POLITICAL – AUSTRALIA

Labor spends more than Coalition on election TV ads but Palmer’s Trumpet of Patriots leads YouTube outlay

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Original article by Amanda Meade, Henry Belot
The Guardian Australia – Page: Online : 24-Apr-25

Data shows that Labor has spent $5.8m on free-to-air and subscription TV advertising so far during the federal election campaign, while Clive Palmer’s Trumpet of Patriots party has spend $5.6m. In contrast, the Coalition has spent just $4.2m on broadcast TV advertising to date. The major political parties have also embraced social media, with Labor having spent nearly $700,000 to advertise on Facebook and Instagram since the election began; the Liberal Party has in turn spent $385,266 on these two platforms. Meanwhile, the Coalition has spent $2.3m on YouTube advertising, while Labor has spent $2m and Trumpet of Patriots has spent $4m.

CORPORATES
AUSTRALIAN LABOR PARTY, LIBERAL PARTY OF AUSTRALIA, NATIONAL PARTY OF AUSTRALIA, TRUMPET OF PATRIOTS

Advertising rules and blackouts are looking outdated

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Original article by Natasha Gillezeau
The Australian Financial Review – Page: 10 : 16-May-19

Political marketing expert Andrew Hughes has questioned why the pre-election advertising blackout has not been extended to social media. The ban on political advertising on broadcast TV and radio took effect at 12am on 16 May, but it does not apply to online media. Political science and lobbying expert George Rennie expects the blackout to benefit Labor more than the Coalition, noting that the latter is more reliant on traditional broadcast media to reach older voters. Catch-up TV services are also exempt from the blackout.

CORPORATES
AUSTRALIAN LABOR PARTY, LIBERAL PARTY OF AUSTRALIA, NATIONAL PARTY OF AUSTRALIA, UNITED AUSTRALIA PARTY, AUSTRALIAN GREENS, ALLENS

Multi-million cash splash on poll eve

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Original article by Lilly Vitorovich
The Australian – Page: 23 : 13-May-19

DDB Australia MD Leif Stromnes says Clive Palmer’s total expenditure on political advertising could potentially top $60m by 18 May. Data from Nielsen shows that United Australia Party had already spent some $39.1m on traditional media advertising up to 5 May. Stromnes notes that Palmer has bought reach very effectively, adding that his spending across TV, radio and newspapers is a "massive vote of confidence" for traditional media. The TV and radio advertising blackout on election advertising commences on 16 May, but print and online advertising will still be permitted.

CORPORATES
DDB HOLDINGS AUSTRALIA PTY LTD, UNITED AUSTRALIA PARTY, LIBERAL PARTY OF AUSTRALIA, AUSTRALIAN LABOR PARTY, AUSTRALIA. DEPT OF THE PRIME MINISTER AND CABINET, NIELSEN MEDIA RESEARCH AUSTRALIA, AUSTRALIAN GREENS, NEWS CORP AUSTRALIA PTY LTD, NEWS CORPORATION – ASX NWS, NINE ENTERTAINMENT COMPANY HOLDINGS LIMITED – ASX NEC, SEVEN NETWORK LIMITED, 2GB, GOOGLE INCORPORATED, YOUTUBE INCORPORATED, FACEBOOK INCORPORATED

Palmer’s political ad spend tops $30m

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Original article by Lilly Vitorovich
The Australian – Page: 20 & 22 : 22-Apr-19

New data from Nielsen shows that Clive Palmer’s United Australia Party has spent some $31.7m on newspaper, TV and radio advertising since September. The UAP significantly outspent the major political parties in the weeks immediately prior to the federal election being called. VMLY&R CEO Peter Bosilkovski notes that UAP has already spend more than the four major political parties during the 2016 election campaign. UAP’s advertising expenditure is expected to top $50m by election day.

CORPORATES
UNITED AUSTRALIA PARTY, VMLY&R, THE NIELSEN COMPANY (AUSTRALIA) PTY LTD, LIBERAL PARTY OF AUSTRALIA, AUSTRALIAN LABOR PARTY

Facebook bans foreign-funded political ads during May election

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Original article by Max Mason
The Australian Financial Review – Page: 3 : 5-Apr-19

Facebook is the latest social media company to advise that it will not accept foreign payments for political advertisements on its platform during the upcoming federal election. Twitter has previously announced such a ban, while Facebook has also banned foreign-funded political advertising in Indonesia during that nation’s presidential election. Meanwhile, Facebook has responded by the issue of fake news by establishing a fact-checking unit in partnership with Agence France-Presse.

CORPORATES
FACEBOOK INCORPORATED, TWITTER INCORPORATED, AGENCE FRANCE-PRESSE

Free TV targets tech ad imbalance

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Original article by Lilly Vitorovich
The Australian – Page: 24 & 26 : 11-Feb-19

Free TV Australia CEO Bridget Fair has called for a level playing field with regard to the media’s political advertising rules. She says the ban on broadcasting political advertising on traditional media creates a big disincentive for advertising on commercial TV, given that the ban does not apply to digital media. Fair has welcomed the recommendations of the Australian Competition & Consumer Commission’s review of digital platforms, but she says urgent action is needed to address competition issues in the media sector.

CORPORATES
FREE TV AUSTRALIA LIMITED, AUSTRALIAN COMPETITION AND CONSUMER COMMISSION, GOOGLE INCORPORATED, FACEBOOK INCORPORATED

Cashed-up unions fund TV, radio blitz

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Original article by Andrew Clennell
The Australian – Page: 4 : 30-Jul-18

Prime Malcolm Turnbull has blamed in part the federal government’s by-election losses on the large amount of advertising conducted by Labor, with some of the funds for its advertising coming from the union movement. Turnbull claimed on 29 July that Labor had engaged in "outrageous lies" over health funding. It is estimated Labor spent $A450,000 on television and radio advertising in south-east Queensland in the last week before the Longman by-election, which it appears to have won. By way of contrast, the Liberal party did not run any television commercials in south-east Queensland over the same period.

CORPORATES
AUSTRALIA. DEPT OF THE PRIME MINISTER AND CABINET AUSTRALIAN LABOR PARTY

Class warfare digs won’t work: Coalition

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Original article by Tom McIlroy
The Australian Financial Review – Page: 6 : 26-Jun-18

Prime Minister Malcolm Turnbull claims that Labor is attacking him because he is wealthy and successful. Labor will run commercials which contend that Turnbull will benefit from the federal government’s plans to reduce the company tax rate because of the large number of companies in which he has investments. Deputy Prime Minister Michael McCormack has accused Labor of engaging in class warfare, while Labor’ finance spokesman Jim Chalmers has accused Turnbull of siding with millionaires.

CORPORATES
AUSTRALIA. DEPT OF THE PRIME MINISTER AND CABINET, AUSTRALIAN LABOR PARTY