MARKETING RESEARCH – AUSTRALIA

The slow but steady rise of vegetarianism in Australia

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 16-Aug-16

A Roy Morgan Single Source survey has found that the diet of 11.2 per cent of Australian adults (almost 2.1 million people) was all or almost all vegetarian in the year to March 2016. This compares with 9.7 per cent (1.7 million people) in the year to March 2012. The shift towards vegetarianism has been most striking in New South Wales; 12.4 per cent of people living in the state agree that "The food I eat is all, or almost all, vegetarian", up from 9.5 per cent in 2012. Tasmania has the highest proportion of residents who eat little or no meat (12.7 per cent, up from 12.2 per cent in 2012), while Queensland (9.2 per cent, up from 8.3 per cent) retains the distinction of being the state least inclined towards vegetarianism.

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ROY MORGAN RESEARCH LIMITED

Over half of Australians listen to breakfast radio

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 16-Aug-16

A Roy Morgan Single Source survey has found that 86 per cent of Australians aged 14+ (nearly 17 million people) listen to radio during the week. The survey, which was carried out in the year to March 2016, also shows that the total national radio audience in an average week is 16,861,000. Across the week, the Breakfast time slot reaches a net 10,402,000 listeners (53 per cent), ahead of Drive-Time (8,211,000, 42 per cent), Morning (7,780,000, 40 per cent) and Afternoon (6,621,000, 34 per cent). More than seven in 10 radio listeners tune in during multiple different time slots in a seven-day period: 38 per cent listen at two different time slots and 31 per cent listen during three or more different time slots.

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ROY MORGAN RESEARCH LIMITED

Australia’s 7,853,418 Olympians

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 12-Aug-16

A Roy Morgan Single Source survey has found that 5,590,000 Australians aged 14+ (29 per cent) are regular participants in sports played in the 2016 Olympic Games, as are 2,263,000 children aged 6-13 (91 per cent). Swimming is the most common Olympic sport done regularly by Australians in both age groups: just over two million aged 14+ and 1.2 million aged 6-13. Among adults, other Olympic sports with high numbers of regular participants include Cycling (1,568,000), Golf (632,000), Soccer (561,000), Tennis (484,000) and Marathons/Running (380,000). Among kids, participation is highest in Soccer (1,216,000), Bicycling (909,000), Athletics/Track and field (812,000) and Basketball (781,000).

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ROY MORGAN RESEARCH LIMITED

Why Woolworths and Telstra are a perfect match (and so are Coles and Optus)

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 12-Aug-16

A Roy Morgan Single Source survey has found that 47 per cent of Australian grocery buyers aged 14+ who mainly shop at Woolworth are Telstra mobile phone customers, compared with 39 per cent of Coles’ main shoppers. Meanwhile, 22 per cent of Coles’ main shoppers are Optus mobile phone customers, compared with 19 per cent of Woolworths’ main shoppers. The survey, which was carried out in the year to March 2016, also shows that Woolworths is more commonly associated with Quality and Coles with Price – just as Telstra and Optus are.

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ROY MORGAN RESEARCH LIMITED, WOOLWORTHS LIMITED – ASX WOW, TELSTRA CORPORATION LIMITED – ASX TLS, COLES SUPERMARKETS AUSTRALIA PTY LTD, SINGTEL OPTUS PTY LTD

Gary Morgan’s comment on this week’s Consumer Confidence & Business Confidence – both down

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 10-Aug-16

This week’s fall in ANZ-Roy Morgan Consumer Confidence – down 3.3pts to 114.7 – follows a similar fall in Roy Morgan Business Confidence during July – down 3.4pts to 116.1. Both falls come as the new Turnbull Government deals with a closer than expected Federal Election result and a record 11 Senate cross-benchers. Although that might at first appear to be a huge problem for the Turnbull Government, the fact that most of the new cross-benchers in the Senate are right-of-centre should make dealing with the Senate easier during this term of Parliament than it was during the last term and it should be possible for the Government to pass its reforms with corporate tax cuts and the Australian Building & Construction Commission (ABCC) to increase workplace productivity. The RBA’s decision to cut interest rates to a record low 1.25% last week is a step in the right direction to stimulate the broader Australian economy; however, a further cut of 1% at the RBA’s next meeting is required to be competitive with international competitors including the US & UK and deal with the rising $A and slowing Australian economy after the end of the mining boom.

