MARKETING RESEARCH – AUSTRALIA

‘Experiences’ over ‘things’: Aussies spending more on leisure and entertainment, but less on discretionary commodities

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 25-Nov-16

A Roy Morgan Single Source survey has found that Australians aged 14+ spent almost $A105bn on things in the year to June 2016. Australians purchased around 85.5 million "discretionary commodities" between them, the recently launched State of the Nation Retail Spotlight from Roy Morgan Research reveals. Some 54.7 per cent of Australians bought at least one item of clothing in any given four weeks during 2015-16, ahead of Hardware/Home DIY/Plant and Garden products (22.4%), and Footwear (21.7%). However, compared with the 2014/2015 financial year, expenditure on discretionary commodities is down 2.0%, while expenditure on leisure and entertainment has risen by $A10bn to $A137bn year-on-year.

CORPORATES
ROY MORGAN RESEARCH LIMITED

Image conscious: how Australians view different department stores

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 24-Nov-16

A Roy Morgan Single Source survey has found that 22.6% of Australians aged 14+ (3.6 million people) buy something at Kmart in an average four-week period. The survey, which was carried out in the year to June 2016, also shows that 19.5% of Australians (3.1 million) make a purchase at Target and 18.9% (3 million) shop at Big W in an average four weeks. One common denominator shared by the three stores is the perception that each "has a wide choice of products". Almost 42% of Australians think Target fits this description, 45.1% feel the same way about Kmart and 49.2% think Big W has a wide choice of products. Meanwhile, 10.0% of Australians (or 1.6 million people) making a purchase at Myer in an average four weeks and 4.7% (760,000) buying something at David Jones. The most commonly held perception of these stores is less about low prices and more about quality, which evidently impacts on customer volume.

CORPORATES
ROY MORGAN RESEARCH LIMITED, KMART AUSTRALIA LIMITED, TARGET AUSTRALIA PTY LTD, BIG W DISCOUNT STORES, MYER HOLDINGS LIMITED – ASX MYR, DAVID JONES LIMITED

Zooming in on mobile phone switching: Broadie vs Byron

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 18-Nov-16

A Roy Morgan Single Source survey has found that 15 per cent of Australians aged 14+ who own a mobile phone are likely to switch their Mobile Service Provider in the next 12 months. Analysis shows that there are 59 suburbs and towns across Australia where residents are at least 50 per cent more likely than average to switch mobile provider in the next year. The Melbourne suburb of Broadmeadows has the highest level of mobile owners who are likely to switch providers, at 30 per cent. At the other end of the spectrum, only seven per cent of residents of Byron Bay in New South Wales plan to switch mobile providers.

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ROY MORGAN RESEARCH LIMITED

Satisfaction with risk and life insurance declines

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 18-Nov-16

A Roy Morgan Single Source survey has found that satisfaction among Australians aged 14+ with risk and life insurance policies was 67.5 per cent in the year to October 2016, compared with 69.3 per cent during the year to October 2015. The survey also shows that 96.8 per cent of policy holders would be at least "fairly likely" to renew their insurance with their existing company, but only 35.3 per cent would be "extremely likely" to do so. Asteron Life has the highest level of customer satisfaction among the 13 largest risk and life insurers, at 78.1 per cent, ahead of Insuranceline (73.8 per cent) and Allianz (73.2 per cent).

CORPORATES
ROY MORGAN RESEARCH LIMITED, ASTERON LIFE LIMITED, INSURANCELINE HOLDINGS PTY LTD, ALLIANZ AUSTRALIA LIMITED, AMP LIFE LIMITED, AIA AUSTRALIA LIMITED, ONEPATH AUSTRALIA LIMITED, SUNCORP INSURANCE AND FINANCE, COMMINSURE, MLC LIMITED, ZURICH AUSTRALIA LIFE INSURANCE LIMITED, REAL INSURANCE

It’s official: golf is good for you!

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 17-Nov-16

A Roy Morgan Single Source survey has found that 9.3% of Australians aged 18+ (just over 1.7 million) play golf either regularly or occasionally, putting it among our 10 most popular forms of exercise. The survey also shows that between July 2015 and June 2016, 25.8% of Australian adults reported experiencing stress at some point in the preceding 12 months; 18.3% reported having anxiety; 15.1% had depression; and 5.4% suffered at least one panic attack. Among people who play golf, these figures fell to 22.5% for stress, 11.9% for anxiety, 8.7% for depression and 3.0% for panic attacks. The data also reveals that even watching golf on TV appears to have a positive effect on the viewer’s mental health, with golf viewers reporting below-average incidences of anxiety, depression, panic attacks and stress.

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ROY MORGAN RESEARCH LIMITED

What’s cool for kids this Christmas?

