MARKETING RESEARCH – AUSTRALIA

Research Australia and Roy Morgan partner to reveal Australians’ views on health and medical research (HMR) in a changing landscape of healthcare

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Original article by Roy Morgan
Market Research Update – Page: Online : 17-Sep-18

Research Australia and Roy Morgan have released the results of the 2018 Health & Medical Research Public Opinion Poll. Celebrating the 15th year of the annual poll, Research Australia and Roy Morgan have hosted an official launch in The Cellar of Tonic House, Roy Morgan’s unique office function room. Roy Morgan CEO Michele Levine enlightened attendees on trust and distrust in the healthcare space, and how a much more discerning public, along with the advent of technology are pushing back against what they perceive as unfair practice. Research Australia CEO Nadia Levin shared some of the key outcomes from the poll to an audience from across the health and medical research pipeline, including representation from Ausbiotech, GSK, AAMRI, the University of Melbourne, HealthConsult, the Department of Health & Human Services, ARCS and The Walter & Eliza Hall institute of Medical Research.

CORPORATES
ROY MORGAN LIMITED, RESEARCH AUSTRALIA LIMITED

Brisbane Broncos hold off Storm surge to lead again for NRL support

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Original article by Roy Morgan
Market Research Update – Page: Online : 17-Sep-18

The Brisbane Broncos have again topped Roy Morgan’s annual National Rugby League supporter ladder with 1.09 million supporters (up 6.5 per cent on a year ago). It is followed by Melbourne Storm, which increased its support by 26.7 per cent to 1.05 million supporters. Seven NRL clubs increased their support in the year to June 2018, including the four most recent NRL Premiers. Roy Morgan is able to analyse the demographic makeup and intentions of NRL supporters across a vast array of important indicators, including the likelihood supporters of different clubs have of wanting to buy a new car in the next four years. A significant 19.9% of supporters of the Canberra Raiders plan on buying a new vehicle in the next four years, clearly higher than for supporters of the other 15 NRL clubs and well above the Australian figure of 11.9%. However, supporters of several other clubs have significantly higher intentions of buying cars in the next four years than the average Australian. These include the Parramatta Eels (17.2%), Melbourne Storm and Sydney Roosters (both 16.9%) and New Zealand Warriors (16.1%).

CORPORATES
ROY MORGAN LIMITED, NATIONAL RUGBY LEAGUE, BRISBANE BRONCOS RUGBY LEAGUE CLUB LIMITED, MELBOURNE STORM RUGBY LEAGUE CLUB LIMITED, CANBERRA RAIDERS, PARRAMATTA EELS, SYDNEY ROOSTERS RUGBY LEAGUE FOOTBALL, NEW ZEALAND WARRIORS LIMITED

Nine Network (+ Stan) will close gap on Seven Network

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Original article by Roy Morgan
Market Research Update – Page: Online : 17-Sep-18

Research from Roy Morgan shows that almost 11.9 million Australians watch the Nine Network across broadcast and Catch Up platforms in an average week, while nearly 12.5 million watch the Seven Network and almost 11.3 million watch the ABC. Nine Entertainment’s merger with Fairfax Media will bring together two of Australia’s leading media companies, as well as their 50:50 joint venture subscription video-on-demand service Stan (which is watched by over 2 million Australians in an average four weeks). The merger will boost the combined viewership of Nine Entertainment platforms to over 12.2 million, within reach of the Seven Network. Roy Morgan CEO Michele Levine says that although some have expressed concerns about the potential lessening of competition the merger may bring, the proliferation of competing Pay TV and SVOD services such as Netflix, Amazon Prime, YouTube Premium, Fetch and others, suggests that competition in the viewing space is intensifying rather than reducing.