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ROY MORGAN RESEARCH LIMITED, AUSTRALIA AND NEW ZEALAND BANKING GROUP LIMITED – ASX ANZ, RESERVE BANK OF AUSTRALIA, AUSTRALIAN BUILDING AND CONSTRUCTION COMMISSION

ANZ-Roy Morgan Australian Consumer Confidence takes a hit – down 3.3pts to 114.7

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 10-Aug-16

ANZ-Roy Morgan Australian Consumer Confidence has fallen by 2.8 per cent to 114.7 in the week ending 7 August 2016. This is a surprising result given that the RBA cut the cash rate to a historic low of 1.5 per cent last Tuesday. While the drop is disappointing, overall confidence remains well above its long run average. The deterioration in confidence was relatively broadly based. Consumers’ views of their current finances fell by 2.4 per cent, and households’ views of the economic outlook in the next 12 months fell by 8.5 per cent.

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ROY MORGAN RESEARCH LIMITED, AUSTRALIA AND NEW ZEALAND BANKING GROUP LIMITED – ASX ANZ, RESERVE BANK OF AUSTRALIA

The ups and downs of holiday intention

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 5-Aug-16

A Roy Morgan Single Source survey has found that 70 per cent of Australians aged 14+ (or 14.1 million people) are intending to take some kind of holiday in the next 12 months, down from 72 per cent in the March 2016 quarter. The proportion of the population planning a domestic holiday has fallen from 57 per cent to 56 per cent in the same period, while overseas intention fell from 11 per cent to 10 per cent between the March and June quarters. Roy Morgan Research’s Norman Morris notes that while the current decline in overseas holiday intention is evident among most age groups, it has actually risen slightly since the March quarter among 25-34 year-olds (from 11 per cent to 14 per cent) and the 65+ age bracket (9 per cent to 10 per cent).

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ROY MORGAN RESEARCH LIMITED

More Australians are reading print magazines

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 5-Aug-16

Roy Morgan Research has released the Australian Magazine Print Readership and Cross-Platform Audience results for the year to June 2016. Print magazines reached 12,477,000 Australians aged 14+, up 0.8 per cent compared with the 12 months to June 2015. Nine of the country’s Top 20 magazines increased their readership; "Coles Magazine" remained the most widely-read print magazine during the period, with an average readership of 3,498,000 per issue (an increase of 28.6 per cent). Meanwhile, "Better Homes & Gardens" and "Australian Women’s Weekly" have the highest Cross-Platform Audiences, at 2,140,000 and 2,094,000 respectively.

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ROY MORGAN RESEARCH LIMITED

Roy Morgan Newspaper Print Readership and Cross-Platform Audiences for June 2016

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 5-Aug-16

Roy Morgan Research has released its Print Readership and seven-day Cross-Platform Audience results for Australian newspapers for the year to June 2016. The "Herald Sun" remains the most-read weekday newspaper in print (down 2.1 per cent to 852,000), while "The Daily Telegraph" scored the biggest gain in print readers, up 25,000 (4.0 per cent) to 650,000 readers per average Monday to Friday issue. "The Saturday Paper" is living up to its name, with the title’s first year-on-year figures now showing growth of 13.5 per cent to 118,000 readers per average issue, while Sunday print readership dipped below 4.5 million Australians nationally (down 6.8 per cent). "The Sydney Morning Herald" remains Australia’s most-read masthead across all platforms, reaching a combined audience of 4,081,000 in an average week, including a net 1,196,000 print readers and 3,462,000 digital readers.

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ROY MORGAN RESEARCH LIMITED

Real Aussie bachelorettes aren’t so into The Bachelor

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 3-Aug-16

A Roy Morgan Single Source survey has found that almost half a million Australian women aged 14+ love watching
"The Bachelor Australia", including around 160,000 women aged 20 to 34 (six per cent). The survey, which was carried out in the year to March 2016, also shows that 57 per cent of the show’s target demographic of women aged 20-34 are partnered. Of these, eight per cent say The Bachelor Australia is a show they "really love to watch" – with wives the most likely of all (nine per cent), followed by imminent brides (seven per cent) and those in de facto relationships (six per cent). Meanwhile, just four of single women aged 20-34 really love the show.

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ROY MORGAN RESEARCH LIMITED