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 15-Nov-16

The latest findings from Roy Morgan’s Young Australians Survey show that 69% of Australian children aged 6-13 think the iPad is "really cool", while 54% feel the same way about the iPhone. In both cases, girls are more likely than boys to covet these items: 71% vs 68% in the case of the former, and 59% vs 50% for the latter. Computers in general (including laptops and tablets) are currently considered really cool by 52% of kids (53% of boys, 51% of girls). Meanwhile, Lego/Lego games are really cool in the eyes of 43% of Australian children (54% of boys and 32% of girls).

CORPORATES
ROY MORGAN RESEARCH LIMITED, APPLE INCORPORATED, LEGO AS, NIKE INCORPORATED

Australians are more progressive and open to new things

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 15-Nov-16

A Roy Morgan Single Source survey has found that 41% of Australians aged 14+ now have a progressive viewpoint on social issues (up from 35% in 2006). More Australians now have a progressive viewpoint than a "Middle of the Road" attitude to social issues (down from 40% in 2006 to 36% today). A traditional outlook has also become less common, declining from 23% to 21% over the period. Meanwhile, 39% of Australians now agree they are attracted to new things and ideas, up from 34% ten years ago. Conversely, just 21% say they are cautious when it comes to newness – down from 24% a decade ago. As would be expected, people with a progressive viewpoint on social issues and an attraction to new things are also more likely to be early adopters. This in turn also makes them ideal trusted advisers.

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ROY MORGAN RESEARCH LIMITED

Australian real unemployment now 9.2% (1.188 million Australians) in October 2016

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 15-Nov-16

In October a total of 2.454 million Australians, 19.1% of the workforce, were either unemployed (1,188,000) or under-employed (1,266,000). This is up 256,000 (up 1.7%) from October 2015. 1.188 million Australians (up 78,000 since October 2015) are unemployed and these real unemployment figures are substantially higher than the current ABS figure for September 2016 (5.6%). Australian real unemployment was 9.2% (up 0.4% in a year and up 0.7% in a month). The problem Australia faces can be seen when comparing full-time and part-time employment: Full-time employment is now 7,594,000 – down 83,000 from a year ago (7,677,000 in October 2015). In contrast, part-time employment has increased by 193,000 to 4,069,000 over the past year (an average of just over 16,000 per month).

CORPORATES
ROY MORGAN RESEARCH LIMITED, AUSTRALIAN BUREAU OF STATISTICS

Satisfaction with private health insurance declining

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 10-Nov-16

A Roy Morgan Single Source survey has found that satisfaction among private health insurance policy holders was 74.4% in the year to September 2016, down from 76.3% over the same period in 2015, but well ahead of a decade ago (66.4% in 2006). The survey also shows that over the last year, nearly all major health insurance providers showed declining satisfaction; 10.4% of their members indicated they would either leave their fund in the next 12 months or shop around before they decided what to do. HBF has the highest level of customer satisfaction among the five largest health funds, at 80.2%, down 1.0% point from a year ago. In second place is HCF, well behind on 74.3% (down 0.7% points) and BUPA (73.6%, no change).

CORPORATES
ROY MORGAN RESEARCH LIMITED, HBF HEALTHFUNDS INCORPORATED, THE HOSPITAL CONTRIBUTIONS FUND OF AUSTRALIA LIMITED, BUPA AUSTRALIA PTY LTD, MEDIBANK PRIVATE LIMITED – ASX MPL, NIB HEALTH FUNDS LIMITED, TEACHERS FEDERATION HEALTH LIMITED, CBHS FRIENDLY SOCIETY LIMITED, DEFENCE HEALTH LIMITED, MEDICAL BENEFITS FUND OF AUSTRALIA LIMITED

Gourmet Tasmania or beachy Queensland? Our most popular holiday activities by state

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 10-Nov-16

A Roy Morgan Single Source survey, which was carried out in the year to September 2016, has found that 10.7 million Australians aged 14+ reported that their last holiday was domestic. Almost half overall (49.4%) visited friends and/or relatives during their trip, although this rose to 52.6% of people whose last holiday was in New South Wales, and fell to 42.9% of those who visited Tasmania. Wining and dining was the second-most popular domestic-holiday activity (23.4%), although this rose to 39.1% for holiday-goers who visited Tasmania and fell to 20.2 per cent of those who visited NSW. Meanwhile, some 23.2% of domestic holiday-goers went shopping, and Victoria is above average for this particular activity, with 27.1%. Tasmania is the top spot for culture: 31.6% of people who took their last holiday there went to a museum (compared with 11.2% of all domestic holiday-goers), and 22.7% went to an art gallery (compared with 7.8% overall).

CORPORATES
ROY MORGAN RESEARCH LIMITED, MUSEUM OF OLD AND NEW ART