MARKETING RESEARCH – NEW ZEALAND

Disney+ and Amazon Prime in New Zealand show powerful growth in viewership of Subscription TV services since pandemic

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Original article by Roy Morgan
Market Research Update – Page: Online : 13-Aug-25

New data from Roy Morgan shows that more than 3 million New Zealanders aged 14+ (3,094,000 people) now watch Subscription TV in an average four weeks; this equates to 70.4% of all New Zealanders. This viewership represents an increase of 214,000 (+7.4%) from four years ago during the middle of the COVID-19 pandemic, when many New Zealanders turned to streaming services while enduring extended periods of lockdown in 2020-2021. Netflix remains the clear market leader and most popular service; it is now watched by 2,292,000 people in an average four weeks, an increase of 97,000 (+4.4%) on four years ago. Netflix remains the only Subscription TV service to reach over half the population (52.2% of New Zealanders). Meanwhile, some 1,058,000 New Zealanders now watch Disney+ in an average four weeks (up 342,000 on four years ago), and 835,000 now watch Amazon Prime Video (up 522,000). Traditional Pay TV service Sky retains a wide viewership of 1,284,000 – enough for second place overall, but this is virtually unchanged from four years ago, and down by 8,000 (-0.6%) in a growing market overall.

CORPORATES
ROY MORGAN LIMITED, NETFLIX INCORPORATED, DISNEY+, AMAZON PRIME VIDEO, SKY NETWORK TELEVISION LIMITED – ASX SKT

New Zealanders are increasingly worried about interest rates as RBNZ raises rates to 14-year highs

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Original article by Roy Morgan
Market Research Update – Page: Online : 17-May-23

The latest Roy Morgan research into the attitudes of New Zealanders towards the level of interest rates shows that the Reserve Bank of NZ’s record 11 rate rises in 18 months are clearly having an impact. Some 54.1% of New Zealanders were worried about interest rates in the year to December 2022, compared with just 34.6% in the year to June 2021. The rapid series of interest rate increases since late 2021 is hitting New Zealanders with a mortgage harder than anyone else; 63.3% of New Zealanders who are paying off their home loan say they are ‘worried about interest rates at the moment’, up from 23.1% in June 2021. Concern about interest rates has increased for renters and home owners as well, but at a much lower rate. Now around half of renters (50.1%) and home owners (49.2%) say they are worried about interest rates.

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ROY MORGAN LIMITED

Roy Morgan launches next generation Helix Personas in New Zealand

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Original article by Roy Morgan
Market Research Update – Page: Online : 1-Dec-21

Roy Morgan CEO Michele Levine and Chief Digital Officer Howard Seccombe today launched the next generation Helix Personas for New Zealand – the most advanced psychographic customer segmentation and data integration tool that provides an unparalleled understanding of the different Helix Personas Communities that comprise the 5 million people that call New Zealand home. The next generation Helix Personas brings together a re-engineered platform to provide deeper insights and a frictionless user experience, an integrated premium mapping tool to explore Personas down a street-block level and introduces Creative Briefs – a tool that automatically produces messaging guidelines for any group of Personas. The new marketing website (www.helixpersonas.co.nz) showcases the six new Helix Communities and 52 Helix Personas, with detailed explanations of which slice of the New Zealand population they represent. For a deeper understanding of how the next generation Helix Personas can give your business an edge, please watch our launch webinar.

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ROY MORGAN LIMITED

Over 2.8 million New Zealanders watch Subscription TV -largest growth for Disney+ and Amazon Prime Video

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Original article by Roy Morgan
Market Research Update – Page: Online : 17-Feb-21

New data from Roy Morgan shows that over 2.8 million New Zealanders aged 14+ now watch Subscription TV in an average four weeks – encompassing over two-thirds (68%) of all New Zealanders. Total viewership of Subscription TV in New Zealand has increased 4.9% from a year earlier to 2,823,000, an increase of 131,000. Netflix is by far the most popular service, now watched by 2,141,000 people in an average four weeks, an increase of 92,000 (+4.5%) from a year ago. In clear second place is Sky with 1,248,000 viewers. Sky also includes the Sky Sport Now sports streaming service, which now has over 140,000 viewers. In its first year of operation Disney+ has attracted an audience of 700,000 viewers, equal to one-in-six New Zealanders, and is already the third most popular Subscription TV service. Also growing quickly over the past year is Amazon Prime Video, which now has 323,000 viewers, an increase of 141,000 (+77.5%) on the December quarter 2019. This new pay television data has been obtained from the Roy Morgan Single Source survey, derived from in-depth interviews with over six thousand New Zealanders each year.

CORPORATES
ROY MORGAN LIMITED, NETFLIX INCORPORATED, SKY NETWORK TELEVISION LIMITED – ASX SKT, DISNEY+, AMAZON PRIME VIDEO

New Zealand’s Netflix, Lightbox and Amazon Prime Video experience double digit growth in viewership

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Original article by Roy Morgan
Market Research Update – Page: Online : 7-Apr-20

New data from Roy Morgan shows that a total of 2.42 million New Zealanders have access to Netflix in their household, an increase of 291,000 compared with a year ago. It is followed by Sky TV (including Neon) on 1.70 million (+66,000), Lightbox on 875,000 (+113,000), Apple TV on 377,000, Amazon Prime Video on 322,000 (+191,000) and YouTube Premium on 234,000 (-7,000). This new pay television data has been obtained from the Roy Morgan Single Source survey, derived from in-depth interviews with over six thousand New Zealanders each year. Roy Morgan CEO Michele Levine says that while Netflix remains the most popular pay television service, a number of its competitors are also experiencing considerable growth. Levine adds that the coronavirus lockdown should provide a boost to not only new entrants such as Disney Plus but also more established services as housebound Kiwis look for ways to entertain themselves.

