2.9% of home products customers shop at eBay, up a modest 0.6% points from five years ago, and the gap between eBay and Kmart has grown from 8.2% points in 2014 to 17% points in 2019. Roy Morgan CEO Michele Levine says the performance of Kmart in recent years is a shining example that traditional retailers can be (extremely) successful despite the surge in online retailing and the challenges of primarily online outlets such as eBay and Amazon.

CORPORATES
ROY MORGAN LIMITED, KMART AUSTRALIA LIMITED, BIG W DISCOUNT STORES, TARGET AUSTRALIA PTY LTD, EBAY AUSTRALIA AND NEW ZEALAND PTY LTD, AMAZON.COM INCORPORATED

Podcasts growing in popularity in Australia

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Original article by Roy Morgan
Market Research Update – Page: Online : 23-Jul-19

A Roy Morgan Single Source survey shows that more than 1.6 million Australians aged 14+ (8.1%) now download audio or video podcasts in an average four weeks, compared with less than 1 million just four years ago. Driving the growth in podcasts are downloads to mobile phones, which have more than tripled since 2015 to over 1.3 million Australians. Meanwhile, just over 410,000 Australians now download podcasts to computers, down from a peak of just over 570,000 in 2016. In addition, around 210,000 Australians download podcasts to their tablets in an average four weeks. The Single Source survey is derived from in-depth face-to-face interviews with 1,000 Australians each week and 50,000 each year.

CORPORATES
ROY MORGAN LIMITED

ABC still most trusted, Facebook improves

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Original article by Roy Morgan
Market Research Update – Page: Online : 23-Jul-19

The MEDIA Net Trust Survey, which was conducted by Roy Morgan in April, reveals that while Facebook – and Social Media generally – remains deeply distrusted in Australia, the ABC is still by far the nation’s most trusted media organisation. Some 44 per cent of Australians distrust social media, but only 7 per cent distrust the ABC. After the ABC, SBS is Australia’s second most trusted media owner, followed by Schwartz Media and Macquarie Media, as the only other media owners with a positive Net Trust Score. Roy Morgan CEO Michele Levine says the consistently strong NTS performance by the ABC demonstrates that ‘real news’ is significantly more trusted by Australians than the ‘fake news’ promulgated on social media.

CORPORATES
ROY MORGAN LIMITED, AUSTRALIAN BROADCASTING CORPORATION, FACEBOOK INCORPORATED, SCHWARTZ MEDIA PTY LTD, MACQUARIE MEDIA LIMITED – ASX MRN