CORPORATES
ROY MORGAN LIMITED, NINE NETWORK AUSTRALIA LIMITED, NINE ENTERTAINMENT COMPANY HOLDINGS LIMITED – ASX NEC, FAIRFAX MEDIA LIMITED – ASX FXJ, STAN ENTERTAINMENT PTY LTD, SEVEN NETWORK LIMITED, AUSTRALIAN BROADCASTING CORPORATION, TEN NETWORK HOLDINGS LIMITED, SPECIAL BROADCASTING SERVICE (SBS), NETFLIX INCORPORATED, AMAZON PRIME, YOUTUBE PREMIUM, FETCHTV PTY LTD

ANZ-Roy Morgan Consumer Confidence eases to 116.2

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Original article by Roy Morgan
Market Research Update – Page: Online : 12-Sep-18

ANZ-Roy Morgan Australian Consumer Confidence eased 1.3% to 116.2 in the week ending 9 September, following two straight weekly rises. Improvements in sentiment toward future finances and current economic conditions were not strong enough to offset falls in the remaining subindices. Households’ perception of current financial conditions fell 4.8% last week, more than reversing a cumulative 1.7% gain over the previous two weeks. Meanwhile, sentiment towards future financial conditions rose 2.1%, its third straight weekly increase. Encouragingly, households’ assessment of current economic conditions bounced 2.1%, entirely reversing the prior week’s fall. Consumers were less optimistic about future economic conditions, however. Their assessment fell 3.5% to 111.5 (versus a long term average of 113.9).

CORPORATES
ROY MORGAN LIMITED, AUSTRALIA AND NEW ZEALAND BANKING GROUP LIMITED – ASX ANZ

Business Confidence in August hit by political uncertainty

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Original article by Roy Morgan
Market Research Update – Page: Online : 10-Sep-18

Roy Morgan Business Confidence was down 3.4 points (-3%) to 110.2 points in August. However, analysing Business Confidence throughout August shows Consumer Confidence before August 20 was 115.0 points, while it plunged to 99.5 points during the last third of the month beginning the week of the leadership challenge (August 20-31, 2018). In August, Business Confidence remained below its level of a year ago and is now 4.2 points lower than in August 2017 and 6.1 points below its long-term average of 116.3 points. However, despite now falling for four consecutive months, Business Confidence throughout the first eight months of 2018 has averaged 116.6 points – above the long-term average and the highest yearly average since 2014. Businesses remain largely positive in August with a majority of businesses, 50.5% (unchanged) expecting ‘good times’ for the Australian economy over the next five years and nearly half, 47.8%, saying now is a ‘good time to invest in growing the business’.

CORPORATES
ROY MORGAN LIMITED

ANZ-Roy Morgan Consumer Confidence firms to 117.7

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Original article by Roy Morgan
Market Research Update – Page: Online : 5-Sep-18

ANZ-Roy Morgan Australian Consumer Confidence firmed 1.0% to 117.7 in the week ending 2 September, on the back of a 2.1% bounce in the prior week. The headline increase was primarily driven by a sharp rise in the ‘time to buy a household item’ subindex. Households’ perception of current financial conditions improved 0.5% last week, adding to a 1.2% bounce in the previous week. Similarly, sentiment towards future financial conditions edged up 0.2% last week, following a 3.1% rise in the prior week. The ‘time to buy a household item’ subindex posted a sharp 5.2% rise last week, ending a streak of weekly declines. Four-week moving average inflation expectations were unchanged at 4.3%.

CORPORATES
AUSTRALIA AND NEW ZEALAND BANKING GROUP LIMITED – ASX ANZ, ROY MORGAN LIMITED

Poor connection – ASIC to restrict life insurance telemarketers due to mass policy cancellation

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Original article by Ceyda Erem
mozo.com.au – Page: Online : 31-Aug-18

The Australian Securities & Investments Commission has found that up to one in five life insurance policies sold over the phone are cancelled during their cooling-off period. ASIC found that one of the main reasons for the high level of cancellation was the lack of information provided about important policy features. Meanwhile, research by Roy Morgan has found that 10.8 per cent of those holding risk and life insurance policies either switched their policies or actively thought about doing so in the year to June.