CORPORATES
ROY MORGAN LIMITED, SKY NETWORK TELEVISION LIMITED – ASX SKT, NEON, LIGHTBOX, APPLE TV, AMAZON PRIME VIDEO, YOUTUBE PREMIUM, DISNEY+

Over 3 million New Zealanders read newspapers and over 2 million read magazines in 2019

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Original article by Roy Morgan
Market Research Update – Page: Online : 3-Mar-20

Roy Morgan has released its New Zealand readership results for print newspapers and magazines for the 12 months to December 2019. Over 3 million New Zealanders aged 14+ (76.5%) now read or access newspapers in an average 7-day period via print or online platforms. Nearly 2.1 million New Zealanders aged 14+ (52.3%) read magazines, whether in print or online. The ‘New Zealand Herald’ remains the country’s most-read daily newspaper, with a total cross-platform audience of 1,811,000 in the 12 months to December 2019, although this is down 41,000 on a year ago. Driving magazine ‘AA Directions’ remains New Zealand’s most widely-read magazine, with an average readership of 482,000 for each issue (up 10,000 over the last year). These are the latest findings from the Roy Morgan New Zealand Single Source survey of 6,547 New Zealanders aged 14+ over the 12 months to December 2019.

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ROY MORGAN LIMITED

Over 3.1 million New Zealanders read newspapers

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Original article by Roy Morgan
Market Research Update – Page: Online : 4-Feb-19

Roy Morgan has released its New Zealand readership results for newspapers and magazines in 2018. Over 3.1 million New Zealanders aged 14+ (79.2%) now read or access newspapers in an average 7-day period via print or online platforms. In addition, a total of 2.2 million New Zealanders aged 14+ (56.1%) read magazines whether in print or online. The New Zealand Herald remains the country’s most-read daily newspaper, with a total cross-platform audience of 1,852,000 in the 12 months to December 2018, up 39,000 on a year ago. However, its cross-platform audience growth of 2.2% over the past year was outpaced by the Waikato Times (+24.1%), the Otago Daily Times (+3.8%), Bay of Plenty Times (+12.9%), Hawke’s Bay Today (+25.7%) and the Northern Advocate (+8.9%). Meanwhile, automotive magazine AA Directions remains New Zealand’s most widely-read magazine, with an average readership of 472,000 for each issue.

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ROY MORGAN LIMITED

More New Zealanders than Australians expect a troubled 2019

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Original article by Roy Morgan
Market Research Update – Page: Online : 22-Jan-19

A special Roy Morgan web survey taken in mid-December shows that 42% of New Zealanders aged 18+ think 2019 will be a ‘more troubled year’ for the world than 2018. Only 10% say 2019 will be a ‘more peaceful year’, while 42% expect 2019 to be ‘the same’ as 2018 and 6% don’t know. Analysis by gender shows that 44% of New Zealand men expect 2019 to be a ‘more troubled year’ than 2018, compared with 41% of women. Meanwhile, 12% of men and 8% of women expect 2019 to be a ‘more peaceful year’ than 2018. CEO Michele Levine notes that when Roy Morgan last asked this question in late 2009 just 25% of New Zealanders believed that 2010 would be a ‘more troubled year’ than 2009.

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ROY MORGAN LIMITED

It’s Official: Over 3.1 million New Zealanders read newspapers

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Original article by Roy Morgan
Market Research Update – Page: Online : 20-Aug-18

Roy Morgan has released its New Zealand Print Readership results for Newspapers and Magazines in the 12 months to June 2018. Over 3.1 million New Zealanders aged 14+ (80.2%) now read or access newspapers in an average seven-day period via print or online platforms. In addition, 2.3 million New Zealanders aged 14+ (59%) read magazines, whether in print or online. The "New Zealand Herald" remains the country’s most-read daily newspaper, with a total cross-platform audience of 1,806,000, up 2,000 on a year ago. Its modest cross-platform audience growth of 0.1% over the past year was outpaced by the "Sunday Star Times" (+6.3%), the "Otago Daily Times" (+4.7%) and the "Taranaki Daily News" (+14.8%). Meanwhile, automotive magazine "AA Directions" remains New Zealand’s most widely read magazine, with an average readership of 538,000 for each issue (up 31,000 on a year ago).

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ROY MORGAN LIMITED

Netflix on verge of 2 million viewers in New Zealand

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Original article by Roy Morgan
Market Research Update – Page: Online : 13-Aug-18

A Roy Morgan Single Source survey shows that over three million New Zealanders aged 14+ had access to some form of Pay TV/Subscription TV in the June 2018 quarter, up 13.9% on a year ago. Nearly two million New Zealanders now have a Netflix subscription, up more than 35% on a year ago. Meanwhile, viewership of the combined Sky TV/Neon is growing slower than some of its rivals, up 1.7 per cent to over 1.6 million viewers although Sky TV’s Subscription Video On Demand service Neon is growing significantly faster than its parent. Viewership of Neon is up 190.3 per cent to 295,000. Lightbox is the second most popular SVOD service with 830,000 users (up 42.9 per cent on a year ago) ahead of Vodafone TV up 19.9 per cent to 295,000. Roy Morgan CEO Michele Levine says that in a changing media landscape the impressive performance of SVOD shows there are avenues to growth for incumbent media businesses challenged by new entrants into the market. Sky TV’s fast-growing Neon SVOD service is a prime example of an existing media company adapting to the changing consumer habits of New Zealanders.

CORPORATES
ROY MORGAN LIMITED, NETFLIX INCORPORATED, SKY NETWORK TELEVISION LIMITED – ASX SKT, NEON, LIGHTBOX, VODAFONE TV