MARKETING RESEARCH – AUSTRALIA

Google wins Mobile Phone Handset of the month – two in a row

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Original article by Roy Morgan
Market Research Update – Page: Online : 29-Oct-18

Google has won the Roy Morgan Mobile Phone Handset Customer Satisfaction Monthly Award for September 2018, following its win in August. Google phones achieved a customer satisfaction rating of 95%, ahead of Apple iPhone and newcomer Oppo (both on 92%). Close behind the top three mobile handsets for customer satisfaction in September are Motorola and Samsung, both with a customer satisfaction rating of 90% and little changed on a month ago. Roy Morgan CEO Michele Levine says the high customer satisfaction ratings for Google phones and Oppo are providing a renewed level of competition in an industry that has been dominated by Apple and Samsung for nearly a decade.

CORPORATES
ROY MORGAN LIMITED, GOOGLE INCORPORATED, APPLE INCORPORATED, OPPO ELECTRONICS CORPORATION, MOTOROLA INCORPORATED, SAMSUNG ELECTRONICS COMPANY LIMITED

State-owned Synergy is most trusted energy company

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Original article by Roy Morgan
Market Research Update – Page: Online : 22-Oct-18

The latest Roy Morgan Net Trust Score survey for the energy sector shows that Western Australian government-owned Synergy is Australia’s most trusted energy company. It has the highest "net trust score" (NTS) of any provider, based on Roy Morgan data for August. The data shows that many of the larger, private-sector energy providers have high levels of trust among some consumers, but once other consumers’ distrust of them is taken into account their net trust score can be low. The most recent survey shows that two of the three largest energy suppliers, AGL and EnergyAustralia, had high levels of trust, but even higher levels of distrust among the energy consumers surveyed – putting them in the "top five" of low NTS scores. Origin Energy was the only one of the big three energy companies to record a positive NTS.

CORPORATES
ROY MORGAN LIMITED, SYNERGY, AGL ENERGY LIMITED – ASX AGL, ENERGYAUSTRALIA PTY LTD, ORIGIN ENERGY LIMITED – ASX ORG

Sydney FC most popular A-League club ahead of Melbourne Victory

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Original article by Roy Morgan
Market Research Update – Page: Online : 22-Oct-18

A-League Premiers Sydney FC have topped the Roy Morgan A-League supporter ladder for 2018 with 613,000 supporters, an increase of 11.7% over the last year. This follows the club’s back-to-back wins as A-League Premiers in 2016/17 and 2017/18. Defending A-League Grand Final Champions Melbourne Victory were second with 526,000 supporters, down 8.7% on a year ago. Brisbane Roar are the third most widely supported club in the A-League with 461,000 supporters, down 19.8% on a year ago. Meanwhile, analysis shows that men account for 67% of the 2.75 million A-League club supporters; Sydney FC (72%), Melbourne Victory (71%) and Perth Glory (70%) are among the clubs with the highest proportion of male supporters, while the Western Sydney Wanderers (43%) and the Newcastle Jets (42%) have the highest proportion of female supporters.

CORPORATES
ROY MORGAN LIMITED, THE A LEAGUE PTY LTD, SYDNEY FOOTBALL CLUB, MELBOURNE VICTORY FOOTBALL CLUB PTY LTD, BRISBANE ROAR FOOTBALL CLUB PTY LTD, PERTH GLORY SOCCER CLUB PTY LTD, WESTERN SYDNEY WANDERERS FC PTY LTD, NEWCASTLE UNITED SPORTS CLUB LIMITED

Nearly one million mortgage holders experiencing mortgage stress

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Original article by Roy Morgan
Market Research Update – Page: Online : 22-Oct-18

New research from Roy Morgan has assessed the number of Australian mortgage holders who are in "mortgage stress", using a formula that takes into account household income, costs, and mortgage repayments. The research shows that 20.8% (949,000) of mortgage holders were "At Risk" in the three months to August 2018, down from 21.3% (974,000) In the three months to August 2017. Over the same period, the proportion of mortgage holders that are "Extremely at Risk" decreased from 14.9% (658,000) to 13.5% (596,000). These are the latest findings from Roy Morgan’s Single Source Survey, which is based on in-depth personal interviews conducted face-to-face with over 50,000 Australians per annum in their own homes, including over 10,000 owner-occupied mortgage holders.

CORPORATES
ROY MORGAN LIMITED

Roy Morgan releases 2018 pre-tax profit of $1.8 million (EBITDA $3.2m)

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Original article by Michele Levine, CEO, Roy Morgan Research
Market Research Update – Page: Online : 19-Oct-18

Financial Year 2018 for Roy Morgan was one of transformation and new opportunities for Roy Morgan’s staff, clients and partners. The full year pre-tax profit of $1.8m (EDITDA $3.2m) was below the previous pre-tax profit of $5.1m (EBITDA $6.1m), reflecting the ongoing world-wide structural changes in the information and market research industry. The above results include Roy Morgan’s small profits in the UK & USA, and small losses in New Zealand & Indonesia. In Indonesia Roy Morgan invested in new products including "Helix Personas for Indonesia" which should grow revenue streams in the coming years. Roy Morgan is well placed for the Financial Year 2019 with a first Quarter unaudited pre-tax profit of $988,000 (EBITDA $1.45m). Roy Morgan’s latest pre-tax profits are after continued investment in the critical R&D and innovation that is the future. In the year ahead Roy Morgan will continue to focus on providing accurate information to those people in businesses, companies or institutions who believe this is essential for a democracy to survive. Click here to view the full report

