MASS MEDIA

Australian talent misses out as Netflix ramps up

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Original article by Karl Quinn
The Age – Page: 15 : 2-Mar-18

Netflix intends to spend around $US8 billion ($A10.27 billion) on content in 2018, but Australian film and television producers are yet to see much of that investment. Thus far, fantasy/crime program "Tidelands" is the only Australian program that Netflix has commissioned. Although around 30 per cent of Australian households subscribe to Netflix, a survey presented to a review of Australian and children’s screen content in September found that only between two and 2.5 per cent of the content shown on Netflix in Australia was of local origin.

CORPORATES
NETFLIX INCORPORATED, RMIT UNIVERSITY, STAN ENTERTAINMENT PTY LTD, AUSTRALIAN BROADCASTING CORPORATION, FOXTEL MANAGEMENT PTY LTD

Murdoch backed over Facebook fees

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Original article by Darren Davidson
The Australian – Page: 22 : 29-Jan-18

There is growing support in Australia and abroad for Rupert Murdoch’s proposal for digital companies such as Facebook and Google to pay for the news content that they redistribute. Nine Entertainment Company CEO Hugh Marks says the issue needs to be addressed urgently, adding that there are several other options that are worth considering. Murdoch’s proposal has also received a favourable response from NewsMediaWorks CEO Peter Miller, WPP CEO Sir Martin Sorrell and North America’s News Media Alliance.

CORPORATES
NEWS CORPORATION – ASX NWS, FACEBOOK INCORPORATED, GOOGLE INCORPORATED, NINE ENTERTAINMENT COMPANY HOLDINGS LIMITED – ASX NEC, NEWSMEDIAWORKS, WPP PLC, NEWS MEDIA ALLIANCE, FEDERATION OF GERMAN NEWSPAPER PUBLISHERS, WORLD ECONOMIC FORUM

Publishers back Murdoch’s fee model

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Original article by Darren Davidson
The Australian – Page: 15 & 18 : 24-Jan-18

NewsMediaWorks CEO Peter Miller has welcomed a proposal by Rupert Murdoch for Facebook to pay a "carriage fee" for republishing media content such as newspaper articles. Miller is confident that members of NewsMediaWorks, which include major media companies, will also support the proposal. Murdoch says carriage fees would recognise the value of quality news content to Facebook while having little impact on its profits. Murdoch adds that Facebook and Google must do more to ensure that the selection of news stories that appear on their websites is politically impartial.

CORPORATES
NEWSMEDIAWORKS, FACEBOOK INCORPORATED, GOOGLE INCORPORATED, NEWS CORP AUSTRALIA PTY LTD, NEWS CORPORATION – ASX NWS, FAIRFAX MEDIA LIMITED – ASX FXJ, SEVEN WEST MEDIA LIMITED – ASX SWM, WEST AUSTRALIAN NEWSPAPERS HOLDINGS LIMITED, UNITED STATES. EXECUTIVE OFFICE OF THE PRESIDENT

Google changes tack, works with publishers on subscriptions

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Original article by Max Mason
The Australian Financial Review – Page: 2 : 3-Oct-17

Digital giant Google has responded to news publishers’ concerns by adopting a "flexible sampling" model for news content accessed via its search results. This will replace the "first click free" model, and allows publishers to determine how many of their news articles consumers can read before requiring a paid subscription. Richard Gingras of Google says the company will also co-operate with publishers in streamlining the process of signing up for paid subscriptions.

CORPORATES
GOOGLE INCORPORATED, NEWS CORPORATION – ASX NWS, NEW YORK TIMES COMPANY, FINANCIAL TIMES GROUP

Google’s blues: Elton John sings titan’s tune to calm advertisers

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Original article by Darren Davidson
The Australian – Page: 1 & 4 : 28-Sep-17

Google has declined to comment on the cost of hiring Sir Elton John to perform at its annual Brandcast marketing event in Sydney, although industry sources suggest that the British music legend would have commanded a six-figure fee. Meanwhile, Google Australia and New Zealand MD Jason Pellegrino has conceded that the last year had been challenging for the digital giant. Advertisers boycotted its YouTube video-sharing site over the placement of ads alongside objectionable content, while Google has attracted scrutiny over tax avoidance, fake website traffic and the dissemination of fake news.

