MARKETING RESEARCH – AUSTRALIA

Women more likely to pay for personal services

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Original article by Roy Morgan
Market Research Update – Page: Online : 17-Jun-19

A Roy Morgan Single Source survey shows that over 13.4 million Australians aged 14+ (65.2%) pay for a personal service, compared with 12.5 million (64.6%) in 2015. More than 7.3 million women now pay for personal services, compared to around 6 million men. Hairdressing is clearly the most popular personal service, with over 6.2 million Australians paying a hairdresser in an average four weeks, including 36% of women and 24% of men. The survey also shows that almost 5.2 million Australians visit a doctor in an average four weeks, including 26% of women and 24% of men, while nearly 3.8 million Australians service a motor car in an average four weeks, including over 2 million men and over 1.7 million women. Of Australia’s 15 most paid for personal services, a majority of 12 are more likely to be paid for by women than men. Analysis by generation shows that Pre-Boomers are the most likely generation to pay for personal services.

CORPORATES
ROY MORGAN LIMITED

Williams top shoe store ahead of The Athlete’s Foot

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Original article by Roy Morgan
Market Research Update – Page: Online : 17-Jun-19

A Roy Morgan Single Source survey shows that Williams has Australia’s most satisfied shoe store customers, with a customer satisfaction rating of 88% in April 2019, ahead of The Athlete’s Foot on 86% and Spend Less Shoes on 78%. Overall, some 1.4 million Australians shop at a shoe store in an average four-week period, and 82% are satisfied with their experience. Analysis by gender shows that about 880,000 women and 580,000 men shop at shoe stores in an average four weeks. Meanwhile, analysis by generation reveals that 470,000 Australians in Generation X shop at shoe stores in an average four weeks, nearly a third of all shoe store shoppers, and easily the largest market by generation for Australian shoe stores. Generation X also represents the largest share of customers for Williams, The Athlete’s Foot and Payless Shoes.

CORPORATES
ROY MORGAN LIMITED, WILLIAMS, THE ATHLETE’S FOOT AUSTRALIA PTY LTD, SPENDLESS SHOES PTY LTD

Dishwasher ownership grows and purchasing of dishwashing liquid declines in 2019

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Original article by Roy Morgan
Market Research Update – Page: Online : 17-Jun-19

New research from Roy Morgan shows that 11.92 million Australians aged 14+ (58%) now own a dishwasher, up more than 2.2 million (+8ppts) from four years ago. While dishwasher ownership has grown in recent years, purchasing of dishwashing liquids has barely changed over the last two years, although there has been a clear decline as a share of the growing population. Dishwashing liquid is still bought by 11.91 million Australians (57.9%); this is an increase from the 10.96 million (56.6%) who bought dishwashing liquid in 2015, but it is a clear decline from two years ago when 11.97 million Australians (60.3%) bought dishwashing liquid. Australia’s leading dishwashing liquid is still Morning Fresh, which is bought by 36.6% of buyers of dishwashing liquid, but down by 1ppt from two years ago. Other leading dishwashing liquid brands to decline over the last two years include Palmolive (down 2.6ppts), Fairy (down 1.5ppts) and Supermarket brands (down 0.3ppts). However, Earth Choice, an environmentally-conscious product as the name suggests, is now bought by 24.2% of dishwashing liquid buyers in an average six months (up 1.7ppts from two years ago) and Green Choice is now bought by 2.5% (up 0.4ppts).

CORPORATES
ROY MORGAN LIMITED

Natural/plain yoghurt more popular than flavoured or fruit yoghurt

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Original article by Roy Morgan
Market Research Update – Page: Online : 11-Jun-19

A Roy Morgan Single Source survey shows that 45.5% of Australians aged 14+ ate natural or plain yoghurt in an average four weeks in the year to March 2019 (up 2.7ppts from four years ago). Some 42.4% of Australians ate flavoured or fruit yoghurt in the year to March (down 6.6ppts compared with four years ago). The survey also shows that the proportion of Australians eating flavoured or fruit yoghurt daily and weekly has fallen by 3.3ppts and 3.1ppts respectively from four years ago, while daily consumption of natural or plain yoghurt has risen by 1.8ppts and weekly consumption is up 1.7ppts. Meanwhile, 49.4% of women eat natural or plain yoghurt in an average four weeks (up 0.7ppts from four years ago) compared to just 41.3% of men (up 4.7ppts), while 45.7% of women eat flavoured or fruit yoghurt in an average four weeks (down 9.8ppts from four years ago) compared to 39% of men (down 3.4ppts).

CORPORATES
ROY MORGAN LIMITED

Domestic air travel grows by 7% from a year ago to over 8.46 million

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Original article by Roy Morgan
Market Research Update – Page: Online : 11-Jun-19

New research from Roy Morgan shows that more than 8.46 million Australians aged 14+ used a domestic airline in the year to March 2019, an increase of 7% from a year ago. Qantas led the way with over 4.3 million domestic customers in the last year (up 3.9ppts on a year ago), ahead of Jetstar with more than 4 million domestic customers (up 13.3ppts). Virgin Australia has closed the gap on its two leading rivals with almost 3.8 million domestic customers (up 15.9ppts). Analysing domestic airline customers by generation shows that Gen X are Australia’s leading domestic air travelers, numbering some 2.31 million, ahead of 2.04 million Millennials and 1.96 million Baby Boomers. Some 47% of Gen X has travelled via a domestic airline in the last year.