CORPORATES
AUSTRALIAN SECURITIES AND INVESTMENTS COMMISSION, ROY MORGAN LIMITED

The battle for the $2.9bn fresh bread market

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Original article by Roy Morgan
Market Research Update – Page: Online : 3-Sep-18

Australia’s $2.9 billion fresh bread market is dominated by the two supermarket giants Woolworths Group and Coles Group who represent a combined 51.9% of the fresh bread market, according to the latest Roy Morgan results in the year to June 2018. Supermarkets now comprise over two-thirds of the entire fresh bread market, with the remaining 31% split between specialty bread shops including Bakers Delight, Brumby’s Bakery and other bread shops, and between delicatessens, milk bars, convenience store and other stores. Roy Morgan CEO Michele Levine says although Woolworths and Coles have now comprised over 50% of the fresh bread market for over five years, the success of Bakers Delight and Aldi in growing market share shows there is space for nimble competitors.

CORPORATES
ROY MORGAN LIMITED, WOOLWORTHS GROUP LIMITED – ASX WOW, COLES SUPERMARKETS AUSTRALIA PTY LTD, BAKER’S DELIGHT HOLDINGS LIMITED, BRUMBY’S BAKERIES HOLDINGS LIMITED, ALDI STORES SUPERMARKETS PTY LTD, IGA DISTRIBUTION PTY LTD

Roy Morgan Net Trust survey shows trust is the foundation of all human connections whereas distrust destroys social cohesion – instantly

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Original article by Roy Morgan
Market Research Update – Page: Online : 31-Aug-18

Roy Morgan’s Net Trust Survey is the landmark survey which has now been conducted nine times since October 2017. It has explored in detail how the gaining and maintaining of "Trust" is key to businesses developing and growing their market share, while "Distrust" of a brand or business represents a significant problem for the business. In the latest presentation on Trust and Distrust at ABCTV’s Q&A studio in Sydney Roy Morgan CEO Michele Levine and Social Scientist Dr. Ross Honeywill explored how rising levels of "Distrust" in a business can trigger increasing customer churn, negatively impact customer acquisition and retention and is an effective "bellwether" for the sustainability of a business. To learn more about the latest results of Roy Morgan’s Net Trust Survey follow this link for access to the latest Net Trust Report.

CORPORATES
ROY MORGAN LIMITED

ALDI, Bunnings, Qantas and ABC the Most Trusted Brands in Australia

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Original article by Roy Morgan
Market Research Update – Page: Online : 29-Aug-18

The latest Roy Morgan Net Trust Score Survey, which was conducted in July 2018, shows that ALDI is Australia’s most trusted brand for the second survey in a row. The grocery retailer is followed by Bunnings, Qantas and the ABC as Australia’s top brands with positive net trust scores. Qantas has improved one place since the previous survey in April, and the ABC has jumped three places from seventh. Bendigo Bank is the only bank brand to defy the fallout from the Financial Services Royal Commission. It has, despite the Royal Commission and the high levels of distrust in the banking sector, remained in the top 10 brands with a positive Net Trust Score across the five surveys since October 2017. Although the big-four banks remain in the top 10 most distrusted list, partly due to revelations of wrongdoing in the Royal Commission, AMP has moved from nowhere in the benchmark survey to feature prominently in the two most recent surveys of Australian brands with a negative NTS. Roy Morgan CEO Michele Levine notes that Facebook’s distrust score has catapulted it into the #1 ranking on the Roy Morgan top 10 most distrusted media brands, and into the top 10 most distrusted brands in Australia.

CORPORATES
ROY MORGAN LIMITED, ALDI STORES SUPERMARKETS PTY LTD, BUNNINGS GROUP LIMITED, QANTAS AIRWAYS LIMITED – ASX QAN, AUSTRALIAN BROADCASTING CORPORATION, AMP LIMITED – ASX AMP, FACEBOOK INCORPORATED