CORPORATES
GOOGLE INCORPORATED, GOOGLE AUSTRALIA PTY LTD, YOUTUBE INCORPORATED, MEDIA FEDERATION OF AUSTRALIA, OMNICOM MEDIA GROUP AUSTRALIA PTY LTD, EUROPEAN COMMISSION, ALPHABET INCORPORATED, THE COCA-COLA COMPANY, TOYOTA MOTOR CREDIT CORPORATION

YouTube improved on ads boycott: Google

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Original article by Max Mason
The Australian Financial Review – Page: 15 : 27-Sep-17

Google-owned YouTube has implemented a number of measures in the wake of revelations that clients’ advertisements had been displayed alongside objectionable video content. The controversy prompted a boycott of YouTube by leading Australian and global brands. Google Australia and New Zealand MD Jason Pellegrino says the company has worked with advertisers to address the issue. The new measures include a requirement that a video must be viewed at least 10,000 times before it starts to generate advertising revenue.

CORPORATES
GOOGLE INCORPORATED, GOOGLE AUSTRALIA PTY LTD, YOUTUBE INCORPORATED, GM HOLDEN LIMITED, KIA MOTORS AUSTRALIA PTY LTD, NESTLE AUSTRALIA LIMITED, VODAFONE HUTCHISON AUSTRALIA PTY LTD, TELSTRA CORPORATION LIMITED – ASX TLS, FOXTEL MANAGEMENT PTY LTD, AUSTRALIA POST, NBN CO LIMITED, WAL-MART STORES INCORPORATED, PEPSICO INCORPORATED, STARBUCKS COFFEE COMPANY LIMITED, AT&T CORPORATION, VERIZON COMMUNICATIONS INCORPORATED

Ad market is ‘dysfunctional’

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Original article by Jake Mitchell
The Australian – Page: 21 : 8-Dec-16

News Corporation CEO Robert Thomson has told the UBS Global Media and Communications Conference that advertisers and ad agencies should reassess the state of the ad market. He noted that it has become dysfunctional in the wake of recent issues such as the use of inaccurate online ad measurement data and fake news stories being published on websites. Thomson also noted that the circulation revenue of some of its flagship newspapers has risen, despite falling ad revenue.

CORPORATES
NEWS CORPORATION – ASX NWS, UBS AG, FACEBOOK INCORPORATED, GOOGLE INCORPORATED, FOXTEL MANAGEMENT PTY LTD, FOX SPORTS AUSTRALIA PTY LTD, NETFLIX INCORPORATED, AUSTRALIAN FOOTBALL LEAGUE, NATIONAL RUGBY LEAGUE, REA GROUP LIMITED – ASX REA, REALTOR.COM

Australians join viewing revolution

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Original article by Max Mason
The Australian Financial Review – Page: 32 : 5-Oct-15

A survey by Viacom International Media Network has found that 85 per cent of Australians aged 6-34 watch video on demand. Likewise, 70 per cent of Australians – and 49 per cent of respondents globally – now use subscription video-on-demand services. The survey also shows that 77 per cent of Australian respondents stated that having more options in terms of how they access TV services helps them to find more content to watch. This compares with 70 per cent of respondents overall.

CORPORATES
VIACOM INTERNATIONAL MEDIA NETWORKS

YouTube expects to lock in Millennials for life

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Original article by Dominic White
The Australian Financial Review – Page: 37 : 14-Sep-15

YouTube estimates that its audience reach among viewers aged 18-49 is now larger than that of US cable TV networks. Jamie Byrne, the director of content strategy at YouTube, believes that so-called Millennials will continue to use the website as they get older rather than switch to more traditional broadcast media. He also expects YouTube’s most popular content creators to remain with the group while expanding into other forms of media.

CORPORATES
YOUTUBE INCORPORATED, GOOGLE INCORPORATED, NETFLIX INCORPORATED, FACEBOOK INCORPORATED, SNAPCHAT INCORPORATED, TWITTER INCORPORATED, INSTAGRAM LLC, VINE, MTV MUSIC TELEVISION