MARKETING RESEARCH – AUSTRALIA

Baby Boomers love TV news while Millennials & Gen Z surf the net

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Original article by Roy Morgan
Market Research Update – Page: Online : 4-Jul-18

A Roy Morgan Single Source survey has found that more than 90% of Australians aged 14+ watch TV in an average week, equivalent to over 18.5 million potential consumers. Over 16.5 million (81.8%) watch Commercial TV on an average day, while a further 6.4 million (31.8%) watch Pay TV/Subscription Video-on-Demand in an average week. Analysis shows that 88.4% of Pre-Boomers and 75.3% of Baby Boomers (75.3%) agree that they "always watch the news on TV to keep me up-to-date" compared to 52.1% of Generation X, 33.5% of Millennials and 27.2% of Generation Z. However, this trend is reversed when it comes to multi-tasking while watching TV: 65.2% of Generation Z and 60.1% of Millennials agree with the statement "I like to surf the net while watching TV". This compares to 43.4% of Generation X, 18.4% of Baby Boomers and just 8% of Pre-Boomers.

CORPORATES
ROY MORGAN LIMITED

Superannuation of female intending retirees still lags

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Original article by Roy Morgan
Market Research Update – Page: Online : 2-Jul-18

A Roy Morgan Single Source survey, which was carried out in the year to April 2018, shows that an estimated 392,000 Australians intend to retire in the next 12 months. However, the average superannuation held by women who intend to retire in the next 12 months is $177,000 or equal to only 57.3% of the male average ($309,000). Meanwhile, the average superannuation held by female intending retirees in 2008 was $79,000 or only 55.2% of the male average of $143,000. The survey is based on in-depth personal interviews conducted face-to-face with over 50,000 Australians per annum in their own home, including over 2,200 with people who intend to retire in the next 12 months.

CORPORATES
ROY MORGAN LIMITED

Foodland leads, Woolworths the biggest improver

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Original article by Roy Morgan
Market Research Update – Page: Online : 2-Jul-18

A Roy Morgan Single Source survey shows that customer satisfaction with Foodland in the six months to May was 95.5%. It was again the top performer among the big five supermarkets, despite showing a decline of 2.3% points over the last 12 months. Aldi had a customer satisfaction rating of 91.8%, followed by Woolworths (90.0%), Coles (88.5%) and IGA (85.4%). These are the latest results from Roy Morgan’s "Retail Satisfaction Report-Supermarkets", which is based on in-depth personal interviews conducted face-to-face with over 50,000 Australians per annum in their own home, including over 11,000 main supermarket shoppers.

CORPORATES
ROY MORGAN LIMITED, FOODLAND AUSTRALIA LIMITED, ALDI STORES SUPERMARKETS PTY LTD, WOOLWORTHS SUPERMARKETS, COLES SUPERMARKETS AUSTRALIA PTY LTD, IGA

New car purchasing intentions moderating

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Original article by Roy Morgan
Market Research Update – Page: Online : 2-Jul-18

A Roy Morgan Single Source Survey, which was carried out in the three months to April 2018, shows that 2.268 million Australians aged 14+ intend to purchase a new car in the next four years. This is a decline of 66,000 from March, but it still remains above the long-term average of 2.155 million. The number of Australian who intend to purchase a new car in the next 12 months has dropped from 612,000 in March to 578,000. These are the latest results from Roy Morgan’s "Automotive Currency Report" which is based on in-depth personal interviews conducted face-to-face with over 50,000 Australians per annum in their own home, with over 1,300 Australians intending to buy a car in the next four years.

CORPORATES
ROY MORGAN LIMITED

Social Media deeply distrusted by Australians

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Original article by Roy Morgan
Market Research Update – Page: Online : 27-Jun-18

The MEDIA Net Trust Score Survey, which was conducted by Roy Morgan in May, reveals that 47 per cent of Australians distrust social media. Facebook by far is the most distrusted media brand. Young Australians distrust social media the most, with 68 per cent of 18 to 24-year-olds and 53 per cent of 25 to 34-year-olds distrusting social media. Meanwhile, men (49 per cent) distrust social media marginally more than women (45 per cent). According to survey respondents, their top five drivers of distrust in Social Media are: Fake News/manipulation of the truth; False statistics/audience measurement; Personal information stolen & distributed; Anyone can make claims without any evidence; News is sensationalised/becomes entertainment. Roy Morgan CEO Michele Levine says Social Media’s TRUST score is 5 per cent and its DISTRUST score is 47 per cent, so when one is subtracted from the other we reveal a Social Media NTS of minus 42 per cent, making it more toxic even than the banking industry.