CORPORATES
ROY MORGAN LIMITED, QANTAS AIRWAYS LIMITED – ASX QAN, JETSTAR AIRLINES PTY LTD, VIRGIN AUSTRALIA HOLDINGS LIMITED – ASX VAH

Hair colour purchasing falls, most bought in supermarkets

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Original article by Roy Morgan
Market Research Update – Page: Online : 11-Jun-19

A Roy Morgan Single Source survey shows that 15.4% of Australians aged 14+ purchased hair colour in an average six months in the year to March 2019, down 2ppts from four years ago. The frequency of purchasing has dropped as well, with the number of customers who purchased hair colour monthly or more frequently falling by 1.1ppts to 2.2%, and those purchasing every 2-3 month down 1ppt to 5.1%. The survey also shows that women represent 76.4% of hair colour customers; 23.2% of women buy a hair colour product in an average six months, compared to only 7.4% of men. Hair colour customers also skew towards middle-aged consumers, with 19.9% of 35-49 year olds purchasing a hair colour product in an average six months – the highest incidence of any age group, totalling almost one million customers and representing 31% of the total hair colour market.

CORPORATES
ROY MORGAN LIMITED

Qantas leads Virgin Australia for customer satisfaction

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Original article by Roy Morgan
Market Research Update – Page: Online : 11-Jun-19

Qantas has won Roy Morgan’s monthly Domestic Airline Customer Satisfaction Award for April 2019, with a customer satisfaction rating of 85%, ahead of Virgin Australia on 79%. Qantas has also won the monthly award for domestic business travellers with a customer satisfaction rating of 85%, ahead of Virgin Australia on 80% and well ahead of subsidiary Jetstar on 49%. The dual victories in April mark the first time this year Qantas has won both domestic categories and put Qantas in with a good chance of taking out both Annual Roy Morgan Customer Satisfaction Awards for 2019.

CORPORATES
ROY MORGAN LIMITED, QANTAS AIRWAYS LIMITED – ASX QAN, VIRGIN AUSTRALIA HOLDINGS LIMITED – ASX VAH, JETSTAR AIRLINES PTY LTD

World Cup a chance to reboot Australia’s love of cricket

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Original article by Roy Morgan
Market Research Update – Page: Online : 4-Jun-19

New research from Roy Morgan shows that over 7.2 million Australians, equivalent to 35% of the Australian population aged 14 or older, watch at least one form of cricket on TV. This represents a decline of almost 340,000 TV Cricket viewers since March 2015 when Australia hosted, and won, the 2015 Cricket World Cup. Men’s Test cricket is the favoured form of cricket, watched by over 5.8 million Australians in the year to March 2019, just ahead of Men’s One-Day International Cricket, watched by 5.75 million. Roy Morgan CEO Michele Levine notes that over 5.7 million Australians will be closely watching the fortunes of the Australian cricket team at the Cricket World Cup in England on Foxtel, Kayo Sports and the Nine Network, as they defend their title won in 2015.

CORPORATES
ROY MORGAN LIMITED, FOXTEL MANAGEMENT PTY LTD, KAYO SPORTS, NINE NETWORK AUSTRALIA LIMITED

1.4 million Australians read puzzle magazines

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Original article by Roy Morgan
Market Research Update – Page: Online : 3-Jun-19

New research from Roy Morgan shows that leading puzzle magazines are now read by over 1.4 million Australians aged 14+ in an average month. Leading puzzle magazines are often closely associated with a higher circulation magazine such as Take 5, Australian Women’s Weekly, Woman’s Day and New Idea, and help to raise the profile and readership of the primary magazine. Although many of the leading puzzle magazines are closely associated with a higher circulation magazine, the majority of readers of puzzle magazines do not in fact also read the namesake title magazine. Take 5 Mega Puzzler with a readership of 325,000 shares 35% of its readers with its namesake title Take 5 (Weekly) while nearly-two thirds of Take 5 Mega Puzzler’s readership (65%), do not read Take 5 (Weekly). For other puzzle magazines an even higher majority of their readership do not also read the namesake title. At least 70% of the readers of Australian Women’s Weekly Puzzle Book, New Idea Jumbo Puzzler, Take 5 Pocket Puzzler and Woman’s Day Superpuzzler do not also read the associated primary magazine.

CORPORATES
ROY MORGAN LIMITED

Priceline makes up even more of the Australian cosmetics market

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Original article by Roy Morgan
Market Research Update – Page: Online : 3-Jun-19

A Roy Morgan Single Source survey shows that 23.3% of Australian women aged 14+ who buy cosmetics do so at Priceline, up from 12.8% four years ago. The number of women buying cosmetics at Priceline has shot up from around 620,000 to over 1.2 million in the year to March 2019. Meanwhile, supermarkets have stabilised their customer patronage for cosmetics after a dip in recent years. Some 24.9% of Australian women who buy cosmetics buy them from supermarkets, with both Coles and Woolworths experiencing an increased number of customers buying their cosmetics products compared to four years ago. However, fewer women than four years ago are now buying cosmetics at leading department stores such as Myer and David Jones, and discount department stores such as Target, Big W and Kmart. Chemist Warehouse has also experienced a small slump in cosmetics customers in 2019, despite previous years of strong growth.

CORPORATES
ROY MORGAN LIMITED