MARKETING RESEARCH – AUSTRALIA

Motorcycle racing’s declining but dedicated TV audience (and some good news for James Boag and Bundaberg Rum!)

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 21-Oct-16

A Roy Morgan Single Source survey has found that 7.0 per cent of Australians aged 14+ watched motorcycle racing on TV in the year to June 2016, compared with 10.3 per cent in the year to June 2012. The proportion of male viewers who watch motorcycle racing has fallen from 15.8 per cent to 11.1 per cent, while the proportion of female viewers has declined from 4.9 per cent to 3.1 per cent. The survey also shows that 56.8 per cent of people who compete in motorbike racing themselves also watch the sport on TV, while 29.9 per cent of motorbike owners and 34.0 per cent of people who intend to buy a motorbike in the next 12 months watch the sport on TV.

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ROY MORGAN RESEARCH LIMITED, J BOAG & SON LIMITED, BUNDABERG RUM COMPANY, RED BULL AUSTRALIA PTY LTD, GENOVESE COFFEE

ANZ-Roy Morgan Australian Consumer Confidence rises 0.3% to 117.8

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 19-Oct-16

ANZ-Roy Morgan Australian Consumer Confidence edged up 0.3 per cent to 117.8 in the week ended 16 October 2016, reversing the 0.3 per cent fall last week. While the headline index has changed little over the past two weeks, there has been considerable variation in the sub-indices. Consumers’ views towards their current finances fell by 2.4 per cent, while views towards future finances rose one per cent. Households’ views of the 12-month economic outlook rose by 0.4 per cent, while views of the five-year economic outlook rose by 0.1 per cent.

CORPORATES
ROY MORGAN RESEARCH LIMITED, AUSTRALIA AND NEW ZEALAND BANKING GROUP LIMITED – ASX ANZ

Over a third of Australian kids worry about their weight

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 18-Oct-16

The latest Roy Morgan Young Australians Survey has found that 35 per cent of Australians aged 6-13 agreed with the statement "I worry about my weight" in the year to June 2016. This compares with 34 per cent in the year to June 2012. Overall, the proportion of girls aged 6-13 who worry about their weight has remained steady at 36 per cent, although the proportion of girls aged 6-7 who claim to worry about their weight has risen from 14 per cent to 21 per cent. Meanwhile, the proportion of boys aged 6-13 who agree that they worry about their weight has risen from 32 per cent to 34 per cent over the last four years, with boys aged 6-7 recording the biggest increase (from 16 per cent to 21 per cent).

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ROY MORGAN RESEARCH LIMITED

Australians with industry superannuation funds are more satisfied than those with retail funds

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 14-Oct-16

A Roy Morgan Single Source survey has found that 59.7 per cent of Australians aged 14+ with an industry superannuation fund were satisfied with the financial performance of their fund in the six months to August 2016. This compares with 57 per cent of people with retail super funds. Members of industry funds have had a higher level of satisfaction than retail funds every month since 2007. The survey also shows that among people with a super balance of more than $A700,000, industry funds lead with 83.3 per cent satisfaction, compared with 80.5 per cent for retail funds. However, for those holding less than $A5,000 in superannuation, retail funds have marginally higher satisfaction than industry funds (48.0 per cent compared with 47.5 per cent).

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ROY MORGAN RESEARCH LIMITED

Strike a pose: Yoga is the fastest growing fitness activity

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 14-Oct-16

A Roy Morgan Single Source survey has found that 10 per cent of Australians aged 14+ did yoga in the 12 months to June 2016, compared with five per cent in 2008. The proportion of women doing yoga has risen from 8.0 per cent to 15 per cent over the last eight years, with the 35-49 and 50+ age groups recording the fastest growth in participation. However, just five per cent of Australian men participate in yoga, although men aged 25 to 34 have recorded the biggest growth in participation across any age and gender segment.