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ROY MORGAN LIMITED

Satisfaction with banks declines during Finance Royal Commission – Big four hit hardest

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Original article by Roy Morgan
Market Research Update – Page: Online : 19-Oct-18

New results from Roy Morgan shows that bank customer satisfaction has declined from 81.2% in the six months to January 2018, prior to the Finance Royal Commission, to 78.5% in the six months to September 2018. This decline of 2.7% points was mainly due to a drop in satisfaction of 3.6% points (to 75.6%) for the big four banks, compared to an overall decline of only 0.7% points for all other banks (to 84.2%). Among the 10 largest consumer banks, Bendigo Bank has the highest satisfaction with 88.8%, followed by ING (88.0%) and Bank of Queensland (87.2%). The best of the big four is the CBA on 77.1%, followed by NAB (75.3%). The most positive movers in satisfaction ratings since the Royal Commission are ING (up 2.8%) and Bank of Queensland (up 1.4%). All of the big four banks have shown declines in satisfaction over the period, with Westpac showing the greatest decline, down by 5.0% to 72.9%. Roy Morgan’s "Customer Satisfaction-Consumer Banking in Australia September Report" is based on in-depth interviews conducted face-to-face with over 50,000 consumers per annum in their homes, including over 4,000 bank customers per month.

CORPORATES
ROY MORGAN LIMITED, BENDIGO BANK, ING BANK (AUSTRALIA) LIMITED, BANK OF QUEENSLAND LIMITED – ASX BOQ, COMMONWEALTH BANK OF AUSTRALIA – ASX CBA, NATIONAL AUSTRALIA BANK LIMITED – ASX NAB, WESTPAC BANKING CORPORATION – ASX WBC, AUSTRALIA AND NEW ZEALAND BANKING GROUP LIMITED – ASX ANZ

CBA on mission to discover if households are satisfied

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Original article by William McInnes
The Australian Financial Review – Page: 33 : 16-Oct-18

The Commonwealth Bank of Australia has developed a Household Satisfaction Index containing 11 components, including work-life balance, civic engagement and education. CBA chief economist Michael Blythe says the Index is something that the bank has been thinking about for a while. He says that while other "satisfaction" surveys are based on what people feel, the CBA’s is based on hard data. Its measurement began in September 2015 and Blythe says it showed an increase in household satisfaction until around mid-2016, and that it has since tracked sideways.

CORPORATES
COMMONWEALTH BANK OF AUSTRALIA – ASX CBA

TV main source of news – and most trusted

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Original article by Roy Morgan
Market Research Update – Page: Online : 15-Oct-18

A Roy Morgan Single Source survey has found that over 13 million Australians (65.6%) now say TV is a main source of news. This includes over 12.6 million (62.3%) who specifically nominate free-to-air TV. The internet is used as a main source of news by 11.7 million Australians (57.8%); social media is the leading source of online news, used by 7.5 million (36.7%). Printed newspapers are used by 6.3 million (31.1%) while 5.5 million (27.3%) mainly get their news via newspaper or other news websites or apps. Radio is nominated by 9.2 million Australians (45.5%) as a main news source. Meanwhile, TV is regarded as the most trusted source of news by nearly 7.5 million Australians (36.7%), followed by radio (15.9%), news and newspaper websites/apps (12.3%) and print newspapers (11.2%). Only 4.3% consider social media to be their most trusted source of news. This is in line with Roy Morgan’s research of "Trust" and "Distrust", which showed that social media is the least trusted media.

CORPORATES
ROY MORGAN LIMITED

386,000 mortgage holders have no real equity in their homes

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Original article by Roy Morgan
Market Research Update – Page: Online : 15-Oct-18

New research from Roy Morgan shows that 8.9% (386,000) of mortgage holders in Australia have little or no real equity in their home, an increase from 8.0% twelve months ago. This is based on the fact that the value of their home is only equal to or less than the amount they still owe, placing them at considerable risk if they have to sell while prices are trending down. Western Australia is the state at the highest risk, with 16.5% (90,000) of mortgage customers having no real equity in their home, an increase of 2.5% in the last year. New South Wales has the lowest proportion of mortgage holders with little or no equity in their home, at only 6.1% (82,000). These are the latest findings from Roy Morgan’s Single Source Survey, which is based on over 50,000 Australians per annum in their own homes, including more than 10,000 with owner- occupied mortgage holders.

CORPORATES
ROY MORGAN LIMITED

Australian Digital Inclusion Index above 60 for first time

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Original article by Roy Morgan
Market Research Update – Page: Online : 15-Oct-18

The 2018 Australian Digital Inclusion Index, which is powered by Roy Morgan Research’s Single Source, shows that progress on improving Digital Inclusion is being made across all three measures of Access, Digital Ability and Affordability. However, there are significant demographic groups which still require more targeted investment and development to bridge the gaps on access and digital ability in particular. Nationally, Australia scored 73.4 on Access in the 12 months to March 2018, up from 70.8 a year ago and up nearly 10 points since 2014. The Affordability score of 57.6 represents an increase of 2.1 points from a year ago, while the Digital Ability score of 49.5 has increased by 7.3 points since 2014. The increase in Digital Ability reflect steady improvements in the three core components of Digital Ability (Attitudes, Basic Skills and Activities). All three components have increased in every year since 2014.

CORPORATES
ROY MORGAN LIMITED, TELSTRA CORPORATION LIMITED – ASX TLS, RMIT UNIVERSITY, SWINBURNE UNIVERSITY OF TECHNOLOGY. CENTRE FOR SOCIAL IMPACT