CORPORATES
ROY MORGAN LIMITED, FACEBOOK INCORPORATED

ABC most trusted, Facebook most distrusted

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Original article by Roy Morgan
Market Research Update – Page: Online : 27-Jun-18

The MEDIA Net Trust Survey, which was conducted by Roy Morgan in May, reveals that while Facebook – and Social Media generally – is deeply distrusted in Australia, the ABC is by far the nation’s most trusted media organisation. Some 47 per cent of all Australians distrust social media, but only 9 per cent distrust the ABC. Roy Morgan CEO Michele Levine says the media industry overall has a Net Trust Score of minus 7; Social Media has the lowest NTS at minus 42%, followed by Television (minus 16%) and Newspapers (minus 13%). The ABC, SBS and Fairfax Media are Australia’s most trusted media brands.

CORPORATES
ROY MORGAN LIMITED, AUSTRALIAN BROADCASTING CORPORATION, SPECIAL BROADCASTING SERVICE (SBS), FAIRFAX MEDIA LIMITED – ASX FXJ, FACEBOOK INCORPORATED

The Real Gambling Behaviours of Australians

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Original article by Roy Morgan
Market Research Update – Page: Online : 26-Jun-18

New research from Roy Morgan shows that 49.1% of Australians aged 18+ gambled in an average three-month period in the 12 months to March 2018, down from 50.6% a year ago. This decline is despite the growing proliferation of gambling options, such as online and mobile betting. Some 7.8 million Australians play Lottery or Scratchies, while 1.9 million Australians bet and 3.1 million engage in some level of gaming, such as poker, roulette and other casino games. Meanwhile, 568,000 people (or 3% of the Australian population), engage in all three types of gambling.

CORPORATES
ROY MORGAN LIMITED

Bank customer satisfaction declines during the Finance Royal Commission

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Original article by Roy Morgan
Market Research Update – Page: Online : 25-Jun-18

New research from Roy Morgan shows that bank customer satisfaction has dropped from 82.3% in January 2018, prior to the Finance Royal Commission, to 78.5% in May. This is the lowest monthly satisfaction level since May 2012, but it remains ahead of the long-term average of 74.0% calculated since 2001. The survey also shows that the level of dissatisfaction with banks has increased from 4.6% in January to 6.2%, and is now at the highest level since April 2012. These are the latest findings from the Roy Morgan Single Source survey, which includes over 4,000 interviews per month with bank customers.

CORPORATES
ROY MORGAN LIMITED

Satisfaction with car manufacturers improves

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Original article by Roy Morgan
Market Research Update – Page: Online : 25-Jun-18

New research from Roy Morgan shows that in the 12 months to April 2018, the overall satisfaction with car manufacturers was 92.6%, up from 92.4% for the same period in 2017. These are the latest findings from the Roy Morgan Single Source survey of over 50,000 consumers, including in-depth personal interviews with over 40,000 car drivers. Skoda currently has the highest level of customer satisfaction with 97.5%, followed by Isuzu UTE (96.4%), Suzuki (95.3%), Mazda (95.2%) and Subaru (95.1%). Over the last year, nine of the top performers increased their satisfaction rating. The biggest improver was Skoda (up 5.0% points), followed by Isuzu UTE (up 2.4% points), Land Rover (up 2.0% points), and Suzuki (up 1.9% points).

CORPORATES
ROY MORGAN LIMITED, SKODA PTY LTD, ISUZU UTE AUSTRALIA PTY LTD, SUZUKI AUSTRALIA PTY LTD, MAZDA AUSTRALIA PTY LTD, SUBARU (AUST) PTY LTD, LAND ROVER AUSTRALIA

Who’s making travel and accommodation decisions for business: 810,000 Australians

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Original article by Roy Morgan
Market Research Update – Page: Online : 25-Jun-18

A Roy Morgan Single Source survey shows that 810,000 Australians aged 14+ are involved in making decisions that relate to business travel and accommodation in an average 12-month period. The survey, which was carried out via face-to-face interviews in the year to March 2018, also shows that 75.2% of business travel or accommodation decision makers were full time workers, well above their population proportion of 37.9%, while 69.9% had a diploma or degree (population 45.2%). Other over-represented segments among these decision makers were men with 57.9% (population 49.2%), and the A/B socio-economic quintile 50.2% (population 20.0%).

CORPORATES
ROY MORGAN LIMITED