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ROY MORGAN RESEARCH LIMITED

Roy Morgan leads the way in digital measurement with ground-breaking new metrics

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 14-Oct-16

Roy Morgan has announced the launch of a suite of new features for its digital audience measurement platform, Roy Morgan Audiences: Unique Audience by each type of device; Total Unique Audience (de-duplicated) across devices; Unique Audience by postcode and thousands of new audience segments from Roy Morgan Single Source. Roy Morgan Research already enables publishers, advertisers and media agencies to understand and measure online behaviour for both digital campaigns and websites. The Roy Morgan Audiences platform delivers a one-stop solution to long-standing industry needs for privacy compliance, compatibility across all operating systems, daily results, and now – perhaps most importantly in today’s increasingly connected landscape – the unique reach of websites, apps and digital campaigns across multiple devices.

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ROY MORGAN RESEARCH LIMITED

The clean team: Pine O Cleen, White King and Duck putting the sparkle in Aussie households

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 14-Oct-16

A Roy Morgan Single Source survey has found that 74.7 per cent of Australian grocery buyers aged +14 (11.6 million people) bought at least one household cleaning product in an average six months in the year to June 2016. The survey also shows that the Pine O Cleen range of household cleaning products is purchased by 19.4 per cent of grocery buyers in an average six months, ahead of White King (17.1 per cent) and the Duck toilet cleaner brand (16.3 per cent). Meanwhile, 85.7 per cent of single parents aged 35+ and 80.1 per cent of single parents aged under 35 buy at least one household cleaning product in any given six months, compared with 76.0 per cent and 78.2 per cent respectively of their married peers. However, only 49.2 per cent of single grocery buyers aged under 35 purchase cleaning products in the same time period.

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ROY MORGAN RESEARCH LIMITED

Australia’s favourite overseas holiday destinations (and how they’ve changed)

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 13-Oct-16

A Roy Morgan Single Source survey, which was carried out in the year to June 2016, has found that 10.6 per cent of Australians aged 14+ plan to go overseas on their next holiday. This compares with just 6.0 per cent in the year to June 2006. The survey also shows that 18.0 per cent of Australians with an overseas holiday on the horizon reported that they plan to go to New Zealand, down from 19.5 per cent 10 years ago. The number of people who plan to visit the US on their next holiday has risen from 14.6 per cent to 17.8 per cent, while 13.6 per cent intend to visit England (down from 20.2 per cent in 2006).

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ROY MORGAN RESEARCH LIMITED

Australia: a budget-friendly, beach-holiday bonanza!

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 12-Oct-16

The latest figures from the Roy Morgan Holiday Tracking Survey show that the average cost per night of a domestic holiday is $A151 per person. However, many of Australia’s famed coastal destinations come in well below that. Topping the list for affordability is World Heritage-listed Fraser Island in Queensland, which costs on average $A94 per person per night. In contrast, Port Douglas (averaging $245 per person per night) and the Whitsunday Islands ($A220) in Queensland are among the nation’s costliest coastal destinations. In New South Wales, the North Coast heads that state’s list for affordable coastal holiday spots, at an average of $A120 per person per night, while Lord Howe Island is more suited to higher-end travellers, at an average cost of $A341 per person per night.

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ROY MORGAN RESEARCH LIMITED

ANZ-Roy Morgan Australian Consumer Confidence edges down 0.3% to 117.5

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 12-Oct-16

ANZ-Roy Morgan Australian Consumer Confidence fell by 0.3 per cent to 117.5 in the week ended 9 October 2016, following a 2.2 per cent fall last week. The report was mixed – indicators of current conditions fell slightly while forward-looking indicators posted gains. Consumers’ views towards their current finances fell by 0.6 per cent, while views towards future finances rose 0.7 per cent. Households’ views of the 12-month economic outlook fell by 1.5 per cent, while views of the five-year economic outlook rose by 0.7 per cent.

CORPORATES
ROY MORGAN RESEARCH LIMITED, AUSTRALIA AND NEW ZEALAND BANKING GROUP LIMITED – ASX ANZ