MARKETING RESEARCH – AUSTRALIA

In September Australian real unemployment is now 8.5% (up 0.2% in a year) and under-employment 7.7% (up 0.4%)

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 11-Oct-16

A Roy Morgan Research survey on Australia’s labour market has found that the real unemployment rate rose fell by 1.9 per cent month-on-month to 8.5 per cent in September 2016, although it has risen by 0.2 per cent year-on-year. Some 1.101 million Australians (up 43,000 since September 2015) are now unemployed. Meanwhile, the Australian workforce has risen to 12,930,000 (up 166,000 since September 2015), and 11,829,000 Australians are employed (up 123,000 in the last 12 months). The number of people who are under-employed has risen by 66,000 in the last 12 months to 1,002,000 (7.7 per cent of the workforce). The official unemployment rate was 5.6 per cent in August 2016. Roy Morgan Research executive chairman Gary Morgan says the extensive loss of full-time jobs in the Australian economy presents a challenge to the Turnbull Government, and these problems are set to intensify over the next year. The Government’s proposed business tax cuts are a key part of its strategy to get the Australian economy moving again.

CORPORATES
ROY MORGAN RESEARCH LIMITED, AUSTRALIAN BUREAU OF STATISTICS, AUSTRALIA. DEPT OF THE PRIME MINISTER AND CABINET, QUEENSLAND NICKEL PTY LTD, GM HOLDEN LIMITED, TOYOTA MOTOR CORPORATION AUSTRALIA LIMITED, DICK SMITH HOLDINGS LIMITED, MASTERS HOME IMPROVEMENT AUSTRALIA PTY LTD, AUSTRALIAN LABOR PARTY

1 in 4 car buyers watch the Bathurst 1000 – and the auto makes in the race hold special appeal

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 10-Oct-16

A Roy Morgan Single Source survey has found that 2,289,000 Australians aged 14+ intend to buy a new car in the next four years, while 602,000 plan to purchase their next car in the next 12 months. The survey also shows that the 3.8 million people who watch the Bathurst 1000 on TV are 25 per cent more likely than the average Australian to be in the market for a new car. Toyota and Mazda are the top two makes of choice overall as well as among the subset of Bathurst 1000 viewers, but race regulars Holden, Ford and Nissan get the largest increases in popularity among the event’s fans. They are 54 per cent more likely more likely to buy a Holden, 34 per cent more likely to buy a Ford and 23 per cent more likely to buy a Nissan.

CORPORATES
ROY MORGAN RESEARCH LIMITED, GM HOLDEN LIMITED, FORD MOTOR COMPANY AUSTRALIA LIMITED, NISSAN MOTOR COMPANY (AUSTRALIA) PTY LTD, TOYOTA MOTOR CORPORATION AUSTRALIA LIMITED, MAZDA AUSTRALIA PTY LTD, VOLVO CAR AUSTRALIA PTY LTD

Nexus users are gaga for Google – will Pixel be the all-in-one Google box for the mainstream?

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 10-Oct-16

A Roy Morgan Single Source survey has found that 115,000 Australians aged 14+ own a Google Nexus smartphone. The survey, which was carried out in the year to June 2016, also shows that Nexus owners are more likely than users of any other smartphone brand to access other Google products in an average four weeks. Just about all Nexus owners use Google Search, compared with 93 per cent of other smartphone owners. Meanwhile, 95 per cent of Nexus owners visit Google-owned YouTube in an average four weeks (compared with 80 per cent of other smartphone users), 83 per cent use Google Maps (vs 65 per cent), and 72 per cent use Gmail (vs 43 per cent). Roy Morgan’s Technology Adoption Segments finds that almost four in 10 Nexus owners are Technology Early Adopters – more, by far, than users of any other handset brand.

CORPORATES
ROY MORGAN RESEARCH LIMITED, GOOGLE INCORPORATED, YOUTUBE INCORPORATED, APPLE INCORPORATED, SAMSUNG ELECTRONICS COMPANY LIMITED, HTC CORPORATION, SONY CORPORATION, LG ELECTRONICS INCORPORATED, MOTOROLA INCORPORATED, NOKIA OY AB, HUAWEI TECHNOLOGIES COMPANY LIMITED, TELSTRA CORPORATION LIMITED – ASX TLS

Wrinkles in CBA’s satisfaction crown

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Original article by Vesna Poljak
The Australian Financial Review – Page: 23 : 6-Oct-16

Roy Morgan Research’s latest survey of customer bank satisfaction shows that the Commonwealth Bank of Australia (CBA) ranked first in retail main financial institution customer satisfaction for the six months to August 2016. Customers were less satisfied with CBA’s mortgage products, with CBA ranking third out of the big four banks. CBA dominates Australia’s mortgage market, with a 25.3 per cent market share.

CORPORATES
COMMONWEALTH BANK OF AUSTRALIA – ASX CBA, AUSTRALIA AND NEW ZEALAND BANKING GROUP LIMITED – ASX ANZ, NATIONAL AUSTRALIA BANK LIMITED – ASX NAB, WESTPAC BANKING CORPORATION – ASX WBC, ROY MORGAN RESEARCH LIMITED, AUSTRALIAN LABOR PARTY

Cheerio to Presto: so how many subscribers are up for grabs – and can Foxtel persuade them to Play?

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 6-Oct-16

A Roy Morgan Single Source survey has found that 1.5 per cent of Australian homes (143,000) subscribed to Presto in the six months to August 2016. Some 77 per cent (or 110,000) of the homes with access to Presto also have at least one other pay TV/SVOD service; 55 per cent of Presto homes also have Netflix and 27 per cent have Stan, while 48 per cent have Foxtel – with almost all of them using the traditional set-top box, not the streaming Foxtel Play. Meanwhile, analysis of SVOD households based on Household Life Stage shows that half of homes with Netflix or Stan are in the Young Singles, Young Couples and Young Parents segments, while the majority of homes that have Foxtel are Mid-Life Households (33 per cent) or Older Households (28 per cent).

CORPORATES
ROY MORGAN RESEARCH LIMITED, PRESTO ENTERTAINMENT PTY LTD, NETFLIX INCORPORATED, STAN ENTERTAINMENT PTY LTD, FOXTEL MANAGEMENT PTY LTD, FOXTEL PLAY

How 3.8 million Bathurst 1000 viewers drink and drive

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 6-Oct-16

A Roy Morgan Single Source survey has found that 19 per cent of Australians aged 14+ (3.8 million people) will watch the 2016 Bathurst 1000 on TV. The survey, which was carried out in the year to June, also shows that 82 per cent of Bathurst 1000 viewers are adult drinkers. Some 76 per cent of these people mostly drink alcohol at home, compared with 69 per cent of all Australian drinkers aged 18+. Likewise, 41 per cent of them prefer beer to wine, compared with 30 per cent of all adult drinkers. Meanwhile, 90 per cent of Bathurst viewers drive, compared with 83 per cent of all Australians aged 14+.

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ROY MORGAN RESEARCH LIMITED

Supermarket satisfaction: a one-horse race?

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 6-Oct-16

Roy Morgan Research has announced the winners of its Customer Satisfaction Awards for August 2016. Aldi was the top-rating supermarket chain in August, with a customer satisfaction rating of 96 per cent, ahead of Foodland (94 per cent), IGA (92 per cent), Coles (91 per cent) and Woolworths/Safeway (88 per cent). Aldi also had the highest customer satisfaction rating in six out of nine grocery sub-categories (dairy, fresh fruit, fresh vegetables, meat, packaged groceries and general merchandise). Of the three remaining sub-categories, Aldi does not have deli and seafood counters.

CORPORATES
ROY MORGAN RESEARCH LIMITED, ALDI STORES SUPERMARKETS PTY LTD, FOODLAND AUSTRALIA LIMITED, IGA, COLES SUPERMARKETS AUSTRALIA PTY LTD, WOOLWORTHS SUPERMARKETS, AUSTRALIAN SAFEWAY STORES PTY LTD

ANZ-Roy Morgan Australian Consumer Confidence falls 2.2% to 117.9

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 5-Oct-16

ANZ-Roy Morgan Australian Consumer Confidence fell by 2.2 per cent to 117.9 in the week ended 2 October 2016, unwinding part of last week’s rise. The fall in the index was broad based, with each sub-index posting a small decrease. Consumers’ views towards their current and future finances fell by 2.7 per cent and 1.4 per cent respectively. Households’ views of the 12-month economic outlook fell by 2.1 per cent, while views of the five-year economic outlook fell by 1.4 per cent.

CORPORATES
ROY MORGAN RESEARCH LIMITED, AUSTRALIA AND NEW ZEALAND BANKING GROUP LIMITED – ASX ANZ

Finals fever part 2: Storm and Sharks fans compared

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Original article by Roy Morgan Research
Market Research Update – Page: online : 29-Sep-16

A Roy Morgan Single Source survey has found that Melbourne Storm and Cronulla Sharks have very different-sized fan bases. As of June 2016, Melbourne Storm was the second-most popular team in the National Rugby League (after the Brisbane Broncos), with 836,000 supporters – no less than 15.1% of total NRL fans. In contrast, the Sharks’ 202,000 supporters account for 3.7% of the League’s total fans. While it is relatively small, the Sharks fan base is noteworthy for being composed of more women than men. Almost 65% of Sharks supporters are female. On the other hand, nearly 61% of Storm fans are men.

CORPORATES
ROY MORGAN RESEARCH LIMITED, NATIONAL RUGBY LEAGUE, MELBOURNE STORM RUGBY LEAGUE CLUB LIMITED, CRONULLA SHARKS, BRISBANE BRONCOS RUGBY LEAGUE CLUB LIMITED

Huawei patrol: has the AFL and NRL’s only mobile handset sponsor backed the right teams?

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 29-Sep-16

A Roy Morgan Single Source survey has found that over four million Australians aged 14+ (21 per cent) plan to buy a new mobile phone in the next 12 months. The survey, which was carried out in the year to June 2016, also shows that 23 per cent of AFL and NRL club supporters intend to buy a new handset in the next 12 months. Huawei is currently the only handset maker that is a sponsor of an AFL or NRL team. Huawei is a major sponsor of the Canberra Raiders, and 24 per cent of the NRL team’s supporters intend to buy a new handset in the next 12 months. However, Raiders fans are almost 20 per cent less likely than average to want one of the two dominant handset brands, the Apple iPhone or Samsung Galaxy. Huawei is also a technology and ball partner of the Gold Coast Suns, and 34 per cent of the AFL team’s fans are in the market for a new mobile phone, while they also more likely to have their hearts set on an Apple iPhone.

CORPORATES
ROY MORGAN RESEARCH LIMITED, AUSTRALIAN FOOTBALL LEAGUE, NATIONAL RUGBY LEAGUE, HUAWEI TECHNOLOGIES COMPANY LIMITED, CANBERRA RAIDERS, GOLD COAST FOOTBALL CLUB LIMITED, APPLE INCORPORATED, SAMSUNG ELECTRONICS COMPANY LIMITED, NEW ZEALAND WARRIORS LIMITED, MANLY WARRINGAH DISTRICT RUGBY LEAGUE FOOTBALL CLUB, SYDNEY ROOSTERS RUGBY LEAGUE FOOTBALL, GOLD COAST TITANS, MELBOURNE FOOTBALL CLUB, ST KILDA FOOTBALL CLUB, CARLTON FOOTBALL CLUB, ADELAIDE CROWS FOOTBALL CLUB